Justin Norris

360Learning

360Learning is the learning platform that combines collaborative tools with the power of an LMS. We empower L&D teams to drive culture and growth through Collaborative Learning.

Sr. Director, Marketing and BDR Operations

Director of Marketing and BDR Operations

RevOps FM

I'm the creator and host of RevOps FM - a weekly Masterclass on revenue operations and go-to-market strategy. 

It's my way of thinking out loud about my work and sharing knowledge at scale.

Podcast Creator and Host

Perkuto

As Sr. Director of Solutions Architecture, I lead the architect team within our marketing operations practice at Perkuto and manage a team of seven. My role is to provide leadership and develop innovative solutions and marketing operations best practices.

Clients look to our team to solve their toughest marketing and sales operations challenges. We deliver results using rigorous business and process analysis, a relentless focus on the underlying business goals, and a rare depth of expertise configuring marketing systems.

Sr. Director, Solutions Architecture

Director of Solutions Architecture

As a Solutions Architect, I lead delivery teams in creating end-to-end marketing operations solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Marketo Solutions Architect

As a Senior Consultant, I advise on and create end-to-end solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Senior Marketo Consultant

ClearFit

I joined ClearFit as the third employee and the first marketing hire, tasked with growing the marketing function, generating demand, and building out the funnel. Our efforts generated thousands of new customers for ClearFit's hiring solution. I wore many hats during this time, and also helped overhaul the product UI, and hire the initial sales/customer success team, implement Marketo and Salesforce, and much more. 

I quickly discovered my love and talent for creating automated marketing, sales, and service systems and began to focus my energies exclusively on marketing automation and CRM. Using these tools we were able to more effectively nurture our prospects, identify our best leads, and effectively scale to thousands of customers - AND increase customer satisfaction - without massive increases in customer service headcount. This contributed to ClearFit experiencing triple digit % increase in customers and revenue during my tenure.

Director of CRM

CGA-Canada (Certified General Accountants Association of Canada)

I worked within the Professional Services team, which is responsible for providing online training and development opportunities to CGAs and other business professionals. 

My responsibilities included:

MARKETING STRATEGY: I managed the marketing function -- from developing the overall marketing strategy in line with organizational objectives down to the hands-on tactical implementation of campaigns.  
- Conduct market research, surveys, and gather customer insights
- Contribute to product strategy and optimize the product mix 
- Build integrated marketing communications programs across online and offline channels
- Manage, monitor, and grow CGA-Canada's professional development brand

PRODUCT DEVELOPMENT: I led the webcast and video course product lines, developing the overall product strategy and providing guidance on topics, presenters, and curriculum.

Marketing Strategist & Product Developer

Director, Marketing Ops @ 360Learning | Host @ RevOps FM Podcast | Thinking out loud about GTM + operations

I'm a seasoned marketing operations leader with 15+ years experience building high-performing teams.
Through this experience, I've learned what it takes to build marketing ops strategies, systems, and processes that will scale.

MY EXPERTISE:
• GTM operations strategy and roadmaps
• Designing, building, and optimizing Martech stacks
• Designing structure and processes for global remote teams 
• Data strategy and governance
• Analytics, reporting, KPIs
• Lead routing, management, SLAs, and follow-up
• Multi-channel lead nurturing and ABM
• Lead lifecycle and scoring
• Campaign operations
• Communication and change management

LEADERSHIP EXPERIENCE:
• Establish and lead a global ops function supporting marketing / BDR teams across 4 markets (Germany, France, UK, US).
• Provide coaching, training, and leadership to an expert consulting team (~40 people) on marketing operations best practices, with direct responsibility for a team of seven.
• Develop the solutions architecture function and lead the SA team at a marketing technology consulting firm. 

TECHNOLOGY EXPERTISE:
• Marketo: 4x Marketo Champion and Marketo Certified Solutions Architect (MCSA)
• Salesforce: seasoned Salesforce administrator, architect-level skillset
• Hubspot Certified
• iPaaS / Enterprise Automation: Workato Gold Partner and 2x conference speaker
• Attribution and Analytics: Bizible (Bizible All Star '17, Pipeline Marketing Award '17), Marketo, Looker, PowerBI • Data management: Ringlead, Clearbit, Cognism, etc.
• Lead routing: Lean Data, Distribution Engine

Director of Marketing Operations

Sprout Social, Inc.

Marketing Operations Manager

Shift Paradigm

- Implemented 6sense and a strategic ABM motion for a leading PEO and HR services provider. This implementation unified Sales, Marketing, and Operations teams which led to a 20% increase in SDR meetings booked.

- Optimized a global financial services company revenue process resulting in a 99% reduction in time from Marketing Qualification to BDR outreach. The optimization achieved $417K in projected opportunity cost savings through staffing efficiencies and $20K in technology cost savings.

- Led 7+ large-scale projects simultaneously for organizations with revenue totaling billions to implement key marketing and communications initiatives.

- Served as point of contact to communicate expectations and deliverables, and ensure project timelines and budgets are utilized effectively.

- Drove key marketing initiatives including campaign development, personas, lead capture, lead nurturing, and scoring strategies for B2B organizations.

- Chartered and maintained integrated digital marketing and internal communication strategies that drove brand awareness and acquisition.

