Justin Rowe

Impactable - B2B Linkedin Ads Agency

Impactable is dedicated to helping B2B brands grow through LinkedIn advertising, multi-channel demand generation, and data-driven insights. Acquired by a data-centric investor in 2021, we leverage our LinkedIn Ads expertise to drive consistent, scalable growth for over 150 clients in the B2B space.

Key Capabilities:
LinkedIn Ads: We specialize in LinkedIn Ads management and create campaigns tailored to each client’s goals. We use LinkedIn’s precise targeting to reach decision-makers and convert leads.

Demand Generation: Our approach combines LinkedIn with Google Ads, Facebook, and programmatic channels, building a cohesive marketing ecosystem that accelerates the buyer’s journey and enhances engagement.

Website Visitor Identification: Our proprietary tech uncovers high-intent website visitors, providing insights for personalized retargeting and follow-ups.

Automated Lead Gen: Our automated LinkedIn outreach solution captures ICP-fit prospects, generating qualified leads with efficient workflows.

Custom SaaS Tools: We continuously expand our tech stack, providing clients with tools that streamline digital advertising and lead generation.

Results & Impact:
Client Growth: Increased qualified leads and conversion rates, driving revenue growth across 150+ brands.

Optimization: Leveraged A/B testing, segmentation, and data-driven adjustments to deliver up to 30% higher ROI on multi-channel campaigns.

Advanced Reporting: Developed custom reporting for clear insights into campaign performance, ensuring clients see measurable results.

Impactable builds efficient, results-focused marketing ecosystems for scaling B2B brands, blending strategy, technology, and insights to achieve long-term growth.

Other capabilities include website visitor identification, automated LinkedIn lead generation, and a few SAAS tools we are working on.

Chief Executive Officer

Linknlearn - Acquired by Impactable in 2021

Linknlearn was started as a Linkedin lead generation agency and then was acquired in 2021. We served over 1,000+ clients before the sale. 

We started out as a scrappy freelance team and then grow to an agency with a global reach. 

After the acquisition, I've stayed on as part-owner and CEO as we pivot into Linkedin ads, data, and a more comprehensive multi-channel marketing approach.

Founder

Potbelly Sandwich Works

I am currently the Managing Owner of 4 Potbelly Sandwich Shops in Louisville KY, and IN.

Restaurant Owner of 4 Locations

Founder/CMO @ Impactable - B2B LinkedIn Ads Agency | Acquired in 2021 | 2x Acquisitions in 2024 | Making things up as I go

From Restaurant Hustle to LinkedIn Agency Founder → Acquired → Now Scaling the #1 LinkedIn Ads Agency

I went from serving tables to serving over 1,000 clients in 30+ countries - and building an agency that was acquired in an all-cash buyout.

Starting in the restaurant industry, I had a hunger for something more (pun intended). I turned to LinkedIn to document my journey and connect with people. That content led to job offers, investor conversations, and even a deal to co-launch a restaurant franchise.

I saw the power of LinkedIn firsthand and started helping others. That side hustle turned into Linknlearn, a global lead gen agency built entirely through Upwork and LinkedIn outreach. I became the #1 ranked LinkedIn expert on Upwork, launched a $500 website, and scaled the agency internationally.

In 2021, we were acquired. We pivoted to LinkedIn Ads, launched new tech tools, and Impactable was born.

Today, I lead Impactable — a LinkedIn-Centric B2B Marketing Agency and creators of DemandSense, our proprietary LinkedIn Ads platform. We’ve been recognized by LinkedIn, invited to speak at their Indie Agency Summit, and continue working toward deeper partnerships with their team.

💡 What I’m Focused On Now

👉 Helping B2B brands scale with LinkedIn + Google + Programmatic full-funnel campaigns
👉 Working with clients spending $5K–$200K/month in ad budget to scale high-value pipelines
👉 Building smarter offers, audiences, and funnels through our 90-Day Validation Sprints
👉 Empowering internal marketers with DemandSense: ad scheduling, audience testing, and signal tracking for LinkedIn Ads

🧰 Resources (Free & Paid)

🎯 Free Strategy Resources & Templates
→ linktr.ee/justin_rowe

🛠 LinkedIn Ads Toolset (DemandSense)
→ https://impactable.com/dgp-linkedin-ads-tools/


🎥 LinkedIn Ads + B2B Demand Gen on YouTube
→ https://studio.youtube.com/channel/UCATGD6P27kWXDVuaAZeZBuQ/videos

📈 LinkedIn Ads Agency (Done-for-You)
→ https://impactable.com/

💬 Want to Collaborate?

