Justin Norris

360Learning

360Learning is the learning platform that combines collaborative tools with the power of an LMS. We empower L&D teams to drive culture and growth through Collaborative Learning.

Sr. Director, Marketing and BDR Operations

Director of Marketing and BDR Operations

RevOps FM

I'm the creator and host of RevOps FM - a weekly Masterclass on revenue operations and go-to-market strategy. 

It's my way of thinking out loud about my work and sharing knowledge at scale.

Podcast Creator and Host

Perkuto

As Sr. Director of Solutions Architecture, I lead the architect team within our marketing operations practice at Perkuto and manage a team of seven. My role is to provide leadership and develop innovative solutions and marketing operations best practices.

Clients look to our team to solve their toughest marketing and sales operations challenges. We deliver results using rigorous business and process analysis, a relentless focus on the underlying business goals, and a rare depth of expertise configuring marketing systems.

Sr. Director, Solutions Architecture

Director of Solutions Architecture

As a Solutions Architect, I lead delivery teams in creating end-to-end marketing operations solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Marketo Solutions Architect

As a Senior Consultant, I advise on and create end-to-end solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Senior Marketo Consultant

ClearFit

I joined ClearFit as the third employee and the first marketing hire, tasked with growing the marketing function, generating demand, and building out the funnel. Our efforts generated thousands of new customers for ClearFit's hiring solution. I wore many hats during this time, and also helped overhaul the product UI, and hire the initial sales/customer success team, implement Marketo and Salesforce, and much more. 

I quickly discovered my love and talent for creating automated marketing, sales, and service systems and began to focus my energies exclusively on marketing automation and CRM. Using these tools we were able to more effectively nurture our prospects, identify our best leads, and effectively scale to thousands of customers - AND increase customer satisfaction - without massive increases in customer service headcount. This contributed to ClearFit experiencing triple digit % increase in customers and revenue during my tenure.

Director of CRM

CGA-Canada (Certified General Accountants Association of Canada)

I worked within the Professional Services team, which is responsible for providing online training and development opportunities to CGAs and other business professionals. 

My responsibilities included:

MARKETING STRATEGY: I managed the marketing function -- from developing the overall marketing strategy in line with organizational objectives down to the hands-on tactical implementation of campaigns.  
- Conduct market research, surveys, and gather customer insights
- Contribute to product strategy and optimize the product mix 
- Build integrated marketing communications programs across online and offline channels
- Manage, monitor, and grow CGA-Canada's professional development brand

PRODUCT DEVELOPMENT: I led the webcast and video course product lines, developing the overall product strategy and providing guidance on topics, presenters, and curriculum.

Marketing Strategist & Product Developer

Director, Marketing Ops @ 360Learning | Host @ RevOps FM Podcast | Thinking out loud about GTM + operations

I'm a seasoned marketing operations leader with 15+ years experience building high-performing teams.
Through this experience, I've learned what it takes to build marketing ops strategies, systems, and processes that will scale.

MY EXPERTISE:
• GTM operations strategy and roadmaps
• Designing, building, and optimizing Martech stacks
• Designing structure and processes for global remote teams 
• Data strategy and governance
• Analytics, reporting, KPIs
• Lead routing, management, SLAs, and follow-up
• Multi-channel lead nurturing and ABM
• Lead lifecycle and scoring
• Campaign operations
• Communication and change management

LEADERSHIP EXPERIENCE:
• Establish and lead a global ops function supporting marketing / BDR teams across 4 markets (Germany, France, UK, US).
• Provide coaching, training, and leadership to an expert consulting team (~40 people) on marketing operations best practices, with direct responsibility for a team of seven.
• Develop the solutions architecture function and lead the SA team at a marketing technology consulting firm. 

TECHNOLOGY EXPERTISE:
• Marketo: 4x Marketo Champion and Marketo Certified Solutions Architect (MCSA)
• Salesforce: seasoned Salesforce administrator, architect-level skillset
• Hubspot Certified
• iPaaS / Enterprise Automation: Workato Gold Partner and 2x conference speaker
• Attribution and Analytics: Bizible (Bizible All Star '17, Pipeline Marketing Award '17), Marketo, Looker, PowerBI • Data management: Ringlead, Clearbit, Cognism, etc.
• Lead routing: Lean Data, Distribution Engine

Director of Marketing Operations

US Based Software Company

◆Strategic Planning: Develop comprehensive strategies aligning Salesforce B2B and B2C platforms with business objectives.

◆ Solution Design: Architect end-to-end solutions for Marketing Cloud Account Engagement (B2B) and SFMC (B2C) platforms, ensuring scalability and effectiveness.

◆ Customization and Integration: Customize Salesforce platforms to meet unique business needs and seamlessly integrate them with existing systems.

◆ Optimization: Continuously optimize Salesforce solutions to enhance performance, user experience, and overall efficiency.

◆ Training and Support: Conduct training sessions for end-users and provide ongoing support, ensuring smooth adoption of Salesforce solutions.

◆ Stakeholder Collaboration: Collaborate with stakeholders to understand requirements and translate them into effective Salesforce solutions.

