Justin Ratcliff

I have wide-ranging experience but specialize in outbound marketing, go-to-market strategy, and the craft of cold outreach. 

I have hands-on involvement in scaling a startup, working my way through the SDR, Team Leader, Team Manager, and Director roles in a remotely working team that grew from 10 to 150 over the course of 2 years. I have authored extensive scalable standard operating procedures, ran ample sales development training, conducted 100+ SDR/TL/TM interviews, and am a constant student of the craft. I am confident in leadership roles and strive to be an example for others in everything that I do. My goal is to make the day better for those around me. I enjoy the act of public speaking and consider myself an excellent communicator. I have deep experience collaborating in a workspace at global scale and welcome learning from others in all forms. 

While earning my degree, I became adept in behavioral learning and have an understanding of the processes that play a part in individual decision making. Comprehending the patterns that make up human behavior is ever-growing in importance, and when paired with the technologies at our disposal today, can be the difference in a successful vs. failed experience for a client or employee. I use the lessons that I learned through my time working in the mental health field on a daily basis, and it has made me a better business professional as a result.

Member

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Republic Services

• LED 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗗𝗘𝗩𝗘𝗟𝗢𝗣𝗠𝗘𝗡𝗧 𝗜𝗡𝗜𝗧𝗜𝗔𝗧𝗜𝗩𝗘𝗦, TARGETING ENTERPRISE AND MID-MARKET ACCOUNTS IN MANUFACTURING, LOGISTICS, AND STATE/LOCAL GOVERNMENT SECTORS.

• MANAGED FULL-CYCLE 𝗦𝗢𝗟𝗨𝗧𝗜𝗢𝗡 𝗦𝗘𝗟𝗟𝗜𝗡𝗚, ALIGNING TECHNOLOGY-DRIVEN WASTE MANAGEMENT STRATEGIES WITH CLIENT SUSTAINABILITY GOALS.

• 𝗜𝗠𝗣𝗟𝗘𝗠𝗘𝗡𝗧𝗘𝗗 𝗖𝗥𝗠 𝗔𝗡𝗗 𝗖𝗢𝗟𝗟𝗔𝗕𝗢𝗥𝗔𝗧𝗜𝗢𝗡 𝗧𝗢𝗢𝗟𝗦 TO STREAMLINE ACCOUNT TRACKING AND
CUSTOMER ENGAGEMENT, IMPROVING RETENTION RATES BY 𝟮𝟱%.

• NEGOTIATED AND CLOSED CONTRACTS VALUED AT $𝟱𝗠+ 𝗔𝗡𝗡𝗨𝗔𝗟𝗟𝗬, ENSURING FAVORABLE TERMS AND LONG-TERM PARTNERSHIPS.

• CONDUCTED MARKET ANALYSIS TO IDENTIFY COMPETITIVE TRENDS, DRIVING NEW REVENUE
OPPORTUNITIES AND POSITIONING REPUBLIC SERVICES AS AN INDUSTRY LEADER.

• REGULARLY ENGAGED IN 𝗖𝗥𝗢𝗦𝗦-𝗙𝗨𝗡𝗖𝗧𝗜𝗢𝗡𝗔𝗟 𝗖𝗢𝗟𝗟𝗔𝗕𝗢𝗥𝗔𝗧𝗜𝗢𝗡 WITH OPERATIONS, FINANCE, AND
LEGAL TEAMS TO EXECUTE SEAMLESS CLIENT ONBOARDING AND PROJECT EXECUTION.

• REPRESENTED THE COMPANY AT INDUSTRY CONFERENCES AND NETWORKING EVENTS TO FOSTER
STRATEGIC PARTNERSHIPS AND INCREASE BRAND AWARENESS.

𝗞𝗘𝗬 𝗔𝗖𝗛𝗜𝗘𝗩𝗘𝗠𝗘𝗡𝗧: 𝗪𝗜𝗡𝗡𝗘𝗥’𝗦 𝗖𝗜𝗥𝗖𝗟𝗘 𝗥𝗘𝗖𝗜𝗣𝗜𝗘𝗡𝗧 (𝟮𝟬𝟭𝟴-𝟮𝟬𝟮𝟰) 𝗙𝗢𝗥 𝗘𝗫𝗖𝗘𝗘𝗗𝗜𝗡𝗚 𝗥𝗘𝗩𝗘𝗡𝗨𝗘 𝗔𝗡𝗗 𝗖𝗟𝗜𝗘𝗡𝗧 𝗥𝗘𝗧𝗘𝗡𝗧𝗜𝗢𝗡 𝗧𝗔𝗥𝗚𝗘𝗧𝗦.

