Justin Schmidt

JobSync

JobSync’s unified Hiring Operations Platform allows global enterprises to reach their hiring goals, twice as quickly, with higher quality candidates and less recruiter burnout. JobSync improves the candidate journey, increases recruiter productivity, and adapts to bespoke business processes, allowing employers to grow smart in tough markets. With JobSync, employers reach operational hiring excellence: doubling qualified applicants, in the ATS, with a 50% reduction in time-to-hire, with lowered costs. Experience the future of recruitment with JobSync – where efficiency meets excellence.

VP of Marketing

JS Marketing

I occasionally take on a freelance marketing consulting or project. Over the years I've worked with a lot of companies and organizations on various marketing needs. 

SELECTED ACCOMPLISHMENTS
- SEO audit for Fortune 500 global brand.
- Google Analytics Setup for eCommerce stores.
- Webinar marketing support for B2B SaaS brand.
- Google Ads Setup and Audit for financial services company.
- Meta Ads Audit for eCommerce company.
- Marketing diligence work for a potential acquisition in juvenile durable goods.

Fractional CMO / Marketing Consultant

Largely

Recruited to lead brand marketing, demand generation, and marketing operations. Rebuilt outbound sales motion and implemented marketing strategies to drive a 53% increase in pipeline compared to previous ten months. Established brand and thought leadership programs to drive business goals.

SELECTED ACCOMPLISHMENTS
- Generated over $7MM in pipeline in partnership with sales team by scaling and automating outbound campaigns. 
- Captured 1600+ MQLs and $830K in marketing sourced pipeline through strategic inbound and event marketing programs.
- Drove increased engagement by designing, writing, and deploying a comprehensive suite of sales and marketing collateral. 
- Launched updated brand identity to establish brand as thought leader in talent tech space through a new website, podcast, social media, and thought leadership strategy.

Vice President Marketing

Compt

Provided leadership to the team who executed marketing activities and campaigns. Managed a five-figure budget and built the corresponding forecasting model. Established strategic plans and identified and prioritized initiatives that positioned the company for growth, focused on marketing sourced pipeline, SEO strategy, and demand generation. Designed objectives and key results framework. Built content marketing workflow, including outsourced writers and design firms to create sales enablement, lead generation, and web content assets. 

SELECTED ACCOMPLISHMENTS:
-	Generated nearly 1000 marketing-qualified leads across three programs by establishing the company’s first sponsored webinar program. 
-	Reversed SEO decline through inbound marketing efforts. Achieved six figures in net new marketing sourced ARR pipeline.  
-	Grew ARR through various marketing and sales enablement programs. 
-	Increased SEO traffic volume in Q1 2023 through strategic new content and existing content optimization.
-	Led high-impact field marketing tradeshow that generated 80+ meetings and branding opportunities.
-	Drove market differentiation by creating product marketing for expense management launch, including one-pagers, new website pages, messaging, and copy.

Capacity

Hired to lead marketing and marketing operations for a new business category in a highly competitive market. Established and implemented search marketing, branding, lead generation, and sales operations strategies. Oversaw content creation, sales enablement, PR, product marketing, customer marketing, and demand generation. Led event marketing, revenue operations, and content marketing teams and managed PR and advertising agencies. Established long-range strategic plans to identify and expand markets. Determined pricing and positioning. Built forecasting models and developed a marketing budget. 

SELECTED ACCOMPLISHMENTS:
-	Led major rebranding effort to change company name and website. Established a new identity that spoke to a larger platform and resulted in eight-figure pipeline growth and website visit growth (0-20K visits/month).
-	Expanded marketing function by building out digital marketing, lead generation, and content marketing teams and created data infrastructure for reporting and forecasting.
-	Attained one-third of revenue through marketing campaigns, event marketing events, and website enhancements. 
-	Strengthened sales operations by establishing and scaling the business development team and optimizing sales operations processes, including lead routing, lead flow, and pipeline reporting
-	Pivoted during the COVID-19 pandemic. Shifted event strategy to virtual events and rebuilt team to support the new strategy.  
-	Increased productivity and operational capabilities through leading marketing automation software implementation.

Multiply

Promoted due to ability to problem solve, scale budgets, build teams, and design profitability and monetization strategies. Managed $60MM marketing spend. Led and developed team (6 direct/14 indirect reports) who executed marketing, revenue operations, and publishing operations. Provided strategic guidance and roadmap for editorial and brand, content, user/customer acquisition, partner management, social media, and SEO areas. Created plans to scale digital advertising and content operations to increase profitability. Modeled trends and performed research/analysis. 

