Justin Simon

Hey there! I’m Justin Simon.

👉 3x Head of Content
👉 Launched 3 podcasts with 50K+ downloads
👉 Helping marketing teams turn existing content into 100x ROI assets (without creating more)

Most marketing teams are stuck creating content that no one sees. They hit publish, cross their fingers, and hope it ranks. But hoping isn’t a strategy.

The truth? You don’t have a content creation problem. You have a distribution problem.

I help small marketing teams remix what they already have and build a system for consistent content distribution across multiple platforms. You get more reach, more leads, and less burnout.

📈 Does it work?

- One client tripled their content reach in 90 days without writing anything new
- My own content repurposing system has helped generate millions of views evert year
- The Distribution First Playbook has helped 1,000+ marketers rethink their content strategy

📩 Let’s connect

If you’re tired of watching your great content sit around, let’s fix that.

DM me here or grab my free playbook: https://course.justinsimon.co

Founder

I build distribution strategies for marketing teams who want to get the most out of their content.

I’ve been dragging my feet on announcing this.
Because if I’m honest, I've been procrastinating and dressing it up as “getting ready.”

Sooo, here it goes. 

I went back in-house at the end of 2024. And it's been amazing. The team we're building and the work we're doing has been incredible. 

But I've also missed coaching and consulting. 

Since 2022, I’ve coached dozens of marketers. Some 1:1. Some in small groups. 

And I realized pretty quickly that I love working closely with people. 

The marketers I work with are high performers. Their teams are producing good content. They’re not beginners at this stuff.

But after they hit publish, most of that work just sits there. And the only way they show their value or move the needle is to create something new. 

That cycle sucks. 

And what they're actually looking for is leverage.

- More value from what already exists.
- Clearer systems.
- Better decisions about where to focus.

And that’s the work I’ve been doing behind the scenes for years.

So instead of waiting until this thing is perfectly packaged, I’m just going to say it out loud:

I’m opening back up for coaching.

One client I worked with 3x'd brand account reach on LinkedIn in 3 months. All with existing content. 

And within 6 months they were driving the highest number of trials ever driven from social. 

Today their investment is still compounding. Her team continues to use the templates and strategies we built to drive results every month. 

She told me it was the first time she really started paying attention to distribution as part of her content strategy. And it made a massive difference.

If you're a marketing leader who knows you need more leverage:

→ You're creating good content but it's not working hard enough for you
→ You're on the verge of burning out (and it's not even Q2)
→ You know your team is capable of more, but something's holding you back

DM me. I'm happy to hop on a call and see if we're a fit. 

And if I've worked with you before (even informally), drop a comment and say hi!

Let's go!

You Don’t Need More Content. You Need More From It. I Help Marketing Leaders Build Distribution Flywheels to Scale Content Without Doing More Work.

I almost didn't send this email. I had been putting it off for 6+ months. 

After years of sending a weekly email newsletter I stopped cold in August. 

I was exhausted and uninspired. 

And then the hardest thing became starting again. Because every week I didn't send something the doubts grew louder and it became easier to just do nothing.

Well, last Friday I finally sent an email letting folks know I was switching up my platform. I made a simple ask to let me know they got the email. 

But what I got in return was so much more. 

I got dozens and dozens of responses from folks. And so many with kind words and encouragement. 

It was literally the exact opposite of all the fears I had built up...

- "What if no one responds?"
- "What if the new platform bombs?"
- "What if everyone unsubscribes?"

None of that happened.

If anything, it reminded me that there are real humans on the other side of this screen. 

Anyway… I’m writing again.

And it feels good to be back.

Dang it. I love this stuff. Some quick math behind an 11.5x content repurposing multiplier:

• Podcast downloads: 1,023
• Views on YouTube: 1,056
• Clips on Linkedin: 17,933
• Email views: 4,206

The total people who consumed podcast content goes from:

2,079 → 24,218

An 11.5x increase.

It's simple. But it's not always easy.

Amplifying content takes work.

And when you present distribution this way you can get a benchmark, set goals around it, compare it to pipeline, and see the correlations.

AI + Marketing | VP Marketing & Strategy @ HatchWorks | Host of the Built Right Podcast 🎙

AI isn’t coming—it’s already reshaping how we work, build, and compete.

I help companies prepare their teams for this shift through practical, hands-on AI training tailored to your industry and team needs.

From exec briefings to full-team workshops, I make AI accessible and actionable—no jargon, no hype. Just real use cases, real tools, and real skills your team can use immediately.

Whether you're just starting your AI journey or looking to go deeper, I’ll help your team build the confidence and capability to lead in the age of AI.

Let’s talk if you’re ready to future-proof your team.

Matt Paige

I can’t unsee this visual…

Blue = what AI can do to your job category.
Red = what it’s actually doing right now.

Anthropic just published their Labor Market Impact Report, and this chart is a view into the gap between the models ability TODAY and current adoption in the market…

That’s why HatchWorks AI exists.

To help you make up the gap between the red and the blue before your competitors do.

♾️ VP Strategy @ HatchWorks AI | Host of the Talking AI Podcast 🎙 & HatchWorks AI Labs 🤖

OpenAI just made the most expensive handshake in tech history and Anthropic is reaping the benefits.

OpenAI signs a deal with the Department of Defense. Within 48 hours:
→ ChatGPT uninstall rates surge 300%+
→ Downloads drop, 1-star reviews jump 775%
→ Claude hits #1 in the App Store, beating ChatGPT in daily downloads for the first time ever

Meanwhile, Anthropic publicly said they wouldn't partner with the DoD.

This isn't just a PR win.

It's a masterclass in what happens when your competitor hands you the moral high ground and you actually take it.

We're entering an era where your AI choice says something about you. Like choosing organic.

But Sam's not going down easy.

He dropped "5.4 sooner than you think" yesterday.

Gotta imagine that timeline wasn't exactly planned.

So… are you switching to Claude or holding out for GPT-5.4?

taplio

The Battle

Justin Simon

Matt Paige

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taplio

The Battle

Justin Simon

Matt Paige

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Justin Simon's LinkedIn Performance

Performance ScoreMatt Paige's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJustin Simon's LinkedIn Performance