Justin Schmidt

JobSync

JobSync’s unified Hiring Operations Platform allows global enterprises to reach their hiring goals, twice as quickly, with higher quality candidates and less recruiter burnout. JobSync improves the candidate journey, increases recruiter productivity, and adapts to bespoke business processes, allowing employers to grow smart in tough markets. With JobSync, employers reach operational hiring excellence: doubling qualified applicants, in the ATS, with a 50% reduction in time-to-hire, with lowered costs. Experience the future of recruitment with JobSync – where efficiency meets excellence.

VP of Marketing

JS Marketing

I occasionally take on a freelance marketing consulting or project. Over the years I've worked with a lot of companies and organizations on various marketing needs. 

SELECTED ACCOMPLISHMENTS
- SEO audit for Fortune 500 global brand.
- Google Analytics Setup for eCommerce stores.
- Webinar marketing support for B2B SaaS brand.
- Google Ads Setup and Audit for financial services company.
- Meta Ads Audit for eCommerce company.
- Marketing diligence work for a potential acquisition in juvenile durable goods.

Fractional CMO / Marketing Consultant

Largely

Recruited to lead brand marketing, demand generation, and marketing operations. Rebuilt outbound sales motion and implemented marketing strategies to drive a 53% increase in pipeline compared to previous ten months. Established brand and thought leadership programs to drive business goals.

SELECTED ACCOMPLISHMENTS
- Generated over $7MM in pipeline in partnership with sales team by scaling and automating outbound campaigns. 
- Captured 1600+ MQLs and $830K in marketing sourced pipeline through strategic inbound and event marketing programs.
- Drove increased engagement by designing, writing, and deploying a comprehensive suite of sales and marketing collateral. 
- Launched updated brand identity to establish brand as thought leader in talent tech space through a new website, podcast, social media, and thought leadership strategy.

Vice President Marketing

Compt

Provided leadership to the team who executed marketing activities and campaigns. Managed a five-figure budget and built the corresponding forecasting model. Established strategic plans and identified and prioritized initiatives that positioned the company for growth, focused on marketing sourced pipeline, SEO strategy, and demand generation. Designed objectives and key results framework. Built content marketing workflow, including outsourced writers and design firms to create sales enablement, lead generation, and web content assets. 

SELECTED ACCOMPLISHMENTS:
-	Generated nearly 1000 marketing-qualified leads across three programs by establishing the company’s first sponsored webinar program. 
-	Reversed SEO decline through inbound marketing efforts. Achieved six figures in net new marketing sourced ARR pipeline.  
-	Grew ARR through various marketing and sales enablement programs. 
-	Increased SEO traffic volume in Q1 2023 through strategic new content and existing content optimization.
-	Led high-impact field marketing tradeshow that generated 80+ meetings and branding opportunities.
-	Drove market differentiation by creating product marketing for expense management launch, including one-pagers, new website pages, messaging, and copy.

Capacity

Hired to lead marketing and marketing operations for a new business category in a highly competitive market. Established and implemented search marketing, branding, lead generation, and sales operations strategies. Oversaw content creation, sales enablement, PR, product marketing, customer marketing, and demand generation. Led event marketing, revenue operations, and content marketing teams and managed PR and advertising agencies. Established long-range strategic plans to identify and expand markets. Determined pricing and positioning. Built forecasting models and developed a marketing budget. 

SELECTED ACCOMPLISHMENTS:
-	Led major rebranding effort to change company name and website. Established a new identity that spoke to a larger platform and resulted in eight-figure pipeline growth and website visit growth (0-20K visits/month).
-	Expanded marketing function by building out digital marketing, lead generation, and content marketing teams and created data infrastructure for reporting and forecasting.
-	Attained one-third of revenue through marketing campaigns, event marketing events, and website enhancements. 
-	Strengthened sales operations by establishing and scaling the business development team and optimizing sales operations processes, including lead routing, lead flow, and pipeline reporting
-	Pivoted during the COVID-19 pandemic. Shifted event strategy to virtual events and rebuilt team to support the new strategy.  
-	Increased productivity and operational capabilities through leading marketing automation software implementation.

Multiply

Promoted due to ability to problem solve, scale budgets, build teams, and design profitability and monetization strategies. Managed $60MM marketing spend. Led and developed team (6 direct/14 indirect reports) who executed marketing, revenue operations, and publishing operations. Provided strategic guidance and roadmap for editorial and brand, content, user/customer acquisition, partner management, social media, and SEO areas. Created plans to scale digital advertising and content operations to increase profitability. Modeled trends and performed research/analysis. 

