Justin Norris

360Learning

360Learning is the learning platform that combines collaborative tools with the power of an LMS. We empower L&D teams to drive culture and growth through Collaborative Learning.

Sr. Director, Marketing and BDR Operations

Director of Marketing and BDR Operations

RevOps FM

I'm the creator and host of RevOps FM - a weekly Masterclass on revenue operations and go-to-market strategy. 

It's my way of thinking out loud about my work and sharing knowledge at scale.

Podcast Creator and Host

Perkuto

As Sr. Director of Solutions Architecture, I lead the architect team within our marketing operations practice at Perkuto and manage a team of seven. My role is to provide leadership and develop innovative solutions and marketing operations best practices.

Clients look to our team to solve their toughest marketing and sales operations challenges. We deliver results using rigorous business and process analysis, a relentless focus on the underlying business goals, and a rare depth of expertise configuring marketing systems.

Sr. Director, Solutions Architecture

Director of Solutions Architecture

As a Solutions Architect, I lead delivery teams in creating end-to-end marketing operations solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Marketo Solutions Architect

As a Senior Consultant, I advise on and create end-to-end solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Senior Marketo Consultant

ClearFit

I joined ClearFit as the third employee and the first marketing hire, tasked with growing the marketing function, generating demand, and building out the funnel. Our efforts generated thousands of new customers for ClearFit's hiring solution. I wore many hats during this time, and also helped overhaul the product UI, and hire the initial sales/customer success team, implement Marketo and Salesforce, and much more. 

I quickly discovered my love and talent for creating automated marketing, sales, and service systems and began to focus my energies exclusively on marketing automation and CRM. Using these tools we were able to more effectively nurture our prospects, identify our best leads, and effectively scale to thousands of customers - AND increase customer satisfaction - without massive increases in customer service headcount. This contributed to ClearFit experiencing triple digit % increase in customers and revenue during my tenure.

Director of CRM

CGA-Canada (Certified General Accountants Association of Canada)

I worked within the Professional Services team, which is responsible for providing online training and development opportunities to CGAs and other business professionals. 

My responsibilities included:

MARKETING STRATEGY: I managed the marketing function -- from developing the overall marketing strategy in line with organizational objectives down to the hands-on tactical implementation of campaigns.  
- Conduct market research, surveys, and gather customer insights
- Contribute to product strategy and optimize the product mix 
- Build integrated marketing communications programs across online and offline channels
- Manage, monitor, and grow CGA-Canada's professional development brand

PRODUCT DEVELOPMENT: I led the webcast and video course product lines, developing the overall product strategy and providing guidance on topics, presenters, and curriculum.

Marketing Strategist & Product Developer

Director, Marketing Ops @ 360Learning | Host @ RevOps FM Podcast | Thinking out loud about GTM + operations

I'm a seasoned marketing operations leader with 15+ years experience building high-performing teams.
Through this experience, I've learned what it takes to build marketing ops strategies, systems, and processes that will scale.

MY EXPERTISE:
• GTM operations strategy and roadmaps
• Designing, building, and optimizing Martech stacks
• Designing structure and processes for global remote teams 
• Data strategy and governance
• Analytics, reporting, KPIs
• Lead routing, management, SLAs, and follow-up
• Multi-channel lead nurturing and ABM
• Lead lifecycle and scoring
• Campaign operations
• Communication and change management

LEADERSHIP EXPERIENCE:
• Establish and lead a global ops function supporting marketing / BDR teams across 4 markets (Germany, France, UK, US).
• Provide coaching, training, and leadership to an expert consulting team (~40 people) on marketing operations best practices, with direct responsibility for a team of seven.
• Develop the solutions architecture function and lead the SA team at a marketing technology consulting firm. 

TECHNOLOGY EXPERTISE:
• Marketo: 4x Marketo Champion and Marketo Certified Solutions Architect (MCSA)
• Salesforce: seasoned Salesforce administrator, architect-level skillset
• Hubspot Certified
• iPaaS / Enterprise Automation: Workato Gold Partner and 2x conference speaker
• Attribution and Analytics: Bizible (Bizible All Star '17, Pipeline Marketing Award '17), Marketo, Looker, PowerBI • Data management: Ringlead, Clearbit, Cognism, etc.
• Lead routing: Lean Data, Distribution Engine

Director of Marketing Operations

Core42

Director, Marketing Operations - Core42, A G42 Company

BrowserStack

Head of Marketing Operations and Analytics

Zensar Technologies

Created Digital Marketing Strategy and Infrastructure as a part of Zensar rebranding project. 
 - Implemented modern marketing technology and systems - marketing automation platform (Pardot) and its integration with the MarTech stack
- Optimised corporate website with SEO and Keyword ranking, page load speed improving website to lead conversions
- Setup marketing operations team with campaign framework, email marketing strategy and nurture programs across customer lifecycle, optimised database management
- Tightened marketing and sales alignment creating transparency and accountability for marketing generated leads, fixed lead funnel with revised lead scoring model and Salesforce CRM integration
- Developed single source of truth reporting methodology for all marketing activities with standardised response to lead to oppty tracking and attribution models

Head Of Digital Marketing

Oracle

Lead the Global Marketing Operations team to implement cutting edge marketing technologies and develop scalable processes and programs to empower the Oracle global marketing team to drive results. Build and lead a highly cross functional global team requiring both strategic and tactical execution, strong program management, ensuring expertise and effectiveness across modern marketing systems and automation platforms. Develop processes for high growth marketing organizations to work closely with marketing technologies, sales operations, and technical stakeholders maximizing efficiency and productivity through extensive process analysis and interdepartmental collaboration.

