Justin Norris

360Learning

360Learning is the learning platform that combines collaborative tools with the power of an LMS. We empower L&D teams to drive culture and growth through Collaborative Learning.

Sr. Director, Marketing and BDR Operations

Director of Marketing and BDR Operations

RevOps FM

I'm the creator and host of RevOps FM - a weekly Masterclass on revenue operations and go-to-market strategy. 

It's my way of thinking out loud about my work and sharing knowledge at scale.

Podcast Creator and Host

Perkuto

As Sr. Director of Solutions Architecture, I lead the architect team within our marketing operations practice at Perkuto and manage a team of seven. My role is to provide leadership and develop innovative solutions and marketing operations best practices.

Clients look to our team to solve their toughest marketing and sales operations challenges. We deliver results using rigorous business and process analysis, a relentless focus on the underlying business goals, and a rare depth of expertise configuring marketing systems.

Sr. Director, Solutions Architecture

Director of Solutions Architecture

As a Solutions Architect, I lead delivery teams in creating end-to-end marketing operations solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Marketo Solutions Architect

As a Senior Consultant, I advise on and create end-to-end solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Senior Marketo Consultant

ClearFit

I joined ClearFit as the third employee and the first marketing hire, tasked with growing the marketing function, generating demand, and building out the funnel. Our efforts generated thousands of new customers for ClearFit's hiring solution. I wore many hats during this time, and also helped overhaul the product UI, and hire the initial sales/customer success team, implement Marketo and Salesforce, and much more. 

I quickly discovered my love and talent for creating automated marketing, sales, and service systems and began to focus my energies exclusively on marketing automation and CRM. Using these tools we were able to more effectively nurture our prospects, identify our best leads, and effectively scale to thousands of customers - AND increase customer satisfaction - without massive increases in customer service headcount. This contributed to ClearFit experiencing triple digit % increase in customers and revenue during my tenure.

Director of CRM

CGA-Canada (Certified General Accountants Association of Canada)

I worked within the Professional Services team, which is responsible for providing online training and development opportunities to CGAs and other business professionals. 

My responsibilities included:

MARKETING STRATEGY: I managed the marketing function -- from developing the overall marketing strategy in line with organizational objectives down to the hands-on tactical implementation of campaigns.  
- Conduct market research, surveys, and gather customer insights
- Contribute to product strategy and optimize the product mix 
- Build integrated marketing communications programs across online and offline channels
- Manage, monitor, and grow CGA-Canada's professional development brand

PRODUCT DEVELOPMENT: I led the webcast and video course product lines, developing the overall product strategy and providing guidance on topics, presenters, and curriculum.

Marketing Strategist & Product Developer

Director, Marketing Ops @ 360Learning | Host @ RevOps FM Podcast | Thinking out loud about GTM + operations

I'm a seasoned marketing operations leader with 15+ years experience building high-performing teams.
Through this experience, I've learned what it takes to build marketing ops strategies, systems, and processes that will scale.

MY EXPERTISE:
• GTM operations strategy and roadmaps
• Designing, building, and optimizing Martech stacks
• Designing structure and processes for global remote teams 
• Data strategy and governance
• Analytics, reporting, KPIs
• Lead routing, management, SLAs, and follow-up
• Multi-channel lead nurturing and ABM
• Lead lifecycle and scoring
• Campaign operations
• Communication and change management

LEADERSHIP EXPERIENCE:
• Establish and lead a global ops function supporting marketing / BDR teams across 4 markets (Germany, France, UK, US).
• Provide coaching, training, and leadership to an expert consulting team (~40 people) on marketing operations best practices, with direct responsibility for a team of seven.
• Develop the solutions architecture function and lead the SA team at a marketing technology consulting firm. 

TECHNOLOGY EXPERTISE:
• Marketo: 4x Marketo Champion and Marketo Certified Solutions Architect (MCSA)
• Salesforce: seasoned Salesforce administrator, architect-level skillset
• Hubspot Certified
• iPaaS / Enterprise Automation: Workato Gold Partner and 2x conference speaker
• Attribution and Analytics: Bizible (Bizible All Star '17, Pipeline Marketing Award '17), Marketo, Looker, PowerBI • Data management: Ringlead, Clearbit, Cognism, etc.
• Lead routing: Lean Data, Distribution Engine

Director of Marketing Operations

Kempower

Helping build a greener planet with fast charging solutions for electric vehicles and machines.

I help build and elevate Kempower's North American events presence

Marketing Specialist - Events North America

Chili Piper

Built and led Chili Piper's high revenue-driving field marketing department. 

Generated over 4 million in pipeline in 2022 and built a world-class field marketing program including 3rd party tradeshows, social events, executive dinners, webinars, partner events and more. 

Chili Piper is the leading inbound conversion software, used by top B2B revenue teams like Intuit, Twilio, Spotify, and Gong.

Head of Field Marketing

Owned the full planning, strategy, and execution of North American events at 360Learning, a Corporate Learning Startup. 

360Learning events include industry tradeshows, community events, corporate off-sites, culture activities, co-marketing webinars, product launches, user & client events, ABM, field marketing, demo, and partner activations.

