Justin M. Nassiri

Executive Presence

We help leaders become thought leaders on LinkedIn.

The people getting the most attention on LinkedIn aren’t always the ones with the deepest expertise - they’re the ones with the most time to “play the LinkedIn game.”

We fix that.

At Executive Presence, we work exclusively with senior leaders - more than 250 C-level executives so far, including five public company CEOs - to turn their insights into influence. We’ve bootstrapped from zero to 17 full-time employees and over $3M in annual recurring revenue in under three years by focusing on one thing: making the right people impossible to ignore.

How we do it:
1. Interview-driven process. No blank-page writing. Once a month, you meet with a former McKinsey, Bain, BCG, or Accenture consultant on Zoom. They ask sharp, on-point questions - the same way they would if you were sitting together on a panel in front of your target audience.

2. Your voice, high fidelity. We capture your actual phrasing and perspective, then our U.S.-based writing team turns it into LinkedIn content that feels like you - not a persona.

3. Content strategy. We map your goals (hiring, fundraising, M&A, brand building) to the audiences you need to reach, then build a strategy that blends industry thought leadership, credibility-building stories, and culture-shaping insights.

4. Data analysis. Every month, we track what’s resonating and refine your approach so your reach, engagement, and credibility keep growing.

You don’t need to prep. You don’t need to overthink it. You show up for an hour a month, we handle the rest.

When the right people hear from you consistently, everyone wins - you, your company, and your audience.

CEO ◆ LinkedIn thought leadership for CEOs

Entrepreneurs'​ Organization

I joined EO Denver because the most valuable part of my entrepreneurial journey has been surrounding myself with others who are in the trenches, building and leading companies. In my monthly forum, I connect with smart, driven entrepreneurs - not just for business insights, but for the camaraderie, perspective, and support that comes from shared experience.

The programming, events, and cohort model have been a highlight, and being part of this community was an easy decision. Some of my favorite people in the world are entrepreneurs, and EO has been an incredible way to learn from and contribute to that group.

Member

Forbes Business Council

As a member of the Forbes Business Council, I contribute thought leadership articles about five times per year, focusing on how executives can use LinkedIn to build credibility, visibility, and trust for their companies. I value the opportunity to collaborate with the Forbes team and share proven strategies for turning senior leaders into influential voices in their industries.

Read my articles here: https://councils.forbes.com/profile/Justin-Nassiri-CEO-Executive-Presence/2d8146d6-31a8-4b7e-8adf-cc176349e086

Contributor

Captivate.ai

Founded and scaled Captivate.ai, a content marketing platform that transformed long-form content into high-impact social media assets. Led product vision, operations, and client delivery from inception through acquisition.

Key Achievements:
• Built and managed a distributed team delivering content for clients in industries ranging from SaaS to consumer brands.

• Developed a proprietary workflow to repurpose long-form content into 50+ pieces of platform-optimized micro-content.

• Created data systems to provide clients with actionable, real-time audience insights.

• Produced award-nominated and top-ranked podcasts that served as primary content engines for client brands.

• Drove measurable results for clients, including 100,000+ impressions from a single webinar and social reach increases of 450%+.

Founder & CEO (Acquired 2022)

StoryBox, Inc

Founded and scaled a Silicon Valley marketing technology company funded by Google’s Chairman, Eric Schmidt, and adopted by 35+ Fortune 500 companies.

Key Achievements:
• Grew monthly recurring revenue from $0 to $100K in under two years.
• Raised $3M in venture capital from top-tier investors.
• Built and led a 20+ person team across engineering, sales, and customer success.
• Closed $5M+ in contracts with brands including P&G, Disney, IBM, Levi’s, and Budweiser.
• Designed and launched technology used by 1,000+ companies worldwide.
• Recognized by Budweiser as “the best UGC platform we’ve ever used” and profiled in a Facebook case study for marketing technology excellence.

