Justin Norris

360Learning

360Learning is the learning platform that combines collaborative tools with the power of an LMS. We empower L&D teams to drive culture and growth through Collaborative Learning.

Sr. Director, Marketing and BDR Operations

Director of Marketing and BDR Operations

RevOps FM

I'm the creator and host of RevOps FM - a weekly Masterclass on revenue operations and go-to-market strategy. 

It's my way of thinking out loud about my work and sharing knowledge at scale.

Podcast Creator and Host

Perkuto

As Sr. Director of Solutions Architecture, I lead the architect team within our marketing operations practice at Perkuto and manage a team of seven. My role is to provide leadership and develop innovative solutions and marketing operations best practices.

Clients look to our team to solve their toughest marketing and sales operations challenges. We deliver results using rigorous business and process analysis, a relentless focus on the underlying business goals, and a rare depth of expertise configuring marketing systems.

Sr. Director, Solutions Architecture

Director of Solutions Architecture

As a Solutions Architect, I lead delivery teams in creating end-to-end marketing operations solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Marketo Solutions Architect

As a Senior Consultant, I advise on and create end-to-end solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Senior Marketo Consultant

ClearFit

I joined ClearFit as the third employee and the first marketing hire, tasked with growing the marketing function, generating demand, and building out the funnel. Our efforts generated thousands of new customers for ClearFit's hiring solution. I wore many hats during this time, and also helped overhaul the product UI, and hire the initial sales/customer success team, implement Marketo and Salesforce, and much more. 

I quickly discovered my love and talent for creating automated marketing, sales, and service systems and began to focus my energies exclusively on marketing automation and CRM. Using these tools we were able to more effectively nurture our prospects, identify our best leads, and effectively scale to thousands of customers - AND increase customer satisfaction - without massive increases in customer service headcount. This contributed to ClearFit experiencing triple digit % increase in customers and revenue during my tenure.

Director of CRM

CGA-Canada (Certified General Accountants Association of Canada)

I worked within the Professional Services team, which is responsible for providing online training and development opportunities to CGAs and other business professionals. 

My responsibilities included:

MARKETING STRATEGY: I managed the marketing function -- from developing the overall marketing strategy in line with organizational objectives down to the hands-on tactical implementation of campaigns.  
- Conduct market research, surveys, and gather customer insights
- Contribute to product strategy and optimize the product mix 
- Build integrated marketing communications programs across online and offline channels
- Manage, monitor, and grow CGA-Canada's professional development brand

PRODUCT DEVELOPMENT: I led the webcast and video course product lines, developing the overall product strategy and providing guidance on topics, presenters, and curriculum.

Marketing Strategist & Product Developer

Director, Marketing Ops @ 360Learning | Host @ RevOps FM Podcast | Thinking out loud about GTM + operations

I'm a seasoned marketing operations leader with 15+ years experience building high-performing teams.
Through this experience, I've learned what it takes to build marketing ops strategies, systems, and processes that will scale.

MY EXPERTISE:
• GTM operations strategy and roadmaps
• Designing, building, and optimizing Martech stacks
• Designing structure and processes for global remote teams 
• Data strategy and governance
• Analytics, reporting, KPIs
• Lead routing, management, SLAs, and follow-up
• Multi-channel lead nurturing and ABM
• Lead lifecycle and scoring
• Campaign operations
• Communication and change management

LEADERSHIP EXPERIENCE:
• Establish and lead a global ops function supporting marketing / BDR teams across 4 markets (Germany, France, UK, US).
• Provide coaching, training, and leadership to an expert consulting team (~40 people) on marketing operations best practices, with direct responsibility for a team of seven.
• Develop the solutions architecture function and lead the SA team at a marketing technology consulting firm. 

TECHNOLOGY EXPERTISE:
• Marketo: 4x Marketo Champion and Marketo Certified Solutions Architect (MCSA)
• Salesforce: seasoned Salesforce administrator, architect-level skillset
• Hubspot Certified
• iPaaS / Enterprise Automation: Workato Gold Partner and 2x conference speaker
• Attribution and Analytics: Bizible (Bizible All Star '17, Pipeline Marketing Award '17), Marketo, Looker, PowerBI • Data management: Ringlead, Clearbit, Cognism, etc.
• Lead routing: Lean Data, Distribution Engine

Director of Marketing Operations

CleverTap

Helping the Clevertap ship sail smoothly, through stormy market conditions. Solving tech gaps in marketing and enabling data-driven marketing in a fast-paced environment working side-by-side with proven SaaS leaders and an enthusiastic team who have all been gathered to deliver an exception marketing experience.

