Justin Jay Johnson

TheSoftwareSalesCoach.com

Some of the companies that are benefiting from our services: 

Salesforce, Zendesk, Hubspot, Mulesoft, Databricks, Sendoso, Samsara, Classy, and more 

Metrics We Help Improve: 
- Qualified Pipeline Generated
- Deal Win Rate
- Avg Deal Size (ACV) 
- Avg Total Contract Value (TCV)
- Avg Sales Cycle Length
- Forecast accuracy
- Productivity Per Rep
- Rep Attrition
- Net Revenue Retention
- Logo Churn

If any of these are metrics you are looking to improve, shoot me an email at jjj@justinjayjohnson.com

Founder & CEO

Sales Assembly

Executive in Residence

Featured Thought Leader

Sales Rep Accelerator

SRA Description: 
The Sales Rep Accelerator is a high-performance coaching program for Software Sales Professionals looking to break income plateaus and operate like top 1% reps.

Led by Justin Jay Johnson and the team at Software Sales Coach, the program provides personalized coaching, systems, and strategy around:

-Pipeline generation and outbound mastery
-Running elite-level discovery and closing larger deals
-Strategic calendar and territory management
-Promotion planning, career leverage, and mindset optimization

The experience includes hands on coaching, on-demand training, and a private community of high-performing tech sellers.

Prior to launching SRA, I worked in B2B technology sales for 12 years at startups all the way up to the Fortune 500. From almost dying twice before the age of 11, to being the #1 Sales Rep at Salesforce in 4 different roles, to helping scale multiple tech startups to 9 figure exits, to being recognized as one of the top CRO's in tech at the age of 34, all of this equipped me with a unique skillset to help others accelerate their career just like he did.

My goal is simple: Be the person for others that I wanted in my life when I first started in Sales.

Interested in learning more? Check out softwaresalesaccelerator.com

Founder and CEO

Salesforce

I’ll be hosting virtual sessions where reps, managers, and leaders can come together to connect, share what's working, and get sharper as a group.

Salesblazer Community Group Leader

Help Sales professionals within the #salesblazer community

Salesblazer Program Advisor

GTB Technologies Inc

GTM Advisor

Untamed Theory

Sendoso

Help provide guidance on Sales strategy and execution with Sendoso's leadership team

Advisor

VentureSCALE

Mentor early-stage SaaS startups to help them establish a scalable sales foundation to fuel their growth

Mentor

Primary Venture Partners

As an Expert, I provide strategic advice and guidance to founders and operators within the Primary portfolio and broader network. Experts enjoy access to early stage businesses, emerging trends and technology, and an expanded network of exceptional leaders, and resources through a top-tier seed-stage firm. 

Primary is New York City’s premier early stage venture firm working alongside founders to build unicorns like Alloy, Chief, Electric, K Health, Slice, and many more.

Expert

QFlow.ai

Qflow provides GTM Finance in a box

I advise the executive team on their GTM strategy

GTM Advisor 

Teaching Sales Reps How To Be In The Top 1% Without Burning Out 👊 2023 Top 40 CROs to Watch | 5x Sales Leader | Author | Beautiful Savage

I’ve been blessed with adversity. From nearly dying at birth as the first ever ECMO baby at Children’s Memorial in Chicago, to having 34 surgeries after another near death snowmobile accident, to growing up blue collar in construction and being the first one in my family to graduate college, blessings upon blessings helped prepare me for life as a leader once I entered the workforce. 

What’s enabled me to not only survive but thrive is leveraging this adversity to my advantage to fuel my endless pursuit to make an impact on the world. My inner BEAUTIFUL SAVAGE if you will. 

My approach to life has lead to many successes, failures, and learnings on my journey. 

My mission is to help tech sales professionals live life on their terms which is why I created the Software Sales Coach (TheSoftwareSalesCoach.com)

SSC is a destination for tech sales professionals to go to learn what it takes to be elite at their craft, master their conscious, and how to navigate their career.  The results are driven through 1-1 coaching, group training, robust coursework, and community. 

Want to learn more? Shoot me an email at jjj@justinjayjohnson.com

Here's the official overview of who I am: 

Justin has worked with thousands of tech sales professionals from Salesforce, Samsara, Hubspot, and many other top tech companies to rapidly increase their results. 

With degrees and certifications in over a dozen top Sales programs and 15 years of being #1 in Sales and Sales Leadership at top companies like Salesforce and several others, he is highly respected by tech sales professionals. 

His expertise has been asked to speak at dozens of leading University Sales Programs, tech sales podcasts, and tech sales communities like NIU, “The Brutal Truth About Sales Podcast”, and Salesforce's "Salesblazer" community. His passion is helping others leverage tech sales to live life on their terms. 

As the Founder and CEO of Software Sales Coach, he now provides accelerator programs for reps, leaders, and companies that are trying to unleash their full potential through proven systems and frameworks.

Chief Revenue Officer (CRO)

FitGrid is the boutique fitness industry’s first SaaS solution to fuel studio owners with the data and tools they need to strengthen instructor-client relationships, improve retention, and drive greater revenue.