Senior Account Executive

YouTube

📺 - Subscribe to my YouTube channel - https://www.youtube.com/@marchelloarcelay -

Content Creator, 🍸 Cocktails with 🤷🏽‍♂️ Chello - 📺 YouTube Channel

LinkedIn

LinkedIn Live Video Beta Tester - I create Live Video content on LinkedIn as one of the early Beta Testers for the feature.

My content ranges from tutorials, virtual networking events, expert interviews with other content creators, and behind-the-scenes live streams at conferences and events.

Social Media Marketing Specialist

• SPECIALIZED IN 𝗦𝗔𝗔𝗦-𝗕𝗔𝗦𝗘𝗗 𝗖𝗢𝗟𝗟𝗔𝗕𝗢𝗥𝗔𝗧𝗜𝗢𝗡 𝗔𝗡𝗗 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗖𝗔𝗧𝗜𝗢𝗡 𝗦𝗢𝗟𝗨𝗧𝗜𝗢𝗡𝗦, DELIVERING
ENTERPRISE-WIDE ADOPTION STRATEGIES FOR GLOBAL CLIENTS.

• LED CUSTOMER SUCCESS INITIATIVES, DRIVING PLATFORM ENGAGEMENT AND ENSURING LONG-TERM
CUSTOMER RETENTION.

• DEVELOPED TARGETED SALES STRATEGIES TO CAPTURE NEW ACCOUNTS, GROWING MAJOR ACCOUNT
REVENUE BY 𝟯𝟬% 𝗬𝗢𝗬.

• CONDUCTED DAILY PROSPECTING TO GENERATE PIPELINE OPPORTUNITIES AND POSITIONED PGI’S
SOLUTIONS AS A KEY PART OF CLIENT DIGITAL TRANSFORMATION EFFORTS.

Major Account Manager

AT&T

• CONSULTED WITH BUSINESSES TO DESIGN 𝗜𝗡𝗧𝗘𝗚𝗥𝗔𝗧𝗘𝗗 𝗔𝗗𝗩𝗘𝗥𝗧𝗜𝗦𝗜𝗡𝗚 𝗔𝗡𝗗 𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚
𝗦𝗢𝗟𝗨𝗧𝗜𝗢𝗡𝗦, MAXIMIZING BRAND VISIBILITY AND LEAD GENERATION.

• DELIVERED 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗜𝗖 𝗠𝗘𝗗𝗜𝗔 𝗖𝗢𝗡𝗦𝗨𝗟𝗧𝗜𝗡𝗚 TO CLIENTS, INCREASING CUSTOMER 𝗥𝗢𝗜 BY OPTIMIZING
MULTI-CHANNEL MARKETING SPEND.

• SPEARHEADED 𝗡𝗘𝗪 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗗𝗘𝗩𝗘𝗟𝗢𝗣𝗠𝗘𝗡𝗧 𝗘𝗙𝗙𝗢𝗥𝗧𝗦, ACQUIRING OVER 𝟮𝟬𝟬 𝗡𝗘𝗪 𝗔𝗖𝗖𝗢𝗨𝗡𝗧𝗦 AND
GENERATING $120,000 IN ADDITIONAL REVENUE.

Account Manager

Verizon Media

• Marketed print and online advertising, acquiring and retaining new and existing business accounts, contributing to a 25% increase in client base.

• Trained and coached sales representatives, leading internet sales presentations and enhancing team performance by 30%.

• (𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁 𝗖𝗹𝘂𝗯) 𝗚𝗢𝗟𝗗 𝗟𝗘𝗩𝗘𝗟 𝗪𝗜𝗡𝗡𝗘𝗥 𝗧𝗥𝗔𝗩𝗘𝗟 𝗜𝗡𝗖𝗘𝗡𝗧𝗜𝗩𝗘 𝗣𝗥𝗢𝗚𝗥𝗔𝗠 𝗪𝗜𝗡𝗡𝗘𝗥.

Account Executive

Sustainability Analyst ╿ Environmental Compliance ╿Air Quality ╽ Waste-To-Energy ╿Waste Water ╽Compliance Management ╿Waste Management ╽Circular Economy ╿Waste Prevention ╿ Mission-Driven

Helping National Clients Drive Growth Through Strategic Value + Sustainable Solutions

👉🏽 Where innovation meets accountability at scale.

With over a decade of experience in national account management, environmental compliance, and sustainability strategy, I specialize in leading high-impact partnerships that align with customer success and long-term value creation.

