Justin Norris

360Learning

360Learning is the learning platform that combines collaborative tools with the power of an LMS. We empower L&D teams to drive culture and growth through Collaborative Learning.

Sr. Director, Marketing and BDR Operations

Director of Marketing and BDR Operations

RevOps FM

I'm the creator and host of RevOps FM - a weekly Masterclass on revenue operations and go-to-market strategy. 

It's my way of thinking out loud about my work and sharing knowledge at scale.

Podcast Creator and Host

Perkuto

As Sr. Director of Solutions Architecture, I lead the architect team within our marketing operations practice at Perkuto and manage a team of seven. My role is to provide leadership and develop innovative solutions and marketing operations best practices.

Clients look to our team to solve their toughest marketing and sales operations challenges. We deliver results using rigorous business and process analysis, a relentless focus on the underlying business goals, and a rare depth of expertise configuring marketing systems.

Sr. Director, Solutions Architecture

Director of Solutions Architecture

As a Solutions Architect, I lead delivery teams in creating end-to-end marketing operations solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Marketo Solutions Architect

As a Senior Consultant, I advise on and create end-to-end solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Senior Marketo Consultant

ClearFit

I joined ClearFit as the third employee and the first marketing hire, tasked with growing the marketing function, generating demand, and building out the funnel. Our efforts generated thousands of new customers for ClearFit's hiring solution. I wore many hats during this time, and also helped overhaul the product UI, and hire the initial sales/customer success team, implement Marketo and Salesforce, and much more. 

I quickly discovered my love and talent for creating automated marketing, sales, and service systems and began to focus my energies exclusively on marketing automation and CRM. Using these tools we were able to more effectively nurture our prospects, identify our best leads, and effectively scale to thousands of customers - AND increase customer satisfaction - without massive increases in customer service headcount. This contributed to ClearFit experiencing triple digit % increase in customers and revenue during my tenure.

Director of CRM

CGA-Canada (Certified General Accountants Association of Canada)

I worked within the Professional Services team, which is responsible for providing online training and development opportunities to CGAs and other business professionals. 

My responsibilities included:

MARKETING STRATEGY: I managed the marketing function -- from developing the overall marketing strategy in line with organizational objectives down to the hands-on tactical implementation of campaigns.  
- Conduct market research, surveys, and gather customer insights
- Contribute to product strategy and optimize the product mix 
- Build integrated marketing communications programs across online and offline channels
- Manage, monitor, and grow CGA-Canada's professional development brand

PRODUCT DEVELOPMENT: I led the webcast and video course product lines, developing the overall product strategy and providing guidance on topics, presenters, and curriculum.

Marketing Strategist & Product Developer

Director, Marketing Ops @ 360Learning | Host @ RevOps FM Podcast | Thinking out loud about GTM + operations

I'm a seasoned marketing operations leader with 15+ years experience building high-performing teams.
Through this experience, I've learned what it takes to build marketing ops strategies, systems, and processes that will scale.

MY EXPERTISE:
• GTM operations strategy and roadmaps
• Designing, building, and optimizing Martech stacks
• Designing structure and processes for global remote teams 
• Data strategy and governance
• Analytics, reporting, KPIs
• Lead routing, management, SLAs, and follow-up
• Multi-channel lead nurturing and ABM
• Lead lifecycle and scoring
• Campaign operations
• Communication and change management

LEADERSHIP EXPERIENCE:
• Establish and lead a global ops function supporting marketing / BDR teams across 4 markets (Germany, France, UK, US).
• Provide coaching, training, and leadership to an expert consulting team (~40 people) on marketing operations best practices, with direct responsibility for a team of seven.
• Develop the solutions architecture function and lead the SA team at a marketing technology consulting firm. 

TECHNOLOGY EXPERTISE:
• Marketo: 4x Marketo Champion and Marketo Certified Solutions Architect (MCSA)
• Salesforce: seasoned Salesforce administrator, architect-level skillset
• Hubspot Certified
• iPaaS / Enterprise Automation: Workato Gold Partner and 2x conference speaker
• Attribution and Analytics: Bizible (Bizible All Star '17, Pipeline Marketing Award '17), Marketo, Looker, PowerBI • Data management: Ringlead, Clearbit, Cognism, etc.
• Lead routing: Lean Data, Distribution Engine

Director of Marketing Operations

ZayZoon

I have the pleasure of serving the team responsible for sharing the ZayZoon story with the world.

ZayZoon is a socially responsible Financial Technology company with the mission to end predatory lending. We partner and integrate with payroll companies to provide employees access to their wages on-demand. With more than 50% of North Americans living paycheck-to-paycheck, we don't believe banks that earn over $25B in overdraft fees and predatory lenders that charge upwards of 500% interest are the solution.

ZayZoon's on-demand access to wages has given employees control over their paychecks, reduced financial stress, and eliminated the need to take on debt.

www.zayzoon.com

Senior Vice President Marketing

hautemama maternity

In the early days of the maternity and nursing clothing market in Canada, there was a significant gap. Expecting mothers had limited options, and the inability to ship from the US to Canada further restricted their choices. This scenario led to a monotonous fashion scene where, often, two pregnant women in the same office would find themselves wearing identical outfits. Recognizing this void, I decided it was time to revolutionize maternity and nursing wear in North America.

