Justin Jay Johnson

TheSoftwareSalesCoach.com

Some of the companies that are benefiting from our services: 

Salesforce, Zendesk, Hubspot, Mulesoft, Databricks, Sendoso, Samsara, Classy, and more 

Metrics We Help Improve: 
- Qualified Pipeline Generated
- Deal Win Rate
- Avg Deal Size (ACV) 
- Avg Total Contract Value (TCV)
- Avg Sales Cycle Length
- Forecast accuracy
- Productivity Per Rep
- Rep Attrition
- Net Revenue Retention
- Logo Churn

If any of these are metrics you are looking to improve, shoot me an email at jjj@justinjayjohnson.com

Founder & CEO

Sales Assembly

Executive in Residence

Featured Thought Leader

Sales Rep Accelerator

SRA Description: 
The Sales Rep Accelerator is a high-performance coaching program for Software Sales Professionals looking to break income plateaus and operate like top 1% reps.

Led by Justin Jay Johnson and the team at Software Sales Coach, the program provides personalized coaching, systems, and strategy around:

-Pipeline generation and outbound mastery
-Running elite-level discovery and closing larger deals
-Strategic calendar and territory management
-Promotion planning, career leverage, and mindset optimization

The experience includes hands on coaching, on-demand training, and a private community of high-performing tech sellers.

Prior to launching SRA, I worked in B2B technology sales for 12 years at startups all the way up to the Fortune 500. From almost dying twice before the age of 11, to being the #1 Sales Rep at Salesforce in 4 different roles, to helping scale multiple tech startups to 9 figure exits, to being recognized as one of the top CRO's in tech at the age of 34, all of this equipped me with a unique skillset to help others accelerate their career just like he did.

My goal is simple: Be the person for others that I wanted in my life when I first started in Sales.

Interested in learning more? Check out softwaresalesaccelerator.com

Founder and CEO

Salesforce

I’ll be hosting virtual sessions where reps, managers, and leaders can come together to connect, share what's working, and get sharper as a group.

Salesblazer Community Group Leader

Help Sales professionals within the #salesblazer community

Salesblazer Program Advisor

GTB Technologies Inc

GTM Advisor

Untamed Theory

Sendoso

Help provide guidance on Sales strategy and execution with Sendoso's leadership team

Advisor

VentureSCALE

Mentor early-stage SaaS startups to help them establish a scalable sales foundation to fuel their growth

Mentor

Primary Venture Partners

As an Expert, I provide strategic advice and guidance to founders and operators within the Primary portfolio and broader network. Experts enjoy access to early stage businesses, emerging trends and technology, and an expanded network of exceptional leaders, and resources through a top-tier seed-stage firm. 

Primary is New York City’s premier early stage venture firm working alongside founders to build unicorns like Alloy, Chief, Electric, K Health, Slice, and many more.

Expert

QFlow.ai

Qflow provides GTM Finance in a box

I advise the executive team on their GTM strategy

GTM Advisor 

Teaching Sales Reps How To Be In The Top 1% Without Burning Out 👊 2023 Top 40 CROs to Watch | 5x Sales Leader | Author | Beautiful Savage

I’ve been blessed with adversity. From nearly dying at birth as the first ever ECMO baby at Children’s Memorial in Chicago, to having 34 surgeries after another near death snowmobile accident, to growing up blue collar in construction and being the first one in my family to graduate college, blessings upon blessings helped prepare me for life as a leader once I entered the workforce. 

What’s enabled me to not only survive but thrive is leveraging this adversity to my advantage to fuel my endless pursuit to make an impact on the world. My inner BEAUTIFUL SAVAGE if you will. 

My approach to life has lead to many successes, failures, and learnings on my journey. 

My mission is to help tech sales professionals live life on their terms which is why I created the Software Sales Coach (TheSoftwareSalesCoach.com)

SSC is a destination for tech sales professionals to go to learn what it takes to be elite at their craft, master their conscious, and how to navigate their career.  The results are driven through 1-1 coaching, group training, robust coursework, and community. 

Want to learn more? Shoot me an email at jjj@justinjayjohnson.com

Here's the official overview of who I am: 

Justin has worked with thousands of tech sales professionals from Salesforce, Samsara, Hubspot, and many other top tech companies to rapidly increase their results. 

