Justin Rowe

Impactable - B2B Linkedin Ads Agency

Impactable is dedicated to helping B2B brands grow through LinkedIn advertising, multi-channel demand generation, and data-driven insights. Acquired by a data-centric investor in 2021, we leverage our LinkedIn Ads expertise to drive consistent, scalable growth for over 150 clients in the B2B space.

Key Capabilities:
LinkedIn Ads: We specialize in LinkedIn Ads management and create campaigns tailored to each client’s goals. We use LinkedIn’s precise targeting to reach decision-makers and convert leads.

Demand Generation: Our approach combines LinkedIn with Google Ads, Facebook, and programmatic channels, building a cohesive marketing ecosystem that accelerates the buyer’s journey and enhances engagement.

Website Visitor Identification: Our proprietary tech uncovers high-intent website visitors, providing insights for personalized retargeting and follow-ups.

Automated Lead Gen: Our automated LinkedIn outreach solution captures ICP-fit prospects, generating qualified leads with efficient workflows.

Custom SaaS Tools: We continuously expand our tech stack, providing clients with tools that streamline digital advertising and lead generation.

Results & Impact:
Client Growth: Increased qualified leads and conversion rates, driving revenue growth across 150+ brands.

Optimization: Leveraged A/B testing, segmentation, and data-driven adjustments to deliver up to 30% higher ROI on multi-channel campaigns.

Advanced Reporting: Developed custom reporting for clear insights into campaign performance, ensuring clients see measurable results.

Impactable builds efficient, results-focused marketing ecosystems for scaling B2B brands, blending strategy, technology, and insights to achieve long-term growth.

Other capabilities include website visitor identification, automated LinkedIn lead generation, and a few SAAS tools we are working on.

Chief Executive Officer

Linknlearn - Acquired by Impactable in 2021

Linknlearn was started as a Linkedin lead generation agency and then was acquired in 2021. We served over 1,000+ clients before the sale. 

We started out as a scrappy freelance team and then grow to an agency with a global reach. 

After the acquisition, I've stayed on as part-owner and CEO as we pivot into Linkedin ads, data, and a more comprehensive multi-channel marketing approach.

Founder

Potbelly Sandwich Works

I am currently the Managing Owner of 4 Potbelly Sandwich Shops in Louisville KY, and IN.

Restaurant Owner of 4 Locations

Founder/CMO @ Impactable - B2B LinkedIn Ads Agency | Acquired in 2021 | 2x Acquisitions in 2024 | Making things up as I go

From Restaurant Hustle to LinkedIn Agency Founder → Acquired → Now Scaling the #1 LinkedIn Ads Agency

I went from serving tables to serving over 1,000 clients in 30+ countries - and building an agency that was acquired in an all-cash buyout.

Starting in the restaurant industry, I had a hunger for something more (pun intended). I turned to LinkedIn to document my journey and connect with people. That content led to job offers, investor conversations, and even a deal to co-launch a restaurant franchise.

I saw the power of LinkedIn firsthand and started helping others. That side hustle turned into Linknlearn, a global lead gen agency built entirely through Upwork and LinkedIn outreach. I became the #1 ranked LinkedIn expert on Upwork, launched a $500 website, and scaled the agency internationally.

In 2021, we were acquired. We pivoted to LinkedIn Ads, launched new tech tools, and Impactable was born.

Today, I lead Impactable — a LinkedIn-Centric B2B Marketing Agency and creators of DemandSense, our proprietary LinkedIn Ads platform. We’ve been recognized by LinkedIn, invited to speak at their Indie Agency Summit, and continue working toward deeper partnerships with their team.

💡 What I’m Focused On Now

👉 Helping B2B brands scale with LinkedIn + Google + Programmatic full-funnel campaigns
👉 Working with clients spending $5K–$200K/month in ad budget to scale high-value pipelines
👉 Building smarter offers, audiences, and funnels through our 90-Day Validation Sprints
👉 Empowering internal marketers with DemandSense: ad scheduling, audience testing, and signal tracking for LinkedIn Ads

🧰 Resources (Free & Paid)

🎯 Free Strategy Resources & Templates
→ linktr.ee/justin_rowe

🛠 LinkedIn Ads Toolset (DemandSense)
→ https://impactable.com/dgp-linkedin-ads-tools/


🎥 LinkedIn Ads + B2B Demand Gen on YouTube
→ https://studio.youtube.com/channel/UCATGD6P27kWXDVuaAZeZBuQ/videos

📈 LinkedIn Ads Agency (Done-for-You)
→ https://impactable.com/

💬 Want to Collaborate?

→ Send me a DM if you want to:

Test your audience + offer fit on LinkedIn

Migrate from Google to multichannel demand gen

Build a scalable paid strategy with a trusted partner

Impactable is a Linkedin Ads Agency that specializes in Linkedin Marketing for B2B companies. We were acquired in 2021 by a data-heavy investor and made a strong pivot into Linkedin advertising. Impactable now manages over 150+ B2B brands with Linkedin advertising being our core focus. 

Other capabilities include website visitor identification, automated Linkedin lead generation, and a few saas tools we are working on.

Really shocked by how easy this AI reporting tool was to use and get value from - could easily remove 10-20 hours of dashboard creation.

I didn’t expect this

If your agency is running paid media, you already know:
the campaigns aren’t the problem.
The reporting is.

Connecting LinkedIn, Google, YouTube.
Pulling numbers into sheets.
Fixing dashboards every time a connector breaks.

Most teams burn a full workweek on this every single month.
Here’s the part that surprised me:
I connected my channels - Google, LinkedIn Ads, GA4, Youtube to start.

With a simple prompt “create a multi-channel dashboard that focuses on reach and penetration…AI got to work and built something…that actually had valuable insights quickly.

-Showing best + worst campaigns
-Showing best + worst performing keywords
-Creating good-looking graphs that show trends
-Showing tables + pie graphs making insights easy to spot

Even editing the tables and widgets is super easy and intuitive.

As an agency owner, that’s the difference between building reports…
and simply reading an AI-generated dashboard that lands in seconds.

Honestly the fastest time-to-value I’ve had with a reporting tool in years.

Comment “Tool”, I’ll send the setup link.

