Justin Mecham

Founder & CEO (company was acquired)

Founder creatyl: The Only Platform Creators Need to Make Money | Join My Newsletter & VIP creatyl Community | Follow For Daily Lessons On Leadership, Productivity, Entrepreneurship, AI

👉 Join My Full Potential Zone Newsletter & VIP creatyl Community 👈

I just wanted to make money online and build my personal brand—share what I know, offer coaching, sell digital products, offer courses, run a community.

But within weeks, I had 8 tools and was spending almost $1,000/month.

One for courses. One for emails. One for booking. One for a community. Another for payments.

I needed one clean, simple platform, built by someone who actually gets it. 

But I couldn’t find it…soooo, I built it.

Meet creatyl—built by a creator, for creators, coaches, consultants, and anyone looking to make money online.

🎯 Sell digital products, coaching sessions, or courses
💬 Run a paid community or membership
📬 Launch your newsletter and automate your emails
💡 Tap “Create with AI” to create & launch any of these in minutes
💰 Get paid & track every sale
🧩 And manage it all in one place

It’s not just amazing software.

Inside there is creatyl University, where you get hundreds of step-by-step training guides/videos, smart templates, and expert prompts to help you build faster and better.

Plus you will join the VIP creatyl Community.

Most creator/personal brand/business growth communities cost $800 to $3,000/month.

creatyl’s VIP Community is INCLUDED in your creatyl subscription! 

You will have weekly live calls with me and other top creators.

Plus daily/weekly expert tips and secrets, real-time feedback, and personal strategies to make sure you always know what to do to be successful, and SO much more.

Whether you’re a creator, coach, consultant, wanting to start a business, or looking for the perfect side‑hustle… 

Whether you’re just starting, scaling, or ready to leave your 9‑5… 

Whether you have a million followers or just a few...

If you’ve ever said: 
“There’s got to be a better way to do this.”

You were right.

creatyl is the better way.

→ Try it free at creatyl.com (see link in my featured section)

→ And join my free newsletter where I give weekly tips and growth tools on all of this plus entrepreneurship (see link in my featured section).

Vice President of Operations

•	Oversee Operations, Strategy, Customer Experience, Contact Centers, Sales, Fulfillment, and Service Centers (Domestic & International; B2C & B2B).
•	Manage budget, prepare financials, reporting, analysis, and recommendations.
•	Collaborate with the executive team in setting and driving the organizational vision, operational strategy, and hiring needs.
•	Translate the strategy into actionable goals for performance and growth, helping to implement organization-wide goal setting, performance management, and annual operating planning.
o	Introduced 5 new sales channels.
o	Started in-house Service Centers and launched new warehouse.
•	In charge of Customer Experience: Introduced Net Promoter Score (NPS) and closed-loop process - now ranked higher than brands like Apple and Amazon.
•	Manage culture and employee experience, building a highly inclusive culture that ensures team members thrive and organizational outcomes are met.
•	Identify areas of process enhancement, implementing automation tools and best practices to increase efficiency and quality.
o	Introduced “Personal Shopping” experiences that customers can have with our associates.
•	Maintain and build trusted relationships with key customers, clients, partners, and stakeholders, ensuring high customer satisfaction and retention rates.
•	Revised Customer Service to be WOW! Center where associates are given the training, processes, and empowerment to do what is best for the customer the first time.
•	Negotiate contracts with vendors, suppliers, and service providers to secure optimal terms and conditions.

I stopped trying to win arguments

and started choosing calm instead:

That one change did more for my life
than any clever reply ever did.

When emotions spike, the goal is simple.
Protect your peace.

Most reactions feel urgent.
Very few are important.

Here is the reframe that
changed everything for me.

🧠 Slow the moment down
-- Pause before you speak.
-- Ask what you are really reacting to.
-- Space weakens the story.

 🎯 Choose your response
-- You do not owe speed.
-- Silence is not weakness.
-- Energy is expensive. Spend it wisely.

