Justin Norris

360Learning

360Learning is the learning platform that combines collaborative tools with the power of an LMS. We empower L&D teams to drive culture and growth through Collaborative Learning.

Sr. Director, Marketing and BDR Operations

Director of Marketing and BDR Operations

RevOps FM

I'm the creator and host of RevOps FM - a weekly Masterclass on revenue operations and go-to-market strategy. 

It's my way of thinking out loud about my work and sharing knowledge at scale.

Podcast Creator and Host

Perkuto

As Sr. Director of Solutions Architecture, I lead the architect team within our marketing operations practice at Perkuto and manage a team of seven. My role is to provide leadership and develop innovative solutions and marketing operations best practices.

Clients look to our team to solve their toughest marketing and sales operations challenges. We deliver results using rigorous business and process analysis, a relentless focus on the underlying business goals, and a rare depth of expertise configuring marketing systems.

Sr. Director, Solutions Architecture

Director of Solutions Architecture

As a Solutions Architect, I lead delivery teams in creating end-to-end marketing operations solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Marketo Solutions Architect

As a Senior Consultant, I advise on and create end-to-end solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Senior Marketo Consultant

ClearFit

I joined ClearFit as the third employee and the first marketing hire, tasked with growing the marketing function, generating demand, and building out the funnel. Our efforts generated thousands of new customers for ClearFit's hiring solution. I wore many hats during this time, and also helped overhaul the product UI, and hire the initial sales/customer success team, implement Marketo and Salesforce, and much more. 

I quickly discovered my love and talent for creating automated marketing, sales, and service systems and began to focus my energies exclusively on marketing automation and CRM. Using these tools we were able to more effectively nurture our prospects, identify our best leads, and effectively scale to thousands of customers - AND increase customer satisfaction - without massive increases in customer service headcount. This contributed to ClearFit experiencing triple digit % increase in customers and revenue during my tenure.

Director of CRM

CGA-Canada (Certified General Accountants Association of Canada)

I worked within the Professional Services team, which is responsible for providing online training and development opportunities to CGAs and other business professionals. 

My responsibilities included:

MARKETING STRATEGY: I managed the marketing function -- from developing the overall marketing strategy in line with organizational objectives down to the hands-on tactical implementation of campaigns.  
- Conduct market research, surveys, and gather customer insights
- Contribute to product strategy and optimize the product mix 
- Build integrated marketing communications programs across online and offline channels
- Manage, monitor, and grow CGA-Canada's professional development brand

PRODUCT DEVELOPMENT: I led the webcast and video course product lines, developing the overall product strategy and providing guidance on topics, presenters, and curriculum.

Marketing Strategist & Product Developer

Director, Marketing Ops @ 360Learning | Host @ RevOps FM Podcast | Thinking out loud about GTM + operations

I'm a seasoned marketing operations leader with 15+ years experience building high-performing teams.
Through this experience, I've learned what it takes to build marketing ops strategies, systems, and processes that will scale.

MY EXPERTISE:
• GTM operations strategy and roadmaps
• Designing, building, and optimizing Martech stacks
• Designing structure and processes for global remote teams 
• Data strategy and governance
• Analytics, reporting, KPIs
• Lead routing, management, SLAs, and follow-up
• Multi-channel lead nurturing and ABM
• Lead lifecycle and scoring
• Campaign operations
• Communication and change management

LEADERSHIP EXPERIENCE:
• Establish and lead a global ops function supporting marketing / BDR teams across 4 markets (Germany, France, UK, US).
• Provide coaching, training, and leadership to an expert consulting team (~40 people) on marketing operations best practices, with direct responsibility for a team of seven.
• Develop the solutions architecture function and lead the SA team at a marketing technology consulting firm. 

TECHNOLOGY EXPERTISE:
• Marketo: 4x Marketo Champion and Marketo Certified Solutions Architect (MCSA)
• Salesforce: seasoned Salesforce administrator, architect-level skillset
• Hubspot Certified
• iPaaS / Enterprise Automation: Workato Gold Partner and 2x conference speaker
• Attribution and Analytics: Bizible (Bizible All Star '17, Pipeline Marketing Award '17), Marketo, Looker, PowerBI • Data management: Ringlead, Clearbit, Cognism, etc.
• Lead routing: Lean Data, Distribution Engine

Director of Marketing Operations

Google

Team: Ads Marketing
Sub-team: Ads Marketing Technology
Focus Areas: YouTube Ads Web, GenAI, SMB Advocacy 

Responsibilities:
- Create business requirements documents that outline marketer needs
- Manage discussions and obtain alignment from cross functional stakeholders
- Determine tech feasibility and level of effort required with engineering partners
- Create tickets with relevant engineering and legal teams for relevant projects
- Create and launch landing pages using Java, Python, Typescript, JavaScript, HTML/CSS
- Create sql queries to support audience sizing and campaign deployment

Global Product Lead, Ads MarTech

Team: Marketing Operations
Sub-Team: Marketing Technology & Engineering

This role was involved in a re-org in April 2024, where I was moved back to the Ads Marketing org.

