Justin Norris

360Learning

360Learning is the learning platform that combines collaborative tools with the power of an LMS. We empower L&D teams to drive culture and growth through Collaborative Learning.

Sr. Director, Marketing and BDR Operations

Director of Marketing and BDR Operations

RevOps FM

I'm the creator and host of RevOps FM - a weekly Masterclass on revenue operations and go-to-market strategy. 

It's my way of thinking out loud about my work and sharing knowledge at scale.

Podcast Creator and Host

Perkuto

As Sr. Director of Solutions Architecture, I lead the architect team within our marketing operations practice at Perkuto and manage a team of seven. My role is to provide leadership and develop innovative solutions and marketing operations best practices.

Clients look to our team to solve their toughest marketing and sales operations challenges. We deliver results using rigorous business and process analysis, a relentless focus on the underlying business goals, and a rare depth of expertise configuring marketing systems.

Sr. Director, Solutions Architecture

Director of Solutions Architecture

As a Solutions Architect, I lead delivery teams in creating end-to-end marketing operations solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Marketo Solutions Architect

As a Senior Consultant, I advise on and create end-to-end solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Senior Marketo Consultant

ClearFit

I joined ClearFit as the third employee and the first marketing hire, tasked with growing the marketing function, generating demand, and building out the funnel. Our efforts generated thousands of new customers for ClearFit's hiring solution. I wore many hats during this time, and also helped overhaul the product UI, and hire the initial sales/customer success team, implement Marketo and Salesforce, and much more. 

I quickly discovered my love and talent for creating automated marketing, sales, and service systems and began to focus my energies exclusively on marketing automation and CRM. Using these tools we were able to more effectively nurture our prospects, identify our best leads, and effectively scale to thousands of customers - AND increase customer satisfaction - without massive increases in customer service headcount. This contributed to ClearFit experiencing triple digit % increase in customers and revenue during my tenure.

Director of CRM

CGA-Canada (Certified General Accountants Association of Canada)

I worked within the Professional Services team, which is responsible for providing online training and development opportunities to CGAs and other business professionals. 

My responsibilities included:

MARKETING STRATEGY: I managed the marketing function -- from developing the overall marketing strategy in line with organizational objectives down to the hands-on tactical implementation of campaigns.  
- Conduct market research, surveys, and gather customer insights
- Contribute to product strategy and optimize the product mix 
- Build integrated marketing communications programs across online and offline channels
- Manage, monitor, and grow CGA-Canada's professional development brand

PRODUCT DEVELOPMENT: I led the webcast and video course product lines, developing the overall product strategy and providing guidance on topics, presenters, and curriculum.

Marketing Strategist & Product Developer

Director, Marketing Ops @ 360Learning | Host @ RevOps FM Podcast | Thinking out loud about GTM + operations

I'm a seasoned marketing operations leader with 15+ years experience building high-performing teams.
Through this experience, I've learned what it takes to build marketing ops strategies, systems, and processes that will scale.

MY EXPERTISE:
• GTM operations strategy and roadmaps
• Designing, building, and optimizing Martech stacks
• Designing structure and processes for global remote teams 
• Data strategy and governance
• Analytics, reporting, KPIs
• Lead routing, management, SLAs, and follow-up
• Multi-channel lead nurturing and ABM
• Lead lifecycle and scoring
• Campaign operations
• Communication and change management

LEADERSHIP EXPERIENCE:
• Establish and lead a global ops function supporting marketing / BDR teams across 4 markets (Germany, France, UK, US).
• Provide coaching, training, and leadership to an expert consulting team (~40 people) on marketing operations best practices, with direct responsibility for a team of seven.
• Develop the solutions architecture function and lead the SA team at a marketing technology consulting firm. 

TECHNOLOGY EXPERTISE:
• Marketo: 4x Marketo Champion and Marketo Certified Solutions Architect (MCSA)
• Salesforce: seasoned Salesforce administrator, architect-level skillset
• Hubspot Certified
• iPaaS / Enterprise Automation: Workato Gold Partner and 2x conference speaker
• Attribution and Analytics: Bizible (Bizible All Star '17, Pipeline Marketing Award '17), Marketo, Looker, PowerBI • Data management: Ringlead, Clearbit, Cognism, etc.
• Lead routing: Lean Data, Distribution Engine

Director of Marketing Operations

Databricks

Marketing Technology Architect

Trimble Inc.