Our clients see the following benefits: 
- 2.4x increase in new client spend
- 3 month increase in client lifespan
- 35% increase in new client retention

I'm fortunate enough to lead our Revenue Organization where we live by the following principles:
- EXECUTE
- EVOLVE
- CELEBRATE 

If you're interested in learning how FitGrid can help your studio or if you want to learn more about our culture, send me an email at justin@fitgrid.com

Realtime view of what’s happening while we have 🪁 Claudia Roussel speaking from Australia at Midnight To Millions  

3700 people are participating in this incredible event 

We’re 9 hours into the 24 hour event

9 speakers in 
15 speakers to go 

We’re just getting warmed up! 

It’s not too late…join the party👇

https://lnkd.in/eyivxZiS

F*K AVERAGE👉UNLEASH YOUR POTENTIAL | Founder & CEO of Software Sales Coach | Former #1 Rep at Salesforce in 4 Different Roles | Named Top CRO | 5x Sales Leader

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PacketFabric

PacketFabric provides on-demand, carrier-class connectivity. Connect to cloud providers, AI applications, and data centers in minutes—not months. Feel free to reach out or get started on our portal today: https://portal.packetfabric.com

Account Executive

Cogent Communications

Managed complex sales cycles through strategic prospecting in bottom-up and top-down outreach, leveraging solutions engineers for technical data center solutions. Drove business development through consultative sales, illustrating product value and maintaining a strong pipeline.

∘ Large Enterprise - Global ISP & Cloud Solutions 
∘ Datacenter & Colocation
∘ DIA & Global Peer Connect 
∘ Optical Wavelength 
∘ MPLS

National Account Manager

AT&T

Led the sales planning and management for a portfolio of new and prospective Telecom clients. Navigated gatekeepers to capture decision-maker attention and influence adoption through value-driven presentations. Sold software solutions to large organizations.

∘ Mid-Market Telecommunications 
∘ Managed Prospect List of 2000 Clients (New Business/Current Clients: 75%/25% respectively)
∘ Cross-Sold Current AT&T Wired Clients for AT&T Mobile Solutions and Acquired New Business
∘ Workforce SaaS. 5G/Mobile Devices & Connectivity, Asset-Management/Fleet-Tracking

Mid-Market Account Executive

CloudKitchens

Managed the sales lifecycle from prospecting and lead qualification to C-level presentations, negotiations, and close. Maintained a database of clients, prospects, partners, and vendors. Established brand presence in the market and grew brand awareness by hosting customer events. Negotiated and procured commercial real estate contracts ranging from 250 sq ft to 850 sq ft.

∘ Commercial Real Estate and Software
∘ Procured and Negotiated Commercial Real Estate Lease Contracts: 250sqft-850sqft
∘ Facilitated Sale for Units/Utilities/Equipment/Licensing/Marketing/Software
∘ Hosted Open-House Once a Month

Sales and Partnerships Manager

Vivial

• Spearheaded and established presence in the North Texas market within an autonomous, 100% virtual environment.
 • Cultivated relationships to drive sales and generate revenue through storytelling and tailored value propositions. 
 • Attained 121% of quota by fostering trust through radical transparency and vertical specific business knowledge.
 • Key areas: SMB Marketing, SaaS, SEO, SEM, Social Media, AI/ML, Display Advertising, and Online Video/Digital Media.

Sr. Digital Media Conultant

Vista Equity Partners

(The company transitioned to remote work just two weeks in, my self and new hires were subsequently laid off.)

Drove growth within new and existing enterprise luxury brand accounts (Lamborghini and Range Rover) while coordinating internal resources to meet customer business needs. Facilitated sales for the enterprise suite of DealerSocket, including BlackBird CRM and Inventory+. Successfully negotiated and acquired new business on the East Coast.

Sr. Account Manager II, Enterprise SaaS

Thryv

Served as a trusted advisor and strategic consultant to a diverse customer base for SMB & Mid-Market SaaS; influenced sales and revenue growth with tactical pitches. Established repeat clients and a consistent customer base. Ranked #1 for revenue generation.

∘ Number 1 for new business sales and recurring revenue
∘ Number 1 team in the nation for new Thryv sales Q4 2018 (72 markets)
∘ Collaborated with executive team in implementing national sales processes 
∘ Proficient selling SaaS, SEM, AI SEM and digital/online solutions
∘ Experienced prospecting: door-swinging, network events, phone and email
∘ Competent presentations in-person, phone or WebEx/Zoom (video) appointments
∘ Software savvy and can purvey complex systems/solutions to clients

Outside Sales Consultant

J.Crew

Served as a trusted advisor and strategic consultant to a diverse customer base; influenced sales and revenue growth with tactical pitches. Established repeat clients and a consistent customer base. Ranked #1 for revenue generation.

Sales Associate

Passionate about empowering organizations with emerging technologies, I help businesses save time so they can focus on what they do best. As an early adopter of AI, I’ve helped SMBs embrace some of the first commercial applications of machine learning in digital marketing and search advertising. With a proven track record in SaaS sales, cloud technologies, and go-to-market strategy, I moved to San Francisco from Dallas to make an impact at a transformational organization or as a founding sales member at a startup.

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