Justin Ratcliff

I have wide-ranging experience but specialize in outbound marketing, go-to-market strategy, and the craft of cold outreach. 

I have hands-on involvement in scaling a startup, working my way through the SDR, Team Leader, Team Manager, and Director roles in a remotely working team that grew from 10 to 150 over the course of 2 years. I have authored extensive scalable standard operating procedures, ran ample sales development training, conducted 100+ SDR/TL/TM interviews, and am a constant student of the craft. I am confident in leadership roles and strive to be an example for others in everything that I do. My goal is to make the day better for those around me. I enjoy the act of public speaking and consider myself an excellent communicator. I have deep experience collaborating in a workspace at global scale and welcome learning from others in all forms. 

While earning my degree, I became adept in behavioral learning and have an understanding of the processes that play a part in individual decision making. Comprehending the patterns that make up human behavior is ever-growing in importance, and when paired with the technologies at our disposal today, can be the difference in a successful vs. failed experience for a client or employee. I use the lessons that I learned through my time working in the mental health field on a daily basis, and it has made me a better business professional as a result.

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Marc Mac

Hey Linkedin, its Marc Mac, howz’ it going?

30+ years in Sales, and after 25 as a windshield warrior in NYC, I now do it all from the comfort of my home office in NW New Jersey.

Never used the words tech-stack or “top of funnel” before 2019
Spent the last 6 years mastering both

After a failed attempt to help grow a Sales Development agency, I co-founded Caret, in 2022, along with my partner Josh, to bring a new kind of outsourced Sales Development firm to the market. If you are a Founder or Sales leader and are struggling to get an outbound sales strategy to work, give me a call. 

When I am not posting tips or stories here about how to improve your business development skills you can find me in the NoFluff Community, inside of CallBlitz, making calls and doing live call coaching on the daily. Access it  here: https://app.callblitz.com/b/conversation-starters

I don’t just talk about it, I do it every day. 

Grew up Jewish, but Music is my religion. Concerts are my temple, and Sugar Magnolia is my favorite song.

I believe in the power of one's network. If I can't help you personally, I believe there is someone out there I can connect you with, that may be able to. 

So if you like what you read, connect with me and/or

Call me to talk shop! 908-878-7705

AMBASSADOR

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Justin Ratcliff

Marc Mac ☎️

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