Brand partnership • Founder & CEO @ Impactable | B2B LinkedIn Ads Partners | Paid Ads + Demand Gen + AI + Audiences + Automation + Strategy |

Quick note: I’m starting to document my AI experiments publicly.

I’m tired of half-baked AI posts and flashy n8n templates that look cool but do nothing. 

I want to show what actually works in B2B: the messy data, the ingestion hacks, the governance, and the small, repeatable experiments that actually move the needle.

Right now we’re building three agents at Impactable: 
1. LinkedIn Ads Expert Agent
2. Company Support Agent
3. Copywriting Agent

Not an expert here but I believe I'm getting a lot more clarity where the most practical applications of AI are for most orgs and what makes sense for us. 

I'm guessing this could be helpful for others looking to understand what's possible and what might make sense for you/your org. 

I’ll be posting regular updates as we build, test, and break things (and oh will things get broken lol).

Founder & CEO @ Impactable | B2B LinkedIn Ads Partners | Paid Ads + Demand Gen + AI + Audiences + Automation + Strategy |

by Justin Rowe, Founder at Impactable No this is not going to be one of those "comment AI agent" and I send you a useless but cool looking n8n templat

Open article: Building our First Real AI Agent - (And Where You Could Start) by Justin Rowe • 10 min read

Building our First Real AI Agent - (And Where You Could Start)

It’s November. Targets for next year are going up.
Your marketing budget probably isn’t.

If leadership just asked you to grow pipeline by 30% without growing spend, you are not getting there with “more cold.”

You get there by squeezing every drop out of the warm audiences and first party data you already paid for.

Here is how I’d use the last 4-5 weeks of the year 👇

1️⃣ Map the warm demand you already have
Before you touch budgets, answer:

“If I had to show sales the top 50–100 warm accounts to go all‑in on this quarter… could I?”

-Open a doc and list:
-Open opps (especially mid/late that went quiet in the last 60–90 days)
-Closed‑lost for timing/budget, not bad fit
-Accounts on pricing / demo / comparison / integration pages in the last 30 days
-Trials or freemium users with strong usage
-Engaged subscribers, webinar attendees
-Companies that keep showing up across content + LinkedIn


Rough tier it:
Tier A = high fit, high intent
Tier B = high fit, medium intent
Tier C = medium fit, earlier stage

That’s your warm universe. You already paid for it.

2️⃣ Rebalance from “more cold” to “better warm”
Most ad accounts right now:

-60–80% of spend on cold
-Warm retargeting underfunded or on autopilot
-Success defined as CPL and lead volume

If you need more pipeline on a flat budget, that math does not work.

For the rest of Q4 I’d:
-Push 30–40% of paid budget into Tier A + B
-Protect branded search so competitors don’t close the deals you warmed up
-Judge cold by how many new warm accounts it creates, not just cheap leads

Cold fills tomorrow’s warm pool.
Warm protects CAC today.

3️⃣ Give warm audiences something better than a generic ad
Tier A/B don’t need another “who we are” explainer.

They need:
-Proof
-Clarity
-Help making the internal case


Think:

-Thought‑leader ads from you/your execs: “How we’d use the next 90 days if we were in your seat”
-Short videos that call out CAC / pipeline pressure and show a concrete path
-Landing pages that assume they’re evaluating, not discovering you for the first time

By January, a warm account should feel:
“Of course we’re seeing you, and of course this is relevant right now.”

If you want the structured, in‑depth version of this (warm‑audience mapping, budget models, creative examples, reporting that survives CFO scrutiny), that’s exactly what I break down in my new on‑demand CXL course on building a warm‑audience‑first B2B ecosystem that actually lowers CAC.

You can find the link to this course and other useful resources in my profile resource link (i'll include in comments too). 

But even if you never touch the course, using the rest of this year to:

-Map your warm demand
-Rebalance spend
-Upgrade what warm accounts see

…will put you in a much better spot when Q1 hits.

You can find the link to the CXL course here - https://lnkd.in/gQWzYwYb

Vector’s ghost mascot isn’t just a quirky idea. 
It’s proof that emotion drives every purchase, even in B2B.

When I spoke with Jess Cook, Head of Marketing at Vector, she told me the ghost mascot wasn’t created by marketing. 

It came straight from their CEO, Joshua Perk 👻.

𝘛𝘩𝘢𝘵 𝘢𝘭𝘰𝘯𝘦 𝘴𝘢𝘺𝘴 𝘢 𝘭𝘰𝘵.

Before a single marketing hire, Joshua and COO Nick Masters had already built a brand that felt human with bold colors, personality, and a tone that stood out from the industry’s usual gray.

Jess knew instantly that was a brand she wanted to help grow.

Because it’s rare to see a B2B company act like a consumer brand, focusing on connection and likability first.

And that’s exactly why it works.

Be the brand people actually 𝘸𝘢𝘯𝘵 to root for.

#B2BMarketing #BrandBuilding #MarketingStrategy #BrandPersonality #Impactable

More traffic 𝘪𝘴𝘯’𝘵 the answer.
𝗢𝘄𝗻𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝘀.

We’re entering an era where privacy laws limit what you can 𝘴𝘦𝘦… but they don’t limit what you can 𝘣𝘶𝘪𝘭𝘥.

Your website visitors used to leave a trail of data you could use to personalize, retarget, and convert.

Now? 
𝘛𝘩𝘢𝘵 𝘵𝘳𝘢𝘪𝘭 𝘪𝘴 𝘷𝘢𝘯𝘪𝘴𝘩𝘪𝘯𝘨.

Which is why we’re seeing a shift from “collect everything” to “create assets so good, people 𝘸𝘢𝘯𝘵 to identify themselves.”

So the question becomes:
What are you offering that’s 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘸𝘰𝘳𝘵𝘩 an email address?

𝗧𝗵𝗶𝗻𝗸 𝗯𝗲𝘆𝗼𝗻𝗱 𝗴𝗮𝘁𝗲𝗱 𝗣𝗗𝗙𝘀.

Start building:
📘 Playbooks they’ll bookmark
📩 Newsletters they’ll forward
🧠 Resources they’ll remember

The brands that win will be the ones who stop 𝘢𝘴𝘬𝘪𝘯𝘨 for data and 𝘀𝘁𝗮𝗿𝘁 𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗶𝘁 with content that leads to connection.