→ Send me a DM if you want to:

Test your audience + offer fit on LinkedIn

Migrate from Google to multichannel demand gen

Build a scalable paid strategy with a trusted partner

Impactable is a Linkedin Ads Agency that specializes in Linkedin Marketing for B2B companies. We were acquired in 2021 by a data-heavy investor and made a strong pivot into Linkedin advertising. Impactable now manages over 150+ B2B brands with Linkedin advertising being our core focus. 

Other capabilities include website visitor identification, automated Linkedin lead generation, and a few saas tools we are working on.

Really shocked by how easy this AI reporting tool was to use and get value from - could easily remove 10-20 hours of dashboard creation.

I didn’t expect this

If your agency is running paid media, you already know:
the campaigns aren’t the problem.
The reporting is.

Connecting LinkedIn, Google, YouTube.
Pulling numbers into sheets.
Fixing dashboards every time a connector breaks.

Most teams burn a full workweek on this every single month.
Here’s the part that surprised me:
I connected my channels - Google, LinkedIn Ads, GA4, Youtube to start.

With a simple prompt “create a multi-channel dashboard that focuses on reach and penetration…AI got to work and built something…that actually had valuable insights quickly.

-Showing best + worst campaigns
-Showing best + worst performing keywords
-Creating good-looking graphs that show trends
-Showing tables + pie graphs making insights easy to spot

Even editing the tables and widgets is super easy and intuitive.

As an agency owner, that’s the difference between building reports…
and simply reading an AI-generated dashboard that lands in seconds.

Honestly the fastest time-to-value I’ve had with a reporting tool in years.

Comment “Tool”, I’ll send the setup link.

Brand partnership • Founder & CEO @ Impactable | B2B LinkedIn Ads Partners | Paid Ads + Demand Gen + AI + Audiences + Automation + Strategy |

Quick note: I’m starting to document my AI experiments publicly.

I’m tired of half-baked AI posts and flashy n8n templates that look cool but do nothing. 

I want to show what actually works in B2B: the messy data, the ingestion hacks, the governance, and the small, repeatable experiments that actually move the needle.

Right now we’re building three agents at Impactable: 
1. LinkedIn Ads Expert Agent
2. Company Support Agent
3. Copywriting Agent

Not an expert here but I believe I'm getting a lot more clarity where the most practical applications of AI are for most orgs and what makes sense for us. 

I'm guessing this could be helpful for others looking to understand what's possible and what might make sense for you/your org. 

I’ll be posting regular updates as we build, test, and break things (and oh will things get broken lol).

Founder & CEO @ Impactable | B2B LinkedIn Ads Partners | Paid Ads + Demand Gen + AI + Audiences + Automation + Strategy |

by Justin Rowe, Founder at Impactable No this is not going to be one of those "comment AI agent" and I send you a useless but cool looking n8n templat

Open article: Building our First Real AI Agent - (And Where You Could Start) by Justin Rowe • 10 min read

Building our First Real AI Agent - (And Where You Could Start)

It’s November. Targets for next year are going up.
Your marketing budget probably isn’t.

If leadership just asked you to grow pipeline by 30% without growing spend, you are not getting there with “more cold.”

You get there by squeezing every drop out of the warm audiences and first party data you already paid for.

Here is how I’d use the last 4-5 weeks of the year 👇

1️⃣ Map the warm demand you already have
Before you touch budgets, answer:

“If I had to show sales the top 50–100 warm accounts to go all‑in on this quarter… could I?”

-Open a doc and list:
-Open opps (especially mid/late that went quiet in the last 60–90 days)
-Closed‑lost for timing/budget, not bad fit
-Accounts on pricing / demo / comparison / integration pages in the last 30 days
-Trials or freemium users with strong usage
-Engaged subscribers, webinar attendees
-Companies that keep showing up across content + LinkedIn


Rough tier it:
Tier A = high fit, high intent
Tier B = high fit, medium intent
Tier C = medium fit, earlier stage

That’s your warm universe. You already paid for it.