SELECTED ACCOMPLISHMENTS:
-	Grew $18MM in EBITDA after re-emergence through reestablishing go to market and revenue operations practices across new brand portfolio. 
-	Created new category media brand, resulting in $950MM private equity sale. 
-	Led brand overhaul; changed from Answers.com to Multiply. Developed methodology and crafted brand story that elevated advertisers’ presence and created value for audience and brand. 
-	Successfully guided teams and pivoted business model during major organizational changes (three times in three channels with three teams) through acquisitions, layoffs, Chapter 11 bankruptcy, and subsequent reemergence.

Vice President of Publishing Operations (Marketing)

Promoted to lead SEM and SEO marketing initiatives, including paid search, focused on growing growth marketing engine. Led  and mentored SEO and SEM teams (15) to identify new content categories to attract new traffic and find opportunities with high revenue potential. Managed $5MM+ annual spend; forecasted, bid, and maximized budget. Identified new acquisitions and led diligence activities. Attended and presented at board meetings. Identified content opportunities to start new categories. 

SELECTED ACCOMPLISHMENTS:
-	Led integration following acquisition. Reconfigured, rightsized, and positioned teams for growth marketing initiatives. 
-	Drove growth through Domino.com acquisition. Researched and conducted due diligence as acquisition team member.
-	Generated $214MM revenue through effectively shifting and scaling from paid search strategy to paid social strategy.

Director Of Marketing

Promoted to manage strategic relationships, including Facebook and Google. Communicated road maps to key partners focused on objectives and worked with tool providers. Oversaw search marketing team of 14. Managed growth engine. Led product management efforts, generated specs, and scoped internal tools. Built complex dashboards and joined client kick-off meetings.

SELECTED ACCOMPLISHMENTS:
-	Established robust marketing team; grew team from 3 to 4 team members. 
-	Grew annual spend 40% ($30-$50MM) through building strong team and developing important partner relationships.
-	Generated revenue by cultivating paid search marketing, SEO, paid/organic social, publishing, and revenue operations. 
-	Reduced cost per click while scaling and growing function by identifying new opportunities and guiding advertising strategy.

Senior Marketing Manager (SEO, PPC & SEM)

Created and launched second-tier online advertising sources with alternatives search engines. Managed 12 alternative ad networks and built marketing team to oversee growth and expansion, designed training materials for team, and established new traffic sources in search, in-text, and contextual networks.

Senior Marketing Analyst

v-Fluence Interactive Public Relations

Designed and managed paid search campaigns for a diverse clientele with individual goals and budgets. Optimized existing client SEM campaigns to maximize ROI. Created extensive SEO plans for clients in multiple industries. Planned and executed client stakeholder blogger outreach to generate links and additional supportive content. Created and leveraged Web 2.0 spaces to amplify existing content and create new content supportive to clients’ goals and messages. Wrote SEO friendly content for client Web properties.

Senior Internet Marketing Associate

Arch City Marketing

Arch City Marketing was an online marketing firm specializing in search engine optimized Web sites, affiliate marketing, Email marketing, paid search marketing, direct mail, radio, TV, print, social media, blog advertising, and design.  We do it all and we work with only talent found in Saint Louis, Missouri

Co-President

Way Technology

Implemented and tracked search engine optimization strategies across all business units. Planned, delegated, and executed the successful launch of new e-commerce sites. Led growth of email marketing strategy from one to three business units. Created seasonal promotions, split tests, and other initiatives to increase sales and conversions. Provided leadership, coaching, and supervision for the marketing department of eight employees.

Marketing Operations Coordinator

Live Wire Media

Coordinated development of micro-site and CPC advertising with an advertising agency. Tracked and monitored two Web Sites simultaneously ensuring search engine ranks prevailed and content was relevant and updated weekly.

Director of Marketing

I am a marketing leader who wants to build cool things, tell cool stories about those things, and do it with cool people. 

When I think about my favorite moments in my career, they are all centered around building something new with a group of smart people and we’re all thinking through how we’re going to make the thing in front of us work as best as possible for the given use case. Over the years, I built things that I would use myself (or did use myself);  I loved sharing the excitement over that thing with others. Even better was building things that drove demonstrable value for our clients. There is nothing better than marketing a product that gets me excited about the way it can be used and about the problems it solves. This is why I like startups so much! I really enjoy the creative process from the initial marketing strategy to marketing execution and how I get to go back and forth between the 50’ and the 50,000’ view.
 
