Justin M. Nassiri

Executive Presence

We help leaders become thought leaders on LinkedIn.

The people getting the most attention on LinkedIn aren’t always the ones with the deepest expertise - they’re the ones with the most time to “play the LinkedIn game.”

We fix that.

At Executive Presence, we work exclusively with senior leaders - more than 250 C-level executives so far, including five public company CEOs - to turn their insights into influence. We’ve bootstrapped from zero to 17 full-time employees and over $3M in annual recurring revenue in under three years by focusing on one thing: making the right people impossible to ignore.

How we do it:
1. Interview-driven process. No blank-page writing. Once a month, you meet with a former McKinsey, Bain, BCG, or Accenture consultant on Zoom. They ask sharp, on-point questions - the same way they would if you were sitting together on a panel in front of your target audience.

2. Your voice, high fidelity. We capture your actual phrasing and perspective, then our U.S.-based writing team turns it into LinkedIn content that feels like you - not a persona.

3. Content strategy. We map your goals (hiring, fundraising, M&A, brand building) to the audiences you need to reach, then build a strategy that blends industry thought leadership, credibility-building stories, and culture-shaping insights.

4. Data analysis. Every month, we track what’s resonating and refine your approach so your reach, engagement, and credibility keep growing.

You don’t need to prep. You don’t need to overthink it. You show up for an hour a month, we handle the rest.

When the right people hear from you consistently, everyone wins - you, your company, and your audience.

CEO ◆ LinkedIn thought leadership for CEOs

Entrepreneurs'​ Organization

I joined EO Denver because the most valuable part of my entrepreneurial journey has been surrounding myself with others who are in the trenches, building and leading companies. In my monthly forum, I connect with smart, driven entrepreneurs - not just for business insights, but for the camaraderie, perspective, and support that comes from shared experience.

The programming, events, and cohort model have been a highlight, and being part of this community was an easy decision. Some of my favorite people in the world are entrepreneurs, and EO has been an incredible way to learn from and contribute to that group.

Member

Forbes Business Council

As a member of the Forbes Business Council, I contribute thought leadership articles about five times per year, focusing on how executives can use LinkedIn to build credibility, visibility, and trust for their companies. I value the opportunity to collaborate with the Forbes team and share proven strategies for turning senior leaders into influential voices in their industries.

Read my articles here: https://councils.forbes.com/profile/Justin-Nassiri-CEO-Executive-Presence/2d8146d6-31a8-4b7e-8adf-cc176349e086

Contributor

Captivate.ai

Founded and scaled Captivate.ai, a content marketing platform that transformed long-form content into high-impact social media assets. Led product vision, operations, and client delivery from inception through acquisition.

Key Achievements:
• Built and managed a distributed team delivering content for clients in industries ranging from SaaS to consumer brands.

• Developed a proprietary workflow to repurpose long-form content into 50+ pieces of platform-optimized micro-content.

• Created data systems to provide clients with actionable, real-time audience insights.

• Produced award-nominated and top-ranked podcasts that served as primary content engines for client brands.

• Drove measurable results for clients, including 100,000+ impressions from a single webinar and social reach increases of 450%+.

Founder & CEO (Acquired 2022)

StoryBox, Inc

Founded and scaled a Silicon Valley marketing technology company funded by Google’s Chairman, Eric Schmidt, and adopted by 35+ Fortune 500 companies.

Key Achievements:
• Grew monthly recurring revenue from $0 to $100K in under two years.
• Raised $3M in venture capital from top-tier investors.
• Built and led a 20+ person team across engineering, sales, and customer success.
• Closed $5M+ in contracts with brands including P&G, Disney, IBM, Levi’s, and Budweiser.
• Designed and launched technology used by 1,000+ companies worldwide.
• Recognized by Budweiser as “the best UGC platform we’ve ever used” and profiled in a Facebook case study for marketing technology excellence.

Founder & CEO (Acquired 2020)

Beyond The Uniform

Created and hosted the #1 iTunes-rated podcast for military career transition advice, featuring leaders such as the CEO of Pepsi, the Chairman of the Joint Chiefs of Staff, and NFL players.

Key Achievements:
• Produced 450+ episodes reaching 250,000+ listeners in 78 countries.
• Secured sponsorships from Verizon, Lockheed Martin, Palantir, NBC Comcast, and other leading organizations.
• Developed 500+ hours of free audio, video, and text resources for the veteran community.

