Justin Schmidt

I am a marketing leader who wants to build cool things, tell cool stories about those things, and do it with cool people. 

When I think about my favorite moments in my career, they are all centered around building something new with a group of smart people and we’re all thinking through how we’re going to make the thing in front of us work as best as possible for the given use case. Over the years, I built things that I would use myself (or did use myself);  I loved sharing the excitement over that thing with others. Even better was building things that drove demonstrable value for our clients. There is nothing better than marketing a product that gets me excited about the way it can be used and about the problems it solves. This is why I like startups so much! I really enjoy the creative process from the initial marketing strategy to marketing execution and how I get to go back and forth between the 50’ and the 50,000’ view.
 
For me, building also means building teams. I have been so fortunate to have built amazing teams over the years. I am proud to have built a large network of people and it brings me so much joy to see how their careers have grown since our time together. I am the type of leader that cares more about my teams success than my own. I want to help my teams become better and I believe that if my team members grow, the company’s goals will fall into place.
 
I want to bring a product to market that delivers measurable value. I need to do all of this with smart people who challenge me and push me to be better. Marketing is storytelling with an objective. I love bringing ideas to market and telling a story to someone about how the offering we have is going to not only solve their immediate problem but also help them take advantage of new opportunities in the future. I’ve been doing this my whole career, and it is something I must continue doing.

I am always interested in expanding my professional network. If you would like to connect or have any specific questions about what you see above, please contact me at justin (at) justinschmidt.me.

AREAS OF EXPERTISE 
Revenue Growth
Product Marketing
Marketing Strategy 
Demand Generation
Executive Leadership
Revenue Optimization
Content Development
Business Development
Brand Strategy and Identity
Innovative Solutions Creation
Transformation & Turnarounds 
Product Development and Launches
Business Development and Expansion 
Startup Operations and Market Growth
Team Leadership, Empowerment, & Development

VP of Marketing

Compt helps companies build, streamline, and scale employee perk stipends that delight teams and give companies a more productive and engaged workforce.

Everyone has different needs, and we think that when perks take this into account the value to the employee goes beyond just beer or catered lunches and becomes so much more.

STAND 8 Technology Services

STAND 8 is an end-to-end solutions company. We solve business challenges with our focus on people, processes, and technology.  

Approach
At STAND 8, we believe in serving others, bridging gaps, and building meaningful relationships that cultivate professional success and personal fulfillment. 

Company
Founded in 2009, STAND 8 is an end-to-end solutions company. We solve business challenges with our focus on people, processes, and technology. 

What We Do
We provide flexible end-to-end solutions by consulting, coaching, and delivering.  Our delivery models include managed services, team services, and strategic staffing. With a global footprint, we provide on-shore, near-shore, and off-shore delivery capability. 

Solutions & Services 
• Cloud & Infrastructure
• Data/Analytics & AI
• Delivery & Automation
• Enterprise Services
• Product Engineering 
• Platforms 
• Security
• Talent Solutions

Partnerships
• Salesforce
• Atlassian
• AWS
• ServiceNow
• Cisco
• Freshworks

Contact us at solutions@stand8.io

Director of Marketing

WhoKnows

Orchestrated internal growth strategies as well as for over 150 technical and SaaS B2B clients, leveraging multi-channel campaigns across email, social media, paid ads, and outbound calling. Drove a strategic increase in lead generation efforts, resulting in a successful exit for both the software and service divisions.

★ Led and executed high-impact, multi-channel demand generation programs, driving outbound pipeline growth and generating an additional $2.6M in ARR within the first 18 months.

★ Increased average account LTV by 38% by restructuring campaign timelines and implementing more advanced testing strategies, enhancing customer segmentation, and optimizing budget allocation for targeted campaigns.

★ Led bi-weekly client performance meetings with CXOs to review key metrics, providing data-driven insights and actionable recommendations to enhance campaign outcomes.

Vice President of Marketing

Virtualitics, Inc.

Virtualitics is an AI-based data analytics and visualization platform in both desktop and virtual reality. The patented company technology is based on a decade of research at Caltech (California Institute of Technology) and NASA/JPL.

VIP – Virtualitics Immersive Platform™ enables enterprise companies to easily uncover key insights in their data through a combination of machine learning, immersive visualization, and a collaborative shared virtual environment.

Directed the marketing strategy overseeing a team of 8 professionals across digital, content, and product marketing. Implemented innovative data-driven campaigns that increased qualified lead generation by 46%.

Senior Director of Marketing

Studio III Marketing

Studio III is a full-service boutique marketing firm in Los Angeles, delivering exquisite design, compelling copy, results-oriented optimization, and an advertising strategy that will help elevate your brand to the next level.

Recruited to build and lead the paid advertising department, driving innovative strategies for client campaigns for a portfolio of 64 clients. Crafted and delivered compelling pitches for enterprise clients, securing significant new business. Increased client acquisition by 18% and boosted overall client retention by 43%.

