Justin Schmidt

JobSync

JobSync’s unified Hiring Operations Platform allows global enterprises to reach their hiring goals, twice as quickly, with higher quality candidates and less recruiter burnout. JobSync improves the candidate journey, increases recruiter productivity, and adapts to bespoke business processes, allowing employers to grow smart in tough markets. With JobSync, employers reach operational hiring excellence: doubling qualified applicants, in the ATS, with a 50% reduction in time-to-hire, with lowered costs. Experience the future of recruitment with JobSync – where efficiency meets excellence.

VP of Marketing

JS Marketing

I occasionally take on a freelance marketing consulting or project. Over the years I've worked with a lot of companies and organizations on various marketing needs. 

SELECTED ACCOMPLISHMENTS
- SEO audit for Fortune 500 global brand.
- Google Analytics Setup for eCommerce stores.
- Webinar marketing support for B2B SaaS brand.
- Google Ads Setup and Audit for financial services company.
- Meta Ads Audit for eCommerce company.
- Marketing diligence work for a potential acquisition in juvenile durable goods.

Fractional CMO / Marketing Consultant

Largely

Recruited to lead brand marketing, demand generation, and marketing operations. Rebuilt outbound sales motion and implemented marketing strategies to drive a 53% increase in pipeline compared to previous ten months. Established brand and thought leadership programs to drive business goals.

SELECTED ACCOMPLISHMENTS
- Generated over $7MM in pipeline in partnership with sales team by scaling and automating outbound campaigns. 
- Captured 1600+ MQLs and $830K in marketing sourced pipeline through strategic inbound and event marketing programs.
- Drove increased engagement by designing, writing, and deploying a comprehensive suite of sales and marketing collateral. 
- Launched updated brand identity to establish brand as thought leader in talent tech space through a new website, podcast, social media, and thought leadership strategy.

Vice President Marketing

Compt

Provided leadership to the team who executed marketing activities and campaigns. Managed a five-figure budget and built the corresponding forecasting model. Established strategic plans and identified and prioritized initiatives that positioned the company for growth, focused on marketing sourced pipeline, SEO strategy, and demand generation. Designed objectives and key results framework. Built content marketing workflow, including outsourced writers and design firms to create sales enablement, lead generation, and web content assets. 

SELECTED ACCOMPLISHMENTS:
-	Generated nearly 1000 marketing-qualified leads across three programs by establishing the company’s first sponsored webinar program. 
-	Reversed SEO decline through inbound marketing efforts. Achieved six figures in net new marketing sourced ARR pipeline.  
-	Grew ARR through various marketing and sales enablement programs. 
-	Increased SEO traffic volume in Q1 2023 through strategic new content and existing content optimization.
-	Led high-impact field marketing tradeshow that generated 80+ meetings and branding opportunities.
-	Drove market differentiation by creating product marketing for expense management launch, including one-pagers, new website pages, messaging, and copy.

Capacity

Hired to lead marketing and marketing operations for a new business category in a highly competitive market. Established and implemented search marketing, branding, lead generation, and sales operations strategies. Oversaw content creation, sales enablement, PR, product marketing, customer marketing, and demand generation. Led event marketing, revenue operations, and content marketing teams and managed PR and advertising agencies. Established long-range strategic plans to identify and expand markets. Determined pricing and positioning. Built forecasting models and developed a marketing budget. 

SELECTED ACCOMPLISHMENTS:
-	Led major rebranding effort to change company name and website. Established a new identity that spoke to a larger platform and resulted in eight-figure pipeline growth and website visit growth (0-20K visits/month).
-	Expanded marketing function by building out digital marketing, lead generation, and content marketing teams and created data infrastructure for reporting and forecasting.
-	Attained one-third of revenue through marketing campaigns, event marketing events, and website enhancements. 
-	Strengthened sales operations by establishing and scaling the business development team and optimizing sales operations processes, including lead routing, lead flow, and pipeline reporting
-	Pivoted during the COVID-19 pandemic. Shifted event strategy to virtual events and rebuilt team to support the new strategy.  
-	Increased productivity and operational capabilities through leading marketing automation software implementation.

Multiply

Promoted due to ability to problem solve, scale budgets, build teams, and design profitability and monetization strategies. Managed $60MM marketing spend. Led and developed team (6 direct/14 indirect reports) who executed marketing, revenue operations, and publishing operations. Provided strategic guidance and roadmap for editorial and brand, content, user/customer acquisition, partner management, social media, and SEO areas. Created plans to scale digital advertising and content operations to increase profitability. Modeled trends and performed research/analysis. 