For me, building also means building teams. I have been so fortunate to have built amazing teams over the years. I am proud to have built a large network of people and it brings me so much joy to see how their careers have grown since our time together. I am the type of leader that cares more about my teams success than my own. I want to help my teams become better and I believe that if my team members grow, the company’s goals will fall into place.
 
I want to bring a product to market that delivers measurable value. I need to do all of this with smart people who challenge me and push me to be better. Marketing is storytelling with an objective. I love bringing ideas to market and telling a story to someone about how the offering we have is going to not only solve their immediate problem but also help them take advantage of new opportunities in the future. I’ve been doing this my whole career, and it is something I must continue doing.

I am always interested in expanding my professional network. If you would like to connect or have any specific questions about what you see above, please contact me at justin (at) justinschmidt.me.

AREAS OF EXPERTISE 
Revenue Growth
Product Marketing
Marketing Strategy 
Demand Generation
Executive Leadership
Revenue Optimization
Content Development
Business Development
Brand Strategy and Identity
Innovative Solutions Creation
Transformation & Turnarounds 
Product Development and Launches
Business Development and Expansion 
Startup Operations and Market Growth
Team Leadership, Empowerment, & Development

Compt helps companies build, streamline, and scale employee perk stipends that delight teams and give companies a more productive and engaged workforce.

Everyone has different needs, and we think that when perks take this into account the value to the employee goes beyond just beer or catered lunches and becomes so much more.

Heeeey network! Any among you a monday.com  guru or know a really good one?

I want a second opinion on something and possibly a buildout. 

High level : one team managing multiple brands, all the usual marketing motions (b2c). 

Please tag who I should talk to or DM me. 

While I admire the hustle, I don’t want pitches on a competing platform (yet).

Marketing Leader (Dir, VP, CMO) | Digital Marketing, Leadership | B2B, B2C, & Digital Media

Peak Advisory Consulting, LLC

Peak is a boutique consulting company with expertise in people strategy, operational excellence, workforce planning & organizational effectiveness, program & change management, and digital transformations.  Our clients span from pre-seed start-ups to enterprise organizations.

We solve complex human capital challenges for our clients and do things differently by focusing on outcomes. Our role is to understand our clients' pain points, and partner with them to design creative and practical solutions to streamline, enhance, and innovate their People strategies, systems, and processes.

Elevation Pillar Lead Role: Build portfolio, structure, and lead engagements for clients in the start-up (tech, AI, hospitality), small business (finance, professional services, consumer packaged goods) and non-profit sectors. Provide executive coaching for selected clients.

Elevation Pillar Lead | fractional CHRO, COO

use HEARD, Inc.

Partnered with founder & CEO as fractional Head of People to create people operations and employee experience journey for data-driven, funded product startup in the intersection of music, technology, and advertising. Transitioned into Board role 2023.

Set up and led full-cycle, high volume talent acquisition system. Optimized strategic hiring plan leveraging a combination of W2 and 1099 candidate pools based on talent market conditions and company financials. Created collaborative applicant tracking system to manage hiring process in lieu of purchasing off-the-shelf software. Oversaw hiring for lead engineer, data scientist, and media buyer positions. 

Formalized onboarding protocols for all new hires and developed 30/60/90-day evaluations. 

Built total rewards infrastructure, including establishing compensation philosophy for all existing and new roles, marking to market base salaries and equity compensation.  

Established performance management system and career laddering structures (both individual contributor and manager paths).  

Delivered training modules for employees to level up (topics: time management, setting priorities, team hiring, developing self-awareness, and managing others) in anticipation of company growth.

Led PEO selection process, from sourcing to pricing negotiations.  Ensured multi-state HR compliance and ongoing flexibility for acquiring talent.  Installed enterprise level medical and retirement benefits while maximizing budget to balance employee needs and company financials. Manage PEO and 401(k) vendor processes and relationships.

Created digital employee handbook and policies aligning with company core values, mission, and culture.

Developed and maintained multi-year labor model across employees, consultants, and vendors to forecast hiring plan and manage budget.

Board of Advisors

Boston Ballet

Led Board of Advisors Inclusion 2020+ initiative.  D&I Steering Committee. Strategic task force for Boston Ballet School.  Focus on education and people development.

