Masters of Home Care

Sharing secret tactics and strategies that I'm currently using to grow my multi-million dollar home care agency.

Founder

WellSprings Home Care

On a mission to change the way care is delivered to clients, through unique VIP Private Pay services.

Founder/CEO

PetroMech Inspection Services

Quality Compliance Inspections on Petroleum and Major Bridge Projects.

Co-Founder

Justin Currie Inspection Ltd.

Private contractor performing 3rd party inspections on large oil and gas projects in Alberta.

Over the last decade and a half, I’ve built 3 successful companies and am currently the owner of a multi-million dollar home care agency. 

My mission is to inspire 1000 Home Care Agency Owners to deliver the highest level of care to seniors, while building a highly profitable Agency. 

I help entrepreneurs remove themselves from operations, grow on autopilot with the right team members and sales strategy, and automate core systems.

My Portfolio Includes: 

→ I'm the founder & CEO of Masters of Home Care, sharing my secret strategies currently being used
→ I’m the founder & CEO of a current Home Care Agency (My testing ground) 
→ #3691 on the Inc. 5000 list of fastest growing companies 2024
→ #171 on Inc. Magazines regional list of fastest growing companies in the NE 
→ I Mentor Home Care Agency Owners who need help with marketing, sales, systems, and growth
→ Teach the Profitable Client Pipeline, a Secret Strategy to land High Profit VIP Clients  

My results:

→ Single Owner Agency Grown to 4 Million + Revenue 
→ Net Profit Margins 16-18% (7% Industry Average - I know, gross right?)
→ Average Client Profit $22,000+ ($13,000 Industry Average) 
→ Client and Caregiver Retention well above industry averages 
→ Charging client rates 25-40% above competitors 

If you want to learn more about how I built this, you can join my newsletter:

→ GO HERE: www.homecaremba.com 

If you want to join Masters of Home Care:

→ GO HERE: www.skool.com/mohc

Twitter: @justinmohc
TikTok:@justinmohc
Instagram: @justinmohc
YouTube: @justinmohc

Justin Currie

Why I've Been Quiet, and What's Coming Next

This year has been one of the biggest years of my life.

A new baby girl.
Back-to-back Inc 5000 Fastest Growing Companies.
Named a Titan 100 CEO in Philadelphia.
And another big one:
Building a partnership with the American Health at Home Fund.

If you’ve noticed I’ve been quieter on LinkedIn lately, it wasn’t because I lost interest.

It’s because I’ve been deep in the trenches:
 → Due diligence
 → Systemizing operations
 → Financial cleanup
 → Growth strategy
 → Integration planning

And it gave me a MASSIVE perspective shift that I want to share with this community:

Most home care agencies don’t need more clients…
They need to become the type of healthy business buyers look for. 

Not because you want to sell today…

But because when you build like a sellable company, everything gets better:
 • Stronger margins
 • Cleaner numbers
 • Better leadership
 • Less owner stress
 • Higher retention
 • Faster growth
 • A REAL valuation

As owners, we get trapped in day-to-day fires…

But the real wealth in home care comes from building something that can run without you.

Now that the deal is done and our next chapter is underway, I’m coming back here to share:
 ✓ What my experience with a partnership is like 
 ✓ How to increase your valuation
 ✓ What we’re implementing inside our agency
 ✓ What’s working and what’s failing
 ✓ Systems, leadership, and growth strategy
 ✓ The real path to owner freedom

If you’re scaling a home care agency and want to follow the journey — I’m going to lift the curtain on all of it.

Stay Tuned!
 
(Photo: One of many boardroom lunches)

Home Care Business Strategist | Proven Frameworks for Landing VIP Private Pay Clients | Inc 5000 fastest growing companies 2024 and 2025 | Philadelphia Titan 100 2025 Honoree

Most home care owners try to scale the business the wrong way.

They think the path is:

More caregivers.
More leads.
More clients.
More everything.

But when you look at the agencies that actually grow through acquisitions…
Or the ones that get attention from buyers…

They’re not focused on getting bigger.
They’re focused on getting cleaner.