Senior Events Manager

BigID

Received Employee of the Quarter Award - Q3 2020

Managed BigID's events activities (virtual & in-person) and led the company's digital programs: webinars, digital summits, thought leadership speaking sessions, etc

80+ global events executed in 2020 with 100+ planned for 2021

Marketing Manager - Events

MakerBot

Received Employee of the Quarter Award - Q3 2018

- Plan and execute MakerBot's global event strategy including tradeshows, product launches, and internal events
- Manage and execute tradeshow promotional marketing campaigns to maximize brand exposure and generate sales leads
- Place MakerBot as a leader in the 3D printing industry with keynote and industry panel submissions 
- Responsible for supporting over 50 partner events by designing and developing event kits for different audiences
-  Develop specific messaging for every tradeshow and train all company attendees (engineers, sales, managers, etc.) on the show narrative and specific product promotions
- Managing, maintaining, and recommending continuous improvements for all booth properties, marketing collateral, and assets
- Manage all vendor and supplier relationships to ensure quality and cost surrounding events, tradeshows, corporate swags, and branded assets

Events Marketing Lead

Enhanced Retail Solutions

Marketing Associate duties:
-Create and execute all social media channels and platforms (Twitter, LinkedIn, Google Plus, Youtube, Facebook)
-Manage and maintain the company website (blog posts, sales & promotions, case studies, free resources, upcoming events)
-Create and execute all marketing collateral 
-Create and execute all digital marketing material through marketing automation software iContact (email blasts, press releases, press kits, company newsletters) 
-Tradeshow experience: designing of booths, marketing materials and digital promotion contents. Responsible for vendor negotiations, logistics and attendee scheduling
-Performed office and administrative support activities for the CEO and  VP of Business Development

Sales Associate duties:
-Use Salesforce (CRM) to manage clients, vendors, partners and prospect information
-Use Quickbooks Online to create estimates and invoices
-Use BillQuick to manage and update consulting hours for clients
-Manage vendor relations and schedule accounts payable

Salesforce, Quickbooks Online, iContact, Hootsuite, Wordpress, Billquick, Adobe Photoshop, Adobe Illustrator, Microsoft Word, Microsoft Powerpoint, Microsoft Excel, Outlook, Prezi, Asana, Quip, Evernote

Sales and Marketing Associate

Yeda Wireless

Sales and Marketing Assistant duties:
-Create B2B marketing strategies for relationship management, web communications, media campaigns, and email to turn business prospects into customers and to manage current VIP client relations. 
-Develop strategic marketing plans from conducting marketing research on current clients in the telecommunications fields. (i.e. Sprint, T-Mobile, Boost Mobile, Metro PCs)
-Troubleshooting errors and complaints on company product lines with manufactures in China. 
-Maintain continued contact with satisfied customers to build and maintain relationships.
-Bi-weekly reports with investors and managers in China regarding development of B2B marketing strategies and product launch specifics.
-Assist in new product research, design and development with overseas manufactures
-Consulting with clients on product usage and specifics

Marketing Intern duties: 
-Assist account holders in wholesale purchasing orders
-Coordinated day to day office administration duties and tasks 
-Relationship management with VIP account holders in Michigan and neighboring states
-Marketing research of cell phone accessory products and designs
-Communicate with manufactures in China regarding product design 
-Assist in product launch and logistics
-Bi-Weekly client meetings to promote products, demonstrate usage and collecting customer feedbacks
-maintained the company website and updated new product photos as needed
-researched and attended trade shows for new client acquisitions and new manufacturers

Sales and Marketing Assistant

Taobao Marketplace

-Market research for multiple clients on fashion and fashion accessories for specific styles and seasons. 
-Product research on the best selling American and European brands for Women, Men and Children's wear. 
-Contact vendors on wholesale product purchases and price negotiations.
-Provided product specifics, brand information specifics and selling points for clients. 
-Assisted buyers on purchasing and returns.
-Achieved high volume selling records with constant 15% increase monthly in sales of fashion and accessories.

Fashion and Accessories Consultant

Hollywood Movie Industry

-Wardrobe consulting on films, commercials, fitness videos and more.
-Worked as a stylist on projects with various budgets.
-Researched and developed looks and costume designs on various projects

Costumer Designer and Wardrobe Supervisor

Like.com

-Answered styling and wardrobe-related questions for the iPhone app “Ask A Stylist”.
-Addressed fashion-related questions on www.couturious.com

Fashion Consultant

As a former Head of Field Marketing at Chili Piper, the leading inbound conversion software for B2B revenue teams, I built and led a high-performance department that generated over 4 million in pipeline in 2022. I have over 8 years of experience in planning and executing events and digital programs that drive demand, engagement, and retention for fast-growing tech startups.

My core competencies include designing and managing world-class field marketing campaigns, such as third-party tradeshows, social events, executive dinners, webinars, partner events, and more. I also have strong skills in social networking, customer relationship management, vendor negotiation, budget optimization, ROI measurement, and process improvement. I am passionate about creating memorable and impactful experiences that connect with the target audience and showcase the value proposition and thought leadership of the company. My mission is to help B2B tech companies grow and succeed through strategic events and digital programs.

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Justin Norris

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