Justin M. Nassiri

Executive Presence

We help leaders become thought leaders on LinkedIn.

The people getting the most attention on LinkedIn aren’t always the ones with the deepest expertise - they’re the ones with the most time to “play the LinkedIn game.”

We fix that.

At Executive Presence, we work exclusively with senior leaders - more than 250 C-level executives so far, including five public company CEOs - to turn their insights into influence. We’ve bootstrapped from zero to 17 full-time employees and over $3M in annual recurring revenue in under three years by focusing on one thing: making the right people impossible to ignore.

How we do it:
1. Interview-driven process. No blank-page writing. Once a month, you meet with a former McKinsey, Bain, BCG, or Accenture consultant on Zoom. They ask sharp, on-point questions - the same way they would if you were sitting together on a panel in front of your target audience.

2. Your voice, high fidelity. We capture your actual phrasing and perspective, then our U.S.-based writing team turns it into LinkedIn content that feels like you - not a persona.

3. Content strategy. We map your goals (hiring, fundraising, M&A, brand building) to the audiences you need to reach, then build a strategy that blends industry thought leadership, credibility-building stories, and culture-shaping insights.

4. Data analysis. Every month, we track what’s resonating and refine your approach so your reach, engagement, and credibility keep growing.

You don’t need to prep. You don’t need to overthink it. You show up for an hour a month, we handle the rest.

When the right people hear from you consistently, everyone wins - you, your company, and your audience.

CEO ◆ LinkedIn thought leadership for CEOs

Entrepreneurs'​ Organization

I joined EO Denver because the most valuable part of my entrepreneurial journey has been surrounding myself with others who are in the trenches, building and leading companies. In my monthly forum, I connect with smart, driven entrepreneurs - not just for business insights, but for the camaraderie, perspective, and support that comes from shared experience.

The programming, events, and cohort model have been a highlight, and being part of this community was an easy decision. Some of my favorite people in the world are entrepreneurs, and EO has been an incredible way to learn from and contribute to that group.

Member

Forbes Business Council

As a member of the Forbes Business Council, I contribute thought leadership articles about five times per year, focusing on how executives can use LinkedIn to build credibility, visibility, and trust for their companies. I value the opportunity to collaborate with the Forbes team and share proven strategies for turning senior leaders into influential voices in their industries.

Read my articles here: https://councils.forbes.com/profile/Justin-Nassiri-CEO-Executive-Presence/2d8146d6-31a8-4b7e-8adf-cc176349e086

Contributor

Captivate.ai

Founded and scaled Captivate.ai, a content marketing platform that transformed long-form content into high-impact social media assets. Led product vision, operations, and client delivery from inception through acquisition.

Key Achievements:
• Built and managed a distributed team delivering content for clients in industries ranging from SaaS to consumer brands.

• Developed a proprietary workflow to repurpose long-form content into 50+ pieces of platform-optimized micro-content.

• Created data systems to provide clients with actionable, real-time audience insights.

• Produced award-nominated and top-ranked podcasts that served as primary content engines for client brands.

• Drove measurable results for clients, including 100,000+ impressions from a single webinar and social reach increases of 450%+.

Founder & CEO (Acquired 2022)

StoryBox, Inc

Founded and scaled a Silicon Valley marketing technology company funded by Google’s Chairman, Eric Schmidt, and adopted by 35+ Fortune 500 companies.

Key Achievements:
• Grew monthly recurring revenue from $0 to $100K in under two years.
• Raised $3M in venture capital from top-tier investors.
• Built and led a 20+ person team across engineering, sales, and customer success.
• Closed $5M+ in contracts with brands including P&G, Disney, IBM, Levi’s, and Budweiser.
• Designed and launched technology used by 1,000+ companies worldwide.
• Recognized by Budweiser as “the best UGC platform we’ve ever used” and profiled in a Facebook case study for marketing technology excellence.

Founder & CEO (Acquired 2020)

Beyond The Uniform

Created and hosted the #1 iTunes-rated podcast for military career transition advice, featuring leaders such as the CEO of Pepsi, the Chairman of the Joint Chiefs of Staff, and NFL players.

Key Achievements:
• Produced 450+ episodes reaching 250,000+ listeners in 78 countries.
• Secured sponsorships from Verizon, Lockheed Martin, Palantir, NBC Comcast, and other leading organizations.
• Developed 500+ hours of free audio, video, and text resources for the veteran community.

Founder & Host ◆ Produced 350+ Episode (Pepsi CEO, NFL Players, etc)

McKinsey & Company

During my Stanford Business School summer internship, I worked in McKinsey’s New York office on strategy projects in the pharmaceutical and education sectors.

Key Achievements:
• Analyzed the global R&D footprint and strategy for a $3B pharmaceutical company.
• Designed a national media strategy and online donation platform for a $70M non-profit charter school organization.
• Received an offer for full-time employment.

Summer Associate

US Navy

Served as a senior officer responsible for the safe operation and navigation of a $1.3B nuclear-powered warship and the welfare of over 170 crew members during classified missions critical to national security.