Founder & Host ◆ Produced 350+ Episode (Pepsi CEO, NFL Players, etc)

McKinsey & Company

During my Stanford Business School summer internship, I worked in McKinsey’s New York office on strategy projects in the pharmaceutical and education sectors.

Key Achievements:
• Analyzed the global R&D footprint and strategy for a $3B pharmaceutical company.
• Designed a national media strategy and online donation platform for a $70M non-profit charter school organization.
• Received an offer for full-time employment.

Summer Associate

US Navy

Served as a senior officer responsible for the safe operation and navigation of a $1.3B nuclear-powered warship and the welfare of over 170 crew members during classified missions critical to national security.

Key Achievements:
• Directed 200 military and 400 civilian personnel as the Captain’s primary representative during a $500M engineering overhaul - a role typically held by an officer three years senior.
• Designed and implemented a submarine officer training program for 400+ candidates, recognized as the best in five years by the Commander of West Coast operations.
• Revamped maintenance reporting systems, reducing average time from problem identification to correction by 25%.
• Named top nuclear reactor plant supervisor out of nine by the Department of Energy evaluation team.
• Awarded three Naval Achievement Medals for distinguished service.

Nuclear Submarine Officer

I am the CEO and Founder of Executive Presence, where we help companies build trust, visibility, and influence through authentic executive thought leadership on LinkedIn.

In less than three years, I have bootstrapped the company to over $3M in annual recurring revenue, interviewed more than 750 CEOs, and helped over 250 leaders strengthen their presence, credibility, and reach on LinkedIn.

At Executive Presence, we turn leaders into thought leaders. Many executives have networks of people who know and trust them, but they are not consistently top-of-mind. We help them remain relevant, articulate their expertise, and extend their influence—whether the goal is to hire, fundraise, build a brand, or create a category.

Our work is grounded in three principles:
• Authenticity: Capturing the leader’s true voice and perspective.
• Efficiency: Requiring as little as 90 minutes of their time per month.
• Measurability: Tracking progress with weekly KPIs and clear outcomes.

I work with CEOs, founders, and senior executives - often at high-growth companies with 50+ employees - who are defining their industries, scaling quickly, and hiring aggressively.

My path here has been shaped by diverse experiences:
• Officer aboard nuclear submarines, leading teams of more than 200 in high-stakes operations.
• Stanford MBA and serial entrepreneur, having founded and sold two companies.
• Host of Beyond the Uniform, the #1 iTunes podcast for military career transitions, with over 450 episodes.
• Former CEO of StoryBox, a marketing technology company funded by Google’s Eric Schmidt and used by more than 1,000 companies worldwide.

I believe that executives are among a company’s most underutilized assets, and when they show up as visible, credible thought leaders, they have an outsized impact on culture, recruiting, industry leadership, and legacy.

CEO ◆ We turn leaders into thought leaders

We specialize in helping top-tier executives boost their visibility, activate their network, and position themselves as thought leaders via our premium, fully-managed LinkedIn service.

Our unique process involves ex-McKinsey, BCG, and Bain consultants conducting monthly hour-long interviews with our clients, and turning them into impactful daily LinkedIn posts to establish their unique voice and authority. 

We've helped over 100 CEOs become thought leaders. On average, our clients see a 500% bump in engagement in their first 30 days with us. Data is continuously analyzed to improve engagement and identify impactful messaging that you can use for conferences, podcasts, and internal communications.

Brian O'Connor (Fractional CMO)

Founder and President

The TalentHQ

We help you get the best talent in LatAm, in 53% the time.

Roles we place every week:
➟ Account Managers
➟ Customer Success
➟ Graphic Designers
➟ Project Managers
➟ Virtual Assistants
➟ Exec Assistants
➟ Data entry
➟ Sales

📞 Want talent?

Get in touch by:
Message me the word “talent” on LinkedIn
or
Book a free consultation call:
https://calendly.com/brianfoconnor/free-talent-consultation

Chat soon 👋

Founder, CEO

Outlier Growth

Join 14k+ subscribers to Outlier Growth. Every Thursday, you'll get 1 tip to grow your business with digital marketing and build a raving customer-base.

