Justin McKelvey

PlayYourCourt

Everything you need to play more tennis and improve your game.
🤝 Fastest growing tennis community membership
🎾 Nation's largest tennis lesson marketplace

Head of Product

SuperDupr

We want to help you build a business that lasts. One where the message is clear, and your sales are on fire. We do this by building custom software for businesses so they can automate tedious tasks like email marketing, social media management, CRM, web design and more. With years of experience in the industry we know what works best for your company - because it's not just about one thing anymore. It's all about how it fits together to form the perfect puzzle.

Founder

Qualifyed

The first media buying platform built for sales.

Chief Technology Officer

Crossover Collectibles

Crossover Collectibles is connecting amateur athletes to their fans in a new way! 

We are stepping into new opportunities that exist for amateur athletes through the new NIL (Name, Image & Likeness) rules as well as the exploding NFT (Non-Fungible Tokens) market with blockchain technology to help connect athletes to their fans in a meaningful way. We create, market, and distribute custom collectibles including both digital and physical items in direct partnership with the athletes themselves.

Co-Founder, Chief Technology Officer

ScaleThat

Scale this or scale that in your advertising. Let us help you decide. 
Battle tested through over $350M in Ad Spend.

BOXT

Director of Product & Technology

DigitalMarketer

Product Manager

On a mission to double the size of 10,000 small businesses.

Senior Software Engineer

DrillingExchange.com

Currently moving a legacy database and site from SQL and PHP over to Postgresql and Ruby on Rails. 
Responsible for all customer service inquiries, marketing, and social media content management.

Ruby on Rails, Full Stack, PHP, SQL, Vagrant, Virtual Machine, Postgresql, Pg_search, Sidekiq background tasks, Devise, RSpec, REST, Bourbon, Neat, Haml, Html, JS, CSS, Google analytics 



"Justin is a maker in the truest since of the word. He attacks every project with the mind of a craftsmen. This means he can think outside the box while staying grounded enough to finish the job.

He has a hunger to learn new ways of approaching problems. That hunger coupled with a passion for building things shows how truly skilled he his. His passion for making things has been evident with atoms and is now even more obvious with bits.

He is just as comfortable leading a team as he is working on a project alone. He's proof that one needs to know how to follow in order to lead. He does both with his signature laid back style, making him a pleasure to work with.

Justin has proven that he can find the best in himself and bring out the best in his team. Justin has excelled in the real world as a entrepreneur, as a manager, and as a maker of things. Any organization would benefit having Justin on board."

Web Developer

The Iron Yard

Building real world applications while learning new technologies daily, related to full stack development. Everything from server-side to html/css. 
General - CLI, Git/GitHub, Pair programming, Scrum/Estimation, Agile development 
Front End - HTML, CSS, Sass, JS/jQuery/CoffeeScript/Ajax, Middleman, Bower 
Ruby - Arrays/Hashes, Control flow, Object-oriented programming, Testing, Gems, Bundler, irb/Pry
Rails - MVC Architecture, CRUD, Migrations, Validation, ERB, Layouts/Partials, Forms, Routing, REST, Building APIs/Generating JSON, Rake, Testing, Faker, Asset pipeline, Heroku, AWS, CarrierWave/Fog, SimpleForm, Pg_search



"Justin as a team member and fellow cohort member at The Iron Yard was a diligent study, offered useful approaches to solve programming challenges and welcomed collaboration throughout our coursework. I'd keep him on my team any day." -LeRoy Gardner

Ruby on Rails Developer

Bike Barn

• Effectively managing a staff to meet a 13% growth sales plan.
• Responsible for all inventory control using Retail Pro inventory / POS system
• Analyzing sales reports and effectively communicating them to company owners
• Maintaining and teaching the highest level of customer service
• Hiring, managing and developing all staff, including assistant managers, service
department, cashiers and sales staff
• Oversee all daily operations, expense reporting, and shipping - receiving from
warehouse, including drop-ships directly from vendors
• Creating new floor plans and merchandising all areas of the sales floor

General Manager

Building technology that shapes the future | SaaS | eComm | B2B | B2C

Helping to level-up your team & get more work done... faster!

I’m a creator, speaker, engineer, & consultant. I have a passion to partner with leaders and organizations to help them boost their growth through clear messaging and simplified technologies in accomplishing their goals. I love coming alongside from strategy to development to create KPI measurements and implementing the correct analytics to track success. 

