Justin Simon

Hey there! I’m Justin Simon.

👉 3x Head of Content
👉 Launched 3 podcasts with 50K+ downloads
👉 Helping marketing teams turn existing content into 100x ROI assets (without creating more)

Most marketing teams are stuck creating content that no one sees. They hit publish, cross their fingers, and hope it ranks. But hoping isn’t a strategy.

The truth? You don’t have a content creation problem. You have a distribution problem.

I help small marketing teams remix what they already have and build a system for consistent content distribution across multiple platforms. You get more reach, more leads, and less burnout.

📈 Does it work?

- One client tripled their content reach in 90 days without writing anything new
- My own content repurposing system has helped generate millions of views evert year
- The Distribution First Playbook has helped 1,000+ marketers rethink their content strategy

📩 Let’s connect

If you’re tired of watching your great content sit around, let’s fix that.

DM me here or grab my free playbook: https://course.justinsimon.co

Founder

I build distribution strategies for marketing teams who want to get the most out of their content.

I’ve been dragging my feet on announcing this.
Because if I’m honest, I've been procrastinating and dressing it up as “getting ready.”

Sooo, here it goes. 

I went back in-house at the end of 2024. And it's been amazing. The team we're building and the work we're doing has been incredible. 

But I've also missed coaching and consulting. 

Since 2022, I’ve coached dozens of marketers. Some 1:1. Some in small groups. 

And I realized pretty quickly that I love working closely with people. 

The marketers I work with are high performers. Their teams are producing good content. They’re not beginners at this stuff.

But after they hit publish, most of that work just sits there. And the only way they show their value or move the needle is to create something new. 

That cycle sucks. 

And what they're actually looking for is leverage.

- More value from what already exists.
- Clearer systems.
- Better decisions about where to focus.

And that’s the work I’ve been doing behind the scenes for years.

So instead of waiting until this thing is perfectly packaged, I’m just going to say it out loud:

I’m opening back up for coaching.

One client I worked with 3x'd brand account reach on LinkedIn in 3 months. All with existing content. 

And within 6 months they were driving the highest number of trials ever driven from social. 

Today their investment is still compounding. Her team continues to use the templates and strategies we built to drive results every month. 

She told me it was the first time she really started paying attention to distribution as part of her content strategy. And it made a massive difference.

If you're a marketing leader who knows you need more leverage:

→ You're creating good content but it's not working hard enough for you
→ You're on the verge of burning out (and it's not even Q2)
→ You know your team is capable of more, but something's holding you back

DM me. I'm happy to hop on a call and see if we're a fit. 

And if I've worked with you before (even informally), drop a comment and say hi!

Let's go!

You Don’t Need More Content. You Need More From It. I Help Marketing Leaders Build Distribution Flywheels to Scale Content Without Doing More Work.

I almost didn't send this email. I had been putting it off for 6+ months. 

After years of sending a weekly email newsletter I stopped cold in August. 

I was exhausted and uninspired. 

And then the hardest thing became starting again. Because every week I didn't send something the doubts grew louder and it became easier to just do nothing.

Well, last Friday I finally sent an email letting folks know I was switching up my platform. I made a simple ask to let me know they got the email. 

But what I got in return was so much more. 

I got dozens and dozens of responses from folks. And so many with kind words and encouragement. 

It was literally the exact opposite of all the fears I had built up...

- "What if no one responds?"
- "What if the new platform bombs?"
- "What if everyone unsubscribes?"

None of that happened.

If anything, it reminded me that there are real humans on the other side of this screen. 

Anyway… I’m writing again.

And it feels good to be back.

Dang it. I love this stuff. Some quick math behind an 11.5x content repurposing multiplier:

• Podcast downloads: 1,023
• Views on YouTube: 1,056
• Clips on Linkedin: 17,933
• Email views: 4,206

The total people who consumed podcast content goes from:

2,079 → 24,218

An 11.5x increase.

It's simple. But it's not always easy.

Amplifying content takes work.

And when you present distribution this way you can get a benchmark, set goals around it, compare it to pipeline, and see the correlations.

Director of Marketing Communications | Helping B2B tech companies build strong brands through content and social media

I’m a former journalist with 18 years of experience in B2B tech content. After 11 years at TechTarget, where I won multiple ASBPE Azbee Awards of Excellence, I moved to Oracle, working on marketing, PR and social media. At York IE, I doubled organic traffic every year and drove hundreds of thousands of impressions through executive thought leadership.

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taplio

The Battle

Justin Simon

Colin Steele

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Justin Simon's LinkedIn Performance

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