I’ve built my career working across supply chain, engineering, and commercial teams to deliver customized, process-driven solutions. Whether it’s navigating complex RFPs, optimizing performance, or executing zero-waste initiatives, I focus on one thing: helping clients win and helping teams grow in the process.

🔹 Strategic National Accounts | Value-Based | Forecast Management | Sustainable Growth

My leadership style combines tactical execution with a people-first mindset, rooted in cross-functional collaboration, CRM discipline, and data-driven decision-making. I’m passionate about turning customer challenges into innovation opportunities, and I believe that great partnerships don’t just meet expectations, they redefine them.

💡 Notable Highlight:
Co-led a sustainability transformation with Stanley Black & Decker (CribMaster), resulting in 1st Place for Waste Reduction and a scalable operational model grounded in circular economy principles.

⸻

Core Competencies:

✅ Strategic Account Management
✅ Cross-Functional Team Leadership
✅ Demand Forecasting & Pipeline Planning
✅ ESG & Sustainability Consulting
✅ Contract Negotiation & Margin Expansion
✅ Packaging Optimization | Waste Reduction
✅ CRM + ERP Data Accuracy | Salesforce

⸻

📞 Let’s connect if you’re in Manufacturing, Packaging, Logistics, Energy, or any space where growth and sustainability go hand-in-hand.

Let’s build what’s next together.

📆 Book time: https://marchelloarcelay.setmore.com
📧 Email: harcelay@republicservices.com

H. Marchello Arcelay

𝗔 𝘀𝘁𝗿𝗮𝗻𝗴𝗲𝗿 𝗮𝘀𝗸𝗲𝗱 𝗳𝗼𝗿 𝗵𝗲𝗹𝗽 𝘄𝗿𝗮𝗽𝗽𝗶𝗻𝗴 𝗮 𝗴𝗶𝗳𝘁 𝗶𝗻 𝗮 𝗽𝗮𝗿𝗸𝗶𝗻𝗴 𝗹𝗼𝘁.
𝗪𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝗲𝗱 𝗻𝗲𝘅𝘁 𝗶𝘀 𝗮 𝗺𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀 𝗶𝗻 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽.

A guy walks up to a young woman and says, basically:

“I’m sorry to bother you......... do you know how to wrap a Christmas present?”
“I’m kind of in a rush.......... could you help me?”

She doesn’t hesitate.

“No, I’m happy to help. I’ll wrap it (or help you wrap it) to the best of my ability.”

So she wraps it. Perfectly.

He thanks her......... then asks her name.

“Janae.”

He starts writing Janae on the gift.

She stops him.
“Don’t do that......... that’s silly.”

And then he says the line that flips the whole moment:

“𝗜𝘁’𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂.”

Her reaction is pure disbelief.
“Are you serious?”
“I’m shaking.......... this is insane.”
“I’m in so much need right now…”

And he just keeps it simple:

“𝗬𝗼𝘂 𝗱𝗲𝘀𝗲𝗿𝘃𝗲 𝗶𝘁. 𝗚𝗼𝗱 𝗯𝗹𝗲𝘀𝘀 𝘆𝗼𝘂.”

Here’s what hit me:

Janette didn’t help because there was something in it for her.
She helped because.......... that’s who she is.

And the wild part?
That’s the exact “culture” we all say we want at work
but most teams only reward it when it shows up on a KPI.

𝗥𝗲𝗮𝗹 𝘁𝗿𝘂𝘀𝘁 𝗶𝘀 𝗯𝘂𝗶𝗹𝘁 𝗶𝗻 𝘁𝗵𝗲 𝘁𝗶𝗻𝘆 𝗺𝗼𝗺𝗲𝗻𝘁𝘀.
The unplanned ones.
The “parking lot” ones.
The ones nobody’s filming.

So I’m taking this into 2026 with one reminder:

𝗕𝗲 𝘁𝗵𝗲 𝗸𝗶𝗻𝗱 𝗼𝗳 𝗽𝗲𝗿𝘀𝗼𝗻 𝘄𝗵𝗼 𝗵𝗲𝗹𝗽𝘀 𝗳𝗶𝗿𝘀𝘁, 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗲 𝗼𝘂𝘁𝗰𝗼𝗺𝗲.

What’s a moment you’ve witnessed (at work or outside of it) where simple kindness completely changed someone’s day?

♻ Repost to inspire someone
🔔 Follow Marchello Arcelay for more

#Leadership #WorkplaceCulture #ServantLeadership

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The Battle

Justin Ratcliff

H. Marchello Arcelay

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The Battle

Justin Ratcliff

H. Marchello Arcelay

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}H. Marchello Arcelay's LinkedIn Performance

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