2️⃣ Rebalance from “more cold” to “better warm”
Most ad accounts right now:

-60–80% of spend on cold
-Warm retargeting underfunded or on autopilot
-Success defined as CPL and lead volume

If you need more pipeline on a flat budget, that math does not work.

For the rest of Q4 I’d:
-Push 30–40% of paid budget into Tier A + B
-Protect branded search so competitors don’t close the deals you warmed up
-Judge cold by how many new warm accounts it creates, not just cheap leads

Cold fills tomorrow’s warm pool.
Warm protects CAC today.

3️⃣ Give warm audiences something better than a generic ad
Tier A/B don’t need another “who we are” explainer.

They need:
-Proof
-Clarity
-Help making the internal case


Think:

-Thought‑leader ads from you/your execs: “How we’d use the next 90 days if we were in your seat”
-Short videos that call out CAC / pipeline pressure and show a concrete path
-Landing pages that assume they’re evaluating, not discovering you for the first time

By January, a warm account should feel:
“Of course we’re seeing you, and of course this is relevant right now.”

If you want the structured, in‑depth version of this (warm‑audience mapping, budget models, creative examples, reporting that survives CFO scrutiny), that’s exactly what I break down in my new on‑demand CXL course on building a warm‑audience‑first B2B ecosystem that actually lowers CAC.

You can find the link to this course and other useful resources in my profile resource link (i'll include in comments too). 

But even if you never touch the course, using the rest of this year to:

-Map your warm demand
-Rebalance spend
-Upgrade what warm accounts see

…will put you in a much better spot when Q1 hits.

You can find the link to the CXL course here - https://lnkd.in/gQWzYwYb

Vector’s ghost mascot isn’t just a quirky idea. 
It’s proof that emotion drives every purchase, even in B2B.

When I spoke with Jess Cook, Head of Marketing at Vector, she told me the ghost mascot wasn’t created by marketing. 

It came straight from their CEO, Joshua Perk 👻.

𝘛𝘩𝘢𝘵 𝘢𝘭𝘰𝘯𝘦 𝘴𝘢𝘺𝘴 𝘢 𝘭𝘰𝘵.

Before a single marketing hire, Joshua and COO Nick Masters had already built a brand that felt human with bold colors, personality, and a tone that stood out from the industry’s usual gray.

Jess knew instantly that was a brand she wanted to help grow.

Because it’s rare to see a B2B company act like a consumer brand, focusing on connection and likability first.

And that’s exactly why it works.

Be the brand people actually 𝘸𝘢𝘯𝘵 to root for.

#B2BMarketing #BrandBuilding #MarketingStrategy #BrandPersonality #Impactable

More traffic 𝘪𝘴𝘯’𝘵 the answer.
𝗢𝘄𝗻𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝘀.

We’re entering an era where privacy laws limit what you can 𝘴𝘦𝘦… but they don’t limit what you can 𝘣𝘶𝘪𝘭𝘥.

Your website visitors used to leave a trail of data you could use to personalize, retarget, and convert.

Now? 
𝘛𝘩𝘢𝘵 𝘵𝘳𝘢𝘪𝘭 𝘪𝘴 𝘷𝘢𝘯𝘪𝘴𝘩𝘪𝘯𝘨.

Which is why we’re seeing a shift from “collect everything” to “create assets so good, people 𝘸𝘢𝘯𝘵 to identify themselves.”

So the question becomes:
What are you offering that’s 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘸𝘰𝘳𝘵𝘩 an email address?

𝗧𝗵𝗶𝗻𝗸 𝗯𝗲𝘆𝗼𝗻𝗱 𝗴𝗮𝘁𝗲𝗱 𝗣𝗗𝗙𝘀.

Start building:
📘 Playbooks they’ll bookmark
📩 Newsletters they’ll forward
🧠 Resources they’ll remember

The brands that win will be the ones who stop 𝘢𝘴𝘬𝘪𝘯𝘨 for data and 𝘀𝘁𝗮𝗿𝘁 𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗶𝘁 with content that leads to connection.

What’s the top value asset you’re using to build your owned audience?
Drop it below 👇

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

#FirstPartyData #AudienceBuilding #B2BMarketing #LeadGeneration #Impactable #OwnYourAudience

B2B Marketing isn’t about algorithms or ad types. 
It’s about people.

