Justin Norris

360Learning

360Learning is the learning platform that combines collaborative tools with the power of an LMS. We empower L&D teams to drive culture and growth through Collaborative Learning.

Sr. Director, Marketing and BDR Operations

Director of Marketing and BDR Operations

RevOps FM

I'm the creator and host of RevOps FM - a weekly Masterclass on revenue operations and go-to-market strategy. 

It's my way of thinking out loud about my work and sharing knowledge at scale.

Podcast Creator and Host

Perkuto

As Sr. Director of Solutions Architecture, I lead the architect team within our marketing operations practice at Perkuto and manage a team of seven. My role is to provide leadership and develop innovative solutions and marketing operations best practices.

Clients look to our team to solve their toughest marketing and sales operations challenges. We deliver results using rigorous business and process analysis, a relentless focus on the underlying business goals, and a rare depth of expertise configuring marketing systems.

Sr. Director, Solutions Architecture

Director of Solutions Architecture

As a Solutions Architect, I lead delivery teams in creating end-to-end marketing operations solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Marketo Solutions Architect

As a Senior Consultant, I advise on and create end-to-end solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Senior Marketo Consultant

ClearFit

I joined ClearFit as the third employee and the first marketing hire, tasked with growing the marketing function, generating demand, and building out the funnel. Our efforts generated thousands of new customers for ClearFit's hiring solution. I wore many hats during this time, and also helped overhaul the product UI, and hire the initial sales/customer success team, implement Marketo and Salesforce, and much more. 

I quickly discovered my love and talent for creating automated marketing, sales, and service systems and began to focus my energies exclusively on marketing automation and CRM. Using these tools we were able to more effectively nurture our prospects, identify our best leads, and effectively scale to thousands of customers - AND increase customer satisfaction - without massive increases in customer service headcount. This contributed to ClearFit experiencing triple digit % increase in customers and revenue during my tenure.

Director of CRM

CGA-Canada (Certified General Accountants Association of Canada)

I worked within the Professional Services team, which is responsible for providing online training and development opportunities to CGAs and other business professionals. 

My responsibilities included:

MARKETING STRATEGY: I managed the marketing function -- from developing the overall marketing strategy in line with organizational objectives down to the hands-on tactical implementation of campaigns.  
- Conduct market research, surveys, and gather customer insights
- Contribute to product strategy and optimize the product mix 
- Build integrated marketing communications programs across online and offline channels
- Manage, monitor, and grow CGA-Canada's professional development brand

PRODUCT DEVELOPMENT: I led the webcast and video course product lines, developing the overall product strategy and providing guidance on topics, presenters, and curriculum.

Marketing Strategist & Product Developer

Director, Marketing Ops @ 360Learning | Host @ RevOps FM Podcast | Thinking out loud about GTM + operations

I'm a seasoned marketing operations leader with 15+ years experience building high-performing teams.
Through this experience, I've learned what it takes to build marketing ops strategies, systems, and processes that will scale.

MY EXPERTISE:
• GTM operations strategy and roadmaps
• Designing, building, and optimizing Martech stacks
• Designing structure and processes for global remote teams 
• Data strategy and governance
• Analytics, reporting, KPIs
• Lead routing, management, SLAs, and follow-up
• Multi-channel lead nurturing and ABM
• Lead lifecycle and scoring
• Campaign operations
• Communication and change management

LEADERSHIP EXPERIENCE:
• Establish and lead a global ops function supporting marketing / BDR teams across 4 markets (Germany, France, UK, US).
• Provide coaching, training, and leadership to an expert consulting team (~40 people) on marketing operations best practices, with direct responsibility for a team of seven.
• Develop the solutions architecture function and lead the SA team at a marketing technology consulting firm. 

TECHNOLOGY EXPERTISE:
• Marketo: 4x Marketo Champion and Marketo Certified Solutions Architect (MCSA)
• Salesforce: seasoned Salesforce administrator, architect-level skillset
• Hubspot Certified
• iPaaS / Enterprise Automation: Workato Gold Partner and 2x conference speaker
• Attribution and Analytics: Bizible (Bizible All Star '17, Pipeline Marketing Award '17), Marketo, Looker, PowerBI • Data management: Ringlead, Clearbit, Cognism, etc.
• Lead routing: Lean Data, Distribution Engine

Director of Marketing Operations

Travis L. Scott

Rainier RevOps

Every business is different. The same can be said of industries, which is why RainierDigital specializes in the worlds of professional services (e.g., staffing agencies), MedTech, and non-SaaS B2B companies.

We leverage the deep, hands-on expertise of our Founder, Travis Scott, who started his career in recruitment (both agency and corporate), sales and, eventually, as the Director of Marketing for a medical component manufacturing and distribution company.

Most agencies develop cookie-cutter strategies they try to implement across every client they work with. That causes problems for their clients.

RainierDigital works with our clients to develop strategies unique to their business, market, and company values. Our experience in your industry allows us to offer unique perspectives that other agencies don't have.

Services include:

- HubSpot Admin
- HubSpot implementation and onboarding
- HubSpot integrations (most commonly with Bullhorn)
- Demand gen strategy development and coaching
- Demand-focused CRM infrastructure design, build, and reporting

Founder and Principal Advisor

Cycling On Purpose

Cycling On Purpose is a nonprofit focused on raising awareness of the mental health challenges facing the youth in America. 

I founded Cycling On Purpose after dealing with my own mental health challenges over the past year and a half and finally seeing a light at the end of the tunnel when I found purpose in my life.

I hope to share this insight and inspiration with others, especially the children and teens in our country, to help them pull out of their struggles as well.

