Justin M. Nassiri

Executive Presence

We help leaders become thought leaders on LinkedIn.

The people getting the most attention on LinkedIn aren’t always the ones with the deepest expertise - they’re the ones with the most time to “play the LinkedIn game.”

We fix that.

At Executive Presence, we work exclusively with senior leaders - more than 250 C-level executives so far, including five public company CEOs - to turn their insights into influence. We’ve bootstrapped from zero to 17 full-time employees and over $3M in annual recurring revenue in under three years by focusing on one thing: making the right people impossible to ignore.

How we do it:
1. Interview-driven process. No blank-page writing. Once a month, you meet with a former McKinsey, Bain, BCG, or Accenture consultant on Zoom. They ask sharp, on-point questions - the same way they would if you were sitting together on a panel in front of your target audience.

2. Your voice, high fidelity. We capture your actual phrasing and perspective, then our U.S.-based writing team turns it into LinkedIn content that feels like you - not a persona.

3. Content strategy. We map your goals (hiring, fundraising, M&A, brand building) to the audiences you need to reach, then build a strategy that blends industry thought leadership, credibility-building stories, and culture-shaping insights.

4. Data analysis. Every month, we track what’s resonating and refine your approach so your reach, engagement, and credibility keep growing.

You don’t need to prep. You don’t need to overthink it. You show up for an hour a month, we handle the rest.

When the right people hear from you consistently, everyone wins - you, your company, and your audience.

CEO ◆ LinkedIn thought leadership for CEOs

Entrepreneurs'​ Organization

I joined EO Denver because the most valuable part of my entrepreneurial journey has been surrounding myself with others who are in the trenches, building and leading companies. In my monthly forum, I connect with smart, driven entrepreneurs - not just for business insights, but for the camaraderie, perspective, and support that comes from shared experience.

The programming, events, and cohort model have been a highlight, and being part of this community was an easy decision. Some of my favorite people in the world are entrepreneurs, and EO has been an incredible way to learn from and contribute to that group.

Member

Forbes Business Council

As a member of the Forbes Business Council, I contribute thought leadership articles about five times per year, focusing on how executives can use LinkedIn to build credibility, visibility, and trust for their companies. I value the opportunity to collaborate with the Forbes team and share proven strategies for turning senior leaders into influential voices in their industries.

Read my articles here: https://councils.forbes.com/profile/Justin-Nassiri-CEO-Executive-Presence/2d8146d6-31a8-4b7e-8adf-cc176349e086

Contributor

Captivate.ai

Founded and scaled Captivate.ai, a content marketing platform that transformed long-form content into high-impact social media assets. Led product vision, operations, and client delivery from inception through acquisition.

Key Achievements:
• Built and managed a distributed team delivering content for clients in industries ranging from SaaS to consumer brands.

• Developed a proprietary workflow to repurpose long-form content into 50+ pieces of platform-optimized micro-content.

• Created data systems to provide clients with actionable, real-time audience insights.

• Produced award-nominated and top-ranked podcasts that served as primary content engines for client brands.

• Drove measurable results for clients, including 100,000+ impressions from a single webinar and social reach increases of 450%+.

Founder & CEO (Acquired 2022)

StoryBox, Inc

Founded and scaled a Silicon Valley marketing technology company funded by Google’s Chairman, Eric Schmidt, and adopted by 35+ Fortune 500 companies.

Key Achievements:
• Grew monthly recurring revenue from $0 to $100K in under two years.
• Raised $3M in venture capital from top-tier investors.
• Built and led a 20+ person team across engineering, sales, and customer success.
• Closed $5M+ in contracts with brands including P&G, Disney, IBM, Levi’s, and Budweiser.
• Designed and launched technology used by 1,000+ companies worldwide.
• Recognized by Budweiser as “the best UGC platform we’ve ever used” and profiled in a Facebook case study for marketing technology excellence.

Founder & CEO (Acquired 2020)

Beyond The Uniform

Created and hosted the #1 iTunes-rated podcast for military career transition advice, featuring leaders such as the CEO of Pepsi, the Chairman of the Joint Chiefs of Staff, and NFL players.

Key Achievements:
• Produced 450+ episodes reaching 250,000+ listeners in 78 countries.
• Secured sponsorships from Verizon, Lockheed Martin, Palantir, NBC Comcast, and other leading organizations.
• Developed 500+ hours of free audio, video, and text resources for the veteran community.