SELECTED ACCOMPLISHMENTS:
-	Grew $18MM in EBITDA after re-emergence through reestablishing go to market and revenue operations practices across new brand portfolio. 
-	Created new category media brand, resulting in $950MM private equity sale. 
-	Led brand overhaul; changed from Answers.com to Multiply. Developed methodology and crafted brand story that elevated advertisers’ presence and created value for audience and brand. 
-	Successfully guided teams and pivoted business model during major organizational changes (three times in three channels with three teams) through acquisitions, layoffs, Chapter 11 bankruptcy, and subsequent reemergence.

Vice President of Publishing Operations (Marketing)

Promoted to lead SEM and SEO marketing initiatives, including paid search, focused on growing growth marketing engine. Led  and mentored SEO and SEM teams (15) to identify new content categories to attract new traffic and find opportunities with high revenue potential. Managed $5MM+ annual spend; forecasted, bid, and maximized budget. Identified new acquisitions and led diligence activities. Attended and presented at board meetings. Identified content opportunities to start new categories. 

SELECTED ACCOMPLISHMENTS:
-	Led integration following acquisition. Reconfigured, rightsized, and positioned teams for growth marketing initiatives. 
-	Drove growth through Domino.com acquisition. Researched and conducted due diligence as acquisition team member.
-	Generated $214MM revenue through effectively shifting and scaling from paid search strategy to paid social strategy.

Director Of Marketing

Promoted to manage strategic relationships, including Facebook and Google. Communicated road maps to key partners focused on objectives and worked with tool providers. Oversaw search marketing team of 14. Managed growth engine. Led product management efforts, generated specs, and scoped internal tools. Built complex dashboards and joined client kick-off meetings.

SELECTED ACCOMPLISHMENTS:
-	Established robust marketing team; grew team from 3 to 4 team members. 
-	Grew annual spend 40% ($30-$50MM) through building strong team and developing important partner relationships.
-	Generated revenue by cultivating paid search marketing, SEO, paid/organic social, publishing, and revenue operations. 
-	Reduced cost per click while scaling and growing function by identifying new opportunities and guiding advertising strategy.

Senior Marketing Manager (SEO, PPC & SEM)

Created and launched second-tier online advertising sources with alternatives search engines. Managed 12 alternative ad networks and built marketing team to oversee growth and expansion, designed training materials for team, and established new traffic sources in search, in-text, and contextual networks.

Senior Marketing Analyst

v-Fluence Interactive Public Relations

Designed and managed paid search campaigns for a diverse clientele with individual goals and budgets. Optimized existing client SEM campaigns to maximize ROI. Created extensive SEO plans for clients in multiple industries. Planned and executed client stakeholder blogger outreach to generate links and additional supportive content. Created and leveraged Web 2.0 spaces to amplify existing content and create new content supportive to clients’ goals and messages. Wrote SEO friendly content for client Web properties.

Senior Internet Marketing Associate

Arch City Marketing

Arch City Marketing was an online marketing firm specializing in search engine optimized Web sites, affiliate marketing, Email marketing, paid search marketing, direct mail, radio, TV, print, social media, blog advertising, and design.  We do it all and we work with only talent found in Saint Louis, Missouri

Co-President

Way Technology

Implemented and tracked search engine optimization strategies across all business units. Planned, delegated, and executed the successful launch of new e-commerce sites. Led growth of email marketing strategy from one to three business units. Created seasonal promotions, split tests, and other initiatives to increase sales and conversions. Provided leadership, coaching, and supervision for the marketing department of eight employees.

Marketing Operations Coordinator

Live Wire Media

Coordinated development of micro-site and CPC advertising with an advertising agency. Tracked and monitored two Web Sites simultaneously ensuring search engine ranks prevailed and content was relevant and updated weekly.

Director of Marketing

I am a marketing leader who wants to build cool things, tell cool stories about those things, and do it with cool people. 

When I think about my favorite moments in my career, they are all centered around building something new with a group of smart people and we’re all thinking through how we’re going to make the thing in front of us work as best as possible for the given use case. Over the years, I built things that I would use myself (or did use myself);  I loved sharing the excitement over that thing with others. Even better was building things that drove demonstrable value for our clients. There is nothing better than marketing a product that gets me excited about the way it can be used and about the problems it solves. This is why I like startups so much! I really enjoy the creative process from the initial marketing strategy to marketing execution and how I get to go back and forth between the 50’ and the 50,000’ view.
 