With degrees and certifications in over a dozen top Sales programs and 15 years of being #1 in Sales and Sales Leadership at top companies like Salesforce and several others, he is highly respected by tech sales professionals. 

His expertise has been asked to speak at dozens of leading University Sales Programs, tech sales podcasts, and tech sales communities like NIU, “The Brutal Truth About Sales Podcast”, and Salesforce's "Salesblazer" community. His passion is helping others leverage tech sales to live life on their terms. 

As the Founder and CEO of Software Sales Coach, he now provides accelerator programs for reps, leaders, and companies that are trying to unleash their full potential through proven systems and frameworks.

Chief Revenue Officer (CRO)

FitGrid is the boutique fitness industry’s first SaaS solution to fuel studio owners with the data and tools they need to strengthen instructor-client relationships, improve retention, and drive greater revenue.

Our clients see the following benefits: 
- 2.4x increase in new client spend
- 3 month increase in client lifespan
- 35% increase in new client retention

I'm fortunate enough to lead our Revenue Organization where we live by the following principles:
- EXECUTE
- EVOLVE
- CELEBRATE 

If you're interested in learning how FitGrid can help your studio or if you want to learn more about our culture, send me an email at justin@fitgrid.com

Realtime view of what’s happening while we have 🪁 Claudia Roussel speaking from Australia at Midnight To Millions  

3700 people are participating in this incredible event 

We’re 9 hours into the 24 hour event

9 speakers in 
15 speakers to go 

We’re just getting warmed up! 

It’s not too late…join the party👇

https://lnkd.in/eyivxZiS

F*K AVERAGE👉UNLEASH YOUR POTENTIAL | Founder & CEO of Software Sales Coach | Former #1 Rep at Salesforce in 4 Different Roles | Named Top CRO | 5x Sales Leader

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Sundus Tariq

CMO| Data-Driven E-commerce Strategist | Generated $100M+ in Revenue | Conversion Rate Optimization Expert| Revenue-Focused Analytics | Sales Optimization Expert |10+ Years Experience

I help eCommerce brands increase revenue through conversion-optimized marketing strategies — from high-converting ads to CRO, email automation, and content that sells.

With 10+ years of experience, I’ve worked with DTC startups, and global skincare brands. Our agency (US-registered with a second office in Pakistan) delivers premium quality with affordable execution.

💡 Whether you're struggling with low ROAS, poor retention, or a website that just doesn’t convert — I can help.

🔧 Services:

Performance Marketing (Meta, Google, TikTok)

Shopify & Website Optimization

Email Automation (Klaviyo/Flows)

Full-funnel CRO

Content Strategy & Branding

📩 Let’s connect or book a free 2-hour Audit.



I’m based in Pakistan, but I work with several U.S. brands remotely — so I optimize my hours and communication around U.S. time zones.

Chief Marketing Officer

Everyone has opinions. 

Few people have skills that solve real problems. 

Be the person who does, not the person who talks.

I help eCom brands scale with ROI-driven Performance Marketing, CRO & Klaviyo Email | Shopify Expert | CMO @Ancorrd | Book a Free Audit | 10+ Yrs Experience

Broke people have expensive problems too, but they can't pay you to solve them. 

Choose your market wisely.

Everyone wants the perfect email.

 The sexy subject line.

 The “OMG open rates” moment.

But here’s the plot twist nobody likes:

You can write the best email in the world…

 and still watch your conversions flatline

 if your landing page looks like it needs therapy.

Emails drive the click.

 CRO drives the cash.

Most people obsess over the top of the funnel and ignore the 10 leaks quietly murdering their revenue.

Fix the page.

 Tighten the message.

 Match the promise.

Then suddenly?

 Your emails start looking “amazing.”

 Not because they changed—

 but because your CRO finally caught up.

Last week, I found the single biggest reason an eCommerce brand was bleeding money…

And it wasn’t ads.

It wasn’t CRO

It wasn’t product.

It was the payment gateway.

Picture this:
Traffic was solid.
ATC was strong.
Checkout starts were increasing.

…but conversions? Dead flat.

Everyone kept yelling “optimize ads”, “increase budget”, “fix the creatives”.

But the real problem was sitting quietly inside the checkout.