Founder & Host ◆ Produced 350+ Episode (Pepsi CEO, NFL Players, etc)

McKinsey & Company

During my Stanford Business School summer internship, I worked in McKinsey’s New York office on strategy projects in the pharmaceutical and education sectors.

Key Achievements:
• Analyzed the global R&D footprint and strategy for a $3B pharmaceutical company.
• Designed a national media strategy and online donation platform for a $70M non-profit charter school organization.
• Received an offer for full-time employment.

Summer Associate

US Navy

Served as a senior officer responsible for the safe operation and navigation of a $1.3B nuclear-powered warship and the welfare of over 170 crew members during classified missions critical to national security.

Key Achievements:
• Directed 200 military and 400 civilian personnel as the Captain’s primary representative during a $500M engineering overhaul - a role typically held by an officer three years senior.
• Designed and implemented a submarine officer training program for 400+ candidates, recognized as the best in five years by the Commander of West Coast operations.
• Revamped maintenance reporting systems, reducing average time from problem identification to correction by 25%.
• Named top nuclear reactor plant supervisor out of nine by the Department of Energy evaluation team.
• Awarded three Naval Achievement Medals for distinguished service.

Nuclear Submarine Officer

I am the CEO and Founder of Executive Presence, where we help companies build trust, visibility, and influence through authentic executive thought leadership on LinkedIn.

In less than three years, I have bootstrapped the company to over $3M in annual recurring revenue, interviewed more than 750 CEOs, and helped over 250 leaders strengthen their presence, credibility, and reach on LinkedIn.

At Executive Presence, we turn leaders into thought leaders. Many executives have networks of people who know and trust them, but they are not consistently top-of-mind. We help them remain relevant, articulate their expertise, and extend their influence—whether the goal is to hire, fundraise, build a brand, or create a category.

Our work is grounded in three principles:
• Authenticity: Capturing the leader’s true voice and perspective.
• Efficiency: Requiring as little as 90 minutes of their time per month.
• Measurability: Tracking progress with weekly KPIs and clear outcomes.

I work with CEOs, founders, and senior executives - often at high-growth companies with 50+ employees - who are defining their industries, scaling quickly, and hiring aggressively.

My path here has been shaped by diverse experiences:
• Officer aboard nuclear submarines, leading teams of more than 200 in high-stakes operations.
• Stanford MBA and serial entrepreneur, having founded and sold two companies.
• Host of Beyond the Uniform, the #1 iTunes podcast for military career transitions, with over 450 episodes.
• Former CEO of StoryBox, a marketing technology company funded by Google’s Eric Schmidt and used by more than 1,000 companies worldwide.

I believe that executives are among a company’s most underutilized assets, and when they show up as visible, credible thought leaders, they have an outsized impact on culture, recruiting, industry leadership, and legacy.

CEO ◆ We turn leaders into thought leaders

We specialize in helping top-tier executives boost their visibility, activate their network, and position themselves as thought leaders via our premium, fully-managed LinkedIn service.

Our unique process involves ex-McKinsey, BCG, and Bain consultants conducting monthly hour-long interviews with our clients, and turning them into impactful daily LinkedIn posts to establish their unique voice and authority. 

We've helped over 100 CEOs become thought leaders. On average, our clients see a 500% bump in engagement in their first 30 days with us. Data is continuously analyzed to improve engagement and identify impactful messaging that you can use for conferences, podcasts, and internal communications.

Principals Media

Principals Media is the modern ghostwriting firm for business leaders. We create uniquely meaningful digital and traditional content to amplify your authentic voice. We help clients start real conversations
and build relationships with global decision-makers.

Founder

Bloomberg LP

Global Head of News Product

--Oversaw integration of Twitter into Bloomberg
--Founded Bloomberg Brief newsletter business
--Launched First Word summary service
--Oversee content deals with news sources 
--Manage Web scraping of news sites

News Content Manager

Managing Editor Global Fixed Income

Managing Editor- Americas

New York Bureau Chief

Co-Head Europe, Asia

Global Emerging Market Editor

Latin America Editor

Latin America Reporter

I spent 32 years at Bloomberg LP and left in early 2022.

Since then I’ve founded Principals Media, a ghostwriting agency for executives. I am also advising startups, consulting media and financial firms on content strategy and angel investing.

I'm open to mentoring anyone interested in journalism, content strategy or fintech product. Please reach out to me via direct messages on LinkedIn.

I use LinkedIn to write about fintech product innovation, my career at Bloomberg, my views on leadership, and life lessons from my parents. 

