Justin Norris

360Learning

360Learning is the learning platform that combines collaborative tools with the power of an LMS. We empower L&D teams to drive culture and growth through Collaborative Learning.

Sr. Director, Marketing and BDR Operations

Director of Marketing and BDR Operations

RevOps FM

I'm the creator and host of RevOps FM - a weekly Masterclass on revenue operations and go-to-market strategy. 

It's my way of thinking out loud about my work and sharing knowledge at scale.

Podcast Creator and Host

Perkuto

As Sr. Director of Solutions Architecture, I lead the architect team within our marketing operations practice at Perkuto and manage a team of seven. My role is to provide leadership and develop innovative solutions and marketing operations best practices.

Clients look to our team to solve their toughest marketing and sales operations challenges. We deliver results using rigorous business and process analysis, a relentless focus on the underlying business goals, and a rare depth of expertise configuring marketing systems.

Sr. Director, Solutions Architecture

Director of Solutions Architecture

As a Solutions Architect, I lead delivery teams in creating end-to-end marketing operations solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Marketo Solutions Architect

As a Senior Consultant, I advise on and create end-to-end solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Senior Marketo Consultant

ClearFit

I joined ClearFit as the third employee and the first marketing hire, tasked with growing the marketing function, generating demand, and building out the funnel. Our efforts generated thousands of new customers for ClearFit's hiring solution. I wore many hats during this time, and also helped overhaul the product UI, and hire the initial sales/customer success team, implement Marketo and Salesforce, and much more. 

I quickly discovered my love and talent for creating automated marketing, sales, and service systems and began to focus my energies exclusively on marketing automation and CRM. Using these tools we were able to more effectively nurture our prospects, identify our best leads, and effectively scale to thousands of customers - AND increase customer satisfaction - without massive increases in customer service headcount. This contributed to ClearFit experiencing triple digit % increase in customers and revenue during my tenure.

Director of CRM

CGA-Canada (Certified General Accountants Association of Canada)

I worked within the Professional Services team, which is responsible for providing online training and development opportunities to CGAs and other business professionals. 

My responsibilities included:

MARKETING STRATEGY: I managed the marketing function -- from developing the overall marketing strategy in line with organizational objectives down to the hands-on tactical implementation of campaigns.  
- Conduct market research, surveys, and gather customer insights
- Contribute to product strategy and optimize the product mix 
- Build integrated marketing communications programs across online and offline channels
- Manage, monitor, and grow CGA-Canada's professional development brand

PRODUCT DEVELOPMENT: I led the webcast and video course product lines, developing the overall product strategy and providing guidance on topics, presenters, and curriculum.

Marketing Strategist & Product Developer

Director, Marketing Ops @ 360Learning | Host @ RevOps FM Podcast | Thinking out loud about GTM + operations

I'm a seasoned marketing operations leader with 15+ years experience building high-performing teams.
Through this experience, I've learned what it takes to build marketing ops strategies, systems, and processes that will scale.

MY EXPERTISE:
• GTM operations strategy and roadmaps
• Designing, building, and optimizing Martech stacks
• Designing structure and processes for global remote teams 
• Data strategy and governance
• Analytics, reporting, KPIs
• Lead routing, management, SLAs, and follow-up
• Multi-channel lead nurturing and ABM
• Lead lifecycle and scoring
• Campaign operations
• Communication and change management

LEADERSHIP EXPERIENCE:
• Establish and lead a global ops function supporting marketing / BDR teams across 4 markets (Germany, France, UK, US).
• Provide coaching, training, and leadership to an expert consulting team (~40 people) on marketing operations best practices, with direct responsibility for a team of seven.
• Develop the solutions architecture function and lead the SA team at a marketing technology consulting firm. 

TECHNOLOGY EXPERTISE:
• Marketo: 4x Marketo Champion and Marketo Certified Solutions Architect (MCSA)
• Salesforce: seasoned Salesforce administrator, architect-level skillset
• Hubspot Certified
• iPaaS / Enterprise Automation: Workato Gold Partner and 2x conference speaker
• Attribution and Analytics: Bizible (Bizible All Star '17, Pipeline Marketing Award '17), Marketo, Looker, PowerBI • Data management: Ringlead, Clearbit, Cognism, etc.
• Lead routing: Lean Data, Distribution Engine

Director of Marketing Operations

eClerx

Process Manager

6sense

- Support the Marketing Automation team to run, operate, debug, and analyze various Marketo programs, while also supporting additional tech integrations with Marketo. Establish and maintain scalable processes that ensure best practices in campaigns
- Analyze marketing and sales data to develop insights and make recommendations on areas for optimization
- Monitor and maintain data quality within the marketing database, and data flowing through down-stream systems partnering with the rest of the revenue organization
- Analyze the quality of the sales and marketing pipeline and spot efficiencies that will make the company work better as a whole
- Developing and maintaining strong working relationships with the various marketing departments.

Marketing Automation Specialist

RightWave

- Worked as a Primary Contact for various clients like Corel, Parallels, Anaplan, Clearslide. 
- Salesforce instance cleanup (auditing, metadata, fields, Managed package, Objects, reports)
- Work responsibilities include end-to-end campaign management and tracking. 
- As a Marketo admin, I take care of all Operational campaigns and new integrations.
- Work closely with Mops to fulfill their requirements and modify the automations as per the requirements. 
- Reporting the performance of campaigns and Database Growth trends on a quarterly basis.
- Worked in different Migration Projects and strategies like Marketo to Marketo, Salesforce to
Salesforce, Database Migration.
- Generated various QBR reports including Database Growth, Profile Analysis, Email Performance,
- Email Touch, Web Track and many more ad-hoc reports.

Ass. Team Lead

- Project Handled: Marketo, SFDC and Data base Migration
- Experienced in Automation: Webinar Setup, Email and LPs (Dynamic Content), Trigger and Batch Campaigns, Tokens, Reporting Section, Sync.
- Apart from Automation: Knowledge of Business Review Reports 
Experiance on Data related stuffs: DataBase handling (SQL)

Senior MarTech Consultant

Worked in different Migration Projects and strategies like Marketo to Marketo, Salesforce to Salesforce, Database Migration.
Generated various QBR reports including Database Growth, Profile Analysis, Email Performance, Email Touch, Web Track and many more ad-hoc reports.

MarTech Consultant

I am a Marketing Automation Specialist. I support the marketing automation team to run, operate, debug, and analyze various Marketo programs, while also integrating other technologies with Marketo. I am a Marketo Certified Expert.

With 4.5 years of experience in the marketing automation domain, I have worked on multiple migration projects, instance cleanup, webinar setup, reporting, scoring, nurture, lead management cycle, and more. I have also developed and maintained strong working relationships with various clients, such as Corel, Parallels, Anaplan, and Clearslide. I am skilled in Salesforce, SQL, Pardot, Hubspot, 6sense, DemandTool, Ringlead, Webhooks, APIs, BOFC, and Field Trip. I have received several awards for my team work, project management, and service delivery performance. I am passionate about automating and optimizing marketing campaigns with data.

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Justin Norris

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