It began with a simple idea: to introduce stylish, unique, and comfortable maternity wear that wasn't just functional but also fashionable. To do this, I turned to Europe, a continent known for its fashion-forward designs and high-quality craftsmanship. I sourced designers who specialized in maternity wear, selecting those who offered something distinctly different from the existing options in North America.

This led to the North American introduction of brands like Boob Design, Isabella Oliver, and Pietro Brunelli – some of Europe's most celebrated maternity designers. 

While the original idea of HauteMama was to stay local today we ship our lines all over the globe.

Co Founder & Head of Marketing

OneTrust

Tugboat Logic (now OneTrust) has the mission to make security a key business advantage for every organization. We started with the reality that not every enterprise is ready for a security team or needs large risk governance tools. But every enterprise needs security in a digital world. So we took our 40 years of collective knowledge as security veterans, combined industry best practices and created an intuitive, intelligent Virtual CISO platform that enables organizations to get secure quickly, educate employees and build trust with customers. Companies that protect themselves and their clients'​ data win more business. It's just logical. Get Secure. Build Trust. Sell More.

Executive Vice President Marketing

DevFacto

We create software that humans love to use.

We know that humans, not machines, use our applications and so we focus on building software that is effective and enjoyable to use. 

Since 2007, we have delivered ideas and solutions that improve efficiency, inspire team collaboration and engage employees.

My goal as Head of Marketing is to embrace DevFacto’s vision of focusing on people first by humanizing the brand. Human-to-human interactions are what make the world go round.  It’s what creates relationships, partnerships, trust, and community.  This is what we want to cultivate through DevFacto’s marketing efforts. Why? Because the most human companies are going to win.

Head Of Marketing

The Hub Marketing Group

The Hub Marketing Group is a consultancy that helps its clients find better ways to grow.

What makes us different is our ability to uncover the underlying needs and motivations of customers and translate those insights into actionable ideas. Real ideas. Transformative ideas. Ideas that inspire. 

The solution to growing your business is more effective marketing.

Founder

Uberflip

We believe content is the most effective way to ignite meaningful relationships. But even the greatest content must be combined with a remarkable experience to reach its full potential.

Accordingly, at Uberflip, each member of our team rallies around the belief that our customer’s success is our success and our mission is to help them achieve those goals. We exercise this belief by always being valuable, relevant, and consistent in everything we do.

VP of Marketing

Shift CRM Inc

As Director of Marketing at Shift, I focus on developing the marketing strategy, marketing programs, marketing effectiveness, and branding and communications to our global audience.  My single objective is to broadcast to the media industry that Shift's Media Salesforce solutions transform your business to connect with customers like never before and experience ongoing innovation into the future.

"Behind every app, every device, and every connection, is a customer. Billions of them.
And each and every one is speeding toward the future."  ~ Salesforce.com

The Mezzanine Group

As Marketing Director at the Mezzanine Group, I act as the chief marketing officer for my clients who are typically mid-sized Business to Business (B2B) companies. I am responsible for developing strategic and tactical marketing plans for my clients, managing ongoing implementation and measuring and achieving results.

Clients have recognized the following results through the inspired and actionable marketing strategies developed for them:

Increased marketing-driven sales pipeline by 24%.

Growth of sales accepted leads by 20%.

Over 30% higher campaign response rate.

40% increase in LinkedIn followers for Corporate pages through targeted social media marketing.

A solid SEO strategy resulting in 5 of the top 5 keywords showing on Google's first page.

A 60% increase in the number of attendees on webinars.

Marketing Director

Marketing Programs Manager

Quest Software

Channel Marketing Manager

I serve the marketing team @ ZayZoon.

WHO IS THE REAL SHANNON DOUGALL?

I'm fascinated by the ever-evolving landscape of modern business, where the intersection of technology, culture, and human behaviour define success. I love reading absolutely everything I can get my hands on. I hate green peppers. I genuinely believe B2B should adopt B2C marketing. I have a large appetite for all things beautiful. I'm obsessed with scaling revenue at high-growth companies. And I'm committed to not just keeping pace with change but staying several steps ahead, anticipating trends and disruptions that will shape the future of marketing.

I pride myself on mindfully leading cross-functional teams with a focus on fostering a culture of collaboration, creativity, and continuous learning.  
Inspired by the groundbreaking work of visionaries like Brian Solis, I aspire to be a marketing futurist and thought leader. 

In a world saturated with digital noise, I am dedicated to elevating brands by crafting narratives that authentically resonate with the aspirations and values of the modern consumer. My holistic approach integrates cutting-edge technology, empathetic storytelling, and a deep understanding of the human experience, redefining the role of marketing in an era where connections matter more than campaigns.

As the Senior Vice President of Marketing, I am committed to pushing the boundaries of conventional thinking and paving the way for a new era of marketing excellence. My blend of strategic foresight, creativity, and a commitment to delivering unparalleled value is shaping the future of marketing and inspiring a new generation of marketers to think beyond the ordinary and embrace the extraordinary.

taplio

The Battle

Justin Norris

Shannon Dougall

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?