Justin Norris

360Learning

360Learning is the learning platform that combines collaborative tools with the power of an LMS. We empower L&D teams to drive culture and growth through Collaborative Learning.

Sr. Director, Marketing and BDR Operations

Director of Marketing and BDR Operations

RevOps FM

I'm the creator and host of RevOps FM - a weekly Masterclass on revenue operations and go-to-market strategy. 

It's my way of thinking out loud about my work and sharing knowledge at scale.

Podcast Creator and Host

Perkuto

As Sr. Director of Solutions Architecture, I lead the architect team within our marketing operations practice at Perkuto and manage a team of seven. My role is to provide leadership and develop innovative solutions and marketing operations best practices.

Clients look to our team to solve their toughest marketing and sales operations challenges. We deliver results using rigorous business and process analysis, a relentless focus on the underlying business goals, and a rare depth of expertise configuring marketing systems.

Sr. Director, Solutions Architecture

Director of Solutions Architecture

As a Solutions Architect, I lead delivery teams in creating end-to-end marketing operations solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Marketo Solutions Architect

As a Senior Consultant, I advise on and create end-to-end solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Senior Marketo Consultant

ClearFit

I joined ClearFit as the third employee and the first marketing hire, tasked with growing the marketing function, generating demand, and building out the funnel. Our efforts generated thousands of new customers for ClearFit's hiring solution. I wore many hats during this time, and also helped overhaul the product UI, and hire the initial sales/customer success team, implement Marketo and Salesforce, and much more. 

I quickly discovered my love and talent for creating automated marketing, sales, and service systems and began to focus my energies exclusively on marketing automation and CRM. Using these tools we were able to more effectively nurture our prospects, identify our best leads, and effectively scale to thousands of customers - AND increase customer satisfaction - without massive increases in customer service headcount. This contributed to ClearFit experiencing triple digit % increase in customers and revenue during my tenure.

Director of CRM

CGA-Canada (Certified General Accountants Association of Canada)

I worked within the Professional Services team, which is responsible for providing online training and development opportunities to CGAs and other business professionals. 

My responsibilities included:

MARKETING STRATEGY: I managed the marketing function -- from developing the overall marketing strategy in line with organizational objectives down to the hands-on tactical implementation of campaigns.  
- Conduct market research, surveys, and gather customer insights
- Contribute to product strategy and optimize the product mix 
- Build integrated marketing communications programs across online and offline channels
- Manage, monitor, and grow CGA-Canada's professional development brand

PRODUCT DEVELOPMENT: I led the webcast and video course product lines, developing the overall product strategy and providing guidance on topics, presenters, and curriculum.

Marketing Strategist & Product Developer

Director, Marketing Ops @ 360Learning | Host @ RevOps FM Podcast | Thinking out loud about GTM + operations

I'm a seasoned marketing operations leader with 15+ years experience building high-performing teams.
Through this experience, I've learned what it takes to build marketing ops strategies, systems, and processes that will scale.

MY EXPERTISE:
• GTM operations strategy and roadmaps
• Designing, building, and optimizing Martech stacks
• Designing structure and processes for global remote teams 
• Data strategy and governance
• Analytics, reporting, KPIs
• Lead routing, management, SLAs, and follow-up
• Multi-channel lead nurturing and ABM
• Lead lifecycle and scoring
• Campaign operations
• Communication and change management

LEADERSHIP EXPERIENCE:
• Establish and lead a global ops function supporting marketing / BDR teams across 4 markets (Germany, France, UK, US).
• Provide coaching, training, and leadership to an expert consulting team (~40 people) on marketing operations best practices, with direct responsibility for a team of seven.
• Develop the solutions architecture function and lead the SA team at a marketing technology consulting firm. 

TECHNOLOGY EXPERTISE:
• Marketo: 4x Marketo Champion and Marketo Certified Solutions Architect (MCSA)
• Salesforce: seasoned Salesforce administrator, architect-level skillset
• Hubspot Certified
• iPaaS / Enterprise Automation: Workato Gold Partner and 2x conference speaker
• Attribution and Analytics: Bizible (Bizible All Star '17, Pipeline Marketing Award '17), Marketo, Looker, PowerBI • Data management: Ringlead, Clearbit, Cognism, etc.
• Lead routing: Lean Data, Distribution Engine

