Justin Simon

Hey there! I’m Justin Simon.

👉 3x Head of Content
👉 Launched 3 podcasts with 50K+ downloads
👉 Helping marketing teams turn existing content into 100x ROI assets (without creating more)

Most marketing teams are stuck creating content that no one sees. They hit publish, cross their fingers, and hope it ranks. But hoping isn’t a strategy.

The truth? You don’t have a content creation problem. You have a distribution problem.

I help small marketing teams remix what they already have and build a system for consistent content distribution across multiple platforms. You get more reach, more leads, and less burnout.

📈 Does it work?

- One client tripled their content reach in 90 days without writing anything new
- My own content repurposing system has helped generate millions of views evert year
- The Distribution First Playbook has helped 1,000+ marketers rethink their content strategy

📩 Let’s connect

If you’re tired of watching your great content sit around, let’s fix that.

DM me here or grab my free playbook: https://course.justinsimon.co

Founder

I build distribution strategies for marketing teams who want to get the most out of their content.

I’ve been dragging my feet on announcing this.
Because if I’m honest, I've been procrastinating and dressing it up as “getting ready.”

Sooo, here it goes. 

I went back in-house at the end of 2024. And it's been amazing. The team we're building and the work we're doing has been incredible. 

But I've also missed coaching and consulting. 

Since 2022, I’ve coached dozens of marketers. Some 1:1. Some in small groups. 

And I realized pretty quickly that I love working closely with people. 

The marketers I work with are high performers. Their teams are producing good content. They’re not beginners at this stuff.

But after they hit publish, most of that work just sits there. And the only way they show their value or move the needle is to create something new. 

That cycle sucks. 

And what they're actually looking for is leverage.

- More value from what already exists.
- Clearer systems.
- Better decisions about where to focus.

And that’s the work I’ve been doing behind the scenes for years.

So instead of waiting until this thing is perfectly packaged, I’m just going to say it out loud:

I’m opening back up for coaching.

One client I worked with 3x'd brand account reach on LinkedIn in 3 months. All with existing content. 

And within 6 months they were driving the highest number of trials ever driven from social. 

Today their investment is still compounding. Her team continues to use the templates and strategies we built to drive results every month. 

She told me it was the first time she really started paying attention to distribution as part of her content strategy. And it made a massive difference.

If you're a marketing leader who knows you need more leverage:

→ You're creating good content but it's not working hard enough for you
→ You're on the verge of burning out (and it's not even Q2)
→ You know your team is capable of more, but something's holding you back

DM me. I'm happy to hop on a call and see if we're a fit. 

And if I've worked with you before (even informally), drop a comment and say hi!

Let's go!

You Don’t Need More Content. You Need More From It. I Help Marketing Leaders Build Distribution Flywheels to Scale Content Without Doing More Work.

I almost didn't send this email. I had been putting it off for 6+ months. 

After years of sending a weekly email newsletter I stopped cold in August. 

I was exhausted and uninspired. 

And then the hardest thing became starting again. Because every week I didn't send something the doubts grew louder and it became easier to just do nothing.

Well, last Friday I finally sent an email letting folks know I was switching up my platform. I made a simple ask to let me know they got the email. 

But what I got in return was so much more. 

I got dozens and dozens of responses from folks. And so many with kind words and encouragement. 

It was literally the exact opposite of all the fears I had built up...

- "What if no one responds?"
- "What if the new platform bombs?"
- "What if everyone unsubscribes?"

None of that happened.

If anything, it reminded me that there are real humans on the other side of this screen. 

Anyway… I’m writing again.

And it feels good to be back.

Dang it. I love this stuff. Some quick math behind an 11.5x content repurposing multiplier:

• Podcast downloads: 1,023
• Views on YouTube: 1,056
• Clips on Linkedin: 17,933
• Email views: 4,206

The total people who consumed podcast content goes from:

2,079 → 24,218

An 11.5x increase.

It's simple. But it's not always easy.

Amplifying content takes work.

And when you present distribution this way you can get a benchmark, set goals around it, compare it to pipeline, and see the correlations.

HealthTech Content

Run a successful B2B content marketing agency for growth stage health tech brands, focusing primarily on audience research, messaging, and content strategy.