Before running a LinkedIn ads agency, I ran restaurants. And I learned quickly that if you want to build something great, it starts with people.

You need to create an environment where good people can thrive. 

You need to understand what motivates them, how they work, and what they need to succeed.

That same principle applies to marketing. 
You’re still serving people, just in a different way.

When you understand your audience deeply, you create content that feels natural to them. 

And if it works organically, it deserves to be amplified with ads.

It’s simple: 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.

Build for people first, and everything else follows.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

#Leadership #B2BMarketing #PeopleFirst #LinkedInAds #Impactable

The best marketers don’t always start in marketing.

When I sat down with Selim Maalouf, Director of Marketing at HarvestROI, we talked about how his journey into marketing was anything but traditional.

He started as an industrial engineer, designing robotic and packaging solutions for seven years before realizing his creative side needed an outlet. 

That’s when he pivoted into marketing.

What gave him an edge? Subject matter expertise.

He already understood the industrial audience, the products, and the challenges, so creating meaningful content didn’t require endless back-and-forth with SMEs.

Over time, that blend of technical knowledge and marketing skill made him both a strong strategist and a HubSpot expert.

Selim’s story is a reminder that the best marketers often come from unexpected places.

Your background is your superpower. Use it to make your marketing sharper, smarter, and more human.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T


#MarketingCareers #B2BMarketing #Leadership #HubSpot #Impactable

In the age of AI, the most valuable thing your brand can own is its original thinking.

In a recent live chat with Jess Cook, Head of Marketing at Vector, she shared a concept that really stuck with me: 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗜𝗣.

In a world where anyone can produce a blog post or social clip with a few prompts, the question becomes:
What are the things only 𝘺𝘰𝘶 can say?

What insights, experiences, or opinions are so rooted in your brand and expertise that no one else could copy them even if they tried?

That’s your moat.

Your 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗜𝗣 is what separates you from the noise, and the smartest brands are building around it.

𝗢𝘄𝗻 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗲𝗹𝘀𝗲 𝗶𝗺𝗶𝘁𝗮𝘁𝗲𝘀 𝘁𝗵𝗲𝗺.

#B2BMarketing #ContentStrategy #ThoughtLeadership #AIinMarketing #Impactable

The work that no one wants to do is often the work that makes the biggest impact.

In a recent conversation with Selim Maalouf, Director of Marketing at HarvestROI, we talked about what happens when HubSpot customers hit a breaking point.

Selim’s team, a HubSpot Diamond Partner, gets called in when accounts are at risk of churning.

Their approach starts with a five-tier framework:
1️⃣ Data architecture
2️⃣ Process design
3️⃣ Enablement and adoption
4️⃣ Reporting and analytics
5️⃣ Strategic growth

By fixing the foundation first, they turn broken systems into growth engines. It’s hard work, but it’s what makes everything else possible.

Sometimes the hardest work is the most rewarding. 
Lean into the unglamorous problems everyone else ignores.

#RevOps #HubSpot #B2BMarketing #CustomerSuccess #Impactable

You can’t trust your reports if you can’t trust your data.

In my conversation with Selim Maalouf, Director of Marketing at HarvestROI, he shared one of the biggest mistakes he sees in HubSpot.

Companies buy the platform, skip the setup, and dive straight into reporting.

But without clean data, clear processes, and team-wide adoption, your dashboards are just colorful noise.

Selim’s team helps companies rebuild from the ground up, starting with solid data architecture, then process design, then enablement.

Once that foundation is in place, the reports finally tell the truth.

Don’t chase better reporting. Build better systems.

#RevOps #HubSpot #DataQuality #MarketingOperations #Impactable

How precise does your b2b marketing data get?

Lately, I've been exploring technographic data – a tool that’s reshaping how I approach marketing personalization.

Technographic data refers to information that describes a company's current technology stack, including the software, platforms, tools, and technologies they use to run their business.

This data can reveal insights into a company's operations, technological capabilities, preferences, potential needs, and challenges.

For instance, knowing a company uses WordPress not only tells us about their web platform choice, but can also indicate specific challenges they face, from security concerns to customization issues.

Rather than a generic pitch, you can address their unique situation with a solution that fits perfectly.

👉 This level of personalized outreach doesn't just get attention; it positions you as an expert.

You're already halfway through the door by demonstrating an understanding of their tools and challenges, shifting from a cold outreach to a meaningful conversation starter.

