Justin M. Nassiri

Executive Presence

We help leaders become thought leaders on LinkedIn.

The people getting the most attention on LinkedIn aren’t always the ones with the deepest expertise - they’re the ones with the most time to “play the LinkedIn game.”

We fix that.

At Executive Presence, we work exclusively with senior leaders - more than 250 C-level executives so far, including five public company CEOs - to turn their insights into influence. We’ve bootstrapped from zero to 17 full-time employees and over $3M in annual recurring revenue in under three years by focusing on one thing: making the right people impossible to ignore.

How we do it:
1. Interview-driven process. No blank-page writing. Once a month, you meet with a former McKinsey, Bain, BCG, or Accenture consultant on Zoom. They ask sharp, on-point questions - the same way they would if you were sitting together on a panel in front of your target audience.

2. Your voice, high fidelity. We capture your actual phrasing and perspective, then our U.S.-based writing team turns it into LinkedIn content that feels like you - not a persona.

3. Content strategy. We map your goals (hiring, fundraising, M&A, brand building) to the audiences you need to reach, then build a strategy that blends industry thought leadership, credibility-building stories, and culture-shaping insights.

4. Data analysis. Every month, we track what’s resonating and refine your approach so your reach, engagement, and credibility keep growing.

You don’t need to prep. You don’t need to overthink it. You show up for an hour a month, we handle the rest.

When the right people hear from you consistently, everyone wins - you, your company, and your audience.

CEO ◆ LinkedIn thought leadership for CEOs

Entrepreneurs'​ Organization

I joined EO Denver because the most valuable part of my entrepreneurial journey has been surrounding myself with others who are in the trenches, building and leading companies. In my monthly forum, I connect with smart, driven entrepreneurs - not just for business insights, but for the camaraderie, perspective, and support that comes from shared experience.

The programming, events, and cohort model have been a highlight, and being part of this community was an easy decision. Some of my favorite people in the world are entrepreneurs, and EO has been an incredible way to learn from and contribute to that group.

Member

Forbes Business Council

As a member of the Forbes Business Council, I contribute thought leadership articles about five times per year, focusing on how executives can use LinkedIn to build credibility, visibility, and trust for their companies. I value the opportunity to collaborate with the Forbes team and share proven strategies for turning senior leaders into influential voices in their industries.

Read my articles here: https://councils.forbes.com/profile/Justin-Nassiri-CEO-Executive-Presence/2d8146d6-31a8-4b7e-8adf-cc176349e086

Contributor

Captivate.ai

Founded and scaled Captivate.ai, a content marketing platform that transformed long-form content into high-impact social media assets. Led product vision, operations, and client delivery from inception through acquisition.

Key Achievements:
• Built and managed a distributed team delivering content for clients in industries ranging from SaaS to consumer brands.

• Developed a proprietary workflow to repurpose long-form content into 50+ pieces of platform-optimized micro-content.

• Created data systems to provide clients with actionable, real-time audience insights.

• Produced award-nominated and top-ranked podcasts that served as primary content engines for client brands.

• Drove measurable results for clients, including 100,000+ impressions from a single webinar and social reach increases of 450%+.

Founder & CEO (Acquired 2022)

StoryBox, Inc

Founded and scaled a Silicon Valley marketing technology company funded by Google’s Chairman, Eric Schmidt, and adopted by 35+ Fortune 500 companies.

Key Achievements:
• Grew monthly recurring revenue from $0 to $100K in under two years.
• Raised $3M in venture capital from top-tier investors.
• Built and led a 20+ person team across engineering, sales, and customer success.
• Closed $5M+ in contracts with brands including P&G, Disney, IBM, Levi’s, and Budweiser.
• Designed and launched technology used by 1,000+ companies worldwide.
• Recognized by Budweiser as “the best UGC platform we’ve ever used” and profiled in a Facebook case study for marketing technology excellence.

Founder & CEO (Acquired 2020)

Beyond The Uniform

Created and hosted the #1 iTunes-rated podcast for military career transition advice, featuring leaders such as the CEO of Pepsi, the Chairman of the Joint Chiefs of Staff, and NFL players.