SELECTED ACCOMPLISHMENTS:
-	Grew $18MM in EBITDA after re-emergence through reestablishing go to market and revenue operations practices across new brand portfolio. 
-	Created new category media brand, resulting in $950MM private equity sale. 
-	Led brand overhaul; changed from Answers.com to Multiply. Developed methodology and crafted brand story that elevated advertisers’ presence and created value for audience and brand. 
-	Successfully guided teams and pivoted business model during major organizational changes (three times in three channels with three teams) through acquisitions, layoffs, Chapter 11 bankruptcy, and subsequent reemergence.

Vice President of Publishing Operations (Marketing)

Promoted to lead SEM and SEO marketing initiatives, including paid search, focused on growing growth marketing engine. Led  and mentored SEO and SEM teams (15) to identify new content categories to attract new traffic and find opportunities with high revenue potential. Managed $5MM+ annual spend; forecasted, bid, and maximized budget. Identified new acquisitions and led diligence activities. Attended and presented at board meetings. Identified content opportunities to start new categories. 

SELECTED ACCOMPLISHMENTS:
-	Led integration following acquisition. Reconfigured, rightsized, and positioned teams for growth marketing initiatives. 
-	Drove growth through Domino.com acquisition. Researched and conducted due diligence as acquisition team member.
-	Generated $214MM revenue through effectively shifting and scaling from paid search strategy to paid social strategy.

Director Of Marketing

Promoted to manage strategic relationships, including Facebook and Google. Communicated road maps to key partners focused on objectives and worked with tool providers. Oversaw search marketing team of 14. Managed growth engine. Led product management efforts, generated specs, and scoped internal tools. Built complex dashboards and joined client kick-off meetings.

SELECTED ACCOMPLISHMENTS:
-	Established robust marketing team; grew team from 3 to 4 team members. 
-	Grew annual spend 40% ($30-$50MM) through building strong team and developing important partner relationships.
-	Generated revenue by cultivating paid search marketing, SEO, paid/organic social, publishing, and revenue operations. 
-	Reduced cost per click while scaling and growing function by identifying new opportunities and guiding advertising strategy.

Senior Marketing Manager (SEO, PPC & SEM)

Created and launched second-tier online advertising sources with alternatives search engines. Managed 12 alternative ad networks and built marketing team to oversee growth and expansion, designed training materials for team, and established new traffic sources in search, in-text, and contextual networks.

Senior Marketing Analyst

v-Fluence Interactive Public Relations

Designed and managed paid search campaigns for a diverse clientele with individual goals and budgets. Optimized existing client SEM campaigns to maximize ROI. Created extensive SEO plans for clients in multiple industries. Planned and executed client stakeholder blogger outreach to generate links and additional supportive content. Created and leveraged Web 2.0 spaces to amplify existing content and create new content supportive to clients’ goals and messages. Wrote SEO friendly content for client Web properties.

Senior Internet Marketing Associate

Arch City Marketing

Arch City Marketing was an online marketing firm specializing in search engine optimized Web sites, affiliate marketing, Email marketing, paid search marketing, direct mail, radio, TV, print, social media, blog advertising, and design.  We do it all and we work with only talent found in Saint Louis, Missouri

Co-President

Way Technology

Implemented and tracked search engine optimization strategies across all business units. Planned, delegated, and executed the successful launch of new e-commerce sites. Led growth of email marketing strategy from one to three business units. Created seasonal promotions, split tests, and other initiatives to increase sales and conversions. Provided leadership, coaching, and supervision for the marketing department of eight employees.

Marketing Operations Coordinator

Live Wire Media

Coordinated development of micro-site and CPC advertising with an advertising agency. Tracked and monitored two Web Sites simultaneously ensuring search engine ranks prevailed and content was relevant and updated weekly.

Director of Marketing

I am a marketing leader who wants to build cool things, tell cool stories about those things, and do it with cool people. 

When I think about my favorite moments in my career, they are all centered around building something new with a group of smart people and we’re all thinking through how we’re going to make the thing in front of us work as best as possible for the given use case. Over the years, I built things that I would use myself (or did use myself);  I loved sharing the excitement over that thing with others. Even better was building things that drove demonstrable value for our clients. There is nothing better than marketing a product that gets me excited about the way it can be used and about the problems it solves. This is why I like startups so much! I really enjoy the creative process from the initial marketing strategy to marketing execution and how I get to go back and forth between the 50’ and the 50,000’ view.
 
For me, building also means building teams. I have been so fortunate to have built amazing teams over the years. I am proud to have built a large network of people and it brings me so much joy to see how their careers have grown since our time together. I am the type of leader that cares more about my teams success than my own. I want to help my teams become better and I believe that if my team members grow, the company’s goals will fall into place.
 