Business transformation role that not only provides optimized & scalable processes, but also designs and leads business-critical projects that establishes solid foundations for marketing campaigns, analytics, and brand growth.

Marketing Ops & Tech, SketchUp

Stripe

A critical role in scaling and administering Marketo for Stripe, owning the design and implementation of technology to launch marketing campaigns at scale; key priority on process & system governance.

Marketing Technology Solutions Architect - GTM Systems

Digital Pi

End-to-end B2B & B2C consultant role including project management to solution design to delivery/implementation.  Specialization for enterprise-level implementations with complex business requirements, including security, privacy, deliverability, and personalization.  Clients included: SAP Ariba, AbbVie, Concentra, 8x8, Bill.com

Dedicated principal consultant for Stripe providing recommendations and support as:
-Advisor to Head of Marketing Operations to build team structure & processes (centralized)
-Leading the discovery, design, and implementation of the Marketo platform and its infrastructure
-Marketing strategy including prospect & customer lifecycles and nurture, ABM, email deliverability, process optimization

Lead Data Operations Architect (client name restricted):
Reverse approach to marketing automation where data plays center-stage and determines how the technology stack interacts and governs the digital experience.

Director of Client Services

CRM Nerds

Focus on Marketo implementations across complex technology environments.

Marketo highlights include:
Platform migrations from Hubspot & Eloqua
System audits & documentation
Multi-brand implementation across a shared instance
Data modeling (partitions, custom objects)

Marketing Automation Consultant

Rogue Wave Software

Led the development and integration of marketing automation technology across the product lifecycle from lead acquisition to nurturing to qualified opportunities.  Through company acquisitions, was a key role to successful MA migrations, CRM data migrations, and marketing stack development, with emphasis on data integrity and unified processes/operations.

Marketing Operations Manager

Demand Generation Marketing Manager

DigitalGlobe (acquired GeoEye, Inc.)

Specialized in domestic & international tradeshow organization and corporate event management, averaging over 150+ events per year.  This multi-tasking role highlighted project schedules, logistics, conference sponsorships, creative design, event personnel training, housing blocks, vendors & suppliers, meeting schedules, audio/visual setup, budgets, and onsite execution.  Early adopter of marketing automation by using tools to define, build, and integrate lead-generation campaign processes.

Global Corporate Events and Marketing Project Manager

Silver Hill Financial

Managed all event-related marketing activities across 18 states in the Western US with a budget exceeding $1.5M; drove organic lead generation, resulting in a three-fold increase in sales production for the territory.

Field Marketing Lead - Western US

RES Software (Real Enterprise Solutions)

Led marketing initiatives and strategy for US product rollout.  Heavy focus on distributor/VAR channel sales enablement; new product branding via large tradeshows such as Citrix Summit & VMworld; and early adopter of Google keyword analytics and online advertising.

Marketing Manager, Americas

Data/MarTech Automation | Architect, Administrator & Process Management | MCSA

Professional Statement:
As a marketing automation architect, I design solutions and processes that create custom ecosystems for successful Marketo implementations.

Marketing Automation:  Marketo Engage
CRM:  Salesforce.com

Personal Statement:
Don't Try to be Genuine... BE GENUINE!  During much of my life, I have been placed in situations where there is no manual - you dive right in.  I have made several moves from coast to coast without a job or a place to live - I dove right in.  I have worked with several start-up companies in unknown territory - I dove right in.  Life is as challenging as you make it.

Technology Competencies:
Marketo, Salesforce.com, Syncari, Knak, Validity Everest, Contentful, LeanData, Workato, Demandbase, ZoomInfo, Ringlead, Zapier, Uberflip, Splash, Cvent, ON24, Zoom Webinar, GoToWebinar, TwentyThree, Vidyard, Kickbox, Drift, SalesLoft, MS Dynamics, Kentico, Hubspot, Eloqua, Jira, Agile, Basecamp, Asana, Monday.com, Wrike, Airtable, Lucidchart, Whimsical, HTML, CSS, Wordpress, Drupal

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Justin Norris

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