Masters of Home Care

Sharing secret tactics and strategies that I'm currently using to grow my multi-million dollar home care agency.

Founder

WellSprings Home Care

On a mission to change the way care is delivered to clients, through unique VIP Private Pay services.

Founder/CEO

PetroMech Inspection Services

Quality Compliance Inspections on Petroleum and Major Bridge Projects.

Co-Founder

Justin Currie Inspection Ltd.

Private contractor performing 3rd party inspections on large oil and gas projects in Alberta.

Over the last decade and a half, I’ve built 3 successful companies and am currently the owner of a multi-million dollar home care agency. 

My mission is to inspire 1000 Home Care Agency Owners to deliver the highest level of care to seniors, while building a highly profitable Agency. 

I help entrepreneurs remove themselves from operations, grow on autopilot with the right team members and sales strategy, and automate core systems.

My Portfolio Includes: 

→ I'm the founder & CEO of Masters of Home Care, sharing my secret strategies currently being used
→ I’m the founder & CEO of a current Home Care Agency (My testing ground) 
→ #3691 on the Inc. 5000 list of fastest growing companies 2024
→ #171 on Inc. Magazines regional list of fastest growing companies in the NE 
→ I Mentor Home Care Agency Owners who need help with marketing, sales, systems, and growth
→ Teach the Profitable Client Pipeline, a Secret Strategy to land High Profit VIP Clients  

My results:

→ Single Owner Agency Grown to 4 Million + Revenue 
→ Net Profit Margins 16-18% (7% Industry Average - I know, gross right?)
→ Average Client Profit $22,000+ ($13,000 Industry Average) 
→ Client and Caregiver Retention well above industry averages 
→ Charging client rates 25-40% above competitors 

If you want to learn more about how I built this, you can join my newsletter:

→ GO HERE: www.homecaremba.com 

If you want to join Masters of Home Care:

→ GO HERE: www.skool.com/mohc

Twitter: @justinmohc
TikTok:@justinmohc
Instagram: @justinmohc
YouTube: @justinmohc

Justin Currie

Why I've Been Quiet, and What's Coming Next

This year has been one of the biggest years of my life.

A new baby girl.
Back-to-back Inc 5000 Fastest Growing Companies.
Named a Titan 100 CEO in Philadelphia.
And another big one:
Building a partnership with the American Health at Home Fund.

If you’ve noticed I’ve been quieter on LinkedIn lately, it wasn’t because I lost interest.

It’s because I’ve been deep in the trenches:
 → Due diligence
 → Systemizing operations
 → Financial cleanup
 → Growth strategy
 → Integration planning

And it gave me a MASSIVE perspective shift that I want to share with this community:

Most home care agencies don’t need more clients…
They need to become the type of healthy business buyers look for. 

Not because you want to sell today…

But because when you build like a sellable company, everything gets better:
 • Stronger margins
 • Cleaner numbers
 • Better leadership
 • Less owner stress
 • Higher retention
 • Faster growth
 • A REAL valuation

As owners, we get trapped in day-to-day fires…

But the real wealth in home care comes from building something that can run without you.

Now that the deal is done and our next chapter is underway, I’m coming back here to share:
 ✓ What my experience with a partnership is like 
 ✓ How to increase your valuation
 ✓ What we’re implementing inside our agency
 ✓ What’s working and what’s failing
 ✓ Systems, leadership, and growth strategy
 ✓ The real path to owner freedom

If you’re scaling a home care agency and want to follow the journey — I’m going to lift the curtain on all of it.

Stay Tuned!
 
(Photo: One of many boardroom lunches)

Home Care Business Strategist | Proven Frameworks for Landing VIP Private Pay Clients | Inc 5000 fastest growing companies 2024 and 2025 | Philadelphia Titan 100 2025 Honoree

Most home care owners try to scale the business the wrong way.

They think the path is:

More caregivers.
More leads.
More clients.
More everything.

But when you look at the agencies that actually grow through acquisitions…
Or the ones that get attention from buyers…

They’re not focused on getting bigger.
They’re focused on getting cleaner.

Here’s the reality no one tells you:

Buyers don’t chase the largest agencies.
They chase the agencies with the least operational risk.

And operational risk doesn’t show up in revenue.
It shows up in the backend.

These are the agencies that consistently get the highest multiples:

• The org chart runs without the owner
• EBITDA is clear and predictable
• Books are clean (no mystery categories)
• Margins aren’t swinging wildly
• Processes are documented
• Onboarding is repeatable
• Lead flow is systematized
• Staffing isn’t a weekly crisis

In other words:

Not the biggest agencies.
The tightest agencies.