•	Develop, implement, and monitor day-to-day operational systems and processes that provide visibility into goals, progress, and obstacles for key initiatives.
•	Technical solutioning of complex requirements from marketers to develop advanced and highly specialized marketing campaigns (ABM Campaigns, Intent based marketing campaigns, Demand Gen microsites) from inception to development to execution to measurement and optimization.
•	Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
•	Create and maintain global dashboards to report on marketing and sales activities, effectiveness, and business impact.
•	Optimizing global marketing demand center services and efficiency through demand forecasting, capacity planning, resource utilization, and performance management.
•	Oversee the documentation of all operations to ensure that consistent, efficient workflows are in place, yielding optimal productivity and performance.

Director, Marketing Operations

Leading highly skilled global team of technical leads, operations analysts and project managers responsible for driving continuous efficiency and improvement within the marketing operations department and overall marketing shared services organization. 
•	Provide leadership and support to establish operational processes for over 100+ marketing automation specialists located worldwide, defining business process workflows, playbook, roles and responsibilities, engagement model, SLA management and quality control.
•	Lead a team of project managers supporting marketers throughout the lifecycle of high profile, complex-marketing programs (Oracle Events, ABM campaigns, Nurture programs, Webinars) involving multiple cross-functional stakeholders.
•	Drive marketing performance measurement via dashboards, scorecards, and reports with executive level reporting of KPIs, as well as detailed, campaign-level metrics.

Senior Manager, Marketing Operations

Project leader for North America software group focusing on improving yield from marketing sourced leads by – improving quality of leads generated by marketing, increasing sales acceptance of marketing leads, pipeline analysis and insights, recommendations on actions to fill gaps impeding target attainment.

Sales Management Advisor/ Marketing Manager, Software Group

Led the Online Demand Monetization India team of 35 people responsible for production of emails, landing pages, event registration pages, webinars, audience segments, email nurtures, and lead scoring models for global customer and prospect marketing campaigns.

Senior Manager, Demand Marketing Services

Built and led a 20+ people global lead management team supporting Global Oracle Marketers to track, capture, monitor and flow their marketing campaign generated leads to correct sales organization, based on lead scoring and routing rules.

Manager, Marketing Lead Management

Manager - CRM Lead Management

Infinite Computer Solutions

Responsible for full life-cycle recruitment of software specialists. Primary responsibilities involved searching, screening, evaluating, and matching qualified software specialists with open project requisitions.

Executive Assistant - Resourcing

Over 19 years of leadership roles in Global Marketing and Sales Operations and Analytics, building and
leading the hub of the marketing technology and automation teams where systems, technology, people,
processes, metrics and goals are brought into alignment. Deep expertise in B2B marketing, digital
marketing and sales processes and technologies, and marketing performance measurement. Proficient at developing long-term operational strategies, working closely with executive-level management in the
development of performance goals and long-term operational plans. Passionate to build and develop
world-class teams and leaders empowering to deliver the best-in-class solutions to customers and
partnering for success.

Career Highlights

● Led the strategic overhaul of global marketing operations by implementing cutting-edge systems
and processes, streamlining campaign development and execution, and driving efficiency gains in
time-to-market and production costs.
● Oversaw MarTech teams in strategically choosing and integrating key marketing platforms, like
marketing automation and CRM, to optimize pipeline growth tracking, distribution, and reporting
functionalities.
● Championed a culture of innovation by continuously evaluating and integrating new technologies
and applications, fostering adaptive solutions tailored to the evolving needs of experimental and
specialized campaigns.
● Established robust collaborations with global marketing teams, finance, sales operations, and
external stakeholders (Engineering, Systems, Data, IT, Legal & Compliance, etc.), ensuring
smooth end-to-end implementation of modern marketing campaigns.
● Enhanced Marketing ROI visibility and predictability by establishing a unified source of truth for
Marketing teams (attribution models, insights and executive presentations)
● Demonstrated exceptional project management prowess in navigating complex, fast-paced
environments, effectively influencing cross-functional stakeholders at all levels to drive process,
program, and technology advancements.
● Excelled in talent acquisition, development, and leadership, leveraging innate talent management
skills to assemble and mentor diverse global teams, aligning their strengths with company
objectives for sustained success.

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Justin Norris

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