For me, building also means building teams. I have been so fortunate to have built amazing teams over the years. I am proud to have built a large network of people and it brings me so much joy to see how their careers have grown since our time together. I am the type of leader that cares more about my teams success than my own. I want to help my teams become better and I believe that if my team members grow, the company’s goals will fall into place.
 
I want to bring a product to market that delivers measurable value. I need to do all of this with smart people who challenge me and push me to be better. Marketing is storytelling with an objective. I love bringing ideas to market and telling a story to someone about how the offering we have is going to not only solve their immediate problem but also help them take advantage of new opportunities in the future. I’ve been doing this my whole career, and it is something I must continue doing.

I am always interested in expanding my professional network. If you would like to connect or have any specific questions about what you see above, please contact me at justin (at) justinschmidt.me.

AREAS OF EXPERTISE 
Revenue Growth
Product Marketing
Marketing Strategy 
Demand Generation
Executive Leadership
Revenue Optimization
Content Development
Business Development
Brand Strategy and Identity
Innovative Solutions Creation
Transformation & Turnarounds 
Product Development and Launches
Business Development and Expansion 
Startup Operations and Market Growth
Team Leadership, Empowerment, & Development

Compt helps companies build, streamline, and scale employee perk stipends that delight teams and give companies a more productive and engaged workforce.

Everyone has different needs, and we think that when perks take this into account the value to the employee goes beyond just beer or catered lunches and becomes so much more.

Heeeey network! Any among you a monday.com  guru or know a really good one?

I want a second opinion on something and possibly a buildout. 

High level : one team managing multiple brands, all the usual marketing motions (b2c). 

Please tag who I should talk to or DM me. 

While I admire the hustle, I don’t want pitches on a competing platform (yet).

Marketing Leader (Dir, VP, CMO) | Digital Marketing, Leadership | B2B, B2C, & Digital Media

Dr. Jim ( ജിം കണിച്ചിറയിൽ ) Kanichirayil

Cascading Leadership

Podcast booking and production agency helping B2B SaaS HRTech, TATech, EdTech, and K12Tech organizations remove friction from their sales and marketing process. 

Developed and produced close to 1K audio and video podcast/live episodes. 

Created/Hosted/Produced - The Cascading Leadership Show, Talent Strategy 60 Show, Building Elite Sales Teams, and the Engaging Leadership Show. 

Hosted and produced two top 10% global B2B podcasts (Cascading Leadership Show and Engaging Leadership Show).

Founder

EngageRocket

EngageRocket is an employee engagement and performance management platform that helps businesses build engaged teams, empowered managers, and elite organizations. 

Trusted by the top companies in 14 countries and spanning 20 diverse industries—including Sephora, Toyota, Nikon, CGS-CIMB, and Epson—EngageRocket provides continuous listening and real-time analytics to support impactful management action. 

Helped establish the US footprint for EngageRocket. 
Leveraged content-led sales approach to gain traction in the marketplace. 
Defined and executed outbound sales motion. 
Owned the end-to-end sales and marketing process. 
Owned the partnership function and built referral partner network. 
Hosted and produced over 300 episodes of the Engaging Leadership Show. 
Interviewed over 200 senior and executive leaders in HR, TA, L&D, IT, Sales, and K12.

VP of Growth, Product Evangelist 

Thinkers360

Thinkers360 takes a holistic view of thought leaders and experts, beyond their social media activity, and looks across all their personas – such as academic, advisor, analyst, author, consultant, entrepreneur, executive, influencer and speaker – and all the types of thought leadership content they produce.

Top 10 Thought Leader in DEI and Sales, Top 25 Thought Leader in Human Resources 

Mattingly Solutions

I am a GTM advisor for Mattingly. 

About Mattingly Solutions: 

We partner with our clients to build a data-driven strategies that result in more diverse, equitable, and inclusive organizations.

Our DEI solutions include measurement consulting, 1-on-1 advisory coaching with DEI leaders responsible for building and executing DEI strategy, DEI capacity building (e.g., DEI task force and ERG/BRG support), and behavior change interventions that give employees and leaders the tools to make others feel valued, respected, seen, and heard.

Mattingly Solutions takes a user experience approach to co-creating and implementing DEI strategies with our clients. Our DEIx™ Framework combines human/employee experience methodology with your company’s data, organizational science, peer-reviewed research, DEI best practices, your organization’s values and goals, and PhD-level subject matter expertise to help you measure, build, implement, and assess impact of your DEI strategy and interventions.