Founder & CEO (Acquired 2020)

Beyond The Uniform

Created and hosted the #1 iTunes-rated podcast for military career transition advice, featuring leaders such as the CEO of Pepsi, the Chairman of the Joint Chiefs of Staff, and NFL players.

Key Achievements:
• Produced 450+ episodes reaching 250,000+ listeners in 78 countries.
• Secured sponsorships from Verizon, Lockheed Martin, Palantir, NBC Comcast, and other leading organizations.
• Developed 500+ hours of free audio, video, and text resources for the veteran community.

Founder & Host ◆ Produced 350+ Episode (Pepsi CEO, NFL Players, etc)

McKinsey & Company

During my Stanford Business School summer internship, I worked in McKinsey’s New York office on strategy projects in the pharmaceutical and education sectors.

Key Achievements:
• Analyzed the global R&D footprint and strategy for a $3B pharmaceutical company.
• Designed a national media strategy and online donation platform for a $70M non-profit charter school organization.
• Received an offer for full-time employment.

Summer Associate

US Navy

Served as a senior officer responsible for the safe operation and navigation of a $1.3B nuclear-powered warship and the welfare of over 170 crew members during classified missions critical to national security.

Key Achievements:
• Directed 200 military and 400 civilian personnel as the Captain’s primary representative during a $500M engineering overhaul - a role typically held by an officer three years senior.
• Designed and implemented a submarine officer training program for 400+ candidates, recognized as the best in five years by the Commander of West Coast operations.
• Revamped maintenance reporting systems, reducing average time from problem identification to correction by 25%.
• Named top nuclear reactor plant supervisor out of nine by the Department of Energy evaluation team.
• Awarded three Naval Achievement Medals for distinguished service.

Nuclear Submarine Officer

I am the CEO and Founder of Executive Presence, where we help companies build trust, visibility, and influence through authentic executive thought leadership on LinkedIn.

In less than three years, I have bootstrapped the company to over $3M in annual recurring revenue, interviewed more than 750 CEOs, and helped over 250 leaders strengthen their presence, credibility, and reach on LinkedIn.

At Executive Presence, we turn leaders into thought leaders. Many executives have networks of people who know and trust them, but they are not consistently top-of-mind. We help them remain relevant, articulate their expertise, and extend their influence—whether the goal is to hire, fundraise, build a brand, or create a category.

Our work is grounded in three principles:
• Authenticity: Capturing the leader’s true voice and perspective.
• Efficiency: Requiring as little as 90 minutes of their time per month.
• Measurability: Tracking progress with weekly KPIs and clear outcomes.

I work with CEOs, founders, and senior executives - often at high-growth companies with 50+ employees - who are defining their industries, scaling quickly, and hiring aggressively.

My path here has been shaped by diverse experiences:
• Officer aboard nuclear submarines, leading teams of more than 200 in high-stakes operations.
• Stanford MBA and serial entrepreneur, having founded and sold two companies.
• Host of Beyond the Uniform, the #1 iTunes podcast for military career transitions, with over 450 episodes.
• Former CEO of StoryBox, a marketing technology company funded by Google’s Eric Schmidt and used by more than 1,000 companies worldwide.

I believe that executives are among a company’s most underutilized assets, and when they show up as visible, credible thought leaders, they have an outsized impact on culture, recruiting, industry leadership, and legacy.

CEO ◆ We turn leaders into thought leaders

We specialize in helping top-tier executives boost their visibility, activate their network, and position themselves as thought leaders via our premium, fully-managed LinkedIn service.

Our unique process involves ex-McKinsey, BCG, and Bain consultants conducting monthly hour-long interviews with our clients, and turning them into impactful daily LinkedIn posts to establish their unique voice and authority. 

We've helped over 100 CEOs become thought leaders. On average, our clients see a 500% bump in engagement in their first 30 days with us. Data is continuously analyzed to improve engagement and identify impactful messaging that you can use for conferences, podcasts, and internal communications.