Key Achievements:
• Produced 450+ episodes reaching 250,000+ listeners in 78 countries.
• Secured sponsorships from Verizon, Lockheed Martin, Palantir, NBC Comcast, and other leading organizations.
• Developed 500+ hours of free audio, video, and text resources for the veteran community.

Founder & Host ◆ Produced 350+ Episode (Pepsi CEO, NFL Players, etc)

McKinsey & Company

During my Stanford Business School summer internship, I worked in McKinsey’s New York office on strategy projects in the pharmaceutical and education sectors.

Key Achievements:
• Analyzed the global R&D footprint and strategy for a $3B pharmaceutical company.
• Designed a national media strategy and online donation platform for a $70M non-profit charter school organization.
• Received an offer for full-time employment.

Summer Associate

US Navy

Served as a senior officer responsible for the safe operation and navigation of a $1.3B nuclear-powered warship and the welfare of over 170 crew members during classified missions critical to national security.

Key Achievements:
• Directed 200 military and 400 civilian personnel as the Captain’s primary representative during a $500M engineering overhaul - a role typically held by an officer three years senior.
• Designed and implemented a submarine officer training program for 400+ candidates, recognized as the best in five years by the Commander of West Coast operations.
• Revamped maintenance reporting systems, reducing average time from problem identification to correction by 25%.
• Named top nuclear reactor plant supervisor out of nine by the Department of Energy evaluation team.
• Awarded three Naval Achievement Medals for distinguished service.

Nuclear Submarine Officer

I am the CEO and Founder of Executive Presence, where we help companies build trust, visibility, and influence through authentic executive thought leadership on LinkedIn.

In less than three years, I have bootstrapped the company to over $3M in annual recurring revenue, interviewed more than 750 CEOs, and helped over 250 leaders strengthen their presence, credibility, and reach on LinkedIn.

At Executive Presence, we turn leaders into thought leaders. Many executives have networks of people who know and trust them, but they are not consistently top-of-mind. We help them remain relevant, articulate their expertise, and extend their influence—whether the goal is to hire, fundraise, build a brand, or create a category.

Our work is grounded in three principles:
• Authenticity: Capturing the leader’s true voice and perspective.
• Efficiency: Requiring as little as 90 minutes of their time per month.
• Measurability: Tracking progress with weekly KPIs and clear outcomes.

I work with CEOs, founders, and senior executives - often at high-growth companies with 50+ employees - who are defining their industries, scaling quickly, and hiring aggressively.

My path here has been shaped by diverse experiences:
• Officer aboard nuclear submarines, leading teams of more than 200 in high-stakes operations.
• Stanford MBA and serial entrepreneur, having founded and sold two companies.
• Host of Beyond the Uniform, the #1 iTunes podcast for military career transitions, with over 450 episodes.
• Former CEO of StoryBox, a marketing technology company funded by Google’s Eric Schmidt and used by more than 1,000 companies worldwide.

I believe that executives are among a company’s most underutilized assets, and when they show up as visible, credible thought leaders, they have an outsized impact on culture, recruiting, industry leadership, and legacy.

CEO ◆ We turn leaders into thought leaders

We specialize in helping top-tier executives boost their visibility, activate their network, and position themselves as thought leaders via our premium, fully-managed LinkedIn service.

Our unique process involves ex-McKinsey, BCG, and Bain consultants conducting monthly hour-long interviews with our clients, and turning them into impactful daily LinkedIn posts to establish their unique voice and authority. 

We've helped over 100 CEOs become thought leaders. On average, our clients see a 500% bump in engagement in their first 30 days with us. Data is continuously analyzed to improve engagement and identify impactful messaging that you can use for conferences, podcasts, and internal communications.

Saxo Markets HK

Saxo Markets is a licensed subsidiary of Saxo Bank A/S and enables individual and institutional clients to trade more than 40,000 financial instruments globally. Institutional clients such as banks, wealth managers and fintechs, can leverage Saxo’s  Business-as-a-service (Baas) digital value chain to provide a comprehensive set of products and services to their clients. Saxo also offers prime brokerage and execution services to hedge funds, family offices, prop traders, and corporate hedgers, etc.