Key Achievements:
• Directed 200 military and 400 civilian personnel as the Captain’s primary representative during a $500M engineering overhaul - a role typically held by an officer three years senior.
• Designed and implemented a submarine officer training program for 400+ candidates, recognized as the best in five years by the Commander of West Coast operations.
• Revamped maintenance reporting systems, reducing average time from problem identification to correction by 25%.
• Named top nuclear reactor plant supervisor out of nine by the Department of Energy evaluation team.
• Awarded three Naval Achievement Medals for distinguished service.

Nuclear Submarine Officer

I am the CEO and Founder of Executive Presence, where we help companies build trust, visibility, and influence through authentic executive thought leadership on LinkedIn.

In less than three years, I have bootstrapped the company to over $3M in annual recurring revenue, interviewed more than 750 CEOs, and helped over 250 leaders strengthen their presence, credibility, and reach on LinkedIn.

At Executive Presence, we turn leaders into thought leaders. Many executives have networks of people who know and trust them, but they are not consistently top-of-mind. We help them remain relevant, articulate their expertise, and extend their influence—whether the goal is to hire, fundraise, build a brand, or create a category.

Our work is grounded in three principles:
• Authenticity: Capturing the leader’s true voice and perspective.
• Efficiency: Requiring as little as 90 minutes of their time per month.
• Measurability: Tracking progress with weekly KPIs and clear outcomes.

I work with CEOs, founders, and senior executives - often at high-growth companies with 50+ employees - who are defining their industries, scaling quickly, and hiring aggressively.

My path here has been shaped by diverse experiences:
• Officer aboard nuclear submarines, leading teams of more than 200 in high-stakes operations.
• Stanford MBA and serial entrepreneur, having founded and sold two companies.
• Host of Beyond the Uniform, the #1 iTunes podcast for military career transitions, with over 450 episodes.
• Former CEO of StoryBox, a marketing technology company funded by Google’s Eric Schmidt and used by more than 1,000 companies worldwide.

I believe that executives are among a company’s most underutilized assets, and when they show up as visible, credible thought leaders, they have an outsized impact on culture, recruiting, industry leadership, and legacy.

CEO ◆ We turn leaders into thought leaders

We specialize in helping top-tier executives boost their visibility, activate their network, and position themselves as thought leaders via our premium, fully-managed LinkedIn service.

Our unique process involves ex-McKinsey, BCG, and Bain consultants conducting monthly hour-long interviews with our clients, and turning them into impactful daily LinkedIn posts to establish their unique voice and authority. 

We've helped over 100 CEOs become thought leaders. On average, our clients see a 500% bump in engagement in their first 30 days with us. Data is continuously analyzed to improve engagement and identify impactful messaging that you can use for conferences, podcasts, and internal communications.

Sean Tracey Associates

• Create TV and radio commercials for Healthcare, Finance, and Construction industry clients.
• Develop creative copywriting and concepts.
• Lead a team of freelancers and designers.
• Won 3 gold, 1 silver, and 1 bronze awards for Print and Television B2B and B2C campaigns in the 2023 MCAN Manny Awards.
• Forged a new project management system for agency team members.

Creative Director

The AmperBrand Co.

Fighting Invisibility, One Entrepreneur At A Time — with Creative, Strategy & Branding. 

We partner with entrepreneurs, no matter what industry they are in, to build a relationship while we build a brand together.

The Brand Fix, a completely bespoke, in-depth, done with you brand strategy process that explores each part of your brand. We establish your Vision and Mission. We dive into your perfect customer, your competition, and how you set yourself apart. We craft a message that speaks to your ideal customer and scares your competition. We reconstruct your image - including your logo, stationery, graphic standards, color schemes, and your perceived value. We then plot out a map for your marketing, giving you not only your next step, but exactly what to say where. We have found that the difference in a brand and a powerful brand is meaning, and its management.

The Brand Fix includes:
• Internal Branding - Purpose, Vision, Mission, Position
• Market Analysis - Buyer Persona, Competitive Analysis, Brand Persona
• Identity Creation - Tag Line, Name, Logo Design, Identity Collateral 
• Brand Presence - Social Profiles, Brand Story, Marketing Collateral 

The Brand Fix gives you an effective, cohesive brand, complete with a powerful marketing message, insight into your customer, information on your competition, all the tools needed to maintain your brand, and a path forward to project your brand. If you want your brand to win, The Brand Fix is your next step.

Owner, Creative Director, Brand Strategist, Client Educator, Connection Maker, Logo Designer

Team with various global clients to create effective brands and far reaching company messages. Served multiple industries such as: Energy, Hospitality, Packaged Food, Information Security, Health & Beauty, Legal Firms, Professional Services, Religious Orgs & Non-Profits.

• Crafted complete brand strategy & identity for several clients including the math classroom content creator, Kuta Software.

• Saved Targa Resources over $100,000 on one project by streamlining their safety training materials and delivery by eliminating overpriced printing & agency expense.

