Justin M. Nassiri

Executive Presence

We help leaders become thought leaders on LinkedIn.

The people getting the most attention on LinkedIn aren’t always the ones with the deepest expertise - they’re the ones with the most time to “play the LinkedIn game.”

We fix that.

At Executive Presence, we work exclusively with senior leaders - more than 250 C-level executives so far, including five public company CEOs - to turn their insights into influence. We’ve bootstrapped from zero to 17 full-time employees and over $3M in annual recurring revenue in under three years by focusing on one thing: making the right people impossible to ignore.

How we do it:
1. Interview-driven process. No blank-page writing. Once a month, you meet with a former McKinsey, Bain, BCG, or Accenture consultant on Zoom. They ask sharp, on-point questions - the same way they would if you were sitting together on a panel in front of your target audience.

2. Your voice, high fidelity. We capture your actual phrasing and perspective, then our U.S.-based writing team turns it into LinkedIn content that feels like you - not a persona.

3. Content strategy. We map your goals (hiring, fundraising, M&A, brand building) to the audiences you need to reach, then build a strategy that blends industry thought leadership, credibility-building stories, and culture-shaping insights.

4. Data analysis. Every month, we track what’s resonating and refine your approach so your reach, engagement, and credibility keep growing.

You don’t need to prep. You don’t need to overthink it. You show up for an hour a month, we handle the rest.

When the right people hear from you consistently, everyone wins - you, your company, and your audience.

CEO ◆ LinkedIn thought leadership for CEOs

Entrepreneurs'​ Organization

I joined EO Denver because the most valuable part of my entrepreneurial journey has been surrounding myself with others who are in the trenches, building and leading companies. In my monthly forum, I connect with smart, driven entrepreneurs - not just for business insights, but for the camaraderie, perspective, and support that comes from shared experience.

The programming, events, and cohort model have been a highlight, and being part of this community was an easy decision. Some of my favorite people in the world are entrepreneurs, and EO has been an incredible way to learn from and contribute to that group.

Member

Forbes Business Council

As a member of the Forbes Business Council, I contribute thought leadership articles about five times per year, focusing on how executives can use LinkedIn to build credibility, visibility, and trust for their companies. I value the opportunity to collaborate with the Forbes team and share proven strategies for turning senior leaders into influential voices in their industries.

Read my articles here: https://councils.forbes.com/profile/Justin-Nassiri-CEO-Executive-Presence/2d8146d6-31a8-4b7e-8adf-cc176349e086

Contributor

Captivate.ai

Founded and scaled Captivate.ai, a content marketing platform that transformed long-form content into high-impact social media assets. Led product vision, operations, and client delivery from inception through acquisition.

Key Achievements:
• Built and managed a distributed team delivering content for clients in industries ranging from SaaS to consumer brands.

• Developed a proprietary workflow to repurpose long-form content into 50+ pieces of platform-optimized micro-content.

• Created data systems to provide clients with actionable, real-time audience insights.

• Produced award-nominated and top-ranked podcasts that served as primary content engines for client brands.

• Drove measurable results for clients, including 100,000+ impressions from a single webinar and social reach increases of 450%+.

Founder & CEO (Acquired 2022)

StoryBox, Inc

Founded and scaled a Silicon Valley marketing technology company funded by Google’s Chairman, Eric Schmidt, and adopted by 35+ Fortune 500 companies.

Key Achievements:
• Grew monthly recurring revenue from $0 to $100K in under two years.
• Raised $3M in venture capital from top-tier investors.
• Built and led a 20+ person team across engineering, sales, and customer success.
• Closed $5M+ in contracts with brands including P&G, Disney, IBM, Levi’s, and Budweiser.
• Designed and launched technology used by 1,000+ companies worldwide.
• Recognized by Budweiser as “the best UGC platform we’ve ever used” and profiled in a Facebook case study for marketing technology excellence.

Founder & CEO (Acquired 2020)

Beyond The Uniform

Created and hosted the #1 iTunes-rated podcast for military career transition advice, featuring leaders such as the CEO of Pepsi, the Chairman of the Joint Chiefs of Staff, and NFL players.

Key Achievements:
• Produced 450+ episodes reaching 250,000+ listeners in 78 countries.
• Secured sponsorships from Verizon, Lockheed Martin, Palantir, NBC Comcast, and other leading organizations.
• Developed 500+ hours of free audio, video, and text resources for the veteran community.

Founder & Host ◆ Produced 350+ Episode (Pepsi CEO, NFL Players, etc)

McKinsey & Company

During my Stanford Business School summer internship, I worked in McKinsey’s New York office on strategy projects in the pharmaceutical and education sectors.