🔄 Shift the frame
-- Ask what this is actually about.
-- Look for another explanation.
-- Heat fades. Logic lasts.

🌿 What helps right now
-- Breathe once.
-- Mirror what you heard.
-- Slow your pace.
-- Hold one calm thought.
-- Let the wave pass.

❌ What I stopped doing
-- Over-defending.
-- Blaming myself.
-- Replaying the moment.
-- Trying to win.

✅ What I started doing
-- Pausing on purpose.
-- Responding with care.
-- Protecting my peace.
-- Moving forward.

💬 Lines I keep ready
-- “I need a moment.”
-- “Let’s pause here.”
-- “I’m not ready yet.”
-- “Let’s focus on the issue.”
-- “I want to solve this.”

Try this today 👇
• Delay one reply.
• Ask one clarifying question.
• Let one comment pass.
• Choose calm once.
  
You cannot control others.

But you can always control your response.

That is real power.

🎁 Want PDFs of my top infographics + growth tools?
👉 Go Here: https://lnkd.in/g2xbnwhp

______________________

📚 Join my free workshop to build
digital products that sell over and over.
➡️ Save your seat: https://lnkd.in/gNc9zSx6 

Please repost to help others out there! ♻️

The Digital Products Guy | I help creators, coaches, & consultants build digital product empires | Founder creatyl.com | Learn all my secrets in my newsletter below 👇

Your leadership style isn't wrong,

It's just not understood:

There’s no perfect way to lead,
but there is a smart way to know yourself.

Every leader has strengths,
every style has risks.

What matters is knowing yours:

🔴 Red brings bold energy
But can burn out or miss other voices

🔵 Blue stays calm under pressure
But may seem cold or slow

🟢 Green builds trust and support
But may avoid conflict or hard calls

🟡 Yellow brings ideas and energy
But may struggle with rules or follow-through

🟣 Purple sees the big picture
But may miss details or daily needs

🟠 Orange drives action
But may push too hard or wear out

You don’t need to change your color,
just learn how to lead with it.

Use my sheet to find your style
and lead with more clarity.

You lead better when you know who you are.

Because power comes from clarity, not control.

🎁 Want PDFs of my top infographics?
👉 Go Here: https://lnkd.in/g2xbnwhp

Please repost to help others out there! ♻️

No alternative text description for this image

The most successful people I know?

They're kind on purpose:

Not when it is easy.

Not when it is convenient.

They choose it.

And that choice compounds.

Here is what I have learned.

Kindness is not random.

It is built in layers.

Miss the first layer and nothing above it holds.

1️⃣ Level 1 is the foundation to set it all up.

• Show up on time
• Help without being asked
• Respect space and time
• Look people in the eye
• Say thank you and mean it

This is how trust starts.

Not vision.
Not values.
Behavior.

2️⃣ Level 2 is how you show up for people.

• Listen without fixing
• Praise specifics, not fluff
• Give credit in public
• Show patience under stress
• Speak well when they are absent

This is how safety is built.

People relax.
Ideas show up.
Energy changes.

3️⃣ Level 3 is leadership under pressure.

• Invite quieter voices in
• Stay calm when stakes are high
• Admit mistakes fast
• Protect time and boundaries
• Make hard talks feel human

This is how culture forms.

Not from slogans.

From moments.

Kindness only scales when the base is real.

If it is fake, people feel it.

If it is real, they copy it.

🟧 Try one small move today, such as:

• Thank one person by name
• Ask someone quiet what they think
• Pause before reacting
• Defend someone not present
• Help someone log off on time

Kindness is not soft.

It is practiced strength.

And top performers practice it daily.

🎁 Want PDFs of my top infographics + growth tools?
👉 Go Here: https://lnkd.in/g2xbnwhp

Please repost to help others out there! ♻️

I learned this the hard way, 

Strategy breaks in the middle:

Right where things feel busy
but nothing really moves.

I used to think strategy was one big idea.