I want to bring a product to market that delivers measurable value. I need to do all of this with smart people who challenge me and push me to be better. Marketing is storytelling with an objective. I love bringing ideas to market and telling a story to someone about how the offering we have is going to not only solve their immediate problem but also help them take advantage of new opportunities in the future. I’ve been doing this my whole career, and it is something I must continue doing.

I am always interested in expanding my professional network. If you would like to connect or have any specific questions about what you see above, please contact me at justin (at) justinschmidt.me.

AREAS OF EXPERTISE 
Revenue Growth
Product Marketing
Marketing Strategy 
Demand Generation
Executive Leadership
Revenue Optimization
Content Development
Business Development
Brand Strategy and Identity
Innovative Solutions Creation
Transformation & Turnarounds 
Product Development and Launches
Business Development and Expansion 
Startup Operations and Market Growth
Team Leadership, Empowerment, & Development

Compt helps companies build, streamline, and scale employee perk stipends that delight teams and give companies a more productive and engaged workforce.

Everyone has different needs, and we think that when perks take this into account the value to the employee goes beyond just beer or catered lunches and becomes so much more.

Heeeey network! Any among you a monday.com  guru or know a really good one?

I want a second opinion on something and possibly a buildout. 

High level : one team managing multiple brands, all the usual marketing motions (b2c). 

Please tag who I should talk to or DM me. 

While I admire the hustle, I don’t want pitches on a competing platform (yet).

Marketing Leader (Dir, VP, CMO) | Digital Marketing, Leadership | B2B, B2C, & Digital Media

PowerSchool

* Lead a 15-person team across design, content, digital, and analytics
* Rebuilt SEO strategy using topic clusters, increasing non-branded keywords by 47%
* Launched lead capture on top pages, driving a 59% YoY increase in marketing-attributed pipeline
* Improved creative team workflows, boosting efficiency by 65%
* Own end-to-end strategy for SEO, web, design, and analytics with a focus on process and performance

Director of Content Marketing

* Led marketing during a VP transition, managing and mentoring a growing content team
* Overhauled SEO strategy, ranking key product terms like “helpdesk automation” at the top of search
* Built a full-funnel content and distribution strategy, increasing qualified leads by 37% in under six months
* Led customer marketing, turning testimonials into videos, case studies, white papers, and sales collateral

Content Marketing Director

Otus

* Managed and grew a team across design, content, and analytics
* Built an SEO strategy that ranked #1 for terms like “Standards-Based Grading”
* Influenced over $500K in new business through content and search
* Developed a data-driven approach to content planning, publishing, and measurement
* Led customer storytelling through blogs, videos, and case studies

Marketing Director

Double Good

* Led a large creative team including filmmakers, designers, copywriters, and influencers
* Shaped the brand’s digital presence across paid, organic, influencer, and email channels
* Doubled lead volume while maintaining a 4:1 return on ad spend (LTV/CAC)
* Built and audited full-funnel campaigns to improve consistency and performance
* Drove $3.2 million in revenue through content marketing tied to brand storytelling

Together Credit Union

* Built and ran the content strategy and calendar for three brands: Anheuser-Busch, Purina, and American Eagle Credit Union
* Managed all paid media, increasing auto loan acquisition by over 200% in one month
* Drove massive traffic through viral social campaigns that outperformed benchmarks across platforms

Social Media Manager

Answers

* Started as Social Media Manager and promoted based on performance
* Led a team creating viral content during the early days of influencer marketing
* Partnered with Business Development to identify influencers based on revenue potential
* Increased ad purchasing across publishing sites by 137% in three months

Lindstrom & McKenney, Inc

* Managed all social media channels and created print ads that boosted event traffic by 47% YoY
* Researched, photographed, and listed thousands of antiques and fine art, matching items to the right sales channels

Ecommerce Specialist

Lyons Elementary School District 103

Language Arts, Fine Arts and Social Studies Instructor

Language Arts Teacher

Content Marketing Director 💡 Edtech, empathy, and environmental justice 🌲

Content works best when it's grounded in real insight, shaped by the people doing the work, and aligned with business goals. That's the perspective I bring to every role.

I use reporting to inform strategy, guide creative decisions, and keep marketing focused on what matters. The insights I gather turn into clear direction for my team and alignment with other leaders.

I started as an individual contributor and executor. I wrote emails, audited SEO, pulled queries, built audiences. I've worked directly in platforms like Google Search Console, AdWords, LinkedIn Ads, Meta, Pardot, Klaviyo, and Marketo. That hands-on experience still shapes how I lead. It helps me spot gaps, remove friction, and support the team in doing their best work.

Effective leadership means understanding the work, trusting the data, and building the systems that help people do great work consistently.

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Justin Schmidt

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Justin Schmidt's LinkedIn Performance

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