What’s the top value asset you’re using to build your owned audience?
Drop it below 👇

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

#FirstPartyData #AudienceBuilding #B2BMarketing #LeadGeneration #Impactable #OwnYourAudience

B2B Marketing isn’t about algorithms or ad types. 
It’s about people.

Before running a LinkedIn ads agency, I ran restaurants. And I learned quickly that if you want to build something great, it starts with people.

You need to create an environment where good people can thrive. 

You need to understand what motivates them, how they work, and what they need to succeed.

That same principle applies to marketing. 
You’re still serving people, just in a different way.

When you understand your audience deeply, you create content that feels natural to them. 

And if it works organically, it deserves to be amplified with ads.

It’s simple: 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.

Build for people first, and everything else follows.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

#Leadership #B2BMarketing #PeopleFirst #LinkedInAds #Impactable

The best marketers don’t always start in marketing.

When I sat down with Selim Maalouf, Director of Marketing at HarvestROI, we talked about how his journey into marketing was anything but traditional.

He started as an industrial engineer, designing robotic and packaging solutions for seven years before realizing his creative side needed an outlet. 

That’s when he pivoted into marketing.

What gave him an edge? Subject matter expertise.

He already understood the industrial audience, the products, and the challenges, so creating meaningful content didn’t require endless back-and-forth with SMEs.

Over time, that blend of technical knowledge and marketing skill made him both a strong strategist and a HubSpot expert.

Selim’s story is a reminder that the best marketers often come from unexpected places.

Your background is your superpower. Use it to make your marketing sharper, smarter, and more human.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T


#MarketingCareers #B2BMarketing #Leadership #HubSpot #Impactable

In the age of AI, the most valuable thing your brand can own is its original thinking.

In a recent live chat with Jess Cook, Head of Marketing at Vector, she shared a concept that really stuck with me: 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗜𝗣.

In a world where anyone can produce a blog post or social clip with a few prompts, the question becomes:
What are the things only 𝘺𝘰𝘶 can say?

What insights, experiences, or opinions are so rooted in your brand and expertise that no one else could copy them even if they tried?

That’s your moat.

Your 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗜𝗣 is what separates you from the noise, and the smartest brands are building around it.

𝗢𝘄𝗻 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗲𝗹𝘀𝗲 𝗶𝗺𝗶𝘁𝗮𝘁𝗲𝘀 𝘁𝗵𝗲𝗺.

#B2BMarketing #ContentStrategy #ThoughtLeadership #AIinMarketing #Impactable

The work that no one wants to do is often the work that makes the biggest impact.

In a recent conversation with Selim Maalouf, Director of Marketing at HarvestROI, we talked about what happens when HubSpot customers hit a breaking point.

Selim’s team, a HubSpot Diamond Partner, gets called in when accounts are at risk of churning.

Their approach starts with a five-tier framework:
1️⃣ Data architecture
2️⃣ Process design
3️⃣ Enablement and adoption
4️⃣ Reporting and analytics
5️⃣ Strategic growth

By fixing the foundation first, they turn broken systems into growth engines. It’s hard work, but it’s what makes everything else possible.

Sometimes the hardest work is the most rewarding. 
Lean into the unglamorous problems everyone else ignores.

#RevOps #HubSpot #B2BMarketing #CustomerSuccess #Impactable

You can’t trust your reports if you can’t trust your data.

In my conversation with Selim Maalouf, Director of Marketing at HarvestROI, he shared one of the biggest mistakes he sees in HubSpot.

Companies buy the platform, skip the setup, and dive straight into reporting.

But without clean data, clear processes, and team-wide adoption, your dashboards are just colorful noise.

Selim’s team helps companies rebuild from the ground up, starting with solid data architecture, then process design, then enablement.

Once that foundation is in place, the reports finally tell the truth.

Don’t chase better reporting. Build better systems.

#RevOps #HubSpot #DataQuality #MarketingOperations #Impactable

How precise does your b2b marketing data get?

Lately, I've been exploring technographic data – a tool that’s reshaping how I approach marketing personalization.

Technographic data refers to information that describes a company's current technology stack, including the software, platforms, tools, and technologies they use to run their business.

This data can reveal insights into a company's operations, technological capabilities, preferences, potential needs, and challenges.

For instance, knowing a company uses WordPress not only tells us about their web platform choice, but can also indicate specific challenges they face, from security concerns to customization issues.

Rather than a generic pitch, you can address their unique situation with a solution that fits perfectly.

👉 This level of personalized outreach doesn't just get attention; it positions you as an expert.

You're already halfway through the door by demonstrating an understanding of their tools and challenges, shifting from a cold outreach to a meaningful conversation starter.

#DigitalMarketing #TechnographicData #Personalization #MarketingStrategy

It takes 30-45 days to see ROI when you retarget your cold layer with programmatic ads.

Since you’re relying on other sources to bring quality cold traffic to your TOFU, your programmatic ads help to warm up/nurture an already warm audience that’s shown some level of intent

That’s when you’ll see a good view to conversions... but there’s one problem. 

The programmatic ads overstate the results because the placement is so good that it takes credit for a lot of conversions

For example, you might think that everyone who booked a call from the ads came from the programmatic ads

Programmatic ads have so much distribution that you can almost guarantee that it’ll be part of the journey

To accurately track programmatic ads, track the noticeable lifts (e.g. 13% lift in call bookings)

Everything else should be the same because programmatic ads make other campaigns more effective by nurturing/warming up the cold layer much faster.

--

Start with $2,000 per month on display ads, native programmatic, and CTV, and see people get saturated with our ads.

Just because someone sees one ad doesn’t mean that all the programmatic ads convert.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

#paidads #programmaticadvertising #entrepreneurship #marketing #b2b

If you ignore your LinkedIn feed, you’re missing one of the easiest growth levers.

On LinkedIn, the algorithm 𝘪𝘴𝘯’𝘵 throwing strangers at you. 