#DigitalMarketing #TechnographicData #Personalization #MarketingStrategy

It takes 30-45 days to see ROI when you retarget your cold layer with programmatic ads.

Since you’re relying on other sources to bring quality cold traffic to your TOFU, your programmatic ads help to warm up/nurture an already warm audience that’s shown some level of intent

That’s when you’ll see a good view to conversions... but there’s one problem. 

The programmatic ads overstate the results because the placement is so good that it takes credit for a lot of conversions

For example, you might think that everyone who booked a call from the ads came from the programmatic ads

Programmatic ads have so much distribution that you can almost guarantee that it’ll be part of the journey

To accurately track programmatic ads, track the noticeable lifts (e.g. 13% lift in call bookings)

Everything else should be the same because programmatic ads make other campaigns more effective by nurturing/warming up the cold layer much faster.

--

Start with $2,000 per month on display ads, native programmatic, and CTV, and see people get saturated with our ads.

Just because someone sees one ad doesn’t mean that all the programmatic ads convert.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

#paidads #programmaticadvertising #entrepreneurship #marketing #b2b

If you ignore your LinkedIn feed, you’re missing one of the easiest growth levers.

On LinkedIn, the algorithm 𝘪𝘴𝘯’𝘵 throwing strangers at you. 

The people who show up in your feed are there for a reason:
✅ 𝘛𝘩𝘦𝘺 𝘦𝘯𝘨𝘢𝘨𝘦𝘥 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘤𝘰𝘯𝘵𝘦𝘯𝘵
✅ 𝘠𝘰𝘶 𝘦𝘯𝘨𝘢𝘨𝘦𝘥 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦𝘪𝘳𝘴
✅ 𝘠𝘰𝘶 𝘳𝘦𝘤𝘦𝘯𝘵𝘭𝘺 𝘮𝘦𝘴𝘴𝘢𝘨𝘦𝘥 𝘦𝘢𝘤𝘩 𝘰𝘵𝘩𝘦𝘳

𝗪𝗵𝗶𝗰𝗵 𝗺𝗲𝗮𝗻𝘀 𝘆𝗼𝘂𝗿 𝗳𝗲𝗲𝗱 𝗶𝘀 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗼𝗼𝗹, 𝘯𝘰𝘵 𝘣𝘢𝘤𝘬𝘨𝘳𝘰𝘶𝘯𝘥 𝘯𝘰𝘪𝘴𝘦.

If you consistently engage with the right people, teammates, partners, peers, prospects, you create an ecosystem where your content is seen more often, your network expands, and your brand gets exposure beyond your immediate connections.

Posting 𝘪𝘴 important.
𝗕𝘂𝘁 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗶𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝘄𝗵𝗮𝘁 𝗮𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝘀 𝗶𝘁.

What’s one way you use your LinkedIn feed strategically?

#LinkedInMarketing #B2BMarketing #RelationshipMarketing #LinkedInGrowth #Impactable

Impactable - B2B LinkedIn Ads Agency

As the Head of Revenue Operations & Strategy at Impactable, I focus on driving overall revenue growth through a blend of sales leadership, strategic account management, and cross-functional alignment. My role bridges the gap between sales, client retention, and strategic upsells, with a focus on maximizing first-year revenue and ensuring long-term client success.
--

Key Responsibilities:

- Revenue Operations: I oversee the entire sales process, from inbound and outbound efforts to nurturing high-value leads and closing deals. My focus is on optimizing the sales pipeline and ensuring we deliver on first-year revenue goals.

- Sales Strategy: I work closely with the sales team to develop high-level strategies, ensuring that each sales rep is equipped with the tools, knowledge, and resources to succeed. From guiding discovery calls to refining our sales process, I ensure that we consistently drive quality revenue.

- Client Retention & Growth: Partnering with account managers, I help design and implement retention, upsell, and cross-sell strategies. By aligning services with client goals, I ensure we deliver measurable results while growing our share of wallet.

- Cross-Functional Leadership: I collaborate with team leads across departments to ensure seamless handoffs between sales and account management. Together, we focus on client success, minimize churn, and capitalize on growth opportunities.