Here’s the mindset shift:

If your business falls apart when you step away…
It’s not scalable.
And if it’s not scalable…
It’s not sellable.

Most owners think they need more clients.
What they actually need is to stop being the glue holding everything together.

When you start building like someone might buy you one day, your entire business improves—whether you sell or not.

Less chaos.
More margin.
More freedom.
Higher valuation.

Build a business a buyer would fight to acquire.
Not one you’re secretly trying to escape. 

I'm ramping my Newsletter back up, if you're interested in weekly insights sign up here, or in my Bio: https://lnkd.in/eiAv7pab

Open article: Masters of Home Care by homecaremba.com

Senior Helpers

Now expanding in the South Orange County area serving Mission Viejo, Laguna Niguel, San Juan Capistrano, Rancho Santa Margarita, Dana Point, San Clemente and neighboring communities.

Senior Helpers® is the nation's premier provider of in-home senior services ranging from specialized care for those with diseases, such as dementia, Alzheimer's and Parkinson's, to personal and companion care to help individuals looking for a little assistance with daily activities. Founded in 2002 with a vision to help seniors age with dignity despite age-related illnesses and mobility challenges, Senior Helpers® has hundreds of franchised and owned businesses that have cared for tens of thousands of seniors.

Since 2002, Senior Helpers® has been a trusted name in the in-home senior assistance services industry. 
The company's mission to help seniors remain in their homes despite age-related illnesses and mobility challenges has made them a national leader in this field. With us, you can rest assured that your loved ones will receive the highest quality of professional care in the comfort of their own home.

Owner & President

Credencys Solutions Inc.

Credencys Solutions is a data management company with an expertise in implementing PIM & MDM solutions focused on retail and manufacturing sectors. The company has 15+ years of proven success in solving complex product data-related challenges, with a team of 150+ data engineers, and offices in USA, Europe plus a dedicated tech team in India. www.credencys.com

Vice President of Customer Success

Albertsons Companies

Led national marketing strategy for Albertsons Companies with specific responsibilities around:
▶️ Driving brand transformation and growth across national and 22 banner brands - building a emotionally-charged customer and employee brand campaign
▶️ Leading end-to-end marketing strategy and campaign management for several growth initiatives
▶️ Managing all creative & content teams to develop high impact creative

Director, Marketing Strategy

Tillys

A nationwide chain of retail stores specializing in casual, SoCal-inspired multi-brand activewear apparel, shoes and accessories sold at 230+ locations in malls and outdoor shopping centers. Reporting to the CEO, leading, influencing and informing all aspects of the retail customer journey across digital, social, in-store and e-commerce experiences.

▶️  Responsible for overseeing campaign strategy and execution with brand partners, agencies, and internal teams
▶️  Drove all experiential marketing and partnership efforts aimed at increasing store visits, buyer engagement, brand loyalty and AOV
▶️  Managing marketing initiatives around special initiatives like store openings, anniversaries, loyalty program, influencer programs, digital/catalog photo and video shoots, budget management

Director of Marketing

Live Nation

Live Nation is the global leader in live entertainment, producing 40,000 shows across stadiums, arenas, clubs & theaters, 100+ festivals, and selling 500 million tickets each year.  

In my role, I led strategic marketing for the House of Blues brand of entertainment venues, with a strong focus on the restaurant business segment. 

Key responsibilities:
▶️  Developed and executed the national House of Blues restaurant brand marketing plan aimed at driving brand awareness, guest traffic, cover counts, and overall brand perception/reputation
▶️  Directed all internal and external creative efforts, and managing execution across owned, earned and paid media channels
▶️  Recruited, managed and coached a national, regional and local marketing team

National Director of Marketing - Live Nation Clubs & Theaters

The Walt Disney Company

Senior strategic marketing leader with strong hospitality experience across all Disneyland Resort business segments:
* 2 Theme parks (Disneyland, Disney California Adventure)
* 3 Resort hotels (Disneyland Hotel, Disney's Grand Californian Hotel, Paradise Pier Hotel)
* Downtown Disney shopping, dining and entertainment district