Key Achievements:
• Analyzed the global R&D footprint and strategy for a $3B pharmaceutical company.
• Designed a national media strategy and online donation platform for a $70M non-profit charter school organization.
• Received an offer for full-time employment.

Summer Associate

US Navy

Served as a senior officer responsible for the safe operation and navigation of a $1.3B nuclear-powered warship and the welfare of over 170 crew members during classified missions critical to national security.

Key Achievements:
• Directed 200 military and 400 civilian personnel as the Captain’s primary representative during a $500M engineering overhaul - a role typically held by an officer three years senior.
• Designed and implemented a submarine officer training program for 400+ candidates, recognized as the best in five years by the Commander of West Coast operations.
• Revamped maintenance reporting systems, reducing average time from problem identification to correction by 25%.
• Named top nuclear reactor plant supervisor out of nine by the Department of Energy evaluation team.
• Awarded three Naval Achievement Medals for distinguished service.

Nuclear Submarine Officer

I am the CEO and Founder of Executive Presence, where we help companies build trust, visibility, and influence through authentic executive thought leadership on LinkedIn.

In less than three years, I have bootstrapped the company to over $3M in annual recurring revenue, interviewed more than 750 CEOs, and helped over 250 leaders strengthen their presence, credibility, and reach on LinkedIn.

At Executive Presence, we turn leaders into thought leaders. Many executives have networks of people who know and trust them, but they are not consistently top-of-mind. We help them remain relevant, articulate their expertise, and extend their influence—whether the goal is to hire, fundraise, build a brand, or create a category.

Our work is grounded in three principles:
• Authenticity: Capturing the leader’s true voice and perspective.
• Efficiency: Requiring as little as 90 minutes of their time per month.
• Measurability: Tracking progress with weekly KPIs and clear outcomes.

I work with CEOs, founders, and senior executives - often at high-growth companies with 50+ employees - who are defining their industries, scaling quickly, and hiring aggressively.

My path here has been shaped by diverse experiences:
• Officer aboard nuclear submarines, leading teams of more than 200 in high-stakes operations.
• Stanford MBA and serial entrepreneur, having founded and sold two companies.
• Host of Beyond the Uniform, the #1 iTunes podcast for military career transitions, with over 450 episodes.
• Former CEO of StoryBox, a marketing technology company funded by Google’s Eric Schmidt and used by more than 1,000 companies worldwide.

I believe that executives are among a company’s most underutilized assets, and when they show up as visible, credible thought leaders, they have an outsized impact on culture, recruiting, industry leadership, and legacy.

CEO ◆ We turn leaders into thought leaders

We specialize in helping top-tier executives boost their visibility, activate their network, and position themselves as thought leaders via our premium, fully-managed LinkedIn service.

Our unique process involves ex-McKinsey, BCG, and Bain consultants conducting monthly hour-long interviews with our clients, and turning them into impactful daily LinkedIn posts to establish their unique voice and authority. 

We've helped over 100 CEOs become thought leaders. On average, our clients see a 500% bump in engagement in their first 30 days with us. Data is continuously analyzed to improve engagement and identify impactful messaging that you can use for conferences, podcasts, and internal communications.

Thales

Part of Digital Identity & Security (DIS) Group focused on Enterprise Customers.

Solutions Architect

VMware

•  Focus on Pre-selling Carbon Black Security Software to strategic/enterprise clients, Building Channel Relationships, and Facilitating Technological Evolution to Data and Security products.

Enterprise Solutions Engineer

• Continue to use Endpoint Technology and Software knowledge to implement Cloud Security Solutions.
• Discover new use cases for Prospects and serve as SME for existing Customer scenarios.
• Pioneer Solution Training through White Papers and by leading Technical Initiatives.

Senior Solutions Engineer

• Lead technical Proof-of-Concepts (POCs) for endpoint technology.
• Mentor engineers on product mastery, demo execution, and pre-sales cycle delivery.

POC Solutions Engineer

• Part of Carbon Black Security Business Unit.
• Provide technical solution expertise on VMware EDR Cloud Security products and build operational rapport with global sales teams.

Demo Solutions Engineer

Webex

Ambassador

Cisco

• Pursue Automation on Cisco and other cloud platform (ServiceNow) through API Integrations while gathering valuable insights with AI/DL.

Software Consultant

• Research and Develop Technology related to AI/ML and Security to enhance Cisco's competitive edge.
• File patents for Secret Obfuscation Manager (SOM), Arshad Data Encryption Protocol (ADEP), ICT (Isla Compression Technique), and ISLA (Iterative and Selective Lexical Analysis).