Executive Director & Founder

Demand & Ops Unboxed Podcast

(formerly known as the Marketing:Unboxed Podcast)

A podcast for curious marketers.

The show is made up of four series: 

- Author Series
- HubSpot Series
- RevOps Series
- Leadership Series

Don't rely on a social media algorithm to let you know when an episode has dropped. Subscribe to the Marketing Unboxed email list to get updates on upcoming interviews, links to new episodes, and other resources related to these topics. 

Do that here ➡️ https://www.rainierdigital.com/subscribe-marketing-unboxed-podcast-newsletter

Host

MO Pros

Helping spread the word about this fast-growing community of over 1,300 Marketing Operations Professionals. If you have a burning desire to learn, lament, or lurk in the company of like-minded MOPs head here to join: https://www.themopros.com/join

Want a 10% discount on your monthly or yearly dues? Use ambassador-10m for monthly dues or ambassador-10y for yearly membership.

Ambassador

Pavilion

Pavilion is a private membership organization for commercial growth operators, where
Members can openly discuss business critical issues with the comfort of privacy and
confidentiality.

Executive Member

Winding Road Careers

Winding Road Careers is for anyone who wants to better manage their non-linear career or someone looking to make a career change. 

Do you answer 'yes' to any of the following questions?

⤴ - Want to make a pivot but don’t know how?

🛑 ✋ - Have a non-linear career that’s making it hard to get your resume past the gatekeepers?

⌇- Want to continue down a non-linear career path but need help managing it?

🏝️ - Did you pivot into working for yourself and feel like you’re on an island?

Founder

Travis Scott for Liberty Lake City Council

Great experience. The best part was the amazing people in my community that I met. 

I lost by only 213 votes. If you don't think your vote matters, think again.

Candidate for Liberty Lake (WA) City Council

Gravity Global

I started at Mojo Media Labs, a boutique agency, that was acquired by a much larger agency, Gravity Global (250+ employees and growing like a weed), shortly after I started.

I didn't want to work at a large agency after being a number on a spreadsheet at Fortune 500 companies, so I decided to resign and continue to build RainierDigital.

Revenue Operations Consultant

ISM - Industrial Specialties Mfg. & IS Med Specialties

- I've successfully lead a team of 7-8 marketers remotely (well before COVID)

- Focused specifically on streamlining marketing ops, implemented a lead nurturing program, and demand gen through content and paid social. 

- Emphasized our focus on and the importance of content and content SEO - this has contributed to the following organic search gains from Jan 2017 through Dec 2020: 291% increase in site users; 279% increase in site sessions; 40% increase in leads from organic traffic; 662% increase in blog-related sessions alone (21K in 2017 to 165K in 2020);**


- Continuously examine and execute marketing strategy based on the company's long-tail business model

- Managed complex projects involving multiple third-party vendors. Examples include a major website and e-commerce backend redesign and Magento 2 conversion

- Co-managed paid search

- Developed an agile system of two-week sprints using Asana. These were designed to keep the team focused on projects and campaigns, get more done, and protect their time from ad-hoc, less important projects that pop up; this became very valuable when the team was working remotely during the early days of COVID

Director of Marketing

Self Published

I wrote “Think Differently” because I was curious about recruitment marketing and had some ideas about how recruitment could be done better while creating a better experience for everyone involved. 

The book talks about basic marketing principles such as persona development, positioning, and building and nurturing audiences. 

It can be purchased on Amazon in Kindle and paperback formats or you can download a free PDF copy below.

Author, “Think Differently: How Recruitment Marketing Gets You Noticed Over the Noise”

Demand Gen Strategy and Marketing Ops at RainierDigital ✦ Author ✦ HubSpot Gold Partner ✦ Host of the Demand & Ops Unboxed Podcast

I'm the founder of Rainier RevOps, a solo RevOps consultancy and HubSpot Platinum Partner helping SMBs — especially staffing and recruiting firms — clean up their data, streamline systems, and drive real revenue growth. I'm also the founder of Cycling On Purpose, a nonprofit focused on youth mental health. This June, I'm riding 2,800 miles across the country to raise awareness and connect with families and educators along the way.

A former environmental science major turned marketer and RevOps pro, I've worked in sales, recruiting, marketing, and ops, and brings a unique cross-functional lens to everything he does. I even wrote a book called "Think Differently" about recruitment marketing in 2020. I hold an MBA from the University of Colorado. I grew up in Indiana and, since graduating from Indiana, have lived in Denver, Los Angeles, Seattle and now Spokane, WA. 

I'm a plant and nature nerd and probably the only person in Washington state who watches the Indy 500 each year. I'm also a huge sports fan and am a fan of teams that routinely break my heart: the Reds, Bengals, Pacers, and Avs.

CEO / Principal Consultant

Every business is different. The same can be said of industries, which is why RainierDigital specializes in the worlds of staffing and MedTech.

We leverage the deep, hands-on expertise of our Founder, Travis Scott, who started his career in recruitment (both agency and corporate), sales, and eventually as the Director of Marketing for a medical component manufacturing and distribution company.

Most agencies develop cookie-cutter strategies they try to implement across every client they work with. That causes problems for their clients.

RainierDigital works with our clients to develop strategies unique to their business, market, and company values. Our experience in your industry allows us to offer unique perspectives that other agencies don't have.

Services include:

- HubSpot Admin
- HubSpot implementation and onboarding
- HubSpot integrations (most commonly with Bullhorn)
- Demand gen strategy development and coaching
- Demand-focused CRM infrastructure design, build, and reporting

taplio

The Battle

Justin Norris

Travis L. Scott

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