The people who show up in your feed are there for a reason:
✅ 𝘛𝘩𝘦𝘺 𝘦𝘯𝘨𝘢𝘨𝘦𝘥 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘤𝘰𝘯𝘵𝘦𝘯𝘵
✅ 𝘠𝘰𝘶 𝘦𝘯𝘨𝘢𝘨𝘦𝘥 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦𝘪𝘳𝘴
✅ 𝘠𝘰𝘶 𝘳𝘦𝘤𝘦𝘯𝘵𝘭𝘺 𝘮𝘦𝘴𝘴𝘢𝘨𝘦𝘥 𝘦𝘢𝘤𝘩 𝘰𝘵𝘩𝘦𝘳

𝗪𝗵𝗶𝗰𝗵 𝗺𝗲𝗮𝗻𝘀 𝘆𝗼𝘂𝗿 𝗳𝗲𝗲𝗱 𝗶𝘀 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗼𝗼𝗹, 𝘯𝘰𝘵 𝘣𝘢𝘤𝘬𝘨𝘳𝘰𝘶𝘯𝘥 𝘯𝘰𝘪𝘴𝘦.

If you consistently engage with the right people, teammates, partners, peers, prospects, you create an ecosystem where your content is seen more often, your network expands, and your brand gets exposure beyond your immediate connections.

Posting 𝘪𝘴 important.
𝗕𝘂𝘁 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗶𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝘄𝗵𝗮𝘁 𝗮𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝘀 𝗶𝘁.

What’s one way you use your LinkedIn feed strategically?

#LinkedInMarketing #B2BMarketing #RelationshipMarketing #LinkedInGrowth #Impactable

Michael Pedersen

DecideFast™

I built the world's first Behavior Pattern Interrupt™ App to eliminate procrastination, overthinking, and indecision in seconds.

Adaptive Design Strategist

-Business Breakthrough
-Digital Footprint Overhaul
-Your New Online Asset (Business Website)
-Proven Content Marketing Strategies
-LinkedIn Branding & Engagement
-Lead Generation
-Email Marketing

Unlock the full potential of your small business, entrepreneurship, or coaching venture with our Adaptive Design Strategist Company. We're about engineering your success, not just updating your digital look. Experience business transformation that leads to tangible benefits: increased brand authority, more qualified leads, and a boost in conversions. With us, every digital interaction is optimized for engagement, turning visitors into loyal customers. Our approach ensures that your online platform drives growth and opportunity. Embrace a future where your digital strategy aligns with your ambitions, propelling you towards success. Join us to build the extraordinary.

Adaptive Design Strategist (formerly AZ Net Marketing)

Peak Performance Partners

-Mindset Reset Transformation Call

Breakthrough Coaching empowers you to navigate career transitions and overcome professional stagnation. Our focused approach targets what holds you back, equipping you with strategies to make decisive moves. With us, you transform obstacles into launchpads for success, mastering the art of adaptability and resilience. Whether you're pivoting roles, scaling your business, or seeking renewed motivation, our coaching ensures you emerge more focused, capable, and ready to seize opportunities.

Peak Performance Coach

Revenue Growth | Emotion-Based Brand Messaging To 3x Your Revenues | Bridging the gap between sales and marketing

Too many B2B sales teams are generating a high volume of quotes/proposals—yet win rates remain lower than desired.

Opportunities stall or disappear quietly. Not because of pricing—but because critical conversion elements are missing from the system.

That’s where I come in.

I work with B2B companies between $5M and $20M to recover lost revenue by optimizing the entire sales infrastructure—from initial targeting to proposal acceptance.

It starts with the 21 Day Revenue Sprint™, a fast, high-impact engagement powered by my proprietary Revenue Performance System™.

In just a few weeks, most companies uncover $250K to $1M+ in recoverable opportunity already sitting in their pipeline.

We can go deeper.

As a strategic advisor, I can also work directly with your leadership and sales teams to implement the structural upgrades and behavioral shifts that drive sustained revenue growth—without adding headcount, increasing marketing spend, or flooding your pipeline with unqualified opportunities.

Clients regularly report 20x to 100x ROI from targeted, system-level improvements.

Key areas of focus include:
✔️ Precision prospect targeting and qualification
✔️ Streamlined sales process and deal progression
✔️ High-conversion proposals and buyer decision clarity
✔️ Follow-up strategies that re-engage stalled opportunities

If your team is consistently quoting high-value work but too many deals are fading without resolution—you don’t need more activity.

You need a system built to convert.

📧 mike@adaptivedesignstrategist.com
🗓 Book a 15-minute Revenue Clarity Call

CEO & Founder

Does your website convert? When was the last time you gave it a refresh? How does it compare to your competitors?

Your company website is your brand on the Internet. An under-performing and outdated website will cost you revenues. 

Let’s jump on a discovery call to see if we are good fit to work together 

Visit: www.AZNetmarketing.com or 
Email: mike@aznetmarketing.com

How many times today have you reached for your phone instead of tackling the hard thing?

Your brain is wired to avoid discomfort—and it's costing your company millions. Here's what's actually happening in your head, and the one solution that works in real-time.

Full breakdown 👇

Mike Pedersen

Eliminating Decision Drag And Productivity Losses | Working With CFO and COO To Protect Payroll | Founder DecideFast™ The Decision Acceleration System

View newsletter: The Human Performance Brief

Ever spend 20 minutes organizing your desk instead of starting the actual work? Your brain is doing that on purpose. Here's the uncomfortable truth: p

Open article: Why Your Brain Loves Procrastination (And What Actually Works) by Mike Pedersen • 4 min read

Why Your Brain Loves Procrastination (And What Actually Works)

Decision Acceleration is a term you will start hearing more often when it comes to protecting payroll, operational efficiency, decision speed and throughput. 

DecideFast™ created the Decision Acceleration category, the performance layer that converts the hidden slowdowns inside the workday into speed, output, and financial gain.

To better understand the impact on the organization and employees, read this article.

Every company measures output. Revenue. Productivity. Efficiency. But almost no company measures the force that quietly drags them all down. Decision 

Open article: Decision Acceleration: Why Fast Teams Outperform Everyone Else by Mike Pedersen • 4 min read

Decision Acceleration: Why Fast Teams Outperform Everyone Else

Why leaders should focus on employee obsession and how it will impact so many critical aspects of the organization.