I have partnered with a few of my closest friends, who are incredibly talented in their fields to start SuperDupr. SuperDupr helps businesses clarify their messaging to boost revenue, by offering custom software, web design, social media advertising, video production, digital marketing, graphic design, branding, SaaS & eCommerce consulting. 

I most recently architected a multi-level marketing ecommerce platform for a direct to consumer (B2C) subscription service, and B2B component to scale. (It's a mouthful ... I know)

When I'm not helping businesses reach their max potential, you can find me hunting down a good coffee shop or planning my next trip to the mountains.

You can see more of my work on my website: https://JustinMcKelvey.com or https://SuperDupr.com

I would love to connect with you on Twitter or Instagram: @JustinMcKelvey

WordPlay Cincy

Executive Director

Music Resource Center - Cincinnati

MARKETING AND SOCIAL MEDIA
• Responsible for communicating MRC brand, programs, events, and fundraising initiatives via website, social media, email campaigns, and print materials
• Design and publish marketing materials utilizing Adobe, Canva, and other creative tools to produce materials for Annual Campaign, Party Like A Rock Star Fundraiser, program brochures and flyers, special events, outreach material, donor communication, newsletters, and email campaigns
• Create visual and written content for and manage all social media accounts and MRC website
• Oversee production of promotional videos and photo shoots

DEVELOPMENT
• Design, execute, and manage fundraising and communication strategies alongside executive director and development committee
• Plan, execute, and manage annual fundraising campaign
• Plan and execute special fundraising events
• Cultivate relationships with existing and potential donors
• Work with executive director to transition to new donor database
• Process donations and send thank you notes
• Maintain Salesforce and DonorView Databases

EVENTS
o Plan and manage special events and concerts
o Work with team to plan and execute quarterly live music samplers
o Design promotional materials
o Manage invites and follow-ups
o Plan and execute staff training and planning week
o Plan and execute intern and volunteer appreciation parties
o Plan and execute the "Party Like a Rockstar" annual fundraiser

Advancement & Community Engagement Coordinator

•	Responsible for the creation, implementation, and management of the MRC Rap class
•	Responsible for the creation and management of the innovative “Guest Rap Coach” program to:
      o	Provide unique and diverse resources and instruction for MRC students
      o	Provide an opportunity for members of the hip hop community to give back
•	Engage students through instruction in songwriting, delivery, rhyming, and performance and freestyle improvisation techniques
•	Assist students in developing, communicating, and promoting their unique brand
•	Teach students the history and development of hip hop music as a particular formation of the black American musical tradition
•	Hosted the WhatUpWally? Radio Show on 95.7MRC

Rap Coach

•	Manage member traffic flow and routine communications, maintain member records in the database, and create new member folders
•	Engage members through daily interactions, studio tours, on-boarding of new members
•	Manage studio schedule
•	Address behavioral issues with members and/or parents. 
•	Promote MRC opportunities to current and prospective members
•	Oversee meal programs
•	Maintain tidiness and cleanliness of the facility

Member Coordinator

Xavier University

Adjunct Professor of Hip Hop

Texas A&M University

Spring 2016: SOCI 205 (2 Sections)
Introduction to Sociology

Fall 2015: SOCI 230
Classical Social Theory

Summer 2015 | SOCI 230
Classical Social Theory

Spring 2015 | SOCI 230 (2 Sections)
Classical Social Theory

Fall 2014 | SOCI 430
Contemporary Social Theory

Spring 2014 | SOCI 230
Classical Social Theory

Fall 2013 | SOCI 206
Global Social Trends

Spring 2013 | SOCI 430
Contemporary Social Theory

Spring 2012 | SOCI 205 
Introduction to Sociology

Fall 2012 | SOCI 430 
Contemporary Social Theory

Research focus: hip hop, race & racism, media, political economy, critical theory, and citizenship

Graduate Lecturer

I train Texas A&M faculty and staff members to utlilize Microsoft Office to increase personal and departmental work efficiency. My goal is to provide superior training to employees at each level of software knowledge. 