Going to be working on Lead Enrichment, Data Management, Marketing & Sales Analytics, Tech stack optimisation, Budget Management, Marketing funnel optimisation and so many interesting projects that have kept me on my toes at all time.

Associate Director - Marketing Operations

SaaS Insider

I have been volunteering at SaaS Insider from day one, where we connect startups and VCs and created an environment for growth and opportunities.

Community Volunteer

Peak Community

Member

Sprinklr

Associate Director of Marketing Operations

Zuddl

Working to build the Marketing team from where it stands, setting up seamless flow for leads and operations that will help the company to scale faster and stronger.

Head of Marketing

Freshworks

Marketing Operations is not an easy job and I help  fix the problems our various marketing teams face and help them get their content and message to the right customer/prospects at the right time.

The faster you get to the right customers the sooner you can help them and deliver moments of Wow! and that's how you gain Customers-for-life!

Lead - Marketing Operations

Handling Campaign promotions and lead generation for North America's Mid-market and Demand-Generation. 

I collaborate and strategize with the Field Marketing and Sales Development team to bring in quality leads from the Mid-Enterprise market.

I coordinate and execute webinars, lead nurturing campaigns, content syndication projects.

Inbound Marketing Specialist

Zoho Corporation

Demand Generation - DRI for Email Marketing and Product Webinars

As part of the Demand Generation team, I plan lead generation projects targeting leads from the Mid-level and Enterprise market. With Inbound techniques on promoting quality content to attract leads and sustain the flow of leads into the system and monitor and optimize the conversion of leads to customers.

I primarily handle Email marketing and Product webinar programs to increase brand visibility across various search engines.

Product Marketer

Regional Business Development professional for US EST and Canada for Campaigns, Sales IQ, Social, and Survey.

Prioritize in qualifying and assisting potential customer across multiple industry types.
Help the prospected in identifying the areas were we can help them increase there productivity at the best value for money.
Help the users and prospects in getting trained on the basics.
Engage with customers and build a relationship to build a happy customer base.

I concentrate on improving the sales and usage of the Zoho products, also work toward achieving the targets set for me on a quarterly basis.
 
Specialties

Customer relationship, Collaboration, Meeting targets, and Business Productivity suite, CRM, Productivity, Network Management, Sales, Enterprise IT Management, Social Media Management, Drip Email Marketing

Senior Business Development Executive

RELX Group

I concentrated in making the payment process as smooth as possible to the Scholars and editors for their service and effort. 

Completely handled Individual payments for Global contributor & Royalty payments.
Handled sales invoicing and processing of orders from Customer societies.
Trained members with various CAPA techniques in handling the process.
Worked with the Process improvement team in streamlining the process for complete efficiency.
Training others on the process and assisted with CI techniques for streamlining. 
Collaborated with APAC and Global payment team to complete and fulfill the payments until receipt.

Specializes in:
Continuous improvement strategies, Lean method adaption and Six sigma techniques.

Payments Manager

Micro Therapeutical Research Pvt Ltd

Acted as the first point of contacts for contracted BA/BE clinical trials on various drugs.

Coordinated and monitored project and updates.
Collaborated with various team to effectively and timely complete the Project and present the time crucial results to the clients.
Schedule and monitor each projects based on the requirement and nature of its urgency. 
Worked with the legal and Medical staff in obtaining legal approvals to conduct the trial tests.
Collaborate with the Marketing and Sales team to get details on new clients and future projects.

Project Coordinator

Marketing Generalist with 8+ years of experience in B2B SaaS Marketing Operations, Growth Marketing and Demand Generation Ex - Zoho | Freshworks | Zuddl

Crossed over a decade of helping companies provide the best value with the best experience possible. 7+ years in B2B SaaS companies, adding value in Demand Generation, Lead Generation, Marketing Operation, Marketing technology, Growth and analytics at different stages at established India SaaS like Zoho, Freshworks, Zuddl and now at Sprinklr. 

I've helped everyone take informed decisions, relied on insights generated across various marketing campaigns, enables and ran 100+ campaign across many regions, industries and market size. Built teams from scratch at startups, scale ups and even public companies. 

My key focus is to always approach any campaign with data and target ICPs experience in mind, and since the market is going to see a shift in approach, I hope to build and paint experience focused on connecting with the right audience at the right buyers journey and help convert them and scale organisations to new heights.

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The Battle

Justin Norris

Ananda Narasimhan

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