Masters of Home Care

Sharing secret tactics and strategies that I'm currently using to grow my multi-million dollar home care agency.

Founder

WellSprings Home Care

On a mission to change the way care is delivered to clients, through unique VIP Private Pay services.

Founder/CEO

PetroMech Inspection Services

Quality Compliance Inspections on Petroleum and Major Bridge Projects.

Co-Founder

Justin Currie Inspection Ltd.

Private contractor performing 3rd party inspections on large oil and gas projects in Alberta.

Over the last decade and a half, I’ve built 3 successful companies and am currently the owner of a multi-million dollar home care agency. 

My mission is to inspire 1000 Home Care Agency Owners to deliver the highest level of care to seniors, while building a highly profitable Agency. 

I help entrepreneurs remove themselves from operations, grow on autopilot with the right team members and sales strategy, and automate core systems.

My Portfolio Includes: 

→ I'm the founder & CEO of Masters of Home Care, sharing my secret strategies currently being used
→ I’m the founder & CEO of a current Home Care Agency (My testing ground) 
→ #3691 on the Inc. 5000 list of fastest growing companies 2024
→ #171 on Inc. Magazines regional list of fastest growing companies in the NE 
→ I Mentor Home Care Agency Owners who need help with marketing, sales, systems, and growth
→ Teach the Profitable Client Pipeline, a Secret Strategy to land High Profit VIP Clients  

My results:

→ Single Owner Agency Grown to 4 Million + Revenue 
→ Net Profit Margins 16-18% (7% Industry Average - I know, gross right?)
→ Average Client Profit $22,000+ ($13,000 Industry Average) 
→ Client and Caregiver Retention well above industry averages 
→ Charging client rates 25-40% above competitors 

If you want to learn more about how I built this, you can join my newsletter:

→ GO HERE: www.homecaremba.com 

If you want to join Masters of Home Care:

→ GO HERE: www.skool.com/mohc

Twitter: @justinmohc
TikTok:@justinmohc
Instagram: @justinmohc
YouTube: @justinmohc

Justin Currie

Why I've Been Quiet, and What's Coming Next

This year has been one of the biggest years of my life.

A new baby girl.
Back-to-back Inc 5000 Fastest Growing Companies.
Named a Titan 100 CEO in Philadelphia.
And another big one:
Building a partnership with the American Health at Home Fund.

If you’ve noticed I’ve been quieter on LinkedIn lately, it wasn’t because I lost interest.

It’s because I’ve been deep in the trenches:
 → Due diligence
 → Systemizing operations
 → Financial cleanup
 → Growth strategy
 → Integration planning

And it gave me a MASSIVE perspective shift that I want to share with this community:

Most home care agencies don’t need more clients…
They need to become the type of healthy business buyers look for. 

Not because you want to sell today…

But because when you build like a sellable company, everything gets better:
 • Stronger margins
 • Cleaner numbers
 • Better leadership
 • Less owner stress
 • Higher retention
 • Faster growth
 • A REAL valuation

As owners, we get trapped in day-to-day fires…

But the real wealth in home care comes from building something that can run without you.

Now that the deal is done and our next chapter is underway, I’m coming back here to share:
 ✓ What my experience with a partnership is like 
 ✓ How to increase your valuation
 ✓ What we’re implementing inside our agency
 ✓ What’s working and what’s failing
 ✓ Systems, leadership, and growth strategy
 ✓ The real path to owner freedom

If you’re scaling a home care agency and want to follow the journey — I’m going to lift the curtain on all of it.

Stay Tuned!
 
(Photo: One of many boardroom lunches)

Home Care Business Strategist | Proven Frameworks for Landing VIP Private Pay Clients | Inc 5000 fastest growing companies 2024 and 2025 | Philadelphia Titan 100 2025 Honoree

Most home care owners try to scale the business the wrong way.

They think the path is:

More caregivers.
More leads.
More clients.
More everything.

But when you look at the agencies that actually grow through acquisitions…
Or the ones that get attention from buyers…

They’re not focused on getting bigger.
They’re focused on getting cleaner.

Here’s the reality no one tells you:

Buyers don’t chase the largest agencies.
They chase the agencies with the least operational risk.

And operational risk doesn’t show up in revenue.
It shows up in the backend.

These are the agencies that consistently get the highest multiples:

• The org chart runs without the owner
• EBITDA is clear and predictable
• Books are clean (no mystery categories)
• Margins aren’t swinging wildly
• Processes are documented
• Onboarding is repeatable
• Lead flow is systematized
• Staffing isn’t a weekly crisis

In other words:

Not the biggest agencies.
The tightest agencies.