It’s not.

It’s a chain.

And most teams snap it without noticing.

Let me show you how I see it now.

⚪ Layer 1: Think clearly
This is where most mistakes begin.
• Notice real patterns
• Question what feels obvious
• Use data, not vibes
• Assume change is coming

No clear thinking here
means bad choices later.

🔵 Layer 2: Choose wisely
Thinking without action is just noise.
• Gather what matters
• Decide
• Review fast
• Adjust without ego

Speed plus reflection wins.

🟣 Layer 3: Do the work
Ideas do not count here.
• Turn plans into steps
• Measure only what matters
• Test small
• Spend time where results show

Busy is not progress.

🟢 Layer 4: Execute and adapt
This is where teams feel pain.
• Remove blockers
• Lock in what works
• Re-align people and resources
• Keep everyone informed

Clarity lowers friction.

🔴 Layer 5: Track goals
If you do not track it
you cannot fix it.
• Set clear targets
• Watch progress weekly
• Cut the noise
• Improve fast

Simple beats clever.

🟠 Layers 6 & 7: Execute & Lead the direction
This is the multiplier.
• Create buy-in
• Say the why out loud
• Challenge old habits
• Correct course early

Leadership holds it all together.

Want to use this today?

Do this one thing:

• Pick one stuck decision
• Find the missing layer
• Fix that first

That’s it.

Strong strategy is not complex.

It’s connected.

And once you see the layers
you can’t unsee them.

🎁 Want PDFs of my top infographics + growth tools?
👉 Go Here: https://lnkd.in/g2xbnwhp

______________________

📚 Join my free workshop to build
digital products that sell over and over.
➡️ Save your seat: https://lnkd.in/gNc9zSx6 

Please repost to help others out there! ♻️

I’ve seen smart leaders lose teams,

And it had nothing to do with IQ:

They didn’t fail from lack of skill.

They failed from using the wrong strength
at the wrong moment.

That’s the part no one teaches you.

Leadership is not picking IQ, EQ, or AQ.

It’s knowing when to switch.

Most leaders don’t switch.

They lean on what feels safe.

That’s where things break.

Here’s the simple frame I use:

🧠 IQ is how you think
• Learn fast
• Break problems down
• Find the answer

❤️ EQ is how you show up
• Read the room
• Build trust
• Handle tension without damage

⚡ AQ is how you stay steady
• Adapt under pressure
• Stay calm in chaos
• Keep moving when plans fall apart

Each one wins in different moments:

• IQ when the problem is complex
• EQ when emotions are involved
• AQ when things feel unstable

Each one also has a trap:

• IQ can overthink
• EQ can absorb too much
• AQ can move before thinking

This is where great leaders separate.

They don’t ask
“What am I good at?”

They ask
“What does this moment need?”

Try this this week:

• Learn one new skill on purpose 🧠
• Ask for real feedback and listen ❤️
• Do one uncomfortable thing anyway ⚡

Strong leadership is not being the smartest.

It’s being aware enough to switch gears.

That’s what people feel.

And that’s why they follow.

🎁 Want PDFs of my top infographics + growth tools?
👉 Go Here: https://lnkd.in/g2xbnwhp

______________________

📚 Join my free workshop to build
digital products that sell over and over.
➡️ Save your seat: https://lnkd.in/gNc9zSx6 

Please repost to help others out there! ♻️

Most communication problems

are not word problems:

I learned this the hard way.

I said the right things
and still lost the room.

That is when it clicked.

People feel you
before they hear you.

Your body speaks first.
Your words just confirm it.

Small signals decide trust
in seconds.

Here is what actually matters.

🙂 Your face
-- Big reactions feel fake.
-- No reaction feels cold.
-- Subtle mirroring builds connection.

🎙️ Your voice
-- Flat loses attention.
-- Sharp creates tension.
-- Warm and steady creates safety.

🤲 Your hands
-- Hidden feels guarded.
-- Wild feels messy.
-- Open and calm builds trust.

