Jure Knehtl

Founder/Growth CMO🚀 • Growth Advisor • 300M+ € Sales Generated in Europe • On a Mission to Scale Profitably

3x Founder | 2x CMO from 0 to 50M+ € in Europe | Now building my own eCommerce brand 🛠️

Hey, nice to meet you. I am Jure Knehtl (also called JK), driven by results, creativity, and being a distributor on the market.

In my career, I helped generate 300M+ € eCommerce revenue for my partners by developing a customized marketing mix to maximize the brandformance.

For the last 11+ years, I've been leveraging Meta ads, TikTok, Influencer marketing, scientific performance-oriented creatives, localization, and retention channels to help DTC brands grow.

Here are 3 of my biggest successes so far:
- Built the whole marketing department from scratch and reached an explosive growth of a bootstrapped eCommerce business from 0 to 50M € revenue in 4 years.
- Founded a Boutique DTC Performance agency WeScale, in 2020, that grew to 20+ team members and 5 Mio € revenue in 3 years.
- Hyper-Scaled a beauty brand from 0 to 100M € revenue in 3 years, profitability.
 
❤️ Growth, leadership & basketball.
🛠 Chasing the NEXT WIN.

Knowing that I have more to offer, I apply that same drive to work with established brands as well as brands looking to make that pro jump.

If you have a question or just want to exchange ideas - send me a message - I look forward to our conversation!

Want to get in touch about the potential collaboration, mentorship or a speaking gig?
Email me: jure.knehtl.digital@gmail.com

Chief Executive Officer

At WeScale DTC performance marketing agency, I am in charge of building an ecosystem and strategy to empower the growth of fast-growing DTC brands.

We built multiple 8-figure brands in Europe with the help of scientific creatives, behavior-driven media buying & advanced acquisition strategies.

WeScale performance 🚀 numbers:
• +152 Mio € revenue generated across all our clients
• +41 Mio € ad spend across Meta, TikTok & Google
• Scaled a business from 7 Mio to 25 Mio €
• 1.1 Mio € Revenue in 72 hours
• 27,000 products sold in 1 day

Click the links below and check our value posts 👀

Want to get in touch?
Email me: jure.knehtl@wescale.agency

Last week, I spoke to +60 startup founders about Meta ads.

We dived into:
- What works and what doesn't in 2026
- Creative process and strategy that brings profitable results
- Effective scaling in 2026 (beyond Ads Manager)
- How to plan and execute a GTM strategy on a new market and/or product
- Optimization beyond the ad metrics
- Practical success cases

I haven't done a speech in a while, but it was great to be back and share my knowledge with the audience. It always energizes me to push the event further and never stop growing, improving, and learning.

The founders were curious, asking practical questions and explaining their situations and challenges, which led to a great discussion at the end with Q&A.

My knowledge was shared, but remember:

"Knowledge is power only if you use it."

Thank you for organizing this great event SBC - Slovenian Business Club & special thanks to David Žalec for the invite!

Everyone thinks they know Meta ads. 

But the game has changed. 
It’s no longer about fancy hacks or secret settings. 

It’s about understanding the platform’s core mechanics and how to leverage them for sustainable growth. 

In 2026, it’s all about creative testing, data-driven decisions, and a deep understanding of your customer.

Will AI replace media buyers… or simply level up the role? 🚀

Meta just (quietly) changed the future of media buying.

Manus AI agents are now starting to appear directly inside Ads Manager.

Not another feature.

Not another automation toggle.

Actual AI that can:
• analyze campaign performance
• build reports from prompts
• suggest audiences
• recommend optimizations

Instead of digging through dashboards, you’ll simply ask for insights.

And this is only step one.

Meta’s long-term vision is clear: fully automated advertising.
Imagine this workflow:

1️⃣ Upload product image
2️⃣ Set budget
3️⃣ Choose objective

Meta’s AI then generates the ads, chooses targeting, distributes budget, and optimizes performance.

The human role becomes setting direction and interpreting results.

But here’s the important part most people miss:

Automation is replacing execution — not strategy.

AI can already handle:
• campaign setup
• targeting
• budget allocation
• reporting

But it still struggles with questions like:
• What offer should we lead with?
• What angle resonates with this audience?
• What creative psychology drives conversion?
• How do we maximize LTV?

And those questions are where the real value lives.
The best media buyers in the next 3–5 years won’t be Ads Manager operators.
They’ll be growth strategists who understand:
• customer psychology
• creative strategy
• funnels and retention
• business economics

Because brands don’t actually want someone to run ads.

They want someone who can grow the business.

9/10 times, when we launch whitelisting (partnership) ads on an account, they outperform everything else.

Different niches. Different budgets. Same outcome.

We combine:
- Different following sizes
- Different personas
- Content formats
- Copy angles

Been working especially well for acquiring new customers.

Not a hack — just how trust scales in paid media.

Use that insight however you want.

True ad creative winner is not defined by: 
 
- CTR 
- Hook rate 
- Hold rate 
- ATC rate 
- CPM 
 
Although these secondary metrics matter as well. 
 
True ad creative winner is defined by VOLUME 🏆 
 
This means: 
1) how much budget can you invest behind the creative 
2) how broad it can go with targeting and 
3) the number of purchases it generates 
 
... while still hitting the successful KPI 🚀 
 
Remember that.

Why do most brands implement CONTENT CREATORS into their content creation process for paid ads 🤔 
 
- Native to the platform 
- Social proof 
- Performance 
- Local language 
- Speed of creation 
- Investment efficiency 
- Great for ads + landing pages 
- Opportunity for Whitelisting 
- Creative diversity 
 
One of the key areas that help me scale 10+ brands above 8 figures and what I work on with my coaching clients. 
 
But what makes the difference? 
 
