Justin Simon

Hey there! I’m Justin Simon.

👉 3x Head of Content
👉 Launched 3 podcasts with 50K+ downloads
👉 Helping marketing teams turn existing content into 100x ROI assets (without creating more)

Most marketing teams are stuck creating content that no one sees. They hit publish, cross their fingers, and hope it ranks. But hoping isn’t a strategy.

The truth? You don’t have a content creation problem. You have a distribution problem.

I help small marketing teams remix what they already have and build a system for consistent content distribution across multiple platforms. You get more reach, more leads, and less burnout.

📈 Does it work?

- One client tripled their content reach in 90 days without writing anything new
- My own content repurposing system has helped generate millions of views evert year
- The Distribution First Playbook has helped 1,000+ marketers rethink their content strategy

📩 Let’s connect

If you’re tired of watching your great content sit around, let’s fix that.

DM me here or grab my free playbook: https://course.justinsimon.co

Founder

I build distribution strategies for marketing teams who want to get the most out of their content.

I’ve been dragging my feet on announcing this.
Because if I’m honest, I've been procrastinating and dressing it up as “getting ready.”

Sooo, here it goes. 

I went back in-house at the end of 2024. And it's been amazing. The team we're building and the work we're doing has been incredible. 

But I've also missed coaching and consulting. 

Since 2022, I’ve coached dozens of marketers. Some 1:1. Some in small groups. 

And I realized pretty quickly that I love working closely with people. 

The marketers I work with are high performers. Their teams are producing good content. They’re not beginners at this stuff.

But after they hit publish, most of that work just sits there. And the only way they show their value or move the needle is to create something new. 

That cycle sucks. 

And what they're actually looking for is leverage.

- More value from what already exists.
- Clearer systems.
- Better decisions about where to focus.

And that’s the work I’ve been doing behind the scenes for years.

So instead of waiting until this thing is perfectly packaged, I’m just going to say it out loud:

I’m opening back up for coaching.

One client I worked with 3x'd brand account reach on LinkedIn in 3 months. All with existing content. 

And within 6 months they were driving the highest number of trials ever driven from social. 

Today their investment is still compounding. Her team continues to use the templates and strategies we built to drive results every month. 

She told me it was the first time she really started paying attention to distribution as part of her content strategy. And it made a massive difference.

If you're a marketing leader who knows you need more leverage:

→ You're creating good content but it's not working hard enough for you
→ You're on the verge of burning out (and it's not even Q2)
→ You know your team is capable of more, but something's holding you back

DM me. I'm happy to hop on a call and see if we're a fit. 

And if I've worked with you before (even informally), drop a comment and say hi!

Let's go!

You Don’t Need More Content. You Need More From It. I Help Marketing Leaders Build Distribution Flywheels to Scale Content Without Doing More Work.

I almost didn't send this email. I had been putting it off for 6+ months. 

After years of sending a weekly email newsletter I stopped cold in August. 

I was exhausted and uninspired. 

And then the hardest thing became starting again. Because every week I didn't send something the doubts grew louder and it became easier to just do nothing.

Well, last Friday I finally sent an email letting folks know I was switching up my platform. I made a simple ask to let me know they got the email. 

But what I got in return was so much more. 

I got dozens and dozens of responses from folks. And so many with kind words and encouragement. 

It was literally the exact opposite of all the fears I had built up...

- "What if no one responds?"
- "What if the new platform bombs?"
- "What if everyone unsubscribes?"

None of that happened.

If anything, it reminded me that there are real humans on the other side of this screen. 

Anyway… I’m writing again.

And it feels good to be back.

Dang it. I love this stuff. Some quick math behind an 11.5x content repurposing multiplier:

• Podcast downloads: 1,023
• Views on YouTube: 1,056
• Clips on Linkedin: 17,933
• Email views: 4,206

The total people who consumed podcast content goes from:

2,079 → 24,218

An 11.5x increase.

It's simple. But it's not always easy.

Amplifying content takes work.

And when you present distribution this way you can get a benchmark, set goals around it, compare it to pipeline, and see the correlations.

Jakub Zajicek

Chief Marketing Officer

Back in March 2020, I co-founded Speak On Podcasts with a partner from the UK. We grew it into one of the world’s leading agencies for booking podcast interviews, securing over 2,500 appearances for more than 125 leaders from top B2B brands like Canva, Gong, Paddle, and Toggl.

In December 2022, Chapman Capital acquired the agency (source). I stayed on for over a year to ensure a smooth transition and maintain high service quality for our clients. In April 2025, the business was acquired again — this time by UK company Fame (source), which integrated the agency and team into its portfolio under the name “Fame Connect.”

In 2024, I co-founded Demandi.co with a partner from the US. As COO, I helped over 300 B2B professionals create nearly 2,000 short LinkedIn videos. I built the MVP, ran operations, and drove revenue and pipeline growth. I stepped away voluntarily due to a difference in vision with my co-founder.

