Over the last decade and a half, I’ve built 3 successful companies and am currently the owner of a multi-million dollar home care agency. 

My mission is to inspire 1000 Home Care Agency Owners to deliver the highest level of care to seniors, while building a highly profitable Agency. 

I help entrepreneurs remove themselves from operations, grow on autopilot with the right team members and sales strategy, and automate core systems.

My Portfolio Includes: 

→ I'm the founder & CEO of Masters of Home Care, sharing my secret strategies currently being used
→ I’m the founder & CEO of a current Home Care Agency (My testing ground) 
→ #3691 on the Inc. 5000 list of fastest growing companies 2024
→ #171 on Inc. Magazines regional list of fastest growing companies in the NE 
→ I Mentor Home Care Agency Owners who need help with marketing, sales, systems, and growth
→ Teach the Profitable Client Pipeline, a Secret Strategy to land High Profit VIP Clients  

My results:

→ Single Owner Agency Grown to 4 Million + Revenue 
→ Net Profit Margins 16-18% (7% Industry Average - I know, gross right?)
→ Average Client Profit $22,000+ ($13,000 Industry Average) 
→ Client and Caregiver Retention well above industry averages 
→ Charging client rates 25-40% above competitors 

If you want to learn more about how I built this, you can join my newsletter:

→ GO HERE: www.homecaremba.com 

If you want to join Masters of Home Care:

→ GO HERE: www.skool.com/mohc

Twitter: @justinmohc
TikTok:@justinmohc
Instagram: @justinmohc
YouTube: @justinmohc

Justin Currie

25+ years of business optimization experience.

I help businesses stop guessing and start growing by aligning their customer story with their success story.

For over 20 years, I’ve worked with companies from scrappy startups to Fortune 500 giants to turn data into decisions and browsers into buyers. As co-founder of BuyerLegends, my mission is simple: make marketing human again, using storytelling, analytics, and customer-focused design.

I’m a bestselling author of Call to Action, Waiting for Your Cat to Bark?, and Be Like Amazon, books that topped The New York Times and Wall Street Journal lists. These books didn’t just sound smart, they helped businesses get smarter about how to engage, convert, and retain customers. My next title coming in the summer of 2025 is “I Think I Swallowed an Elephant: The Stories We Sell, The Success We Build.”

Named an IBM Futurist and one of eConsultancy’s Top 10 UX Gurus, I’ve delivered keynotes at Shop.org, DreamForce, and dozens of global stages. My goal has always been the same: turn complex ideas into simple, actionable strategies that drive real growth.

Beyond the boardroom, I’m co-owner of A Place At Home, North Austin, where we help seniors, veterans, and people with disabilities live with dignity and care. I also co-chair the Round Rock Chamber of Commerce Ambassadors and host the Rock Solid: Round Rock Business Leaders podcast, where local stories fuel local success.

Your business has a story. Let’s make sure it’s one your customers want to be part of.

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Justin Currie

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