Using our framework, we partner with our clients to build upon foundational DEI strategy work that results in a data-driven, prioritized, agile, actionable, and sustainable DEI culture change movement.

GTM Advisor and Board Member 

Yardstick

18 months.

That's the typical shelf-life for a sales leader in B2B Tech.

The reason?

There are several actually.

Win rates at 10-15% or lower.

Quota attainment at 30% on average.

Sales rep turnover tremendously high.

All of those costs add up and that's BEFORE you factor in the economic landscape.

Can sales leaders continue to have this failure rate and expect to survive?

No.

So what's the fix?

There are several but for accelerating growth organizations, you should be looking at your sales interviewing and onboarding processes.

And that's where Yardstick can help.

I've partnered with the Yardstick team as their Product Ambassador because sales hiring and onboarding is broken.

What better way to start the process of solving the problem than teaming up with a CEO who's got a track-record for successful startup launches and exits?

I'm looking forward to helping sales organizations stop their revolving door of reps.

Let's talk.

Product Ambassador 

RevGenius

RevGenius is a community of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Community Member 

Salescast

Salescast is the operating system for the B2B podcasting community of sales, marketing, and revenue professionals. We have an inclusive online community, courses, tutorials, events, guest matching, and even world class managed production services. Our mission is to connect 100 million sellers to the power of story.

TrainYo 🏳️‍🌈

TrainYo 🏳️‍🌈 is creating fair opportunities for all in the technology sector 😎

We’re on a mission to help companies scale their sales orgs quicker, with more predictable revenue by providing them with pre-ramped, ready to go SDR’s who have gone through our Free TrainYo SDR program. 👩🏽‍💻 🧑🏼‍💻

We’re passionate about fair representation & creating fair opportunities for everyone!🏳️‍🌈 🎉 🥳

Instructor

Strively.org

Strively’s mission is to create more diverse and inclusive workplaces in the tech sector. Through partnership with technology companies, we aspire to change how people are perceived and impacted by society’s most complex problems: mass incarceration; human trafficking; young adults at risk of incarceration; and housing shortages. We succeed together by supporting and serving a population of talented, motivated, and capable individuals who are ready for their opportunity to disrupt the cycles of inequities.

Volunteer Instructor 

Circa

What type of organization are you building? 

How are you building a bold, audacious, and innovative organization that harnesses all of the brilliance that's locked within? 

Are you building  the type of organization that candidates dream about working for and competitors envy? 

Where do you find yourself on the journey to becoming an elite leader in an elite organization? 

These are the critical questions we help our clients answer. 

The answers to all of these questions are rooted in your talent strategy. 

Unfortunately, many organizations take a piecemeal approach to their talent strategy which results in most of their talent getting left behind. 

Don't risk losing the engine that drives your business by ignoring what's most important. 

As a leader, you need to convince them to stay every. single. day. 

We deliver an end-to-end talent solution that helps you attract more talent, attract more diverse talent, retain that talent, and develop them for the long term. 

Our competition wants to keep you on the talent attraction hamster wheel. 

We partner with you and help stabilize your talent ecosystem so you can focus on realizing your organizational potential. 

The new talent landscape requires transformative talent solutions. 

We are the industry leaders in delivering scalable, innovative talent solutions that expands your reach, enhances your profile, and keeps you compliant. 

We are the straight line that connects your mission, vision, values, and purpose to your shoot the moon results. 

Partner with us and let us help you realize your organizational potential.

Growth - Commercial Partnerships Team 

Helping Busy HR Teams Build Elite Organizations | Highlighting Innovation and DEIB in HRTech | Talent Strategy Nerd | Professional Megaphone | Researcher | Writer | Podcaster |

One of the biggest challenges that B2B SaaS teams face is being able to cut through the noise their customers are dealing with. 

No amount of emailing, calling, or pitch slaps in the DMs is going to overcome that challenge. 

Today's buyer is in self-service mode and if sales and marketing teams want to meet them where they are, they will need to operate with a collaboration mindset. 

Sales and marketing teams need to seek to understand before trying to be understood. 

And it needs to be done in a way that's authentic. 

That's what I help teams accomplish. 

I've helped organizations build markets and segments from the ground up. 

I've done this in IT staffing and recruiting, HRTech, TATech, and in the K12 tech space. 

If you're not getting traction in your target markets and need help, we should have a conversation.

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Dr. Jim ( ജിം കണിച്ചിറയിൽ ) Kanichirayil

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The Battle

Justin Schmidt

Dr. Jim ( ജിം കണിച്ചിറയിൽ ) Kanichirayil

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