CFOs measure decision speed, but ignore decision drag and fatigue. This is costing companies millions of dollars and there's an easy fix.

If a CFO wants to see improvement in: 
1. Operational efficiency and workflow automation
2. Labor productivity and utilization
3. Margin protection and working-capital timing
4. Execution risk and organizational agility
5. Throughput and output acceleration
6. Cost of delay

The focus starts with giving employees relief in the moment of overwhelm, stuck and distracted. Solve that, and all six of these will be impacted greatly.

#cfo #operationalefficiency #decisiondrag #employeehesitation #DecideFast

The Missed Blind Spot Employees fight hesitation and distraction all day because work throws constant pressure at them. Micro stress points slow every

Open article: Employee Obsession. The Standard Every Leader Thinks They Follow but Rarely Do. by Mike Pedersen • 2 min read

Employee Obsession. The Standard Every Leader Thinks They Follow but Rarely Do.

THE HIDDEN $6.5M DRAIN

Every company tracks labor cost.

But almost no company measures the one force that silently drains millions of dollars: daily decision drag.

The hesitation. The small delays. The quiet moments where an employee freezes for five or ten seconds because they're stuck, unsure, or overloaded.

Those moments feel small. They're not.

Here's the math for a 500-employee company:
➡️ 13 interruptions per worker per day (UC Irvine)
➡️ 23 minutes to return to focus after each one
➡️ 5 hours of recovery time per employee per week
➡️ 2,500 hours lost across the workforce weekly
➡️ At $50/hour = $125,000 per week
➡️ $6.5 million annual drag

And this leaves out the secondary effects: → Delayed approvals → Slowed workflows → Stretched timelines → Margin erosion, let alone employee morale and burnout.

This isn't a people problem. It's a measurement problem.

➡️ You may not see it in daily reports, but these micro-delays quietly erode efficiency and margins. Imagine the cumulative impact if those lost minutes were reclaimed across your entire workforce.

Companies fix what they can see. Decision latency has been invisible.
Until now.

DecideFast™ created the category of Decision Acceleration. It gives employees fast resets(clarity) that cut decision drag and raise throughput across the workforce. Productivity rises because people act faster with less friction at every moment of the day.

Even small gains across 500 to 1000+ workers produce meaningful financial returns.

“Decision acceleration is the instant clearing of mental friction so people act fast with sharp focus. It drives workforce speed, precision, and consistent execution.” - DecideFast™ 

“Most tools take months to roll out and still never get used. DecideFast™ impacts your workforce in the first hour.”

➡️ If you want to listen to a condensed podcast from our 7000 word article, you can have a listen on Spotify. It's only 4 minutes: https://lnkd.in/gACVRV8w

If you enjoy it, share it, like it, and follow our DecideFast™ podcast. We'd appreciate it. 

#coo #DecisionVelocity #OperationalExcellence #CFO #EnterprisePerformance

Innovative CFOs don’t sit on daily decision drag.

☑️ They eliminate hesitation.
☑️ They remove friction.
☑️ They clear bottlenecks.
☑️ They protect productivity.

➡️ They know slow decisions bleed hours.
➡️ They know overwhelmed employees stall output.
➡️ They know small moments of confusion turn into big operational losses.

✅ They never assume employees just need to try harder.
✅ They give teams support in the moments they are stuck.
✅ They make clarity a priority because clarity speeds up the entire company.
✅ They focus on real time solutions because real time is where work breaks down.

👎 They don’t wait for annual surveys to reveal the obvious.
👎 They don’t lean on programs that never get used.
👎 They don’t pretend burnout and hesitation fix themselves.
👎 They fix what slows people down before it turns into cost.

That is the mindset that wins.

➡️ If you want to see how DecideFast™ helps eliminate decision drag and productivity losses, reach out. It will be the best 5-minute call you've had this year.

#cfo #coo #decisiondrag #operationalefficiency

Image credit: Business Infographics

$37,000,000 Gone You Won't See On A P&L

I did a DecideFast™ demo with an HR leader, and she was quite excited after she "felt it." 

She blurted out excitedly how productivity will go through the roof. I proceeded to tell her some shocking numbers. 

Only 3 out of 8 hours are truly productive—this “silent loss” is supported by research from Gallup, McKinsey, and HBR.

Let's consider a 1,000-employee company with an average annual salary of $60,000.

Calculation Details
➡️ Daily productivity loss: About $156,620.
➡️ Annual loss: $156,620 × 240 working days = $37,588,800.

This is a very conservative number; it is more like 250, as studies show the average number of workdays minus 11 holidays, and average PTO (10-12 days).

If you're a CFO reading this, you should work closely with your HR leaders to implement solutions that meet the needs (in the moment) of your workforce when they are overwhelmed, stuck, or burned out, which happens to 10-20 times every day.

You can't survey your way to more productivity. Nor can you meditate on it. It's time for an innovative solution to solve this $37M problem on demand and at scale.

DecideFast™  — Tap → Reset → Act

The only on-demand Employee Reset Solution™, giving your people instant relief from indecision, stuck, and overwhelm—at scale, in just 15 seconds, up to 20 times a day.

No onboarding, no training, just immediate clarity and forward movement for your entire workforce.

Millions of dollars in lost productivity can be recovered every year with faster decision-making speed—measured, delivered, and scaled through DecideFast™.

We are opening up two low-risk pilots to prove data and roll it out.

If you're an HR leader, don't wait until 2026. Let's schedule your 5-minute demo today! No slides. No pitch. Just experience it.

At DecideFast™, our mission is to ignite Human Innovation—helping every employee reset, refocus, and perform at their best in real time. We’re here to restore energy, clarity, and confidence across the workforce, one decision at a time.

➡️ What's it worth to your company to protect your culture, productivity, and retention? This is not a nice-to-have. It's mission critical!

#cfo #workplaceproductivity #employeeeexperience

Image credit: SelectSoftware Reviews

Eliminating Decision Drag And Productivity Losses | Working With CFO and COO To Bring ROI To The Bottom Line | Creator of DecideFast™ The Decision Acceleration System

The Quiet Part of Work No One Talks About

Look at this image.
This is what employees carry through a single workday.
Most of it never gets said out loud.