• Updated branding and packaging for Berrihealth resulting in a substantial increase in sales and market share by simplifying & cleaning up their look and their message.

• Oklahoma Joe’s re-brand enabled them to shed the look of a local BBQ joint & expand into a deep product line and establish franchises in 12 US cities and as far away as Dubai by increasing consistency & unifying the message their brand sent.

• With a 30 year old logo, Simple Simon’s Pizza rebranding more than doubled the previous buy-out offers by injecting life into a poorly aging brand.

• Netgate re-brand boosted their market share and gave them the look of an industry leader. Sales have steadily increased since the new look.

• David Pinkley, The Career Sage, had multiple ideas on how to convey his message, we collaborated and came up with a central message and a  series of effective brands for the various segments to attract more C Level consultation engagements. 

• ZinCode needed characters, user interfaces, and assets for a STEM based educational tower defense game that allowed teachers to populate the game with test questions enabling students to study while they play. We built a team and the graphics to get it launched on Kickstarter with great success.

• Oversaw multiple projects with deadlines ranging from 1 day to 6 months, while managing project teams with the expressed goal of beating the deadline, not just meeting it.

Owner, Art Director, Vendor Liaison, Problem Solver, Perspective Bringer

Oklahoma State University Institute of Technology - Okmulgee

Implement curricula and instruct assigned courses consistent with syllabi, student evaluation, and fostering student success. Plan, organize and instruct courses in Basic /Consumer/Interface Design and Digital Imaging. Demonstrate sound instructional practices that respond to students’ diverse academic needs. 

• Motivated and counseled students.
• Taught multiple levels of design curriculum.
• Oversaw Capstone culminating integrative experience and educational program.

Instructor

Carpentree, Inc.

Managed design team in development and launch of branding collateral. Oversaw product sales efforts and trade show presence.  Coordinated vendor logistics, venue installations. Established brand standards and maintained compliance.

• Doubled collections of late payments for the cost of one product by creating a monthly contest for those customers that became current each month, we entered their account into a drawing for free product resulting in a substantial decrease of delinquent accounts.

• Managed an outside sales force of over 20 salespeople.

• Led all trade show efforts and tripled post-show sales with one simple customer service improvement. ( I would love to tell you that story)

Marketing Manager

TV Guide

Graphic Designer

OSU Okmulgee

• Instructed multi-level design curriculum.
• Pioneered The Genesis Competition resulting in increased enrollment.

Bank of Oklahoma

• Oversaw four designers and managed 60+ projects weekly.
• Decreased department spending 60% while increasing creativity and sales response to campaigns. 
• Implemented multi-department brainstorming sessions to boost internal client satisfaction and maximize campaign effectiveness.
• Oversaw large format printing of campaign materials.

Senior Designer

JC's Trading & Supply Co.

Logo Design, Advertising Design, & Print Design

Owner

I am a Philomath - I have a genuine thirst for knowledge and others appreciate my curiosity. I am always bringing a new perspective on challenges.

I am a Coach - There is always room for growth. It is my mission to help others realize their potential to achieve success. 

I am a Winner - I take competition seriously and teamwork is the best way to gain impressive results.

I am Confident - I strive to make right decisions and sound judgements. Certainty is crucial for driving the decision-making process in any team.

I am a Catalyst - My objective is to act and initiate real action that leads to tangible results. I feel that action is the most valuable teacher and the best source of information.

CREATIVE HEARTBEAT
Creativity is my first love; branding and design allow me to express that love everyday. I get to blue-sky big ideas, make connections where none previously existed, and solve complex problems with innovative solutions. The biggest perk is that I get to work alongside dreamers and change-makers who are driven to succeed. I am privileged to do what I love, serve great people, and make a living at it.

My Leadership Philosophy

Trust the Team.
In creative work, everything hinges on TRUST. The team is trusting you to accomplish your task, defend the team, and do the right thing.

More Ideas Are Better.
Never hold back an idea. It might be the spark needed to achieve greatness. Quality is found in Quantity.

Simplify. Simplify. Simplify.
Perfection is when the message is clear there is nothing left to remove. Confused brains don't buy.

Attitude is Currency.
How you approach each encounter either deposits or withdrawals on your account.

Integrity Wins.
Do the right thing, no matter the cost. Treat others how you want to be treated. Own your mistakes and learn from them.

Don't Assume, Communicate.
Never assume you've communicated enough. Never assume you know what they are thinking. Never Assume.

Always Be Learning.
Try new things. Take chances. If you aren't a little scared, you aren't learning anything. The trick is to be more excited than scared.

Whats The Next Challenge?
The common denominator is success is always looking to the next challenge on the horizon.

We Win Together. We Lose Together.
WE enjoy the wins, and WE learn from the losses…AS A TEAM. 

FAQ: What does the FPO in your name mean? This profile isn't the real me, it is a "For Position Only" placeholder.

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The Battle

Justin M. Nassiri

Mark Combs FPO

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