- Data-Driven Decisions: Leveraging insights from performance data and account scoring, I help refine strategies that drive sustainable revenue growth. I also focus on continuous optimization, ensuring that our efforts align with both immediate and long-term objectives.
--

My mission is to create scalable strategies that drive new revenue and ensure clients continue to see value in our services. I’m passionate about refining the way we work, aligning the right strategies, and ultimately growing the business.

Head of Revenue Operations & Strategy

Linkedin Ads agency caters to small and mid-sized companies looking for high-quality lead generation at an affordable price. 

Impactable has earned the title of the #1 Ranked Linkedin marketing agency on the world's largest RFP site (Upwork). 

We are a scrappy startup acquired by a data company in 2021 with some fantastic abilities on the horizon!

Our client service is unparalleled, with clients having access to our team of experts through email, Live Chat, zoom calls, and more. 

Specialties/keywords/topics: Linkedin ads, Linkedin lead generation, Linkedin advertising, Linkedin marketing, Linkedin ads agency, Linkedin advertising agency

Head of Strategy

LinkedIn lead generation service that specializes in using a blended mixture of automation and human touch to start conversations, gain interest and book calls/drive sales at scale for an affordable price. 

We offer coaching, consulting, and training as well as completely done for you service where you are basically handed 30-60 warm leads a month with little to no involvement from you.

Head of Product Strategy

The Modern Moses

During the day, I'm the Head of Strategy for a recently acquired and highly successful LinkedIn marketing and lead generation agency. However, at night, I'm actually still the same person, but I also help small to mid-sized businesses streamline their marketing tools, processes, and automation.

If you're trying to figure out how to structure your tech stack, which SaaS tools connect best with which platforms, or what will help you scale without giving you grief along the way, then I'm your guy!

While I've broken many things in my career, I've learned how to make them better (most of the time) and have lots of experience stitching things together.

Here's a list of tools I have experience with using:

Trello
Pipedrive
Google Sheets/Docs/Forms
Typeform
Notion
Asana
Basecamp
Gmail
Apollo.io
Hunter.io
LinkedIn Sales Navigator
LinkedIn Campaign Manager
Zapier
Slack
Calendly
ZOOM
PhantomBuster
Salesflow
Expandi
Skylead
Jared (formerly Jarvis)
Lynes
and many more!

You can find me on Upwork: https://www.upwork.com/freelancers/~0131cc2322c21b221e
Shoot me an email: jonathan@themodernmoses.co

Owner

Sprocketeer

We are Sprocketeers looking to level up our HubSpot + RevOps chops.
We fight obscurity with clarity & bleed orange Unicorn blood! 
For anybody that bleeds orange and starts dancing when the flywheel starts spinning.


#hubspot #hubspotSuperAdmin #superadmin #hubverse #sprocketeer #community #hubspotUser #hubspotPartner #growBetter #hubspotFlywheel #crm #marketing #technology #sales #service #operationsWe

I know a little about LinkedIn Ads | Head of Strategy @ Impactable 🧠

Most advertisers are fumbling the ball when it comes to LinkedIn ads 🤦🏽‍♂️

I say this with confidence because I audit dozens of accounts monthly. Want to know the top 3 mistakes I see?

1. Technical setups: Matched Audiences, Conversions, Campaign Settings – all used incorrectly.
2. Creative selection: Ad formats, types, sequencing – total misuse.
3. Funnel structure: Campaign Objectives, funnel layers, and efficiency – chaos.

Just one of these being off and you're throwing money into a black hole.

If this hit a little too close to home, shoot me a message. I’m happy to help (no charge).

--

Now, a bit about me...

I’m JD (or Jonathan David if you’re feeling formal).

I didn’t start in marketing, but every job I’ve had taught me something about people.

And that’s why I thrive in the LinkedIn Ads space.

Knowing the platform is key, but understanding people is the real game-changer.

--

At Impactable, I run strategy. Here’s what that looks like:

1. Crafting pre-sales strategy for prospects
2. Training my team to be B2B marketing ninjas
3. Working with high-value accounts to make sure their LinkedIn efforts pay off

My goal is simple: Make sure we’re working with the right clients – the ones who can turn LinkedIn into a powerhouse channel.

--

Outside of work:

- I’m married to an amazing woman
- We have 6 kids and 2 fur babies
- I’m in the gym and sauna daily (because 6 kids…)
- Sour Patch watermelon and strawberry are my kryptonite 🤤

Want to chat LinkedIn ads, strategy, or just nerd out over marketing? 