Here’s the reality no one tells you:

Buyers don’t chase the largest agencies.
They chase the agencies with the least operational risk.

And operational risk doesn’t show up in revenue.
It shows up in the backend.

These are the agencies that consistently get the highest multiples:

• The org chart runs without the owner
• EBITDA is clear and predictable
• Books are clean (no mystery categories)
• Margins aren’t swinging wildly
• Processes are documented
• Onboarding is repeatable
• Lead flow is systematized
• Staffing isn’t a weekly crisis

In other words:

Not the biggest agencies.
The tightest agencies.

Here’s the mindset shift:

If your business falls apart when you step away…
It’s not scalable.
And if it’s not scalable…
It’s not sellable.

Most owners think they need more clients.
What they actually need is to stop being the glue holding everything together.

When you start building like someone might buy you one day, your entire business improves—whether you sell or not.

Less chaos.
More margin.
More freedom.
Higher valuation.

Build a business a buyer would fight to acquire.
Not one you’re secretly trying to escape. 

I'm ramping my Newsletter back up, if you're interested in weekly insights sign up here, or in my Bio: https://lnkd.in/eiAv7pab

Open article: Masters of Home Care by homecaremba.com

Account Manager

American Call Center

- Leading strategic outreach campaigns to unlock growth opportunities in the U.S. home care industry using social selling, bulk emailing and cold calling.
- Consistently generating at least 1 hot lead per month through expertise in lead generation, sales, marketing, and client relationship management.

Business Development Consultant

Gabame S.A

- Achieved 50% revenue growth by successfully launching a second conditioning center.
- Formed strategic alliances with 15+ companies and professionals, significantly enhancing the Customer Loyalty Program and boosting client retention.
- Developed and executed commercial strategies, increasing annual revenue from USD 120,000 in 2022 to USD 150,000 in 2023.

Commercial Finance Manager

Heroes Jobs

- Consistently achieved a weekly average conversion rate of 75 candidates to the app.
- Educated client recruiters on the app’s benefits, significantly increasing adoption.
- Identified and implemented system improvements, resulting in a 15% boost in applicant conversions.

DML Tecnologia DMLT S.A.

- Added 25 prospects to the client portfolio, fostering strong relationships and meeting their needs.
- Increased revenues by USD 45,000 through transactions with new and existing clients.

Business Development Executive

Universidad de Guayaquil

• Orchestrated a new Purchasing process, raising budget execution by 30%.
• Led a project identifying, controlling, and managing assets, resulting in a USD 63 million balance sheet increase.
• Implemented a USD 6 MM comprehensive security system that included surveillance cameras, access control and security infrastructure, reducing risks by 90%.

Administrative Director

CELEC EP - Electroguayas

• Trimmed monthly accounting closure time by 33%.
• Slashed outstanding accounts payable by 60%.
• Managed budget monitoring and analysis.

Finance Manager

corporacion nacional de telecomunicaciones

• Completed 9 audit processes, achieving 100% compliance with the annual control plan.
• Identified internal control enhancements and refined accounting procedures.

Director Of Internal Audit

Gabame S.A.

• Co-founded the company in November 2014, and achieved monthly gross sales of USD 7,000 after 3 months of operations.
• Pioneered innovative customer acquisition strategies, serving over 120 clients.
• Implemented cost controls, achieving investment recovery in 18 months.

General Manager

Pitkin Petroleum Plc.

• Led SAP Business One 8.1 accounting system implementation project.
• Streamlined management reporting preparation, reducing time by 30%.
• Key member in raising over USD 25 million in private capital.

Senior Financial Business Controller

I’m a bilingual sales and business development professional with over a decade of experience driving growth across Latin America, North America, Europe, and Asia. Currently, I help brands maximize their impact by selling advertising solutions at X (formerly Twitter)—connecting them with high-intent audiences through tailored media strategies.

My background combines sales, customer experience, and finance, and I’ve consistently delivered results by building strong relationships, identifying growth opportunities, and closing high-impact deals.

I thrive in fast-paced, multicultural environments and enjoy turning complex problems into clear, actionable strategies.

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