📏 Your space
-- Too close feels pushy.
-- Too far feels distant.
-- Comfort keeps people engaged.

🧍 Your posture
-- Slouching closes you off.
-- Fidgeting shows doubt.
-- Standing tall signals calm confidence.

👂 Your listening
-- Phones break trust fast.
-- Forced nodding feels off.
-- Eye contact and pauses show respect.

Try this this week 👇
• Slow your movements.
• Lower your voice slightly.
• Keep hands visible.
• Give people space.
• Pause before replying.

You don't need better words.

You need your body to agree with them.

🎁 Want PDFs of my top infographics + growth tools?
👉 Go Here: https://lnkd.in/g2xbnwhp

______________________

📚 Join my free workshop to build
digital products that sell over and over.
➡️ Save your seat: https://lnkd.in/gNc9zSx6 

Please repost to help others out there! ♻️

Use PIPs to build confidence— 

Not fear:

Most PIPs fail because 
they feel like punishment.

A good one should help 
people get better—

Not feel blamed.

Here’s how to make it work

1️⃣ Set clear goals
• Say what success looks like.
• Example: “Increase sales 15% in 3 months.”

2️⃣ Find the gaps
• See what’s missing between now and the goal.
• List what needs to change.

3️⃣ Focus on what matters
• Start with easy wins.
• Plan big projects next.
• Skip the stuff that wastes time.

4️⃣ Keep it moving
• Make a plan, try it, check results, fix it..
• Repeat.

To make any plan work:
🔹Be clear
🔹Involve people
🔹Set deadlines
🔹Track progress
🔹Celebrate wins

Use my sheet to start 
one that builds people up.

PIPs don’t have to be scary— 

They can be your most powerful 
tool for coaching, not correcting.

🎁 Want PDFs of my top infographics + growth tools?
👉 Go Here: https://lnkd.in/g2xbnwhp

______________________

📚 Join my free workshop to build
digital products that sell over and over.
➡️ Save your seat: https://lnkd.in/gNc9zSx6 

Please repost to help others out there! ♻️

I used to think side hustles required big plans.

I was wrong:

Most people fail from waiting too long to start.

Here is the truth I learned the hard way.

If you can give 2+ focused hours a week,
you are already ahead of most people.

Not someday ready.

Ready now.

✴️ You are ready if this sounds like you:
• You want to earn extra each month
• You are tired of overthinking
• You can start messy
• You can ignore noise for short blocks
• You are willing to learn while moving

That is it. Nothing fancy.

Here is what actually works.

1️⃣ Set one clear target
- Write the dollar amount.
- Write the hours you will give.
- No goals without numbers.

2️⃣ Pick one simple offer
- One skill.
- One problem.
- One clear result.

3️⃣ Test it fast
- Talk to real people this week.
- Share one useful tip in public.

If no one reacts, adjust.
If they do, keep going.

4️⃣ Block small work windows
- Two short sessions per week is enough.
- Phone off. No multitasking.

5️⃣ Keep it honest
- Track what you earn.
- Do not stress about perfect setup yet.

Progress first. Polish later.

6️⃣ Build it for real
- Use one platform to build and sell.
- I use creatyl because it stays simple.

✴️ A few things most people miss:
- You do not need a big audience
- One skill is enough to start
- Clear offers beat clever ideas
- Small steps beat big plans

You do not need a huge plan.

You need clarity.

Consistency.

And the courage to start small.

Are you ready for a side hustle?

🎁 Want PDFs of my top infographics + growth tools?
👉 Go Here: https://lnkd.in/g2xbnwhp

______________________

📚 Come learn how to create the
perfect side hustle in my free workshop.
➡️ Save your seat: https://lnkd.in/gNc9zSx6 

Please repost to help others out there! ♻️

If you feel tired all the time,

This might be why:

I used to think I was low on motivation.

I was wrong.

I was leaking energy all day
and calling it “being busy.”