Founder

Monitor Deloitte

Senior Consultant, Growth Strategy

GE Capital Aviation Services (GECAS)

Research large aircraft debt market to determine where we could provide solutions to specific airlines to improve cash flow or reduce costs
Create debt and leasing models in Excel to understand client valuations of our bids
Support sales team by taking inbound aircraft lease inquiries and qualifying them for follow-up
Analyze data to help guide the sales team for potential opportunities and assist in deal analytics

Commercial Leadership Program - Sales

Developed research to uncover financing opportunities and estimate market attractiveness
Compiled comprehensive recommendations of key findings and strategies to execute
Developed streamlined quarterly P&L presentation for GECAS

Commercial Leadership Program - Strategy and Marketing

GE Capital

Performed competitor analysis, financial projections, brand research, and analyzed personal financial statements
Wrote credit analysis for approval of proposed franchise customer loan requests
Underwent traditional commercial credit training

Commercial Leadership Program - Underwriter

ALPFA Holy Cross Chapter

Oversee new member recruitment and lead all meetings and events
Coordinate executive board duties including marketing campaigns and budget management
Develop relationships with corporate sponsors

Developed reporting for in-store credit acquisition by selling floor associates
Created a process for tracking results in a store test for greeters
Completed analysis for sales incentive compensation
Collected hourly application data for 28 days across 1,062 stores and created a report to maximize store visit efficiency

Commercial Leadership Program Sales Intern

Sentinel Benefits & Financial Group

Research and analysis of competitors and potential acquisitions
Sentinel product and client analytics
Design and produce reports off Microsoft Dynamics, FRx, and SalesLogix

Financial Analyst Intern

Perfect Fuel Chocolate

Took charge of several marketing projects, developed social media promotions, and sold product at local events
Refined the company’s financial projection model which was used in raising capital
Created an order fulfillment process and operated/refined the Zoho CRM system
2013 asked by the CEO to assist in weekend sales presentations and demonstrations

Business Operations Intern

Follow me for digital marketing tips | Advised 100+ executives to grow their business | Ex-Deloitte | On a mission to give 1M business owners the growth tools they can't access today | CMO for $5M+ B2B businesses

TalentHQ gets you the best talent in Latin America. FAST.

We have a pool of 25,000 candidates ready to go.

Roles we place every week:
➟ Account Managers
➟ Customer Success
➟ Graphic Designers
➟ Project Managers
➟ Virtual Assistants
➟ Exec Assistants
➟ Data entry
➟ Sales
+ more

How?
I spent 6 years as a management consultant building systems for Fortune 500s.

We have those systems ready to copy/paste into your business.

Don’t know how to:
➟ Onboard?
➟ Manage?
➟ Motivate?
➟ Pay talent?
➟ Design their role?

We do all that for you.

We get you the best talent. And you get pain-free hiring.

FAST.

But don’t take my word for it.

Hear what our clients have to say 👇

“We sent an offer to that Webflow dev you sent us. Insane find. Incredible talent. 30% lower in monthly than we said.”
- Sam Preston, CEO of Service Scalers

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“I could NOT be happier with the 3 hires I made from you for Cashflowy. Those 3 ladies work brilliantly together and are SLAYING.

Time for the next hire. The bar is now SKY HIGH!”
- Heidi DeCoux, CEO of Cashflowy

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“Great hire! She’s very communicative, on top of all her tasks and hungry to take on new work."
- Ross Beyeler, COO of Trellis

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“From tip to tail, they walked us through everything we needed to do, quickly found two amazing candidates out of about five that we interviewed, I think less than two weeks.

They took us through the entire onboarding, helped us with training SOPs, getting the new employees set up. Can't recommend them enough. We'll be definitely using them in the future for any offshore talent needs.”
- Ryan Bishop, CEO of Rho Nutrition

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“TalentHQ helped me find my first international contractor and I literally could not recommend them enough. They were incredible to work with great people. 

They helped me with any little question I had about managing, onboarding, and maintaining this contractor and our relationship that we have.”
- Ethan Ferguson, CEO of Grotto Digital

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Ready to get the best of LatAm in your business, fast?

APPLY FOR A FREE CONSULTATION.

I’ll take a look at your systems, copy / paste our proven systems, and help you design the role to help your business skyrocket.

Systems include:
➟ SOPs
➟ Onboarding
➟ Task management
➟ Management frameworks

Oh btw.

If months later you find out that person isn’t a fit?

We’ll swap them out no questions asked (for free).

Apply here:
https://calendly.com/brianfoconnor/free-talent-consultation

P.S. Don’t need to hire and just want the systems consulting?

Click my featured section to book a consultation ($1,250)

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The Battle

Justin M. Nassiri

Brian O'Connor (Fractional CMO)

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