Justin Norris

360Learning

360Learning is the learning platform that combines collaborative tools with the power of an LMS. We empower L&D teams to drive culture and growth through Collaborative Learning.

Sr. Director, Marketing and BDR Operations

Director of Marketing and BDR Operations

RevOps FM

I'm the creator and host of RevOps FM - a weekly Masterclass on revenue operations and go-to-market strategy. 

It's my way of thinking out loud about my work and sharing knowledge at scale.

Podcast Creator and Host

Perkuto

As Sr. Director of Solutions Architecture, I lead the architect team within our marketing operations practice at Perkuto and manage a team of seven. My role is to provide leadership and develop innovative solutions and marketing operations best practices.

Clients look to our team to solve their toughest marketing and sales operations challenges. We deliver results using rigorous business and process analysis, a relentless focus on the underlying business goals, and a rare depth of expertise configuring marketing systems.

Sr. Director, Solutions Architecture

Director of Solutions Architecture

As a Solutions Architect, I lead delivery teams in creating end-to-end marketing operations solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Marketo Solutions Architect

As a Senior Consultant, I advise on and create end-to-end solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Senior Marketo Consultant

ClearFit

I joined ClearFit as the third employee and the first marketing hire, tasked with growing the marketing function, generating demand, and building out the funnel. Our efforts generated thousands of new customers for ClearFit's hiring solution. I wore many hats during this time, and also helped overhaul the product UI, and hire the initial sales/customer success team, implement Marketo and Salesforce, and much more. 

I quickly discovered my love and talent for creating automated marketing, sales, and service systems and began to focus my energies exclusively on marketing automation and CRM. Using these tools we were able to more effectively nurture our prospects, identify our best leads, and effectively scale to thousands of customers - AND increase customer satisfaction - without massive increases in customer service headcount. This contributed to ClearFit experiencing triple digit % increase in customers and revenue during my tenure.

Director of CRM

CGA-Canada (Certified General Accountants Association of Canada)

I worked within the Professional Services team, which is responsible for providing online training and development opportunities to CGAs and other business professionals. 

My responsibilities included:

MARKETING STRATEGY: I managed the marketing function -- from developing the overall marketing strategy in line with organizational objectives down to the hands-on tactical implementation of campaigns.  
- Conduct market research, surveys, and gather customer insights
- Contribute to product strategy and optimize the product mix 
- Build integrated marketing communications programs across online and offline channels
- Manage, monitor, and grow CGA-Canada's professional development brand

PRODUCT DEVELOPMENT: I led the webcast and video course product lines, developing the overall product strategy and providing guidance on topics, presenters, and curriculum.

Marketing Strategist & Product Developer

Director, Marketing Ops @ 360Learning | Host @ RevOps FM Podcast | Thinking out loud about GTM + operations

I'm a seasoned marketing operations leader with 15+ years experience building high-performing teams.
Through this experience, I've learned what it takes to build marketing ops strategies, systems, and processes that will scale.

MY EXPERTISE:
• GTM operations strategy and roadmaps
• Designing, building, and optimizing Martech stacks
• Designing structure and processes for global remote teams 
• Data strategy and governance
• Analytics, reporting, KPIs
• Lead routing, management, SLAs, and follow-up
• Multi-channel lead nurturing and ABM
• Lead lifecycle and scoring
• Campaign operations
• Communication and change management

LEADERSHIP EXPERIENCE:
• Establish and lead a global ops function supporting marketing / BDR teams across 4 markets (Germany, France, UK, US).
• Provide coaching, training, and leadership to an expert consulting team (~40 people) on marketing operations best practices, with direct responsibility for a team of seven.
• Develop the solutions architecture function and lead the SA team at a marketing technology consulting firm. 

TECHNOLOGY EXPERTISE:
• Marketo: 4x Marketo Champion and Marketo Certified Solutions Architect (MCSA)
• Salesforce: seasoned Salesforce administrator, architect-level skillset
• Hubspot Certified
• iPaaS / Enterprise Automation: Workato Gold Partner and 2x conference speaker
• Attribution and Analytics: Bizible (Bizible All Star '17, Pipeline Marketing Award '17), Marketo, Looker, PowerBI • Data management: Ringlead, Clearbit, Cognism, etc.
• Lead routing: Lean Data, Distribution Engine

Director of Marketing Operations

Deloitte

> Deputy Manager (DM) band
> Working on Marketing Automation strategy, technical implementation, and optimization for B2B and B2C clients of all sizes
> Actively contributing to practice building initiatives- RFP, POCs, and Proposals

Senior Consultant (Deputy Manager)

> Assistant Manager (AM) band
> E2E Marketing Strategy, Tech Implementation and Optimization Activities
>  Actively supporting sales pursuits by providing technical expertise during RFP (Request for Proposal) and Proof of Concept (POC) stages

Consultant (Assistant Manager)

TA Digital

> Worked for the Fortune 500 company’s Marketing Automation (MA) Project
> Part of a team handling Marketing Automation for multiple Business Units.
> Regularly worked on the customized solutions for Marketo using JavaScript.
> Handled Marketing Automation single-handedly for Company’s Internal Project

Associate Analyst

> Undergone training for Full stack web development
> Developed a sample E-Commerce web application using LAMP stack.
> Undergone training for Marketing Strategy/Adobe Marketo
> Appreciation by Manager and Director for Excellent Work and contributions

Software Engineering Trainee

Internshala

Promoted​ internshala training program ​ across multiple colleges​.
Organised awareness and promotional programs in collaboration with other ISPs.

Internshala Student Partner

eInfochips

Acquired ​ infrastructure network security​ skills
Worked on deploying ​ SIEM​ (​ Security Information and Event Management).

Network Security Intern

Sr Consultant @ Deloitte ⏩ Adobe Marketo Champ, 2x Certified Architect, Community Advisor, SME, User Group Leader ⏩ Integration Specialist ⏩ Adobe Experience Maker Awards Finalist 2023 ⏩ Featured in India Books of Record

I'm a Marketo Certified Solutions Architect, Expert, Champion, Community Advisor, and User group leader working at Adobe Platinum Partner organization - Deloitte Digital India. 

I possess rich experience working with Marketo API and Marketo platform. Have been part of the team handling complex Marketo Strategy, Implementation, Marketing Demand Generation, and Marketing Operation activities for over 4 years. 

Super enthusiastic about Digital Marketing, Data Revolution, User Experience, and Cloud ☁️ Tech.

►Key Competencies◄
> Programming Languages: C, C++, Java, Python
> Scripting Languages: HTML5, CSS3, JavaScript
> Databases: MySQL, Oracle SQL

►Ask me About◄
> Adobe Marketo
> Adobe Experience Platform (AEP Certified)
> Adobe Commerce (fka Magento)
> Adobe Experience Manager
> Adobe Campaign
> Bizible (Marketing Revenue attribution platform)
> Amazon Web Services (Certified Solutions Architect Associate)
> CRM: Salesforce
> Chat Platforms: Drift, Intercom. Marketo Dynamic Chat
> Showpad (Sales Enablement Platform)
> Native and Custom Mar-Tech and Sales-Tech Integrations

►Digital Marketing◄
> Demand Generation / Strategic Demand Marketing
> Marketing Activities - MOPs
> Complex B2B Lead Nurture
> Lead Management
> Reporting, ROI

►Business Chemistry◄
> Primary: Driver
> Secondary: Pioneer

Marketo Nation Community Profile: https://nation.marketo.com/t5/user/viewprofilepage/user-id/27724

India Marketo User Group Leader: https://mugs.marketo.com/india-virtual-mug/

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Justin Norris

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