You and I are not running on one tank.

We’re running on five.

When one drains,
the others try to cover for it.

That works for a while.

Then the crash shows up.

Here’s what most people miss:

🟣 Mental energy
-- Too many tabs open equals quiet exhaustion.

🔵 Emotional energy
-- Unfelt feelings do not disappear.
-- They pile up.

🟠 Physical energy
-- No movement equals slow burnout.

🔴 Social energy
-- Some people refill you.
-- Some quietly empty you.

🟢 Spiritual energy
-- When meaning fades, effort feels heavy.

Balance is not doing everything evenly.

Balance is noticing what is low
before everything breaks.

Here is a reset that actually works:

💼 At work
• Do one thing.
• Finish it.
• Pause on purpose.

 🏚️At home
• Lower the noise.
• Move your body a little.

👥 With people
• Spend time where energy returns.

✨ With purpose
• Remember why today matters.

Energy is not fixed.

It is guided.

Stop pushing through.

Start paying attention.

🎁 Want PDFs of my top infographics + growth tools?
👉 Go Here: https://lnkd.in/g2xbnwhp

______________________

📚 Join my free workshop to build
digital products that sell over and over.
➡️ Save your seat: https://lnkd.in/gNc9zSx6 

Please repost to help others out there! ♻️

Most strategies fail before work even starts.

This is what my team and I are doing:

I see it all the time.

Teams dive into action.

They launch meetings and tasks.

They make slides.

But the real confusion hides in the plan.

If you can’t explain your strategy in one
clear sentence, you don’t
have a strategy yet.

Good strategy is simple thinking
that guides every choice you make.

Here’s what I mean:

🧭 Direction
• Where are you actually going
• Why that destination matters
• Do all voices see it the same way

If people explain it differently,
you are not aligned yet.

🔍 Reality check
• What is working right now
• What is not making progress
• What moves results the most

This is data over opinion.
This is truth over optimism.

🎯 Choices
• Pick a few clear goals
• Decide what matters most
• Measure only what helps you decide

Fewer priorities means more progress.

🛠 Plan the work
• Break goals into steps
• Assign someone accountable
• Remove work that does not fit

No clutter.
More clarity.
More impact.

📊 Check and adjust
• Review progress weekly
• Track a few key numbers
• Change quickly when needed

This is how decisions get better.
Not later. Now.

⚖️ Keep balance
• Watch money, customers, teams
• Listen to feedback early
• Improve with each cycle

Strategy is not a once and done plan.

It’s a pattern of clarity before action.

How is your strategic planning looking for 2026?

🎁 Want PDFs of my top infographics + growth tools?
👉 Go Here: https://lnkd.in/g2xbnwhp

______________________

📚 Be sure to join my free workshop to build
digital products so you can build your own dream.
➡️ Save your seat: https://lnkd.in/gNc9zSx6 

Please repost to help others out there! ♻️

Turning Invisible Brands into Unforgettable Legacies | Founder, BetterEver

You’re already the best in your space.
I make sure the market sees it that way.

You have the results, the story, the soul.
I engineer perception so your expertise dominates, not competes.

👋 Hi, I’m Sujoy Basak
Founder of BetterEver | Neuroscience Marketer | Strategic Partner to ambitious service founders tired of being invisible.

With 23+ years of entrepreneurial grit and a deep obsession with psychology, neuroscience, and first-principles thinking, I’ve built a proprietary framework that transforms service brands into the obvious choice.

🔍 What I Do
I help service businesses position themselves so clearly, so powerfully, they stop chasing clients and start attracting the right ones.

Here’s how:
✅ Positioning that pierces the noise – your message becomes unmissable
✅ UVP that sells before you do – clients “get” your value instantly
✅ Audience alignment – ideal clients feel like you’re speaking their language
✅ Competitor pattern recognition – exposing gaps that put you in front
✅ Predictive brand resonance – ensuring your signals connect before launch

All powered by the BetterEver Neural Positioning System™.