Key Accomplishments:
▶️  Successfully drove the Disneyland Resort brand campaigns and marketing strategy across product and promotional efforts for all key business segments aimed at domestic and international travelers
▶️  Developed and executed integrated marketing and communication plans aimed at driving business goals and strategic objectives delivering strong revenue and attendance metrics 
▶️  Crafted omni-channel product messaging and marketing initiatives driven by consumer insights 
▶️  Managed multi million-dollar media budgets and consistently delivered strong YOY results
▶️  Led cross-functional teams (web, social, digital, email, PR, creative, ops) in annual & seasonal product planning, development and execution
▶️  Developed and owned creative briefs and collaborated with internal/external partners to produce and manage asset creation across trade and consumer channels
▶️  Responsible for Annual Passholder marketing campaigns aimed at acquisition and retention

Key campaigns/initiatives:
▶️  Disneyland 60th Anniversary Diamond Celebration
▶️  Halloween 2015 at DLR
▶️  Holidays 2015 at DLR
▶️  AP Days (annual passholder retention initiative)
▶️  Inaugural Food and Wine Festival at Disney California Adventure park
▶️  Several restaurant initiatives at the DLR Resort hotels

Manager, Marketing Strategy (Disney Parks & Resorts)

▶️  Oversee integrated marketing campaigns and initiatives for video games portfolio in US, Canada and Asia Pacific markets
▶️  Responsibilities included global brand management, creative strategy and execution, product launches, external partner management (Sony, Microsoft, Nintendo)
▶️  Key point of liaison with international counterparts on communication of strategies, objectives and priorities, and sharing of marketing and creative assets tailored to foreign markets
▶️  Responsible for key portfolio presentations to major retail partners (Amazon, Walmart, Target, Gamestop, Best Buy)
▶️  Disney IP: Disney Infinity, Epic Mickey (action adventure), Fantasia: Music Evolved (music)
▶️  Original IP: Split Second (street racing), Pure (off-road racing), Turok (action adventure)

Global Brand Manager (Disney Consumer Products & Interactive Media)

Activision

Part of the Vivendi Games team, which was later acquired by Activision to form Activision Blizzard.

▶️ Global marketing: Developed marketing strategy and implemented GTM marketing campaigns for a portfolio of video games in US and international markets. 
▶️ Product lifecycle marketing: Consumer & market research, branding (naming, logo and key art design),  omni-channel marketing campaign execution
▶️ Agency Management: Led all discussions with agency teams from creative brief to final delivery and execution of all creative units
▶️ Original IP: World of Warcraft, Crash Bandicoot, Spyro the Dragon
▶️ Licensed IP: Incredible Hulk (Marvel), Ice Age (20th Century Fox), Fast & the Furious (Universal)

Associate Brand Manager

Atari

Assisted consumer marketing team with executing national marketing, advertising and promotional tactics for a portfolio of video game titles across several platforms. Responsible for asset management, agency relationship, analytics dashboard, and overall calendar management.

Marketing Associate

Honda Motor India Pvt. Ltd

▶️ Managed retail sales for dealership driving penetration of Honda vehicles in the region
▶️ Assisted in local marketing activities for launch of the Honda City (Civic-equivalent) in Mumbai
▶️ Consistently beat sales targets for B2B accounts over 2 year period driving Ichibaan Honda to become one of the fastest growing Honda dealerships in all of India
▶️ Participated in local and regional auto shows to showcase vehicles, generate dealer brand awareness, and manage on-site lead generation

Regional Sales Manager

Strategic Marketing Leader | Corporate & Brand Marketing | x-Disney, Live Nation, Albertsons

Small business owner with a passion for providing the highest level of personal care and attention to seniors that honors their independence and provides peace of mind to their families. My wife and I have been family caregivers for many years and are thrilled to extend that service to the local community. 🫶🏻

Having worked with global brands like Disney and Live Nation, I have developed a service-oriented and purpose-driven mindset and live true to my values of treating my clients, staff and business partners like my own family. ❤️

Email: meetkeyur@gmail.com | kshah@seniorhelpers.com

Strong people leader, skilled problem solver, and team communicator with high emotional intelligence. Proficient with using data analytics to drive business decisions and strategy. Can roll-up my sleeves and dig into the work, but also drive long-term vision and strategy while inspiring teams to think and execute.  

PROFESSIONAL EXPERIENCE 
▶️ Leading omni-channel brand and marketing strategy 
▶️ Extensive knowledge of digital as well as local grassroots marketing 
▶️ Responsible for managing multi-million advertising and media budgets including planning, strategy and creative development

Family man. Lover of all things Disney. Food & Wine enthusiast. Sports warrior. World traveler. 

taplio

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Justin Currie

Keyur Shah

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