Director of Marketing Operations

TD SYNNEX

+ Strategizes, creates, optimizes, and executes diverse digital marketing campaigns across various platforms.
+ Manages online promotional campaigns, including web design, digital advertising, email marketing, e-merchandising, online learning, digital video, webinars, live streams, and content management.
+ Creates and implements digital marketing assets and performs other marketing activities to achieve business objectives and revenue goals.
+ Manages digital content, including procurement, development, and posting.
+ Maintains brand standards and consults with design teams for digital specifications.
+ Reviews and edits incoming content for consistency, accuracy, and compliance.
+ Shares best practices, tools, and processes internationally across regions and businesses.
+ Tracks, analyzes, and reports data to achieve maximum ROI for on-site campaigns.
+ Performs testing on landing pages using digital tools to measure performance.
+ Uses audience segmentation to deliver personalized content for specific channel promotions.
+ Identifies deficiencies, recommends improvements, and identifies opportunities for enhancement.
+ May manage outside marketing agencies, partnerships, e-commerce feeds, and vendor payment planning.
+ Recommends traffic-building strategies to optimize and improve digital marketing activities.
+ Supports marketing in driving traffic, user adoption, and online sales.
+ Develops reporting, measures, analyzes, tests, and implements strategies for continual improvement in digital marketing analytics.

Digital Marketing Specialist

Marketing Specialist

Freelance

Marketing Consultant

6sense

+ Supported the Marketing Automation team to run, operate, debug, and analyze various Marketo programs, while also supporting additional tech integrations with Marketo
+ Supported technical aspects of key marketing systems used to generate, distribute, and report on marketing-qualified accounts
+ Established and maintained scalable processes that ensure best practices in campaigns
+ Created, maintained, and suggested metrics reports on marketing activities, effectiveness, and business impact
+ Analyzed marketing and sales data to develop insights and make recommendations on areas for optimization
+ Monitored and maintained data quality within the marketing database, and data flowing through down-stream systems partnering with the rest of the revenue organization
+ Monitored, measured and analyzed the effectiveness of marketing initiatives as they relate to the overall company's goals
+ Analyzed the quality of the sales and marketing pipeline and spot efficiencies that will make the company work better as a whole
+ Developed and maintained strong working relationships with the various marketing departments

Marketing Operations Specialist

Zscaler

+ Maintained, and optimized scalable processes that rely on best practices in online conversions, lead routing, and reporting
+ Drove the configuration for the marketing analytics technology stack (e.g. marketing automation, web analytics infrastructure)
+ Helped in the implementation of new processes for new channels like email marketing, webinars, and more
+ Contributed to data quality - identify discrepancies, create data tables needed for analysis and automation
+ Evaluated new technologies and add-on applications to improve and optimize marketing team performance
+ Lead data enrichment process across different marketing and sales functions

Marketing Automation Specialist

+ Created and built marketing email campaigns and landing pages that drive sales leads and increase prospect and client engagement
+ Created HTML emails, and landing pages through Marketo
+ Coordinated with Sales Operations to segment and collate prospect and client lists for campaigns
+ Designed and developed Drip and Nurturing campaigns to enable an accelerated sales cycle
+ Drew email campaign reporting to benchmark and measure success
+ Created enhanced reports to support Product marketing teams measure the performance of high-impact marketing campaigns
+ Monitored the user profiling, scoring and measurement models that lead to more effective communication and higher conversion.
+ Thinked creatively in designing and running automation workflows for subscription management keeping the global emailing laws in mind
+ Managed smooth lead flow between Marketo and CRM

Marketing Executive II

Marketing Executive I

Marketing Automation Intern

Karvy Insights Limited

Project: Swachh Survekshan 2018 commissioned by Ministry of Housing & Urban Affair (MoUHA), Delhi. It is the world’s largest sanitation survey and is expected to touch every Indian State and Union Territory.

+ It involved evaluating government documents through independent observations.
+ Verifying claims by sample checking of the city.
+ Collecting citizen’s feedback through IVRS and online survey.
+ Scoring and ranking of Urban Local Bodies (Municipal Corporations, Municipal Councils and Nagar Panchayats).

Special Project Intern

I am a martech enthusiast, constant problem solver and life-long learner. Always eager to improve my sales and marketing operational skills.
I am persistent, detail oriented and curious data driven marketer who is ready to prove success in scaling marketing technology stacks including software evaluation, implementation, integration, administration, and ROI.

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The Battle

Justin Norris

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