LinkedIn has been a key acquisition channel in both businesses. I’ve tested it all — posting daily for 188 days straight, reaching out to 50+ people a day, and most recently, running paid ads. All of it generated deals worth over $1M.

Today, I work independently, helping B2B brands and individuals become more visible and get more clients using LinkedIn.

I live in the Czech Republic with my wife. I have type 1 diabetes. I run and work out. 🙂

Helping SaaS brands reach new partners with PartnerOutreach.io

Are you stuck under 1k impressions on every post?
Only get “pity likes” from 4 people you know?
Tired of it all? 😫

I was too.

↓

So I built a system that guarantees reach WITHOUT relying on the algorithm or going viral.

You can get it here, free: https://lnkd.in/gK9Au5br

I spent $1000s running it for myself and my clients... and the results are wild! 🤯

✅ One client targeted a tiny audience of just 25k people in the UK. The very next day, 2 senior executives (perfect fit) asked to learn more about their offer. Promotion spend? £25.

✅ When I launched a brand-new offer, I used the same system. Within 7 hours I had my first call booked (after spending less than $7). Before that, my posts never broke 200 impressions.

✅ Another client used it to reach US execs in the hospitality industry. Within 2 days, 3 of them signed up for his weekly seminar. Total ad spend? Under $50. (And all of them showed up.)

↓

I broke down my EXACT step-by-step process in a free guide.

Grab it here: https://lnkd.in/gK9Au5br

PS: It gives you everything you need to DIY the whole thing yourself.

Founder, JZ Consulting | I help B2B founders book 5+ meetings p/mo with content, ads, and outreach.

There are 3 ways to win on LinkedIn right now.

#1 Content & Commenting

Pros:
+ Builds trust and authority over time
+ People feel like they already know you before you ever talk
+ Compounds. Your best posts keep working months later
+ Comments on other people's posts put you in front of their audience for free

Cons:
- Organic reach is declining. More people posting = less visibility for everyone
- Takes months of consistency before you see real results
- Likes and comments are not meetings. You can have great engagement and zero pipeline
- You are waiting for people to come to you. It is passive by nature

#2 Outreach

Pros:
+ Direct. You choose exactly who you want to talk to
+ Fastest way to start conversations with decision-makers
+ You control the volume. More messages = more conversations
+ Results can start within days, not months

Cons:
- Most messages get ignored because the person has never heard of you
- Done wrong, it burns your reputation and feels like spam
- Hard to scale without it becoming generic and impersonal

#3 Ads

Pros:
+ Instant reach to exactly the right people without relying on the algo
+ LinkedIn ads are still underpriced compared to Google and Meta for B2B
+ You can retarget everyone who engages so you stay top of mind
+ Scales. You can reach thousands of ideal clients in your first week

Cons:
- You need to have an offer that works well for cold audiences
- Most people boost posts with no strategy and conclude ads are too expensive
- You need content worth promoting. Bad content + ads = expensive bad content
- Views and clicks are not meetings unless something else converts them

Bonus #4: Combine all three

Content builds trust. Ads amplify it to the right people. Outreach converts the warm signals into conversations.

In other words...

Your content attracts your ideal clients. Ads make sure they actually see it, even if the algorithm buries your organic reach. Every view, like, comment, follow, and website visit gets tracked. Then outreach goes only to people already engaging with you, in your voice, personalized, warm.

That is the difference between isolated LinkedIn marketing and integrated LinkedIn marketing.

I'd rather have 500 impressions from CEOs than 50,000 from other marketers.

Most B2B founders get this backwards.

They see a post hit 15,000 impressions and feel successful. Then they check their pipeline. Zero inquiries. Zero calls. Zero revenue.

They're winning a game that doesn't matter.

Viral content appeals to everyone. That's the problem.

You need to appeal to your specific ICP. The executives who can write checks. The founders who need what you sell.

I posted daily for 100+ days. Some posts got 5K views. Some got 200. It was random.

The algorithm isn't your friend. It's a slot machine.

Stop gambling with your business.

Control your reach. Stop praying for it.

For months, I buried links in the comments.

Everyone said links kill reach. So I listened.

Then I started running Thought Leader Ads.

And I realized something: when you're paying for distribution, the algorithm penalty doesn't matter.

I ran a post with a direct link. It got 6 likes. That's it.

But it drove massive landing page clicks and actual revenue.

The rules are different when you control who sees your content.

Whatever the gurus tell you to avoid—links, direct offers, selling on the first interaction—feel free to just do it when you're paying for reach.

The embarrassment? It's in your head.

Almost nobody is watching your organic reach anyway.

And the ones who are? Probably not your buyers.

That's a good thing.

Let that thought set you free.

taplio

The Battle

Justin Simon

Jakub Zajicek

Followers

Posts

Engagements

Likes

Performance ScoreJustin Simon's LinkedIn Performance

Performance ScoreJakub Zajicek's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Justin Simon

Jakub Zajicek

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Justin Simon's LinkedIn Performance

Performance ScoreJakub Zajicek's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJustin Simon's LinkedIn Performance