Justin Ratcliff

I have wide-ranging experience but specialize in outbound marketing, go-to-market strategy, and the craft of cold outreach. 

I have hands-on involvement in scaling a startup, working my way through the SDR, Team Leader, Team Manager, and Director roles in a remotely working team that grew from 10 to 150 over the course of 2 years. I have authored extensive scalable standard operating procedures, ran ample sales development training, conducted 100+ SDR/TL/TM interviews, and am a constant student of the craft. I am confident in leadership roles and strive to be an example for others in everything that I do. My goal is to make the day better for those around me. I enjoy the act of public speaking and consider myself an excellent communicator. I have deep experience collaborating in a workspace at global scale and welcome learning from others in all forms. 

While earning my degree, I became adept in behavioral learning and have an understanding of the processes that play a part in individual decision making. Comprehending the patterns that make up human behavior is ever-growing in importance, and when paired with the technologies at our disposal today, can be the difference in a successful vs. failed experience for a client or employee. I use the lessons that I learned through my time working in the mental health field on a daily basis, and it has made me a better business professional as a result.

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Strategic GTM Operations Leader with 16+ years of experience leading the development and execution of innovative AI and SaaS transformations for startups and enterprise clients across the technology and data sectors. Customer-centric Leader and Trusted Advisor focused on working with key stakeholders to spearhead new product launches, refine pricing, packaging, and positioning, and introduce new AI tools that drive automation, GTM readiness, conversions, and multi-million dollar revenue growth.

Michael Maynes

Your declining conversion rates are more than an execution problem.

I've investigated countless revenue systems through 2025, and the pattern is clear: teams using outdated buyer assumptions are set up to miss — no matter how hard they work. 

What changed:
 → Interest rates rose from 0% to 6+%—mistakes got expensive
 → Average deal involves 8+ stakeholders (was 5.4)
 → Generative AI made a "Wait and see" the default buyer behavior
 → Budget approvals tightened—CFOs now gate deals VPs used to sign

The forecast keeps missing because the model and approach is outdated.

 I wrote about what CEOs need to recalibrate: https://lnkd.in/gbUwqcGb

 What outdated buying/selling habits are you seeing?

 #CEOs #SalesLeadership #B2BSales

Strategic GTM Operations Leader | Organizational Development, Product Vision, Transformation, Innovation

Open article: Your Funnel Isn't Broken, It's Just Out of Date by 1337sales.com

Your Funnel Isn't Broken, It's Just Out of Date

🚨 NERD ALERT 🚨

This week we talked about why deals stall in 10-person buying committees.

Today, our AI developer Kang pulls back the curtain on how you actually fix it.

The uncomfortable truth: your AI tools are only as good as the context you feed them. Same model, same prompt—2x the performance swing based purely on what information it can see.

Most companies stuff their AI with everything and hope for the best. That's why most AI implementations disappoint.

Context engineering is the discipline of giving AI exactly what it needs—nothing more, nothing less.

If you're evaluating AI for your revenue stack, this is required reading: https://lnkd.in/g6h7FspQ

 #AI #RevOps #B2BSales #ContextEngineering #RevenueOperations

Open article: Context Engineering: The Technical Foundation for AI-Powered Revenue Intelligence by 1337sales.com

Context Engineering: The Technical Foundation for AI-Powered Revenue Intelligence

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Justin Ratcliff

Michael Maynes

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The Battle

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Michael Maynes

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michael Maynes's LinkedIn Performance

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