Software Engineer Intern (R&D)

• Develop on ServiceNow (PaaS) Platform to quantify database health and to monitor configuration item (CI) information.
• Script and deploy interactive Machine Learning scripts on ServiceNow platform predicting business-applications for software running on various servers, reducing application ownership-tracking time.
• Pursue Tableau development to deliver diverse and continuous insights to leadership.

Data Engineer Intern

• Liaison between Cisco and NC State University.

Campus Ambassador

• Lead an intern team in building a chat bot to automate employee inquiries for Global Infrastructure Services (GIS), expected to save a record $300,000 per year.
• Assist in automating ASR-1004 routers to prevent telephony Denial-of-Service (tDoS) attacks.
• Assist in building a web interface to quantify IP Phone numbers for VoIP teams in Global Infrastructure Services (GIS).

Software Engineer Intern

Progress

• Enhance a web application for storing and managing ODBC and JDBC driver information.
• Use GitHub expertise to help transition development teams from Perforce.
• Provide insights to connect Progress corporate relations with NC State.

NC State College of Engineering

• Advisor: Dr. Noboru Matsuda
• CSC 499: Study test-taking behaviors in introductory computer science courses.

Senior Research Associate

Producktiv

• Lead an on-site technical squad to research/implement novel ideas and build strong cross-team culture to promote business resiliency.
• Troubleshoot technical/non-technical issues within the existing product between local and remote development teams.
• Help improve software to allow data-producing features that learn from users.

Director, Business Development

Code Ninjas

• Teach children aged 7- 14 basic to advance coding.

Code Sensei (Instructor) Lead I

Prometheus Group LLC

• Part of the core-SAP team supporting desktop version of Plant Management (PM) Maintenance software.
• Test and report issues within the SAP Plant Management (PM) Product Suite.

Software QA Analyst Intern

• Advisor: Dr. Jason King, associate professor, department of computer science at NC State University.
• Research on security defense mechanisms through various IEEE resources on brute-force attacks.
• Conduct a literature review of findings.
• Use collected data and write a technical report on simulations depicting brute-force attacks.
• Develop and test simulation algorithms that prevent brute-force attacks in various scenarios, including:
---- Computer Networking Systems
---- Big Data Systems
---- Hardware Systems (palm-print authentication system etc.)
• Submit a final report on findings.

Researcher

To chat, reach out at islaharshad@gmail.com

Hi there! I'm Isla Arshad, a results-driven solutions leader with 5 years of experience in Solutions Selling, Product Management, and Software Engineering.

In my professional experience as a Sales Engineer, I have successfully helped generate sales in Cloud Solutions (> $4.1M as of 2023) and assisted in saving over $600K through the implementation of automation technology so far.

Skillset:
- Solutions Engineering:
Requirements gathering, Solution architecture, Proof of concept (POC), Proof of value (POV), Solution design, Technical consultation, Product development, Solution implementation, Solution deployment, Solution testing, Solution documentation, Customer requirements, Solution validation, Scalability, Troubleshooting, Cross-functional collaboration, Stakeholder management, Solution presentation, Solution demonstration (demos).

- Software Engineering/Programming/API:
Python, Java, C, Agile methodology, Quality assurance, Software development life cycle (SDLC), SDK (Software Development Kit), JSON (JavaScript Object Notation), OAuth (Open Authorization), Authentication, Authorization.

- Data Analytics/ML:
Tableau, PowerBI, Predictive analytics, Data preprocessing, Classification, Natural Language Processing (NLP), Data visualization, Business intelligence, Key performance indicators (KPIs), Data integration, Sentiment analysis, Data-driven decision making, Data quality, Data privacy.

- CI/CD:
Jenkins, Kubernetes, DevOps.

- Cloud:
AWS, Cloud computing, Platform as a Service (PaaS), Public cloud, Infrastructure as a Service (IaaS), Software as a Service (SaaS), Virtualization, Cloud security.

- Endpoint Security:
Anti-Virus, Intrusion detection system (IDS), Endpoint protection, Vulnerability scanning, Endpoint encryption, Two-factor authentication (2FA), Device control, Application control, Advanced threat protection (ATP), Zero-day protection, Security information and event management (SIEM), Network access control (NAC), Endpoint detection and response (EDR), Incident response, Security orchestration and automation response (SOAR).

- Network Security:
HTTP, Proxies, Caches, Firewalls, SSL/IPsec, Virtual Private Network (VPN), Secure Sockets Layer (SSL), Transport Layer Security (TLS), Penetration testing.


I now divide my time between learning the Public Cloud and on Improving my skills on Technical Selling.


Connect with me on LinkedIn to learn more about my professional experience and skills.

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Justin M. Nassiri

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