- Hosted monthly webinars on behalf of Adobe to promote business use cases, best practices and thought leadership.

Senior Consultant

Consultant

Tyler Technologies

- Orchestrated sophisticated automated email nurture campaigns, overseeing the entire process from email creation, program setup, and list segmentation to thorough testing, deployment, and post-campaign reporting.

- Increased campaign engagement by 22% by designing and implementing a nurture series that utilized dynamic content and aligned with each customer’s journey stage.

- Delivered campaign strategy and reporting by leveraging attribution data to enhance overall campaign effectiveness. These strategies led to a 10% increase in CTR as well as an estimated $250k in pipeline creation.

- Implemented a routine data hygiene audit to address issues and ensure data quality. This led to a 22% decrease in bounce rate of targeted experiences.

Marketing Automation Manager

Digital Defense, Inc.

- Deployed a centralized processing methodology between Marketo and Salesforce, centralizing architecture and reducing lead processing time by 22% and providing enhanced visibility upon lead creation.

- Created, administered,  and monitored complex nurture programs, SMART campaigns, and progressive profiling.

- Collaborated cross-functionally with Product Marketing, SDRs, and other teams in the creation, segmentation, and deployment of multiple direct and partner channel campaigns. This collaboration led to 10x improvement on overall engagement across various marketing channels.

- Managed email marketing automation campaigns including, setup, targeting and A/B testing to deployment and data monitoring.

Marketo Administrator 

Enterprise Rent-A-Car

- Accelerated management initiatives to deliver more than $80,00 in monthly revenue growth within a highly competitive business market.

- Interpreted and transformed business data into meaningful communication and strategic marketing initiatives to maximize brand equity and market growth by more than 80%

- Directed over 30 employees, 5 ranked in Top 120 entry level employees nationwide, through daily meetings and sales training insuring company initiatives are clear, actionable and consistently met.

- Demonstrated a high level of consumer satisfaction by building rapport and optimizing company culture.

Assistant Branch Manager

Senior Consultant, Packaged Technology Operations at Shift Paradigm | 2X Marketo Certified Expert

Creative, resourceful, and fast-acting marketing and revenue operations professional experienced at driving brand and agency growth through strategic brand development, key partnerships, integrated marketing communications and project management.

Allan Navarro

You’re Not Being Replaced by AI, But You Might Be Replaced by Someone Who Uses It Better

This the conversation I am leading during my session at Marketing Ops Community MOPSza 2025.

We will be discussing the mindset shift needed to reach outcomes, not outputs with AI. 

If you havent already make sure you snag a ticket and add this session to your agenda! See you there!

AJ Navarro

2x Adobe Champion | Marketing Operations Manager | 4x Marketo Certified Expert | 6Sense Certified Expert

And just like that, year 3 of MOPSza has come to an end. I can’t even begin to say how grateful I am to have been apart of the events and even speaking. I also have to mention all of the wonderful friends iv made and learned from along the way. Huge shoutout to Mike Rizzo and Audrey Harze ✨ and Dan Mott for making this possible.

I have way to many photos to share but I’ll leave you with my favorite one, a mandatory hands up snapshot on tower of terror with the mops crew. 

Jessica Kao  Britney Young Ellie Cary AJ Sedlak Todd Sprinkel Jack Segal  Heenal Unadkat Sam Liss Adam Enright 🏎️🏁 Karina Vidal Zoe Forman JJ Eggers Chris Willis, MBA Cam Conrad Andrew (Drew) Smith Andrew Dimmick Sergiy Bondarenko Rebecca Pelletier Manda Seljeseth Kristen Hughes Ian Shields Kevin Mathis Cory Huff Courtny Edwards-Jones Courtney McAra 🤠 Kelly Jo Horton Chloe Pott Emily Poulton ☀ Blaine Tetterton Sydney Mulligan ☕️ Lauren Aquilino 💕  Carey Picklesimer  and soooo so many more!!!!!

No alternative text description for this image

🔥 Texas MOps is heating up!  We’ve got two more events coming in HOT that you don’t want to miss:

🍻 Geeks Who Drink Pub Quiz @ Stargazer
 📅 Monday, Oct 13 | 6–9 PM CT
 📍 Stargazer| 979 Springdale Rd ste 130 | Austin, TX

Kick off the week with trivia, laughs, and great company. Let’s see which MOPs pros can think the fastest (and drink the smartest). JJ Eggers

--------------------------------------------------------------------------

🚀 Ground Control 2 MOps — Ignite Your MAP
 📅 Thursday, Oct 16 | 5:30–7:00 PM CT
 📍 10900 Stonelake Blvd, Austin, TX 78759
 🥂 Sponsored by Integrate

Learn how Agentic AI can unlock data, speed & quality across your MOps stack — featuring our very own MOPs Rocketman, Steve Nakata (yes, he actually worked on the space program 🧑‍🚀). Ellie Cary Britney Young Frannie Danzinger

RSVP in the Comments Below! Marketing Ops Community

taplio

The Battle

Justin Norris

Allan Navarro

Followers

Posts

Engagements

Likes

Performance ScoreAllan Navarro's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Justin Norris

Allan Navarro

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Allan Navarro's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAllan Navarro's LinkedIn Performance