HR sees the reports.
CFOs/COOs see the numbers.
But those numbers are lagging indicators.
They only show the damage after it spreads.

The real story sits inside the moments you see in this image:
➡️ the hesitation
➡️ the doubt
the mental stall
➡️ the quiet pressure that slows people down.

This is where performance rises or drops.
This is where culture strengthens or cracks.
This is where people decide whether they speak up, shut down, or check out.

Traditional programs measure what happened last month.
They miss what employees fight today.

DecideFast™ gives instant relief in the moments employees feel overwhelmed or stuck.
Real-time clarity.
Real-time stability.
Real-time momentum.

No waiting for surveys.
No long modules.
No programs people avoid.

This is the new frontier of workforce performance.

Support employees in the moments that shape their day, and the culture shifts fast.

➡️ Attn CFOs and COOs. If burnout rises, turnover climbs, and output keeps slipping, the guesswork has gone on long enough—time for a real conversation.

"Human Innovation starts with people, not policy. DecideFast™ gives employees the instant resets they need to think clearer, act faster, and leave work with energy. That’s how we improve human potential at scale."

#hr #humanpotential #employeeexperience #workforceculture #decidefast #employeesareyourbusiness

The real cost inside the workday!

Every CFO has buckets they monitor with precision. 
➡️ Operational efficiency. 
➡️ Labor productivity. 
➡️ Throughput. 
➡️ Cost of delay. 
➡️ Workforce stability. 
➡️ Agility and execution risk. 

These buckets decide how fast a company grows or falls behind.

What most leaders miss is the root cause hiding inside all six. 
➡️ Employees get stuck. 
➡️ They get overwhelmed. 
➡️ They get distracted. 
It happens dozens of times per day across hundreds or thousands of people. 

The financial impact climbs into the millions before anyone sees it.

There has never been a real solution for those moments. Not surveys, wellness, or meditation apps. They are all lagging indicators (too late).

Nothing that meets employees in the exact second they hesitate (until now). 

Nothing that cuts through the overwhelm and gets them back into action fast.

That gap is massive and measurable. 

That gap is why companies are paying for slow decisions, lost output, and stalled execution without realizing where the leak begins.

DecideFast™  sits inside that gap. 
✅ It resets employees in seconds. 
✅ It restores clarity when they need it most. 
✅ It accelerates decisions at scale.

CFOs can ignore noise. They cannot ignore the cost leaking out every single day due to hesitation and distraction.

“DecideFast™ sits at the intersection of decision speed, execution efficiency, and operational capacity.”

Image credit: SelectSoftware Reviews

DecideFast™ The Decision Acceleration System

#cfo #workforceproductivity #decisionacceleration

Most leaders like to think they're running lean.
Often they are not, they're just spending less.

There's a difference.

Lean isn't about cutting budgets. It's about protecting payroll and controlling labor costs while eliminating waste.

👎 But here's what actually happens: CFOs see $8 million disappearing every year and call the fix an unnecessary expense.

Employees are productive 36% of the day. Every distraction burns 23 minutes of recovery time.

In a 500-person company, that's roughly $8 million in annual losses from decision drag and context switching.

Employees aren't to blame. 

When the brain experiences stress, it seeks immediate relief. 

That relief shows up as distraction—over two hours daily on phones, more than an hour on social media, the rest in texting, email, and YouTube. 

It's not a character flaw. It's how the human brain works under pressure.

➡️ Labor is the largest expense on the P&L. Protecting that investment means eliminating the factors that erode it.

Lean companies still invest in anything that protects payroll and execution. That is real leanness. Ignoring hard numbers is not leanness. It is cost denial dressed up as discipline.

➡️ Most finance teams never calculate the cost of decision drag.
Some see the numbers and the investment required don't fit the current budget narrative.

CFOs optimize labor cost per unit. Gross margin. Operating leverage.
But improving operational efficiency means protecting the throughput already on payroll.

➡️ Most companies spend millions to analyze slowdowns while the real losses happen in the seconds no dashboard can see. They measure everything except the drag that hits execution and inflates payroll cost. 

A consultant I spoke with on LinkedIn put it simply: "Easy for leaders to ignore what they choose not to believe."

The gap between what's being paid for and what's being delivered is sitting in these numbers.

The question is whether they get acted on or ignored.

➡️ DecideFast™ is offering 60-second demos. No slides or pitch. Just experience it. If you're a CFO or COO wanting to improve operational efficiency, throughput and protect your payroll, this is your solution.

➡️ ➡️ “Every solution promises performance after rollout. DecideFast™ delivers it on day one.”

#cfo #workforcecapacity #workforceefficiency #protectpayroll

Why Decision Speed Is Now a Must

Market data makes one thing crystal clear: decision speed and organizational agility are top strategic priorities for enterprises in 2025 and beyond.

➡️ Nearly 50% of senior leaders say accelerating decision-making is essential to thrive—up 10 points since 2021. 
➡️ 47% report that lagging agility costs significant profit, a rising concern compared to just 37% in 2021. 
➡️ Faster decision speed correlates directly with higher operational performance and competitive advantage. 
➡️ Yet only 28% of leaders feel truly ready to adapt as markets shift, signaling a major gap to close. 

 The message is clear: Focusing on reducing decision drag, hesitation, and speed is what executives need to survive in this fast-paced world we live in. Decision speed is simple, measurable, and directly tied to survival and success in volatile markets.

➡️ ➡️ "Every slowdown has a price. Most leaders pretend the leak is small because they have no solution to stop it."

Most current programs focus on lagging indicators, such as surveys, engagement, and wellness. If you want your company to survive, you must reevaluate the programs you are investing in and ask yourself this…
…“Is this helping our workforce in real time, or is it late?”

DecideFast™ is the decision acceleration system that turns hesitation into speed across your entire organization.

➡️ We are opening up 2 pilots before the end of this year. 100 users, 30 days. Data and proof are the intention. 

➡️ Are you a growth-minded leader who won’t accept the status quo? If so, reach out, and I’ll show you DecideFast™ live. It will be the fastest demo call you’ve ever had. No slides or pitch. Just experience it. 