🌎 www.impactable.com
📨 jonathan.g@impactable.com

JD Garcia

When your primary investor says he likes your GTM vision.

For those who don't know...

Impactable was acquired a few years about by a data-heavy investor.

Since then, the company has gone through waves of evolution.

From an outreach agency

To a #linkedinads agency

To a multi-channel agency

To a tech-enabled partner with a focus on custom audiences

It's been one hell of a ride.

Recently, we've made the pivot to focus on mid-market advertisers.

Why?

They're the ones who tend to stay with us the longest.

They're the ones who we're best equipped to help.

They have the infrastructure to benefit most from our partnership.

This pivot has forced us to rethink our entire business model.

From our marketing and sales, to our offers, positioning, scope, and value prop.

It's essentially a new business even though our name hasn't changed.

For those of you who have gone through something like this

You know how hard it can be to build a new plan while in the air

But we're doing it.

The biggest contributor to the new GTM has been deep customer research.

It feels obvious, but this has been nights and weekends putting pieces together.

And I gotta say, it's been worth it.

If you spend all your time working in the business

You can't work on the business

Make the time to do the hard things

You'll be glad you did

I know a little about LinkedIn Ads | SVP of Revenue & Growth @ Impactable 🧠

Loving the Fibbler Slack community that Adam Holmgren started - some good conversations happening in there. Here's a good topic that came up around "audience penetration" and why it feels random to hit consistently:

Your biggest companies will always steal the bulk of your impressions.

Not because your targeting is wrong

But because they simply have more people who match your filters.

So if you’re running one big blended audience, your “penetration problem” is usually a distribution problem.

If you want a quick way to see what’s actually happening, go into your Company Hub:

- Filter by campaign
- Last 30 days
- Paid Impressions
- Then flip on “No Paid Impressions”

That list at the bottom?

Those are the companies that haven’t seen a single ad :(

And it’s almost always for one of two reasons:
1 - Your larger companies hogged all the impressions
2 - Those accounts simply aren’t active on LinkedIn

Both need solving

If it’s the first one, you can use impression capping to help even things out (only works under Brand Awareness).

Or segment by company size to give smaller accounts their own oxygen.

If it’s the second one, no amount of “LinkedIn best practices” will fix it.

They’re not active.

Your budget is being wasted trying to wake up people who aren’t even on the platform.

The move is to save that “no impressions” list as a dynamic audience and run a separate campaign to test it.

You’ll immediately see who’s reachable and who belongs on another channel.

Simple, but it clears up a ton of confusion.

#linkedinads

Update on my little #linkedinads experiment targeting pipeline 🧠

Objective Data:

- Manual bidding didn't hurt reach (at all!)
- CPM dropped significantly
- Introducing TL image/text posts helped with Reach slightly
- It's been the best $255.37 I've spent

Anecdotal Data:

- A prospect close to closing said that his team has been seeing us all the time
- A prospect is struggling with this specific use case and needs nuanced support to help increase conversion between deal stages

--

Context:

We launched Deal Velocity campaigns to increase win-rates for pipeline.

In these campaigns, we use some of our best TL content to drive exposure, brand recognition, and show the range of capabilities.

--

We're using these impression and engagement signals to craft touches and our follow-ups.

And using Aircall + HubSpot as another way to connect and speak to our prospects.

--

I know this post is kinda all over the place, but I'm literally packing for a trip right now, so please forgive me 😅

But I personally haven't been the biggest advocate for using the phone -- mainly because I almost never answer mine (sorry, not sorry).

But I'm not everyone.

And some people actually prefer that - I spent an hour yesterday calling prospects and old closed lost deals, and after a few conversations, I realized that I've been sleeping on this for too long.

So if you see more posts about me on this topic, you'll know that it started here :)

You're almost never going to get it right the first time.

I have to fight this myself and often.

On one hand: preparation is vital to avoid careless mistakes

But on the other hand, you just need to get sh*t done so you can learn.

And there's a weird middle ground where you can feel stuck.

That's where progress goes to die.

--

Instead of getting stuck on binary paths.

Focus on the one certainty: you are going to fail before you figure it out.

And that's okay.

Do something.
Start something.
Get moving and start learning.

Don't wait

Many of the people you want to target will 𝗡𝗘𝗩𝗘𝗥 log into LinkedIn.