• Focus on go-to-market strategy, launch and business development for Saxo Markets’ digital wealth management business and serve as a key voice in the Greater China region to ensure that Saxo’s Wealth Management solution/offerings see commercial success in the region.

• Identify new business opportunities, design and specify new functionalities in line with corporate strategy and commercial imperatives and communicate the roadmap clearly to the rest of the organization.

• Operate as a key member of the Greater China/Hong Kong Asset and Wealth Management team either leading or supporting Saxo’s regulatory and licensing needs in the region.

Head of Wealth Management Greater China

AQUMON

AQUMON, is a leading Artificial Intelligence (AI)-based Robo Advisor in Hong Kong. Our mission is to revolutionize the financial industry by bringing professional wealth management services to every individual regardless of age or net worth. We utilize an algorithmic, data and machine learning approach along with an intelligent digital wealth management platform so our clients can gain maximum long term return yet with lower cost, lower risk and higher transparency. AQUMON’s intelligent investment offerings is what sets it apart from its competition and our sights are set to become Asia’s #1 Robo Advisor. 

•	Focusing on increasing brand awareness, client engagement and conversion via traditional and digital Marketing strategies for AQUMON.

•	Lead Sales team to strategize how to address investors' financial needs and in turn increase user base on AQUMON's Robo Advisory platform.

Head of Sales and Marketing

•	Coordinated and orginated investment content, financial solutions, engaging speakers and executed live as a presenter for UBS' client and prospecting events in Hong Kong and mainland China. Client and prospect turnout at such events ranged from 50-1000+ in size.  

•	Curated investment content and responsible for the delivery of UBS' investment strategy with actionable solutions in their weekly investment meeting for all Client Advisors in Hong Kong. Client Advisor attendance of the investment meeting was 200+ weekly. 

•	Creatively addressed and solved how to better connect UBS' investment solutions and house views with Client Advisors and more importantly end clients.

Director of Investment Content

HSBC Private Bank

•	Directly marketed Alternative Investment products (Hedge Funds, Private Equity and Real Estate) to HSBC Private Banking clients. Total group Asia sales during employment period approximately US$250M.

•	Developed quantitative sales analysis to understand sales reach and potentially increase sales for team.

•	Set up roadshows and conducted training presentations on Alternative Investment products for clients and Relationship Managers in Asia. 

•	Provided clients and Relationship Managers with thorough after-sales support on all Alternative Investment products.

Alternative Sales Specialist

•	Provided Family Wealth Advisory clients with quantitative analysis on their investments and portfolio breakdown via HSBC Private Bank’s WeathVision Service.

•	Assisted in client advisory on investment opportunities and portfolio allocation.

Family Wealth Advisory Portfolio Analyst

Ramius LLC

•	Reported to Ramius’ head of Risk Management and supervised 2 risk analysts.

•	Responsible for the creation and management of a strategy-based daily P&L reporting system that increased P&L transparency across Ramius’ trading groups and portfolios.

•	Assisted in the development of an in-house risk management system which gave management a clear understanding of their exposure levels and ultimately helped with their hedging decisions. 

•	Took on a project manager role for numerous ad-hoc risk projects that required communication and oversight between trading groups and back-office departments.

Risk Associate

•	Engineered and maintained an Excel-based tool to streamline the payment process for all of Ramius’ credit default swaps. 

•	Helped minimize counterparty risk by obtaining all CDS confirmations and processing all payments in a timely manner.

Derivatives Support Associate

JPMorgan Chase

•	Assisted Global Derivatives Department by confirming, processing and documenting trades. 

•	Liaised with counterparty clients to obtain confirmations for a variety of derivative deals. Deals consist of but not limited to swaps, caps, floors, and swaptions.

Trade Support Analyst

Over 19-year track record of delivering outsized sales and business development growth from startups to multinational corporations. Extensive US/Hong Kong/China financial markets knowledge and client management experience quickly establishes strong rapport and trust with clients. A dynamic communicator who not only creates excitement and differentiation leading to new business opportunities but also provides inspiring leadership internally. 

If you want to know more, just reach out and ask. Always happy to share and help others.

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The Battle

Justin M. Nassiri

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