Here’s the mindset shift:

If your business falls apart when you step away…
It’s not scalable.
And if it’s not scalable…
It’s not sellable.

Most owners think they need more clients.
What they actually need is to stop being the glue holding everything together.

When you start building like someone might buy you one day, your entire business improves—whether you sell or not.

Less chaos.
More margin.
More freedom.
Higher valuation.

Build a business a buyer would fight to acquire.
Not one you’re secretly trying to escape. 

I'm ramping my Newsletter back up, if you're interested in weekly insights sign up here, or in my Bio: https://lnkd.in/eiAv7pab

Open article: Masters of Home Care by homecaremba.com

AxisCare Home Care Software

AxisCare’s robust home care operations platform was designed to meet the complex and evolving needs of non-medical enterprise home care agencies.

With hundreds of 5-star reviews on G2, Capterra, and GetApp, AxisCare is leading the way in user satisfaction. We give you full control of your operations so you can scale your business while helping you and your caregivers stay focused on what matters most – providing the best care possible.

Business Development Representative

RESEARCH TAX CONSULTANTS

Research Tax Consultants, Ltd. (RTC) was established in 1987. First, focusing on the recovery of Texas severance taxes associated with unreported gas marketing expenses, RTC quickly followed by filing our first refund based on high-cost gas incentives. Building upon our relationships in Texas, RTC filed its first Oklahoma marketing cost claim in 1993. Since, we have successfully established relationships with many operators,  purchasers and state agencies, which has enabled us to file 10,000 + claims. Since being established, RTC has successfully secured in excess of $300 million on behalf of Oil and Gas operators. Our goal is to maximize refund potential, minimize client involvement, and do so while providing exemplary customer service.

Business Development Executive

Rookout

Rookout empowers engineers to solve customer issues 5x faster, by making debugging easy and accessible in any environment; from cloud native to on-prem and from dev to production. With its live data collection and debugging platform, Rookout allows software engineers to handle the complexity of modern applications by seeing into their code in real-time, as it's running. Using Non-Breaking Breakpoints, software engineers get the data they need instantly, without additional coding, restarts, or redeployment of their application required. See what Rookout can do for you at https://www.rookout.com.

HOVER Inc.

Powered by deep learning and computer vision, HOVER transforms smartphone photos of any property into an accurate, interactive 3D model, giving homeowners the power to unlock the true potential of their largest economic asset. With HOVER, homeowners and contractors can receive exact measurements, design their home with different products and colors, and purchase materials directly through the app.

Thousands of exterior contractors are using HOVER to save time and money on every project, establish instant credibility and close more business. HOVER’s insurance industry customers use the up-to-date measurements to reduce claim adjusting costs, decrease cycle times, and improve the overall customer experience. HOVER is backed by Google Ventures, Menlo Ventures, Standard Industries and The Home Depot, and has raised more than $87 million in funding to date.

The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories.

In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.

Quality Assurance Specialist

Home Grown Consult

The Home Grown Consultant is a boutique agriculture-focused operations consultancy. 

Our offerings run the gamut from advisory services to hands-on implementation support for both primary and secondary functions in small to mid-sized agricultural operations.

Agricultural Consultant

The Home Grown Farm

The Home Grown Farm is a 100 acre family farm producing organic vegetables, eggs, beef and poultry in Central Texas.

Owner

Highline Financial

Highline Financial is the preferred source for banking information for the financial sector. Focused solely on the banking sector, our data and analytics are relied upon by senior executives at over 1000 customers to manage risk and make profitable investment decisions daily.

Account Executive

Academic Superstore

Launched in 1998 in Austin, Texas, Academic Superstore has consistently been the fastest-growing, education-focused retailer in North America. We are committed exclusively to academic customers, offering thousands of top hardware and full-version software titles at great discounts. We have partnered with the top technology manufacturers including Adobe, Microsoft, Sibelius, Sony Media Software, and Wacom, to bring excellent service and prices which are available only to students, schools, and teachers.

Inbound Sales Team Lead

Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas

Health Care Service Corporation, a Mutual Legal Reserve Company (HCSC), is the largest customer-owned health insurer in the nation and the fourth largest overall. Operating through our Blue Cross and Blue Shield Plans in Illinois, Montana, New Mexico, Oklahoma and Texas (as well as a variety of affiliates and subsidiaries,) we are expanding access to high-quality, cost-effective health care. We are equipping members with information and tools so they can make the best health care decisions for themselves and their families.

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The Battle

Justin Currie

Brandon Tull

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Justin Currie's LinkedIn Performance

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