Employee and Organizational Development Courses:
Diversity Training: Developing Cultural Competencies in the Workplace

Technology Courses:
Excel Essentials, Intermediate, Advanced
Excel Graphs and Pivot Table
Excel Managing Spreadsheets and Formulas

Word Essentials, Intermediate, Advanced
Word Advanced Formatting
Word Mail Merge
Word Long Docs

PowerPoint Essentials
PowerPoint Advanced

Technology and Employee Development Consultant

University of Texas at Arlington

Summer 2010 | SOCI 1311
Introduction to Sociology

Spring 2010 | SOCI 1311
Introduction to Sociology

Spring 2010 | SOCI 4310
Minorities: Racial and Ethnic Minorities

Spring 2010 | SOCI 3341
The Sociology of Sport

RESEARCH ASSISTANT

* Assisted Dr. Raymond Eve to develop research on transnational crime across the Mexico/Texas border
* Responsible for literature review, PowerPoint presentation, grant research
* Coordinated meetings with local police officials and researched Texas border counties Police departments
* Research presented at Southwestern Association of Criminal Justice Conference, Laredo, Texas

Graduate Lecturer / Research Assistant

Cherokee Horn Production

• Managed 5 Territories ranging from 300 – 2,500 mineral owners 
• Competed in highly competitive environment and consistently ranked in the top quarter of all landmen
• Consistently met and exceeded monthly leasing goals
• Negotiated over 1,500 individual mineral leases
• Planned and executed community informational events
• Conducted market research leading to increased production for leasing teams
• Developed and implemented marketing strategies including copy writing, promotional design, direct mail, cold calling, door to door communications, event planning, and public relations campaigns

Landman/ Community Communication Coordinator

Hart Products and Services

INVENTORY MANAGER
• Coordinated between CFO, CEO, Sales Manager, and Purchasing Manager
• Analyzed inventory purchasing strategies and worked with team to improve supply chain management
• Supervised inventory restructuring project
• Prepared implementation of new database system
• Restructured inventory categories for database search optimization

COMMUNICATION SPECIALIST
• Coordinated product information between branch managers
• Developed product reference tools for sales team
• Analyzed vendor pricing and communicating features and benefits of products
• Shoot, edit, and write copy for company training videos
• Edit and write copy for communication initiatives
• Coordinated annual sales manager meeting

Inventory Manager/ Communication Coordinator

Temple inland

Internal Communication Intern

Glendale Presbyterian Church

• Increased volunteer staff by 33%
• Increase student participation by 40%
• Recruited, trained and developed volunteer staff
• Successfully managed $133,000 annual budget
• Counseled a diverse population of teenagers and families
• Successfully marketed and coordinated the planning and implementation of 7 major events and retreats
• Coordinated and promoted weekly events
• Extensive public speaking and interpersonal conflict management

Director of Student Ministries

Grace Bible Church

• Supervised 11 person director staff, 130 person volunteer college staff
• Increased staff from 50 leaders to 130 leaders
• Increased community wide participation 200% from 150 to 450 kids
• Defined the organizational vision, mission, and strategy 
• Recruited, trained, and developed leadership staff and volunteers
• Managed and raised $30,000 budget 
• Planned, coordinated, and implemented multiple training seminars
• Developed and designed training programs, tools and manuals
• Coordinated and promoted multiple fundraising events – each year increasing funds by 10%       
• Coordinated and produced multi-faceted performance presentations
• Promoted, recruited, and managed Youth Impact through community recruitment fairs
• Created a successful “buzz” about the ministry through creative flyers, newsletters, word- of- mouth, grass roots campaigns, mission and vision development, and personal relationships.

Director of Youth Impact Urban Ministries

Wally has been involved in hip hop music and culture for over 20 years as a DJ, producer, rapper, researcher, writer, promoter, educator, mentor, and rap coach. 

Wally did his PhD work in Sociology at Texas A&M where he taught Sociology courses for 5 years. 
His research focuses on systemic racism and the production and consumption of and public discourse about hip hop. 

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Dissertation: "White Kid's Don't Love Hip Hop: The White Consumer Myth and the Dialectic of Hip Hop"
I deconstruct the white consumer myth and the hip hop decline thesis that dominate hip hop scholarship and popular discourse. I employ the critical theory of the Frankfurt School and systemic racism theory to theorize hip hop as a dialectical movement of resistance to and integration in the white culture industry's commodification system.

Teaching Philosophy:
Drawing on the critical and innovative traditions of hip hop, critical theory, and the black radical political tradition, I assign creative and reflective projects in which students process and interpret theory through poetry, art, journals, blogs, media analyses, and small group activities alongside traditional essays and quizzes. This enables me to accommodate diverse learning styles and challenge students to develop their sociological imaginations. 

Teaching Objectives: Develop a critical and historical understanding of:
1. Western social, political, and economic theory and institutions
2. Racialized and gendered systems of domination, oppression, and exploitation
3. The variety of ways in which oppressed and marginalized groups resist oppressive systems and ideologies.

taplio

The Battle

Justin McKelvey

Wally Hart

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