Auckland Transport

Senior Project Manager

Digital Coaching Accelerator Program

👌 Complete A-Z training on creating Digital Ecosystem (Lifetime access)
      Mindset
      Product Market Fit
      Messaging
      Offer & Program Creation
      Customer Attraction & Acquisition
      Customer Onboarding & Service Delivery
      Organic & Paid Marketing 
      Tech & Automation
      Content Marketing 
      And Much More…   
👌 Tailored framework to productize and monetize your skills and knowledge and create your  digital 
       ecosystem
👌 Personalised strategy to launch and market your online business (coaching, consulting or 
      courses)
👌 Provide complete done for you assets to launch your business at a lightning speed Including
      Proven sales funnels
      Marketing & tech automation
      Done with you lead magnets and marketing Assets
      Done with you signature program roadmap 
      Done with you course / online program set up & hosting
      Complete set of templates - sales call, client onboarding, content framework and much more
👌 Weekly accountability

Digital Success Coach

Fonterra

Lead the Risk tower within IT CIO Program with key responsibilities of delivering initiatives with the cumulative budget for around $5Mn with the key objective of reducing Fonterra IT Risk profile.

Tech Mahindra

Responsible for leading the delivery of digital transformation programme for Vodafone NZ with the key drivers to deliver frictional less customer experience & operational savings by delivering new OSS/BSS stack with the rationalized product portfolio and the new delivery operating model.

Program Manager

Vector Limited

Lead the delivery of enterprise CRM upgrade (Siebel) upgrade from a legacy version to the latest version. This was the complex project with an impact across all of the business units with visibility at the board level due to the business continuity risks associated with the current platform.

Delivery Lead

Responsible for driving key strategic initiatives across business units through technology project and product delivery within the Customer Experience & Digital and Intelligent Transport Systems Programme of work.

Lead work streams within IBM NZ providing various digital and Infrastructure projects for various enterprise and govt. clients.

Spark New Zealand

Successfully delivered multiple end to end projects ranging between $150K to $3Mn. The projects including design, build and deploy of applications, network infrastructure, OSS-BSS integration and organizational change around various products to market, systems integration, and capability development initiatives within voice, data and product re-engineering portfolio.

Responsible for delivering multiple work streams under bank transformation programme of work requiring application development and organizational change activities.

Leading business analysis work stream across programme of work for B2B initiative delivering application development & integration between insurance broker houses & NZI Insurance.

Undertaken project feasibility studies and develop multiple business cases for senior management to make informed decision about capital investment for IT initiatives.

Senior Business Analyst / Project Manager

EDS (Now HP Enterprise Services)

Responsible for undertaking the lead business analyst role for delivering an online program of work for Yellow Pages with the responsibilities including the managing and mentoring a team of BAs dedicated to the programme.

Responsible for undertaking business analyst activities including requirements elicitation, analysis & design, solution validation and business process mapping for multiple clients.

Senior Business Analyst

I am a business focused and technically astute IT project delivery professional with an extensive ICT experience. I have led various initiatives including new product & service development, application development, systems integration, infrastructure deployment and organizational transformation within multiple industry verticals and varied technology platforms.

I have been responsible for managing complex projects with the multi-million budgets, leading high performing project teams, managing multiple vendors and varied stakeholder’s expectations. I have hands on experience in various tools, methodologies, organizational & industry best practices backed by relevant tertiary qualification and industry certification.

During my engagements, I have been using agile & lean principles across project delivery and have also lead variousinitiative to coach & mentor teams as part of organizational roadmap towards adoption of agile practices. My core capabilities positions me as a conduit between business and technology to achieve desired business outcome at both strategic and operational level, lead and develop project teams, liaison with geographically dispersed teams and successfully managing
stakeholder’s expectations.

taplio

The Battle

Justin M. Nassiri

Jitender Batra

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