Justin Norris

Director, Marketing Ops @ 360Learning | Host @ RevOps FM Podcast | Thinking out loud about GTM + operations

I'm a seasoned marketing operations leader with 15+ years experience building high-performing teams.
Through this experience, I've learned what it takes to build marketing ops strategies, systems, and processes that will scale.

MY EXPERTISE:
• GTM operations strategy and roadmaps
• Designing, building, and optimizing Martech stacks
• Designing structure and processes for global remote teams 
• Data strategy and governance
• Analytics, reporting, KPIs
• Lead routing, management, SLAs, and follow-up
• Multi-channel lead nurturing and ABM
• Lead lifecycle and scoring
• Campaign operations
• Communication and change management

LEADERSHIP EXPERIENCE:
• Establish and lead a global ops function supporting marketing / BDR teams across 4 markets (Germany, France, UK, US).
• Provide coaching, training, and leadership to an expert consulting team (~40 people) on marketing operations best practices, with direct responsibility for a team of seven.
• Develop the solutions architecture function and lead the SA team at a marketing technology consulting firm. 

TECHNOLOGY EXPERTISE:
• Marketo: 4x Marketo Champion and Marketo Certified Solutions Architect (MCSA)
• Salesforce: seasoned Salesforce administrator, architect-level skillset
• Hubspot Certified
• iPaaS / Enterprise Automation: Workato Gold Partner and 2x conference speaker
• Attribution and Analytics: Bizible (Bizible All Star '17, Pipeline Marketing Award '17), Marketo, Looker, PowerBI • Data management: Ringlead, Clearbit, Cognism, etc.
• Lead routing: Lean Data, Distribution Engine

Director of Marketing Operations

360Learning is the learning platform that combines collaborative tools with the power of an LMS. We empower L&D teams to drive culture and growth through Collaborative Learning.

eClerx

Process Manager

6sense

- Support the Marketing Automation team to run, operate, debug, and analyze various Marketo programs, while also supporting additional tech integrations with Marketo. Establish and maintain scalable processes that ensure best practices in campaigns
- Analyze marketing and sales data to develop insights and make recommendations on areas for optimization
- Monitor and maintain data quality within the marketing database, and data flowing through down-stream systems partnering with the rest of the revenue organization
- Analyze the quality of the sales and marketing pipeline and spot efficiencies that will make the company work better as a whole
- Developing and maintaining strong working relationships with the various marketing departments.

Marketing Automation Specialist

RightWave

- Worked as a Primary Contact for various clients like Corel, Parallels, Anaplan, Clearslide. 
- Salesforce instance cleanup (auditing, metadata, fields, Managed package, Objects, reports)
- Work responsibilities include end-to-end campaign management and tracking. 
- As a Marketo admin, I take care of all Operational campaigns and new integrations.
- Work closely with Mops to fulfill their requirements and modify the automations as per the requirements. 
- Reporting the performance of campaigns and Database Growth trends on a quarterly basis.
- Worked in different Migration Projects and strategies like Marketo to Marketo, Salesforce to
Salesforce, Database Migration.
- Generated various QBR reports including Database Growth, Profile Analysis, Email Performance,
- Email Touch, Web Track and many more ad-hoc reports.

Ass. Team Lead

- Project Handled: Marketo, SFDC and Data base Migration
- Experienced in Automation: Webinar Setup, Email and LPs (Dynamic Content), Trigger and Batch Campaigns, Tokens, Reporting Section, Sync.
- Apart from Automation: Knowledge of Business Review Reports 
Experiance on Data related stuffs: DataBase handling (SQL)

Senior MarTech Consultant

Worked in different Migration Projects and strategies like Marketo to Marketo, Salesforce to Salesforce, Database Migration.
Generated various QBR reports including Database Growth, Profile Analysis, Email Performance, Email Touch, Web Track and many more ad-hoc reports.

MarTech Consultant

I am a Marketing Automation Specialist. I support the marketing automation team to run, operate, debug, and analyze various Marketo programs, while also integrating other technologies with Marketo. I am a Marketo Certified Expert.

With 4.5 years of experience in the marketing automation domain, I have worked on multiple migration projects, instance cleanup, webinar setup, reporting, scoring, nurture, lead management cycle, and more. I have also developed and maintained strong working relationships with various clients, such as Corel, Parallels, Anaplan, and Clearslide. I am skilled in Salesforce, SQL, Pardot, Hubspot, 6sense, DemandTool, Ringlead, Webhooks, APIs, BOFC, and Field Trip. I have received several awards for my team work, project management, and service delivery performance. I am passionate about automating and optimizing marketing campaigns with data.

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The Battle

Justin Norris

Kirti Agrawal

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