I spent three decades working for Bloomberg, half of which was spent in editorial and half in product development. The common thread is deep thinking about how to create and find information. 

Bloomberg was still a startup when I was hired in 1990. I was the fifteenth person in the editorial group and worked the graveyard shift, starting at 4 a.m. Mike Bloomberg sat at a desk across the room. 

My first big assignment was to expand operations in Latin America. I opened 7 offices in the region and ran the group for many years. In the mid-1990s, I was named one of Bloomberg’s first five Managing Editors. I became New York Bureau Chief before the 9/11 attacks and directed that coverage. I was promoted to Managing Editor for the Americas in 2001. 

I was recruited to join the nascent product development group in 2006. I managed web scraping operations and pioneered content deals with media companies including the New York Times and Washington Post. 

In 2012, I integrated Twitter onto the Bloomberg terminal. Later, my team focused on automated news and data analytics. That included working with machine learning and AI engineers to build models for news sentiment, news volumes and other algorithms to surface the highest-quality content. 

I enjoy connecting with people who want to talk or work on projects involving content, search and technology. 

If you want to understand what I did at Bloomberg watch this presentation to the CFA Institute in Chicago: 

https://www.cfachicago.org/webcast/distinguished-speaker-series-ted-merz-cfa/

Or listen to this podcast I did with Howard Lindzon: 

https://podcasts.apple.com/us/podcast/bloombergs-ted-merz-on-financial-journalism-information/id1460734936?i=1000506011130

Or watch this video Google made about how Bloomberg leveraged machine translation

https://www.youtube.com/watch?v=1J7YexK6rwY

Ted Merz, CFA

Michael Green's Substack about the poverty line in America is the essay people are talking about this week.

Green, a portfolio manager at Simplify Asset Management, argues the poverty rate is dramatically underestimated.

The number we use today was created in 1963, when families spent one-third of their income on food. Economist Mollie Orshansky simply multiplied a minimum food budget by three to define “crisis.” 

In 1963, that worked. Housing was cheap, healthcare modest, childcare largely nonexistent, and one income could support a family.

In 2024, the math has inverted. Food represents just 5–7% of spending, while housing consumes 35–45%, healthcare 15–25%, and childcare 20–40%. 

If you keep Orshansky’s logic but update the inputs, the multiplier isn’t three—it’s sixteen. The true crisis line for a family of four lands at $140,000.

Green argues that means a family earning the “median” $80,000 is not “middle class.” Using Orshansky’s own method, they’re struggling. 

A conservative basic-needs budget today requires $136,500 just to stand still—driven by housing, healthcare, transportation, and childcare.

This mismatch creates what Green calls the “Valley of Death”: families lose benefits faster than wages rise, leaving many earning $100K worse off than those earning $40K.

Founder Principals Media - Modern Storytelling for CEOs / Co-Founder Pricing Culture / Former Global Head of News Product at Bloomberg

I just heard the sad news that a former colleague from Bloomberg News, Felix Kessler, passed away.

Felix was a class act. He came to Bloomberg in the early 1990s at the end of an illustrious career covering Europe for the Wall Street Journal. 

Over a long career he taught so much to so many. He will be missed.

My thoughts go out to his family and many friends.

AI is starting to have a big impact on Wall Street quarterly earnings.

I'm not talking about the revenue recorded, I'm referring to how analysts manage the process.

It's hard to overstate how much effort goes into preparing for and reacting to results which are released six weeks after the end of the quarter.

AI was expected to make it easier to manage and in many ways it's working as expected by reducing the drudgery of gathering data.

Andrew Meister a research analyst and founder of startup DoTadda, Inc. told me he can now populate spreadsheets and models in 30 minutes versus 4 hours previously.

He's using ChatGPT, as well as software from Daloopa and his own product which summarizes and analyzes conference call trends.

He's using the extra time to run agents to do deep dives on specific business questions for each company. And the results are incredible.

Andrew said one irony is that earnings season may actually get harder.

While it is now easier for analysts to get the detailed work done fast with AI, there is now ample time and multiple avenues for the same analyst to explore and analyze.  

AI will likely lead to less hours of drudge work, but possibly more time analyzing insights.

The job market is pretty terrible right now. One thing you can do is raise your visibility and you can do that by creating content on social media. 

That was a message I shared with Ned Phillips recently on his podcast, The Sell. 

I am an evangelist about the opportunity offered by writing and posting videos online. 

Since Gutenberg, the ability for anyone to share their ideas has been limited by the need for someone else to publish them. Social media has changed that. 