◆ Best Practices: Stay current with Salesforce best practices, industry trends, and emerging technologies to drive innovation.

◆ Documentation: Create and maintain detailed documentation for solutions, configurations, and processes.

◆ Troubleshooting: Address and resolve technical issues promptly, minimizing downtime and ensuring system stability.

◆ Project Management: Manage project timelines, milestones, and deliverables to ensure timely and successful project completion.

◆ Compliance: Ensure Salesforce solutions adhere to regulatory compliance and security standards.

◆ Continuous Improvement: Identify opportunities for improvement and proactively implement enhancements to optimize Salesforce platforms.

◆ Client Engagement: Work closely with clients to understand their business needs, gather feedback, and provide strategic recommendations.

◆ Team Collaboration: Foster a collaborative and innovative team environment, encouraging knowledge sharing and skill development.

Marketing Automation - Solution Architect, Manager

HCL Technologies

◆   As Pardot lead consultant, works on Connectors, Automation rules, Dynamic Lists, Content, Forms, Data Import and Data Export, Configuration of fields, Salesforce Limits, Segmentation, Scoring, Grading, Emails, Engagement Programs, Landing Pages, Custom redirects, Page Actions, Preference Centre Pages, Unsubscribe Pages, Domain Management and User Management.

◆   Analyze the BRD (Business requirements document) to understand the requirements from verticals. Attend scheduled calls with Vertical teams on the analysis, developments, and clarifications of new requirements.

◆  Build the requirements in Pardot and Salesforce’s UAT and production environments by means of configurations to be deployed in different Salesforce org as per the Change Requests.

◆  Unit test the build done in the training environment covering different test scenarios as per the requirements. Test the Pardot system independently and in collaboration with the Salesforce team based on the test scenarios.

◆  Configure the changes in Pardot production after the successful completion of UAT, in collaboration with other systems on a scheduled date and time. 

◆  Work on incidents and tasks created by vertical teams and end-users which includes analyzing the production incidents, performing an impact analysis, and identifying technology limitations.

◆  Attend weekly calls with vertical teams to track the progress of incidents, defects, and tasks. Update work notes, additional comments (customer visible), service level hold date, and state.

◆  Work on Pardot Integration with Salesforce by adding the new user to the Pardot connector in permission sets in Salesforce and then adding that user to the connector in Pardot.

◆  Create and update technical design and configuration documents. Give walkthroughs to clients and end-users and update the documents based on their comments.

Lead Consultant - Marketing Automation and Operations

Servion Global Solutions

Key responsibilities:

◆ Campaign Execution & Management, Lead Database Management, Campaign Reporting & Process Development

◆ Manage technical aspects of the marketing stack; evaluate and implement new technologies and tools

◆ Establish, maintain and document scalable processes that ensure best practices in campaign and lead management

◆ Work with key stakeholders across sales and marketing to identify key gaps in current processes and systems, and optimize workflows

◆ Monitor and maintain the marketing database quality and process integrity

◆ Own the lead lifecycle, definition of funnel stages/statuses, lead routing, attribution, and lead scoring methodology

◆ Build and manage the marketing reports and dashboards; analyze activities, performance, and investment levels, and recommend improvements

Marketing Automation and Operations Manager

Acqueon

Model N

Roles and responsibilities:

◆ Campaign Execution: Responsible for deploying email marketing campaigns that nurture prospects and deliver leads to sales including email template and landing page development, list segmentation and lead scoring, and scheduling email campaigns. Responsible for managing asset templates for emails and landing pages. Set up and monitor automated nurture campaigns. Assist team in verifying and executing direct email campaigns. Track campaign response data and ensure accurate reporting.

◆ Lead Database Management: Responsible for the maintenance and data integrity of the lead database. Lead data cleansing initiatives and data synchronization between the website, Marketo, and Salesforce.com. Assist marketing team co-workers with list acquisition. Track & maintain and purge non-actionable records in marketing DB. Assist in reporting on target accounts and title coverage across segment accounts and campaigns.

◆ Campaign Reporting: Manage the development of dashboards and closed-loop reporting on demand generation campaigns to track effectiveness, lead pipeline, conversions on marketing campaigns, and ROI. Automate and optimize reporting from SFDC and Marketo. Assist in building weekly, monthly, and quarterly demand gen dashboard reports. Track campaign response data and ensure accurate reporting.

◆ Process Development: Assists in the development of demand-generation processes

Sr. Marketing Automation Specialist

Roles and responsibilities:

◆ Campaign Execution: Responsible for deploying email marketing campaigns that nurture prospects and deliver leads to sales including email template and landing page development, list segmentation and lead scoring, and scheduling email campaigns. Responsible for managing asset templates for emails and landing pages.

◆ Lead Database Management: Responsible for the maintenance and data integrity of the lead database. Lead data cleansing initiatives and data synchronization between the website, Marketo, and Salesforce.com. Partner with marketing team co-workers on list acquisition.

◆ Campaign Reporting: Manage the development of dashboards and closed-loop reporting on demand generation campaigns to track effectiveness, lead pipeline, conversions on marketing campaigns, and ROI.