🧬 Why Neuroscience + First Principles?
Because buyers choose with emotion and defend with logic.

BetterEver uses implicit emotional triggers, market pattern recognition, and predictive modelling to wire your brand for trust, recall, and loyalty.

This isn’t hype. It’s how the brain works.

🎯 Outcomes You Can Expect
✔️ Brand identity that commands trust, not just attention
✔️ Messaging that earns loyalty and drives conversion
✔️ Market clarity that kills pricing resistance
✔️ Positioning that earns leadership by being unforgettable, not louder

Why Work With Me
I’ve lived the founder’s struggle — building, failing, learning, and winning.
I don’t sell theory. I build one-of-one brands that work in the real world.

💬 Ready to Own Your Market?
📱 WhatsApp: +91 9830066453
📩 DM me right here.

Your legacy starts with positioning.
Let’s make it unshakable.

SUJOY BASAK 🧠💡

We talk about wanting big things.

Success.
Freedom.
Love.
Recognition.

But desire is the easy part.
What most people underestimate is the 
cost of becoming the person who can hold those things.

Real change doesn’t fail because the goal is too big.
It fails because the identity required feels unfamiliar, 
exposed, and heavy with responsibility.

So the mind does what it’s designed to do.
It protects the familiar self.

It delays.
It rationalises.
It reframes fear as “timing” or “more preparation.”

Growth is not blocked by lack of opportunity.
It’s blocked by the parts of ourselves we’re not ready to let go of.

This carousel isn’t about ambition.
It’s about the moment ambition meets transformation, 
and most people quietly step back.

Neuro-Positioning Architect For Category-Defining Identity And Pricing Power | Founder, BetterEver

The Desire Paradox.

Most marketing agencies keep selling 
“better content” and “better design.”
 
But the real leak is usually upstream.
How the market files you before it ever considers you.
 
If that file is “replaceable vendor,” 
Everything downstream gets harder.

More explaining.
More price pushback.
More ghosting.
More churn.
 
This is why we started treating positioning 
like a measurable signal, not a creative exercise.
 
When you can measure the signal, you can improve it deliberately.

Not by posting more, but by tightening what buyers understand, 
what they trust, and what stays consistent over time.
 
This carousel introduces the three metrics 
We use to diagnose that signal and fix it at the root.
 
If you’re tired of being compared, 
Stop polishing the surface.
Start fixing the file.

Turning Your Expertise Into Instant Trust, Higher Prices, Faster Wins With Neuro-Positioning™ | Founder, BetterEver

Make Positioning Measurable.

People love beauty until they realise it comes with edges.

A rose gets admired for its colour and fragrance.
Then someone complains about the thorns.

That’s exactly how value gets treated in business.
Everyone wants the bloom.
Few want the boundaries that protect it.

Here’s what I learned from my experiences.
The thorns are not a flaw. They are a filter.

Real love comes with hard conversations.
Real success comes with boring discipline.
Real leadership comes with lonely decisions.
Real growth comes with discomfort you can’t outsource.

In business, it shows up the same way.

High-quality work carries higher prices.
Clear contracts carry clear scopes and deadlines.
Honest feedback stings before it strengthens.
Positioning comes with saying “no” to the wrong buyers, 
even when revenue looks tempting.

Those are the thorns.
They protect what’s alive.

Most people don’t reject value because they can’t afford it.
They reject it because it demands responsibility.

A premium fee demands a premium standard.
A strong niche demands trade-offs.
A clear brand demands that you stop trying to be liked by everyone.

And yes, you can choose the painless version.

You can build the plastic flower.
Looks perfect. Harmless. Easy to sell.
Also forgettable. Interchangeable. Dead.

That’s what I’m grateful for.

To the clients who embraced the thorns.
The ones who didn’t just want results, 
but were willing to adopt the standards 
that make results repeatable.

To the people who challenged us.
Who questioned us.
Who pushed back.