A payment method that worked perfectly on mobile,
but didn’t even load on desktop.

Customers weren’t “abandoning cart”.
They were blocked from paying.

Here’s what I do now—every single time—before touching ads or CRO:

Test the full checkout flow on mobile + desktop

Different browsers, different devices.

If something feels slow, confusing, or inconsistent—there’s your leak.

Check payment method availability
Is Apple Pay / Google Pay / local wallets visible on all devices?

Half the time, the gateway isn’t firing because of a config or domain mismatch.

Review decline rates inside the payment gateway

If your payment provider shows 20–40% declines…
That’s not customer behavior. That’s a system failure.

Run a real transaction

Not a test mode.
A real purchase.
If I can’t pay, your customer can’t either.


Fixing that single gateway issue increased their conversions by 28% in 48 hours.

No new ads.

No crazy A/B tests.

Just removing the friction that shouldn’t have been there.


Sometimes the biggest revenue unlock isn’t more traffic—

it’s simply making sure people can pay you.

Every successful person faced the same obstacles. 

They just chose different responses. 

Change your story, change your life.

High prices filter out bad customers and attract serious buyers. 

If you're the cheapest option, you're competing on the wrong metric.

If your sales are fine but your repeat orders are flat — this is for you.

A skincare brand I worked with had solid monthly revenue but couldn’t retain customers.

They tried fixing ads, discounts, pricing — nothing worked.

Until we built one simple post-purchase flow that flipped everything.

Within 45 days, repeat purchases jumped from 18% → 42%.

And their ad spend? Stayed the same.

Retention isn’t sexy.

But it’s where real profit hides.

🎥 Watch the full video to see exactly how we fixed it.

If you're comfortable, you're not growing. 

Growth happens in the gap between where you are and where you want to be. 

Embrace the discomfort.

Had a call today that left me questioning my sanity.

Client: “We need to triple sales in two weeks.”
Me: “Cool. What’s the budget for testing?”
Client: “No testing. Just optimize what’s already there.”

I wish I was joking.

Here’s the problem — so many founders still think marketing is a switch you flip.
It’s not.
It’s a system you build.

You test.
You fail.
You learn.
You scale.

That’s how real growth works.

And I get it — they’re under pressure too. But if someone expects miracles without strategy, it’s usually a sign they’re not ready to grow sustainably.

That call reminded me of something I learned the hard way —


🚫 Never take on a client who’s allergic to testing.

If you're still debating Klaviyo vs. Omnisend, here’s the hard truth:

Most brands don’t need more email tools.

 They need the right one.

And this is where Klaviyo wins — every time.

Here’s why:

1. Data > Design

 Omnisend gives you templates.
 Klaviyo gives you customer-level data you can actually use.
 Behavior, purchase history, predictive analytics — all synced automatically.
 Real personalization, not “Hello {First Name}.”

2. Segmentation That Actually Segments

 Klaviyo’s segmentation is basically a cheat code.
 Build audiences based on ANY action:
 Viewed a product but didn’t buy?
 Ordered three times in the last 90 days?
 VIP customers who are slipping away?
 Two clicks. Done.

3. Automation That Drives Revenue (Not Just Sends Emails)

 Flows in Klaviyo are the closest thing to “print money while you sleep.”
 Browse abandonment, post-purchase, winbacks, cross-sells…
 Omnisend has automations —
 But Klaviyo’s actually convert.

4. The Ecommerce Integrations Are on Another Level

 Shopify + Klaviyo = unfair advantage.
 Zero hacks.
 Zero workarounds.
 Just clean, instant data.
 Omnisend can’t match that depth.

5. Predictive Analytics That Help You Think Like Your Customer

 Predicted next order date.
 Predicted lifetime value.
 Churn risk.
 This isn’t fluff — these insights change how you build your marketing strategy.

Here’s the real takeaway:

If you want “easy emails,” sure… choose Omnisend.

 If you want growth, retention, and more revenue per customer…

 Klaviyo isn’t just better —

 It’s the standard.

And the brands winning right now?

 They already know it.

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The Battle

Justin Jay Johnson

Sundus Tariq

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taplio

The Battle

Justin Jay Johnson

Sundus Tariq

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Justin Jay Johnson's LinkedIn Performance

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