Whenever I talk to someone who wants to run #linkedinads , I always start with the audience.

Nothing else matters until you can:

- define them
- identify them
- validate them (we'll cover this one today)

So I'm going to give you some practical tips you can use to figure out how many of them are reachable on the platform 💡

--

Tip 1 - Run Text Ad campaigns

Yes, they're desktop-only campaigns, but they're cheap.

Use Website Visit as the objective and bid low.

Running those for several weeks can give you a good idea for how many of them are on the platform.

--

Tip 2 - Check the Frequent Contributors attribute

Build your audience.

Go to Member Traits

Add the "Frequent Contributor" option.

If your audience size shrinks to 5-10%, then they're a decent-sized audience that you can reach on the platform.

--

Tip 3 - Check Sales Navigator first

I know LSN gets some shade, but it is a really good tool

You can do Boolean and Semantic type searches that let you get really granular.

Use that search to check out how large the audience you want to target is and then look at the profiles to get an idea for how active they are on here.

If you see lots of profile photos, premium badges, and experience, then there's a good chance your audience is active on the platform.

--

LinkedIn can be a bit of bubble.

You see all these people online and you get replies or engagement here and there and then think that the platform is infinitely scaleable. 

It's not.

I've seen companies throw tens of thousands at trying to convert an audience and walk away with nothing.

--

Is this true for you?

As with anything in marketing, the answer is always "it depends."

The tips I shared can help you answer some of those questions you might be asking yourself.

But if you have specific questions, drop them here or shoot me a DM.

I hate running.

So I use it to get mentally stronger.

This pic isn’t pretty. 

But I wanted to see how hard I could push myself.

It’s basically my strategy to run the 26.2m in 3 weeks.

(Not keeping a 195+ HR for 4 1/2 hours - I would probably die)

But mentally pushing myself to do it.

Because I haven’t been training for it like I should. 

I love doing functional workouts. 

Weights - kettlebells - sprints

Not long, boring, monotonous running 🤮 

So I’ll do a few runs here and there to stay on it.

But I stay focused on keeping strong and tough.

If y’all don’t see me after December 7th, you know why.

No alternative text description for this image

I synthesized 50+ sales calls over the weekend to build a Prospect Insights Synthesis.

Not for “content.”

To get uncomfortably clear on how the people we sell to actually think.

Here’s the working hypothesis:

1. There are company-level triggers you hit with 1:many plays (#linkedinads, marketing content, etc.)
 2. There are persona-level triggers you hit with 1:1 plays (warm/cold outbound, SDR, leadership-to-leadership)

And if you’re a CMO / VP Marketing / Demand Gen lead - you live on the persona side of that split.

Your world (based on what they really said) sounds like:

- “I’m under a microscope. If I waste this budget, I’m done.”
- “I have to justify the new SDRs with real pipeline.”
- “Our growth is fragile. I need something I can actually forecast.”
- “Our last agency just executed. I won’t make that mistake again.”
- “I know content matters, but I’m underwater.”
- “If we target the wrong people, that’s my ass.”
- “If this depends on me owning every detail, it dies.”
- “Brand risk > lead volume. Don’t make us look cheap.”
- “If I can’t prove this works, my budget and credibility are gone.”
- “We’ve been burned. I’m not signing up for another science experiment.”
- “Sales is guessing. Our data is a mess. I’m embarrassed to show anyone.”

These are the things they don’t put in the brief - but they drive every decision.

So what’s the pattern?

They’re not looking for “more leads.”

They’re looking for career insurance:
> De-risked experiments (90 days, not 12 months)
> Signal-based targeting instead of spray
> A partner who brings strategy, owns the ugly technical pieces, and protects their brand

If your offer, your outbound, or your ads don’t speak to that?

You’ll lose to the one that makes them feel safer, smarter, and in control.

--

I have way more info that I'm not sharing here, but if you want to know how I did this in a couple of hours, let me know and I'll make another post going through the process I followed using:

- NotebookLM
- Google Drive
- ChatGPT
- My brain

taplio

The Battle

Justin Rowe

JD Garcia

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taplio

The Battle

Justin Rowe

JD Garcia

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Justin Rowe's LinkedIn Performance

Performance ScoreJD Garcia's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJustin Rowe's LinkedIn Performance