I’m not saying it’s easy or without risk or guaranteed, but sharing your experiences and views with the world allows people to find you and that can lead to jobs you didn’t know existed. 

I believe that in the modern era the ability to get your story out by writing and/or recording video confers a distinct advantage and knowing how to publish an effective social media post or TikTok video will be as critical a skill as knowing PowerPoint or Excel. 

To many people over 50 that will sound ridiculous. If you are under 25 you know this is true because when you apply for jobs you get asked to help manage the social media pages. 

I run an agency helping CEOs communicate with content. The number of S&P 500 CEOs and executives who are engaged in online posting is de minimis. 

There are a few, including Jon Gray at Blackstone, Rich Handler at Jefferies and Chris Kempczinski at McDonald's. But they are rare.  

Most businesspeople don’t post because it’s hard and scary and yes, it could go badly and blow up. But you won’t be ready for the future if you don’t start. 

If you want help or just to learn more about my agency, Principals Media, send me a DM. 

We handle writing and videos aimed at social media and thought leadership. I also do workshops and seminars for larger groups in person and via Zoom.

The View from the Office. 

I caught up with Stephen Robinson, the founder and CEO of Newlight Breadworks, via Zoom after we met a few weeks ago at an event for Anagram Capital.

Stephen is a reminder that you can seize opportunities, and they can change your life. 

In 2020, Stephen was working full-time at Cheddar, selling digital ads and branded content. On the side, he had a hobby he’d enjoyed since growing up in Seattle: baking sourdough.

When the pandemic hit — like many people — he started baking more bread at home. He and his family were sheltering out on Long Island and he started selling some of his bread at farm stands in the Hamptons. 

One day a chef from Topping Rose House, a Jean-Georges restaurant, passed by and asked if he could deliver 100 baguettes for a July 4th event. Up until that point Stephen had never baked more than half a dozen loaves at a time. But he said yes, rented a kitchen, and figured it out. 

He began pitching restaurants and wineries around the Hamptons., writing cold emails and sending Instagram messages. He kept his day job for almost four years, working at night to build out the bakery business. Earlier this year he went all in on bread. 

Since then, Newlight has moved into a 20,000 square foot facility in the Bronx and scaled to serve over 200 clients with nationwide distribution. Top accounts include: Tao Group Hospitality, Two Hands, Westville Restaurant Group, ALIDORO, The Grey Dog, Mohegan Sun and Wish You Were Here Group (Ruby’s Cafe & Dudley’s).

The business is benefitting in part from growing demand among Americans for more sophisticated, artisanal bread that wasn’t available from many of the older, family run bread manufacturers. He explained making sourdough is particularly challenging in the Northeast because of the changing seasons and fluctuations in temperature and humidity. 

Stephen said his efforts to reach out to customers directly has also been a factor in spurring growth. Many have not heard from their supplier in years and appreciated his reaching out. 

Stephen bootstrapped the business with $100K from friends and family and has layered in state grants and nonprofit loans. It was a slow, steady, cash-flow-first build.

Now, he’s expanding outside the Northeast. He has a distributor in Dallas–Fort Worth and a new program with the Two Hands restaurant group in Nashville. 

An operation that began with half a dozen loaves is now several thousand a day and it all started because he was ready to seize an opportunity that appeared one day. 

You can connect or follow Stephen on LinkedIn or DM me for a warm intro.

Stephen Robinson is a reminder that you can seize opportunities and they can change your life. 

In 2020, Stephen was selling digital ads. When the pandemic hit he started baking bread at home and selling some at a farmers' market. 

One day a chef from a Jean-Georges restaurant passed by and asked if he could deliver 100 baguettes for an event. Up until that point Stephen had never baked more than half a dozen loaves at a time. But he said yes. 

Five years later, that one order has become a business, Newlight Breadworks, with a 20,000 square foot facility in the Bronx that serves 200 clients nationwide. 

It’s an incredible story and an example that all of us can just do things.

Open article: Biz journalist Kessler dies at 92 - Talking Biz News by talkingbiznews.com

Biz journalist Kessler dies at 92 - Talking Biz News

taplio

The Battle

Justin M. Nassiri

Ted Merz, CFA

Followers

Posts

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Performance ScoreTed Merz, CFA's LinkedIn Performance

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taplio

The Battle

Justin M. Nassiri

Ted Merz, CFA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ted Merz, CFA's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTed Merz, CFA's LinkedIn Performance