Responsibilities: 
- Drive adoption of martech that deliver in-app and push notifications across iOS, Android, Desktop and Mobile web devices in order to increase eng efficiency and speed to launch. 
- Collaborate with marketers to understand current pain points and limitations in launching in-app notification campaigns. 
- Partner with product and engineering teams to shape the product roadmap to drive integration of iOS/Android apps with marketing technologies that deliver in-app notifications.  
- Conduct an end-to-end audit of the marketing technology stacks used for the following consumer apps: Google One, Gemini, Google Play, Google Maps, Google Search

Marketing Technology Manager

Team: Ads Marketing
Sub-team: Ads Campaign Operations

Marketing Data Pipeline 
- Improved Ads Marketing’s ability to deploy more than 1000 email campaigns quarterly on time by partnering with engineering to code xx pull requests and build a marketing pipeline prototype, which makes data available for campaign workflows sooner and with fewer pipeline failures and streamlining visibility of tables and signals used in campaign workflows. 

Vendor Management 
- Managed transition of campaign operations from a multi-vendor to a single-vendor model for xx campaigns which resulted in successful launches of xx global campaigns targeting xx countries across 20+ languages

Campaign Management 
- Led deployment of xx campaigns for a marketing program, a 4x increase compared to YoY. 
-Wrote SQL to generate audiences, and created xx pull requests (aka changelists) using SQL and Python to automate campaign workflows. 

Data Resource Management 
- Wrote SQL and Python to create a standalone data resource management group for email campaigns managed by Ads Campaign Operations. This migration increased the reliability of campaign workflows by ensuring enough data resources (GPUs, RAM) are available to complete requests

Marketing Automation, Scaled Communications

Patreon

Data Operations 
- Maintained data pipeline that funnels leads into Salesforce from our data warehouse
- Built data pipelines to connect data warehouse with Marketo, Qualtrics, Splash, Discourse
- Educated teammates using data observability platforms like DataFold and Avo 
- Created a data enrichment pipeline for our inbound lead funnel 
- Mapped out marketing technology data ecosystem 
- Documented fields used across marketing technology platforms 
- Documented Airflow DAGs and Workato recipes used in GTM tech stack

Marketing Technology 
- Completed end-to-end marketing automation platform migration to Marketo 
- Served as martech lead for implementing consent management software, Ketch 
- Served as technical lead for implementing email service platform, Iterable 

Marketing Attribution 
- Worked with external media agencies for paid media tracking and attribution
- Created Mode and Salesforce Dashboards that track pipeline 

Project Management: 
- Manage cross functional projects across marketing, data science, legal, product and external vendor media agencies to build and iterate on our marketing technology stack 
- Project managed the implementation of Contentful

Data Operations Manager

Patreon is a membership platform that enables creators to get paid for the things they create.

Marketing Operations Manager

GoCanvas

GoCanvas is a software company that provides businesses a no-code platform to create mobile-based forms that streamline and replace paper-based processes.

Platform and Campaign Operations: 
- Conducted a marketing automation migration of ~500k records from Pardot to Marketo in 3 months
- Increased Sales Qualified Leads generated from Marketing Automation by 87% quarter-over-quarter using Pardot, Marketo, Drift, Conversica, ChiliPiper and SalesLoft
- Partnered with Demand Generation, Business Development, and Sales Operations teams to strategize,
design, build and execute meaningful conversations across multiple channels that resonated with prospects
- Generated reports and presented campaign metrics with sales and account management teams

Director of Marketing Automation

Hilton

Contractor via Northstar Solutions Group
Client: Hilton Worldwide, Digital Marketing & Analytics - CRM & Personalization Unit

Marketing Analytics:
- Conducted analyses using Microstrategy, Adobe Analytics and Tableau to drive a deeper understanding of challenges facing Hilton’s CRM Personalization team. Presented insights on campaign performance
- Collaborated with stakeholders to gather business requirements for the creation of reports and dashboards

Analytics Consultant

University of Maryland Global Campus

The University of Maryland Global Campus is the largest non-profit public university in the country with over 90 programs and nearly ninety thousand students.

Platform and Campaign Operations: 
- Created email journeys targeting full customer lifecycle: acquisition, onboarding, retention, and re-engage
- Collaborated with 100+ sales team organization to establish and refine customer journey messaging
- Conducted analyses of top- (online and offline advertising) and mid-funnel (call and email) campaigns
- Served as marketing automation (IBM Marketing Cloud) subject matter expert for the organization

Manager, Marketing Automation & CRM Analytics

Privia Health

Privia Health is a unique national physician practice management and population health technology company that partners with top doctors to keep people healthy, prevent disease, and better manage care in-between office visits.

Flat World Education

Lead Generation Campaign Manager

Marketing Associate

APCO Worldwide

APCO Insight is the opinion research division of APCO Worldwide. I worked with our project managers to address clients’ public relations challenges on corporate reputation, crisis and issues management.

Research Analyst

CEB, now Gartner

Data-driven tactical marketer with a focus on marketing analytics, marketing automation and Salesforce CRM. Experience working in the education, healthcare, hospitality and SaaS sectors.  

Capabilities: 
- MAPs: Marketo, Pardot, IBM Marketing Cloud
- ESPs: Constant Contact, MailChimp, Iterable
- iPaaS: Workato 
- CDP: GrowthLoop fka Flywheel
- BI: Looker, Mode Analytics, Tableau, Microstrategy
- Stats: SPSS, SQL 
- CRM : Salesforce CRM 
- Chatbots: Drift, Conversica 
- Web Analytics: Google Analytics, Adobe Analytics
- PPC: Google Adwords, Facebook Ads 
- A/B Testing: Unbounce, Optimizely 
- Project Management: Workfront, Quickbase, JIRA, Asana

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Justin Norris

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