★ Led the paid advertising strategy for 94 clients, managing over $1 million in spend monthly, achieving and exceeding performance targets for 92% of accounts through meticulous optimization and strategic foresight.

★ Innovated operational procedures and ad management workflows, reducing routine maintenance time by 58%, thereby enhancing efficiency and scalability across client campaigns.

★ Orchestrated cross-functional team efforts, uniting paid media, SEO, and data analytics to devise and execute campaign strategies that consistently surpassed client objectives.

Senior Digital Strategist

Apparel 360, Inc.

Hired to build and scale the marketing program from the ground up. Executed initiatives that resulted in a 3.2X increase in new business within the first 120 days. Delivered strategic campaigns that drove substantial growth and market presence.

★ Developed comprehensive funnel programs that enhanced each stage from lead generation to customer advocacy, including MQL strategies and late-stage support, boosting deal closures by 27% and increasing referrals by 62%

★ Led the strategic planning and execution of cross-media marketing programs encompassing email, digital advertising, and content marketing, significantly elevating brand engagement and customer acquisition.

★ Managed the metrics and reporting for all marketing campaigns, providing detailed analysis on lead generation, pipeline impact, and awareness, which facilitated data-driven strategic adjustments and improved outcomes.

Head of Marketing

Agency | 2.0 - The Premier Crowdfunding Marketing Agency

Led direct-response advertising for Agency 2.0, driving the success of 25+ Kickstarter and Indigogo campaigns with a 91% success rate. Generated $12 million in revenue through innovative, multi-channel tactics.

★ Negotiated contract upsells, generating an additional $1.5 million in revenue from existing client relationships.

★ Managed and mentored a diverse team of designers, video editors, and developers, enhancing team capabilities and project outcomes through strategic guidance and professional development.

Senior Digital Marketing Strategist

McBeard Media

McBeard is a team of copywriters and designers creating the daily social media content that great brands share. They lead creative online campaigns for clients like Sony, 20th Century Fox, Warner Bros., Universal Pictures, Disney, Lionsgate, Summit, The Weinstein Co., Relativity Media, FilmDistrict, ABC Family, the WB, and more.

Key Responsibilities:

◦ Manage a team of talented copywriters and community managers.
◦ Guide creative campaign strategy
◦ Interface with external client contacts. 
◦ Social Media Marketing

Creative Account Manager

New Wave Entertainment

Contracted to lead social campaign ideation and copywriting for major films and TV series, utilizing advanced analytics to optimize performance. Achieved massive earned media amplification and over 1B views and 50M social engagements.

★ Crafted and presented content themes and strategies for executives at FOX, CBS, and The Weinstein Company.

★ Leveraged sentiment analysis tools to monitor brand reputation, informing content strategy and production, which resulted in a significant reduction in negative mentions and increased content shareability.

Social Media Analyst

Ultimate Superfoods

Ultimate Superfoods and its subsidiaries are committed to providing high quality organic superfoods and lifestyle accessories to both retail and online consumer and business segments. Companies and brands represented:

Ultimate Superfoods | Ojio | Earth Shift Products | Bare Mixers | Earthling Organics

Key Responsibilities:

- Define and execute global digital marketing strategies for (6) B2B and B2C e-commerce brands
- Manage digital marketing budget
- Manage, mentor, and educate a small team of designers and content staff
- Report and translate social and web analytics data to senior staff
- Create strategic alliances with relevant industry influencers and content contributors
- Create integrated campaigns that drive sales and brand awareness
- Manage HubSpot's marketing software and marketing automation
- Design and manage paid social and search engine ad spend
- Social media marketing

Promoted from Social Media Strategist with Kretek International

Digital Marketing Manager

Kretek International & Subsidiaries

Founded in 1982, Kretek International, Inc. is a privately held distribution and marketing company with business concentrated in the specialty tobacco and OTP categories. Companies represented:

Kretek International, Phillips & King, Ventura Cigar Company, EZ Cig, Djarum, Libigrow, Tobacco Plus Expo, Voodoo Hookah, Ultimate Superfoods, Ojio, Earth Shift Products

Key Responsibilities:

- Create, implement, and guide social media strategies for (13) brands
- Create, execute, and measure multiple integrated brand and direct response based campaigns
- Create and manage social media content and platforms
- Manage paid social media and search engine ad spend
- Design and develop social media style guides, personas, and protocols
- Implement and manage company email marketing and CAN-SPAM compliance standards

Social Media Strategist

Accomplished Digital Marketing Executive with over 15 years of experience specializing in B2B demand generation for tech-focused industries. Proven track record of developing innovative marketing strategies that have successfully led to measurable increases in lead generation, and driven substantial revenue growth. Demonstrated leadership in managing cross-functional teams and leading business units to achieve and exceed business objectives.

→ Led growth initiatives at WhoKnows, resulting in successful exits for both software and service divisions.
→ Managed $1M+ monthly ad spend for 94 clients exceeding performance targets for 92% of accounts.
→ Built and managed a dynamic marketing team, scaling from 2 to 45 members in 12 months.

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Justin Schmidt

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