“Most solutions take months to roll out and still never get used. DecideFast™ impacts your workforce in the first hour.”

CFOs are under more pressure than ever: 65% say their boards want to see fast, measurable ROI from technology and productivity investments—the clock is ticking on every dollar spent.

Yet the reality inside most organizations?

$500 billion a year is lost across US enterprises to micro-hesitation, slowed decisions, and operational drag. 

A Fortune 500 company can lose up to 530,000 manager-days annually—often $250 million in payroll—because decision drag stalls projects and drains throughput. 

PwC reports that over half of executives admit they’re missing major business opportunities because teams can’t decide fast enough. 

But here’s the paradox:
➡️ Most “productivity” tools add complexity, require extra steps, and push employees to absorb yet another framework. People don’t want another workstream—they want relief, in the moment, when they’re truly stuck.

High-performing CFOs, those who outperform their peers, spend almost half their time on forward-looking strategy, not backward-looking reporting. They know that the true lever is helping teams move at business speed, not just adding more dashboards.

➡️ The next era of productivity will belong to those who can eliminate unnecessary complexity and enable teams to reset and move forward when it counts most.

➡️ It's time the corporate world woke up, fixed these million-dollar costs, and stopped ignoring these numbers. Who's bold enough to step forward?

“DecideFast™ sits at the intersection of decision speed, execution efficiency, and operational capacity.”

➡️ New Cost Calculator 

If you want to see what your number looks like, we can walk through the calculator together. Let’s get you on the schedule!

#CFO #DecisionAcceleration #Productivity #OperationalExcellence #BusinessStrategy

Three factors. Most companies measure none of them.

Decision Speed. Decision Drag. Decision Fatigue.

CFOs do not have a way to track these, nor have they tracked any of them.

They track outcomes. Revenue per employee. Project delivery. Deals closed.

But they're not measuring the decision layer—the invisible friction that sits between effort and execution.

Decision Speed 
How fast people move once they know the next step.

Decision Drag 
The slowdown that happens in the moment, inside the second, before anything starts. This is the invisible delay. The hesitation before the first action. The mental friction of figuring out what matters when everything feels urgent.

Decision Fatigue 
The psychological load that builds over the day and makes every choice heavier than the last.

By midday, the brain has burned through hundreds of micro-decisions. Email. Slack. Meetings. Priorities are shifting every hour. Each one pulls capacity until even simple choices feel impossible.

It's 2pm. Someone on your team has six things on their list. They stare at the screen for three minutes deciding which one to start.

That's not laziness. That's Decision Drag and Decision Fatigue compounding in real time.

Employees aren't to blame. The brain under cognitive load doesn't speed up. It delays and distracts to seek relief.

Measuring outcomes while ignoring the decision layer is like tracking how fast a car goes while ignoring that the engine keeps stalling and the driver is exhausted.

CFOs are being asked to cut costs and improve margins without clear visibility into where the money is actually going.

➡️ Headcount is the largest line item. Protecting it means knowing what's eroding it.

Most finance teams are reacting—defending budgets, justifying spend, trying to do more with less.

But they don't have the numbers that show where throughput is actually being lost.

➡️ Efficient companies invest in anything that protects payroll and execution. 

The gap between what's being paid for and what's being delivered lives in these three numbers.

Most leadership teams don't know what those numbers are.

The ones who do can't ignore them.

➡️ For those CFOs who want to protect payroll, improve operational efficiency, and throughput, DecideFast™ is the decision acceleration system that can solve this in real time, with no onboarding or friction. You see the impact in the first hour!

#cfo #operationalefficiency #throughput #payrollprotection

The most expensive problems in your company are not the big ones.
They’re the tiny ones happening all day.

➡️ Micro-behaviors.
➡️ Overload.
➡️ Decision fatigue.
➡️ Short attention shifts.
➡️ In-the-moment hesitation.
➡️ The quiet pauses nobody tracks.

This is where the real slowdown happens.
This is where execution slips.
This is where companies lose millions in lower productivity and throughput without seeing it.

Employees aren’t failing.
Their brains hit a wall for a few seconds at a time.
Those seconds turn into minutes and compound across the workforce.

👉 That’s the real cost every CFO feels, even if they can’t trace it.

The companies that win are the ones that...
➡️ Support employees in these exact moments 10-20 times a day across the workforce.

When an employee gets clear fast, the whole organization moves more efficiently and quicker.

It's time to make a change! Employee survey and wellness programs are not solving this. They are lagging indicators. They are too late! 

➡️ Human Innovation starts with people, not policy. DecideFast™ gives employees instant mental resets they need to think clearer, act faster, and leave work with energy. That’s how we improve human potential at scale, and directly affect the bottom line!

We are offering enterprise leaders who are open to change and want their employees to have a solution that truly helps them, a 60-second DecideFast™ demo to feel it for yourself. 

Contact me and we'll set up a 5-minute call. No slides or pitch. Just experience it. 

“Most tools take months to roll out and still never get used. DecideFast™ impacts your workforce in the first hour.”

Most companies keep staring at workflow, while the real loss lives in the decision layer.

We obsess over revenue per employee, project delivery, ticket throughput, deals closed. All outcome metrics. None of them explain why a paid workday moves slow even when people are “working.”

Here is the part finance teams rarely name.

➡️ Decision Speed
How fast paid hours turn into output.

➡️ Decision Drag
Where payroll leaks before work even starts.

➡️ Decision Fatigue
Mental overload that quietly shrinks daily capacity.

➡️ Execution Flow
How consistently your labor investment produces.

Dashboards flag bottlenecks. Surveys confirm stress. BI tools paint the picture in fifteen different views. Then you look up a month later, and the same teams are still moving slowly. That is not a reporting issue. That is a decision-layer issue.

Think about a typical afternoon.
It is 2pm. A high performer has six priorities on their screen. Everything feels urgent. Nothing feels clear. Three minutes go by. Then ten. No one logs that moment anywhere. Yet payroll is still running.

Multiply that across hundreds or thousands of people and you see the problem. 

You are paying full price for capacity that gets chipped away by hesitation, overload, and unclear calls. Not because people are lazy. Because the system gives them data without giving them a fast reset when they hit that wall.