You helped us sharpen our thinking, 
not just our messaging.

To the ones who walked away because 
it felt “too direct” or “too specific.”

Thank you too.
You reminded me that clarity is 
supposed to repel as much as it attracts.

Do you want something real with its edges.
Or something painless that was never alive to begin with?

Share your opinion in the comments below.

Most people treat positioning like a shrinking exercise.

Cut the audience.
Cut the offer.
Cut the message.
Until nothing feels like them anymore.

That’s not positioning. That’s hiding.

In 2026, the real advantage is not being narrower.
It’s being unmistakable.

Because AI can generate decent messaging for everyone.
The only thing it can’t generate is your judgement, 
your standards, and the specific trade-offs 
you are willing to make.

When your market can’t recognise you instantly, 
They compare you.

And comparison is where 
Premium pricing goes to die.

This carousel lays out a practical way 
to position without losing yourself.

Not by copying templates, but by translating 
What makes you different into a signal buyers can feel fast.

If you’re building something serious this year, don’t aim to be “better.”
Aim to be impossible to confuse.

Positioning in 2026.

Growth doesn’t fail because people aim too high.
It fails because they underestimate what growth quietly takes away.

Every meaningful upgrade creates a gap.
Between who you were and who you’re becoming.
Between what felt safe and what now feels necessary.

That gap is uncomfortable.
It can feel lonely, confusing, even disorienting.
Not because something is wrong, but because something is changing.

Most people interpret that discomfort as a signal to stop.
The few who move forward learn to read it differently.
As evidence that the old frame is breaking.

This carousel isn’t about motivation or ambition.
It’s about the invisible exchange that comes with progress.
What you release shapes what you can hold next.

The Trade Nobody Mentions.

How to Price Your Service Right in 2026
 
Last month, I watched a consultant with 
12 years of experience price herself at $50/hour.
 
Her work had generated $2M+ for clients. 
She was charging less than her babysitter.

When I asked why: 
"I'm not sure I'm good enough to charge more."
 
Here's the truth:
Your pricing has nothing to do with your expertise. 
It has everything to do with perception.
 
The mistake killing your revenue
We think clients buy our time or skills.
They don't. They buy the transformation.
 
Research shows psychological pricing can increase deal sizes 
by 25-60%, not by working harder, but by framing value differently.
Yet we price based on what feels "fair" or what competitors charge.
 
Three questions that change everything
Stop asking "What should I charge?"
 
Start asking:
1. What does it cost them if they DON'T solve this? 
Lost revenue? Failed launch? Market share?

2. What's the lifetime value of my solution? 
Not the immediate fix, the compounding benefit over the years.

3. What would they pay internally to attempt this? 
Senior salary + benefits + learning curve + mistakes.
 
Suddenly, your $50,000 fee looks like the bargain it is.
 
Your pricing is your positioning.

Charge premium → attract quality clients → do better work → build reputation → command higher rates.
 
Charge budget → attract price shoppers → scope creep → damaged reputation → stay stuck.
 
It's not a spiral. It's a choice.
 
The bottom line?
Pricing isn't about what you're worth. 
It's about what your client's problem is worth solving.
 
If you're still pricing like it's 2016, 
you're not just leaving money on the table, 
you're leaving the respect and clients you actually want.
 
Stop waiting to feel "ready" for higher rates. Nobody ever does.
Price the transformation, not the transaction.
 
What pricing belief did you have to unlearn? Comment below.
P.S. Send this to that talented friend still chronically undercharging.

If I read your website and can’t tell who you’re for in 5 seconds, 
I already know your biggest business problem.

It’s not leads.
It’s not content.
It’s not “branding.”

It’s that you don’t know your real ICP yet.

And yes, you might be getting clients.
But you’re paying a hidden tax.

A recent B2B buyer survey found 73% actively 
avoid suppliers who send irrelevant outreach. 

That’s what broad messaging creates, 
relevance decay at scale. 