Worked with Johnson & Johnson, DePuy Synthes, Akamai, PerfectServe, AMN Healthcare, and CTG.

Founder & CEO

Decimal.health

Executive in Residence

CancerX

Marketing Advisor

Red Stag Fulfillment

Led every aspect of the content marketing function, including research, messaging, strategy, and execution, spanning hundreds of SEO content assets to garner keyword SERP rankings that included nearly 300 in the top 3 and another 500+ in the top 10.

Developed and spearheaded a strategy to incorporate the expertise of internal SMEs and customized design elements to elevate content quality and position the brand as an industry thought leader.

Built and scaled a content marketing department with full-time hires, freelance contributors, and agency vendor partners to maximize the output and ROI of the lean marketing team.

Collaborated directly with the CMO, CEO, company founder, VP of sales, and VP of customer success for this 9-figure e-commerce business to gain alignment, buy-in, and cooperation across all departments relevant to the marketing function.

Director of Content Marketing

Cliniko

Consistently met deadlines to produce high-quality content for the website, blog, landing pages, social platforms, help guides, and marketing materials. Contributed to a ~13% increase in new trials YoY and a ~9% increase in conversions to paid subscribers.

Collaborated with marketing and design teams to plan and execute content strategies for landing pages, feature releases, email marketing campaigns, customer onboarding, and endorsement announcements. Met 100% of project deadlines.

Interviewed and collaborated with internal and external subject matter experts (including customers) during all stages of the content creation process.

Augmented the publishing schedule by providing editorial reviews for approximately 10-20 pieces of content each month from internal and external contributors, including guest posts, customer support articles, video scripts, and all related social media posts.

Head of Content

Self Employed

I handled anything from content creation and article writing, to email campaigns and brand strategy.

Content Marketing Consultant

Doug Kent Music, LLC

Successful B2B and B2C business with annual improvements, including 20% revenue growth YoY.
Streamlined outbound sales systems and content for B2B clients, earning a 10% increase in the client base and 14% in operational savings.

Engaged extensively across the marketing and sales lifecycles with a 12% improved closing rate. 

Consistently published high-quality social posts and advertisements to gain more than 3,000 social media followers in less than two years and increase website traffic by nearly 30%.

RadiaDyne

Successfully established and managed the Inside Sales Department garnering a 15% increase in the closing rate for new clients, boosting sales from existing clients by 5%, and gaining hundreds of new qualified leads through email marketing. 

Presented complex written and verbal medical information to physicians regarding specific procedural aspects of using the product to provide higher-quality care and improve patient recovery. 

Partnered with the design team to create digital content using Adobe Illustrator and coordinated with the VP of Sales to ensure the accuracy of all technical writing. 

Supported prospects and field reps throughout the sales lifecycle, from initial contact through purchase.

Supported an executive dashboard focused on increased revenue and new client acquisitions by developing weekly, monthly, and quarterly reports used to drive operational meetings toward successful marketing initiatives and establish a culture of continuous improvement.

Marketing Lead

Connect, close, grow | messaging & content strategy | B2B health-tech

Your solution could change healthcare.

But no one knows it yet.

Because you aren’t connecting with your audience.

That’s why your marketing content gets crappy results.


You need to bridge the gap between your brand and your audience.

Connect the dots that lead people to your solution.


That takes great messaging and a killer content strategy.

And that’s what I do best.


I’ll tap into how your audience FEELS about their challenges, 

and dig deep to understand how their lives will be better with your solution.

You’ll get a clear framework for saying the right things, in the right ways, to the right people.


When I'm done, your brand will finally be ready to…
⭐ Stand out in a tough market
⭐ Overcome the underdog label
⭐ Start seeing BIG results.


Brands I’ve worked with include:
– Johnson & Johnson
– DePuy Synthes
– Akamai
– AMN Healthcare
– CTG
– Echo
– PerfectServe
and more.


Ready to join that list?
Want to make something BIG happen?

Book a call to get started.
https://calendly.com/dougpohl/general-chat

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The Battle

Justin Simon

Doug Pohl

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taplio

The Battle

Justin Simon

Doug Pohl

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Justin Simon's LinkedIn Performance

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Performance ScoreJustin Simon's LinkedIn Performance