◆ Process Development: Assists in the development of demand-generation processes

Marketing Automation Specialist

ProcessMAP Corporation

Roles and responsibilities:

Email Campaigning & Analytics:
◆ Deploying campaigns (Email Marketing) based on the requirement
◆ Create and review assets, develop landing pages, list segmentation, and lead scoring, QA, change management, manage the approval process
◆ Schedule email campaigns, publish campaign performance reports, and deliver leads to the Sales team
◆ Manage asset templates of emails and landing pages
◆ Hands-on experience in executing campaigns using Pardot & and HubSpot
◆ Hands-on experience in Social media monitoring and publishing 

Contact Generation and Database Management:
◆ Contact generation using various Data mining Tools and validating the generated contacts
◆ To act as first-level quality check analyst of contacts generated by the team 

Salesforce Administration:
◆ Salesforce Syncing and updating new Prospects, nesting new Leads under Accounts and converting Accounts to Opportunities, and administering Salesforce activities
◆ Building customized reports in salesforce for the Sales team based on territory, titles, etc.
◆ Assist with ongoing system administration including security, profiles, workflow rules, custom objects, custom fields, etc.
Secondary Research Activities:
◆ Preparing Competitor and Customer Research reports and Publishing them every Month
◆ Polishing website visitors list from LeadLander bi-monthly and generating contacts for those Companies and assigning to the Sales Team

Website new pages development :
◆ To work on website new pages building and updating existing pages through WordPress CMS.

Other responsibilities include:
◆ Schedule meetings using screen-sharing applications like Join.me, Webex
◆ Sorting through large amounts of data and picking out the relevant information
◆ Periodically conduct secondary research activities to update the existing database and assist the marketing team in preparing benchmarking reports
◆ Work in excel and MS Word to prepare qualitative as well as quantitative reports

Marketing Automation & Operations Analyst

US Based Company

◆ To generate and build a validated list of contacts for target campaigns
◆ To execute email marketing campaigns
◆ To publish campaign performance reports and deliver leads to the Sales Team
◆ To update the contact database and account information periodically
◆ To work on secondary research activities for the team
◆ To assist the team in reviewing and updating the existing contact database
◆ To track leads, contacts, and opportunities through Salesforce
◆ To generate salesforce reports based on sales team requirements to conduct their target campaigns
◆ To assist the sales team in the preparation of collateral and presentations

Contact Generation & Email Campaigning Analyst

Marketing Automation - Solution Architect, Manager l True Marketo & Pardot Master l Salesforce Trailhead Rangerl

Sekhar, a business graduate, currently excels as a Marketing Automation Solution Architect specializing in Salesforce MCAE (Pardot) and Marketo, complemented by proficiency in Salesforce CRM Administration. Demonstrated success in crafting and executing automated marketing workflows, refining lead generation strategies, and seamlessly integrating solutions with Salesforce CRM. Adept at spearheading impactful marketing campaigns, elevating customer engagement, and utilizing data-driven insights for strategic decision-making. Proficient in optimizing the capabilities of Pardot, Marketo, and Salesforce to achieve tangible and meaningful results.

Key Competencies:
✅ Proficiency in Marketing Automation Platforms: Pardot, Marketo, and HubSpot.
✅ Experienced in Contact Generation Tools: InsideView, DiscoverOrg, Data.com, LinkedIn Sales Navigator, and Hoovers.
✅ Skilled in Web Collaboration using Zoom and Webex.
✅ Proficient in Content Management System (CMS): WordPress.
✅ Familiarity with Google Analytics.

Certifications:

Marketing Automation Platforms:
- Adobe Marketo:
  - ✅ Adobe Certified Expert - Marketo Engage Business Practitioner (Adobe Marketo)
- MCAE(Pardot):
  - ✅ Salesforce Certified Marketing Cloud Account Engagement Consultant (Pardot Consultant)
  - ✅ Salesforce Certified Marketing Cloud Account Engagement Specialist (Pardot Specialist)
- SFMC(Marketing Cloud):
  - ✅ Salesforce Certified Marketing Associate
  - ✅ Salesforce Certified Marketing Cloud Administrator
- Hubspot:
  - ✅ HubSpot Inbound Marketing

CRM:
- ✅ Salesforce Certified Administrator
- ✅ Salesforce Certified Data Cloud Consultant
- ✅ Salesforce Certified Associate
- ✅ Salesforce Certified AI Associate

Enterprise Automation Tools:
- ✅ Workato Automation Pro I Certified
- ✅ Workato Automation Pro II Certified

Google Analytics:
- ✅ Google Analytics for Beginners Certified

Project Management Tools:
- ✅ Jira Fundamentals Badge

Salesforce Specializations:
- ✅ Salesforce Security Specialist
- ✅ Salesforce Lightning Experience Reports & Dashboards Specialist

Areas of Expertise:
- Marketing Automation and Operations
- Lead Generation
- Demand Generation
- Event Marketing
- Content Marketing
- Campaign Management
- Campaign Reporting
- B2B Marketing
- Technology Marketing
- Social Media Marketing
- Digital Marketing

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Justin Norris

Sekhar Bavisetti

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