The same research found many buyers prefer 
to do early stages without a rep, so your message has 
to land before a conversation even starts. 
 
Most founders think they have an ICP.

They’ll say: 
“SMEs.” 
“Founders.” 
“Service businesses.” 
“Anyone who needs us.”

That’s not an ICP.
That’s a crowd.

When something is hard to understand, it feels risky.
When it is easy to process, it feels more credible. 

This effect is well studied in 
psychology under processing fluency. 
 
So when founders tell me, 
“We don’t want to narrow,” what they are really saying is:
“I’d rather be acceptable to many than undeniable to a few.”
 
That choice shows up later as:
- slower sales cycles,
- more price pushback,
- more churn, 

Because expectations were never precise
 
The real ICP is not the people who can buy.
 It’s the people who get the maximum benefit from your expertise.

The ones who:
-feel the pain right now
-have the budget to solve it
-value the outcome enough to act
-and stay, because it worked

Most businesses don’t lose because they target “wrong.”
They lose because they target lazy.

They don’t know:
- what their best client’s income bracket looks like
- what “expensive problem” keeps them up
- what event triggers urgency
- what they already tried and why it failed
- what they will gladly pay for without negotiating

And here’s the punchline most people hate.

If you don’t choose your ICP, 
the market chooses it for you.
Usually the cheapest one.

Micro-homework. Don’t overthink it.
Answer these three lines:
1. We are best for: (role + situation)
2. When: (trigger moment)
3. Because: (your unfair advantage)

DM your current “who we help” line.
I’ll tell you in one sentence whether it’s an ICP or a crowd.

Great brands don’t even need to sell. 
They make you feel like you’re missing out if you don’t choose them.

The thing is, a lot of businesses think they have a sales problem, 
but in reality the problem is a lack of clarity. 

When your brand is dialed in, 
your messaging is undeniable, 
your positioning is rock-solid, 
and your offer is irresistible. 

When that happens, people don’t just consider working with you, 
they know they have to.

Ever wonder why some brands have clients lining up 
while others are out there practically begging for attention? 

The reason is simple: top brands do something most others don’t. 

They don’t just offer value, 
they make it clear that saying “no” to them would be a big mistake. 

Plus, they remove every bit of friction and wipe out any doubt, 
making the decision to work with them a no-brainer.

So here’s the real question: 
Are you just selling, or are you making it 
nearly impossible for people to say no to you?

That annoying pause before an ATM gives you cash is not always “bad UX.” In high-stakes moments, a small delay can act like a safety signal. It tells 

Open article: The “slow” moment that makes people trust you by SUJOY BASAK 🧠💡 • 4 min read

The “slow” moment that makes people trust you

You don’t get paid for what you think, 
you get paid for what you ship. 
Harsh? Yes. True? Absolutely.

Everyone has ideas. Few have execution.
You know the ones:

🧠 “I had that idea before it was cool.”
🧠 “We thought of doing that last year.”
🧠 “I was just about to launch something similar.”

But did you ship it?
Did you test it, 
market it, 
position it, 
make it real?

Let’s be honest:
The internet is drowning in brilliant ideas.

Everyone has a concept, a framework, 
a “game-changing” strategy.

But ideas don’t build brands.
Execution does.
❌ You don’t get known for what you think.
✔ You get known for what you ship.

❌ You don’t build positioning in your Notion doc.
✔ You build it in the market, by showing up, 
standing out, and staying consistent.

Here’s the hard truth:
💡 “Someday” never scales.
🧠 Action does.

If you're sitting on a goldmine of knowledge, but no one sees it…

You’re not in the game.
And in today’s world, the best executor wins, 
not the loudest thinker.

💡 Want to be the obvious choice in your market?
 Don’t just plan. Position, publish, perform.

Because done > perfect.
Action > theory.
Execution > everything.

👉 Follow me if you’re building a brand
that positions to win, not just to wonder.

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SUJOY BASAK 🧠💡

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