CFOs are being asked to cut costs and protect margins while the biggest leak sits between “I see the issue” and “We made the decision.” That space is invisible in most models. Which means the true cost never shows up where it should.

If you lead finance, this is the next frontier.
You do not need another dashboard. You need visibility into how fast decisions move, where they slow down inside the day, and how much paid capacity you lose there.

The companies that choose to measure and improve these four forces will run circles around the ones that keep polishing reports.

That’s what we solve at DecideFast™—real-time mental resets for your entire workforce. Decision acceleration compounds across the organization, protecting payroll, increasing operational efficiency, and decreasing labor cost leakage.

➡️ It's time the corporate world woke up, fixed these million-dollar costs, and stopped ignoring them. Who's bold enough to step forward?

Low Risk:
100 users. 30 days. Gather data (proof). Workforce rollout.

“DecideFast™ sits at the intersection of decision speed, execution efficiency, and operational capacity.”

#CFO #DecideFast #decisiondrag #workforceperformance

Most “workflow bottlenecks” aren’t workflow problems.

They’re decision problems hiding inside dashboards.

Every ops leader says the same thing:
“We can see the bottlenecks. The dashboards light up. The surveys confirm it.
But weeks later… the work is still stuck.”

Dashboards, surveys, and BI tools are great at surfacing friction. 
They are not effective at clearing it.​

Here’s what no one wants to admit:
Work isn’t waiting on data. It’s waiting on a decision.

Tasks don’t stall in Jira or Asana. They stall in people’s heads.
“We’re blocked” really means “No one feels safe or clear enough to move.”​

Workflow tools were built to track stuck work.

They were never built to give people a mental reset and accelerate decisions in real time.​

That’s the gap DecideFast™ was built to close.
It gives your people an on‑demand mental reset and improves decision acceleration in real time, the moment they get stuck:
✅ Break the cognitive jam.
✅ Create fast, aligned decisions.
✅ Protect payroll from another afternoon of “spinning.”​

Bottlenecks shouldn’t just be visible.
They should be short-lived.

If your dashboards keep telling you the same story every month, you don’t have a reporting problem.
➡️ You have a decision latency problem.

That’s what we solve at DecideFast™—real-time mental resets for your entire workforce. Decision acceleration compounds across the organization, protecting payroll, increasing operational efficiency, and decreasing labor cost leakage.

➡️ It's time the corporate world woke up, fixed these million-dollar costs, and stopped ignoring them. Who's bold enough to step forward?

“DecideFast™ sits at the intersection of decision speed, execution efficiency, and operational capacity.”

Every company loses time in the same places.
Not in disasters.

In the small moments, your people hit a wall and pause.
🚫 The dip in focus.
🚫 The drop in energy.
🚫 The moment someone stays quiet when they should speak.
🚫 The mid-day burnout that slows the room.
🚫 The hesitation before making a simple decision.

These moments look harmless.
They are expensive.
They weaken execution.
They slow teams.
They lower trust.
They shape how your company moves every day.

🚫 And when these moments hit, a survey will not help.
🚫 A wellness program will not help.
🚫 A meditation app will not help.
🚫 Nor will an employee rewards program.

None of those show up in the moment where the day slips.

Here is the question every leader avoids.

"What do these moments cost your organization across the year?"

Not in theory.
➡️ In real dollars.
➡️ In the delayed decisions.
➡️ In the stalled communication.
➡️ In the people who shut down when pressure rises.

If you pulled out your phone right now and ran the math on even one or two of these moments per employee each day, across your org, the number would hit hard.

That number sits on your balance sheet whether you name it or not. 

Now picture this.

What would your company look like if every employee had a way to pull themselves out of these moments in fifteen seconds when those moments hit 10-20 times every day?
✅ Cleaner execution.
✅ Faster decisions.
✅ More confident people.
✅ Less burnout hiding in the background.
✅ Teams that communicate instead of shutting down.
 
A company that moves without constant drag, makes faster decisions, and has a more confident workforce.

That is what DecideFast™ gives them.
 
A private reset they can use any time the day starts to slip.
✔️ Fast.
✔️ Simple.
✔️ Always in their hand.

If these moments changed, your company would feel different fast.
You already know it. 

DecideFast™: The Employee Reset Solution™
This is a new category that DecideFast™ has created. The corporate world hasn't seen it before—and must adapt, or employee churn, declining productivity, and poor culture will continue.

It's not a program.
It's not a perk.
It's a performance driver that employees actually use.
10-minute onboarding. No friction. No training. 

“The C suite wants dashboards and data. Employees want relief in the moment.”

HR leaders and CFOs: Do you want to maintain the status quo with the same programs that are not solving this, or do you want to be seen as an innovative company that is adapting this new approach to corporate culture and human performance at scale?

The question isn't, "Do we have budget for this?" The question is, "How fast can we get this in our organization?"

⬇️ Important ⬇️ 
If you want a short leadership briefing on this topic for your team, I offer a fifteen minute session with no pitch. It gives leaders clear insight they can use immediately.

Image credit: Proaction International - a dss+ company
Frank Congiu Shane Driggers

CFOs carry pressure most people never see.

 ✅ Every number.
 ✅ Every timeline.
 ✅ Every slowdown in the business hits their desk.

Yet one thing separates the decisive CFO from the comfortable one.

The decisive CFO acts when the math is clear.

The comfortable CFO waits for January.
Both reveal who they are.

Here’s the truth.
➡️ Employees get stuck ten to twenty times a day.
➡️ Those moments cost paid hours that never turn into output (millions).
 
And nothing in the tech stack touches it.

The pressure on CFOs is real.

The waste inside the workday is real.

And there is a solution built for the exact gap every company carries.

Decisive CFOs don’t wait for clean calendars.
➡️ They act when the loss is staring them in the face.

For the bold CFOs who don’t wait for perfect timing.

➡️ 100 users.
➡️ 30 days.
➡️ Pure data.
Roll it out in January with confidence, not guesswork. ROI hits the first week.
No onboarding. No training. No friction. Scales to 10,000 employees or more.

➡️ DecideFast™ is the decision acceleration system built for the gap that nothing in your tech stack touches.

#cfo #workforceperformance #DecideFast #decisiondrag

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