Board Of Advisors

Six Tomatoes

Delivered strategic consulting and human resources business partner (HRBP) advisory services to domestic and international organizations. Projects include talent management and development, organizational growth planning, operational improvements and rationalizations, regulatory compliance, and financial planning & analysis (FP&A).

Sourced, placed, and managed people operations, legal, cybersecurity, insurance, and financial resources to facilitate clients’ build out of internal capabilities and external relationships.

Administered leadership development, operational optimization blueprints, team dynamics and performance assessments, and employee training programming.

Coached corporate clients in executive and leadership roles via 1:1, six-month+ engagements to achieve professional and personal growth goals. Aligned services to organizational needs and roadmaps.

Founder & Principal

Impekable | Award-winning digital agency for enterprise clients worldwide

Impekable is an Inc. 5000 international product design and development agency. Clients range from seed round start-ups to Fortune 500 enterprises. Unleashing the talent of 50+ full- and part-time team members (employees and contract partners), Impekable delivers elegant, award-winning products that are responsive and human-centric.   Fractional (March 2020, May 2022 - February 2023).


Organizational Design: facilitated the development of an agile people infrastructure for a 100% remote, growth company immersed in the creative design and development space.

Talent Development and Retention: developed and executed learning and development initiatives to drive high-performance, high-growth mindsets that focuses on career development. Designed and implemented employee-experience (EX) benefits such as 401(k) employer matching, comprehensive medical coverage plans, and enhanced paid-time-off policies.  

Advice and Accountability: served as a trusted advisor and coach to the CEO and senior leadership team, setting high standards for all managers and helping them achieve goals.  

Talent Acquisition: in partnership with hiring managers, oversaw talent acquisition activities, including defining and implementing strategies to attract, hire, and retain top talent worldwide with a focus on building a diverse and inclusive team.

Cultural Champion: synthesized and communicated Impekable's culture competencies. Helped the team understand and live core values and principles that promote morale while achieving company goals; integrated diversity, equity, and inclusion into people activities.

Fiscal Discipline and Growth: Instilled financial discipline and implemented strategies to enable flexibility for a bootstrapped company.  Set up structures and resources to facilitate company's anticipated growth trajectory in the next 3 years.

Chief Financial & People Officer

ButcherBox

Oversaw talent management life cycle. Integrated HR functions and processes to support overall company goals and to achieve compliance with labor regulations. 

Created talent development strategy for all employee using adaptive and contextual learning approaches. 

Implemented programs including new manager training, executive coaching, team collaboration and communications, online learning platforms, survey and analytics design, DiSC, diversity, equity, and inclusion (DEI), wellness, and mindfulness. 

Partnered with and coached senior leadership to achieve people development, headcount planning, and performance feedback goals. 

Transitioned and reset talent acquisition process in-house to achieve cost savings and to meet corporate DEI objectives.

Head of People & Culture

Marcus Samuelsson Group

Marcus Samuelsson Group is the corporate organization supporting the media and restaurant activities for James Beard Award winning, international celebrity chef Marcus Samuelsson (Iron Chef, Chopped).  

Responsibilities: Business and product development, financial oversight and analysis, operations, negotiations, staff training and development, and standards development for the hospitality and food & beverage industries.

Vice President, Strategy & Finance

International Culinary Center (formerly French Culinary Institute)

Business development, strategy, project management, curriculum design, and program implementation for domestic and international organizations such as Failte Ireland, SENAC Rio, Klingenstein Center (Columbia University) and Williams-Sonoma.

Director of Consulting Services & Special Projects

Curriculum design and development, faculty professional development, educational regulatory compliance, multi-media information management, content creation, editorial and publishing oversight.

Director of Education

Chef-Instructor

strategy&   (formerly Booz & Co.)

Strategy and management consulting with projects in the public sector, healthcare, and pharmaceutical industries.

Associate

Transformative human resources and finance leader with deep expertise in elevating people and organizations through dynamic talent growth and recruiting processes. Unique combination of integrating talent and financial acumen to increase retention, profitability, and productivity. Warm and empathic approach with demonstrated success working in cross-functional, collaborative, and complex communication dynamics. History of building and empowering diverse teams to attain measurable goals using people-oriented design thinking. Certified executive and leadership coach, driving engagement in fast-paced organizations.

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Justin Schmidt

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