Just hiring a couple of creators won't be enough... 
 
You have to: 
1) Do the research 
2) Ideation 
3) Create strong briefs 
4) Provide feedback and examples 
5) Share the performance and potential upgrades across creators 
6) Build long-term partnerships

Most fast-scaling DTC brands are crushing it with their creators' programs - Don't stop - think outside the box!

Stop criticizing your leaders 🛑

If you have never led yourself, or your leader has:
- <10 years of experience
- 0 leadership coaching
- They have been put in the situation because they were excellent with execution and produced results.

Instead of talking behind their backs and addressing the work environment with others ...

Give them direct feedback and support them 🙏

IMPORTANT (!) Feedback goes both ways. You need to share and listen and not take things personally. That's often the most challenging part for all.

THE TRUTH:
It is HARD to be a young and inexperience leader

I did it myself:
a) Leading 30 people in the marketing department when I was only 26
b) Leading 32 people inside my growth agency at the age of 29 

But the reality check:
Was I the best leader? NO
Did I always make the right decisions? Big NO
Did I have a great leader in the past from whom I could learn? NO
Did I have a great mentor? NO
Did I have leadership experience? NO

But I tried my BEST every single day.

And many great things happened because of it 🙏❤️

Thanks to all the people in the team, business partners, and leadership for putting me in that position so I could grow and become the version of JK I am today.

So shoutout to all the young inexperience leaders out there who are trying their best 🙏❤️

Keep going 💪

And for the rest, support them, work with them, and give them feedback so you all can thrive 🚀

Performance marketing has changed, so should you:

1) ROAS ➪ NC (New customer's) ROAS
2) MER ➪ % of profitability, GM per order
3) Blended CPO ➪ NC CPA
4) Media buying hacks ➪ Creative strategy
5) Product pages ➪ Landing pages
6) Evergreen sitewide sales ➪ Bundles and special offers
7) Revenue ➪ New vs. returning customer's performance
8) Product you can sell through Facebook ➪ Upgraded with retention opportunities and reaching new customers

Which evolution is a MUST? Let's find the winner 🏆

Your ads aren’t converting for one of these three reasons: 

1. Your offer is weak. 
2. Your creative is boring. 
3. Your (creative) targeting is off. 

It’s that simple. 

Stop blaming the algorithm and start focusing on what you can control.

Don’t just translate your ads. Localize them. 

This means using local models, local language, and local cultural references. 

It’s a small change that can make a big difference.

THE PROCESS

You can start with the localization of your statics and combine them with localized AI voiceovers - I recommend using ElevenLabs for this.

With this, you will get the first signals about the:
1) Offer
2) Funnel
3) Personas
4) Angles

The next step should be to find local creators via a tool like Influee, a local agency, or by finding them directly.

Ask them for 1-3 videos first, with multiple hooks based on your performance and the local competitor’s winning ads 

+ include photos in the round as well, so you can leverage it across:
- Ads
- Organic
- Emails
- Website 

To showcase local faces and build trust.

The final step is to partner with them and run partnerships through them, share the creative performance findings, and scale the partnership program.

That's how you WIN 🏆

Most brands try to lower CAC by tweaking bids and budgets.

But that’s rarely where the real leverage is.

In my experience scaling e-commerce brands, new customer ROAS is mostly structural.

There are 4 levers that actually move CAC — and most brands are only using one or two of them.

1️⃣ Partnership & whitelisting ads (at scale)

When you run ads through creators whose audience already buys at your price point, you skip the entire trust-building phase.

Lower friction = lower CAC.

Each creator also unlocks a new micro-audience Meta couldn’t reach through your brand page alone.

And you’re feeding the algorithm more signals.

>>> Action point: Run ppartnership ads with bigger creators on your local market that already have your potential audience.


2️⃣ Different creative formats

 Meta doesn’t just read text.

 It reads visual patterns.

If you only run one type of creative, you’re forcing all buyers through one narrow door.

Different formats attract different buyers:
- Listicles
- Founder storytelling
- Lifestyle content
- Product breakdowns
- Problem/solution creatives

Each format opens a new audience pool.

>>> Action point: Make sure to introduce 1-3 creative formats on the bi-weekly basis 


3️⃣ Different personas

 Same creative.

 Different message.

A dad, a gym guy, and a 45-year-old executive buy the same product for completely different reasons.

The angle of the ad determines who Meta shows it to.

>>> Action point: Go beyond messaging - use creators, voiceovers, and adopted landing pages to the personas


4️⃣ Upper funnel exposure

 Reach campaigns don’t drive purchases directly.

But they pre-warm the market.

When someone has seen your brand 3–5 times before the conversion ad appears, your CAC drops dramatically.

>>> Action point: Run 5-15% of the total budget on campaigns that exclude buyers, visitors and engagers


These force Meta to actually hunt for new customers.
(But don’t assume Meta follows this perfectly.)

The real mechanism behind all 4 levers:
They expand your total addressable audience.

More qualified prospects → cheaper new customer acquisition.

If you’re only running:
 • broad campaigns
 • one creative format
 • one angle

You’re leaving a lot of efficiency on the table.

Curious how other brands structure their acquisition:

Which of these levers has had the biggest impact on your CAC?

Watch out for that frequency 🛑🙊 
 
I just finished one account audit, and I wanted to share an interesting finding with you. 
 
On the discovery call client complained that none of the new creative tests 
 
Although I am really not a fan of testing in creative testing in Adavntage+ (lack of control), I looked into it. 
 
Here is what I found: 
💡 Missing existing customer budget cap 
💩 frequency 9 in 3 days + a LOT of negative comments connected to the frequency of ads 
 
*Note: they are an early startup that had a customer database of 3K customers 
​ 
My suggestions: 
(1) Test in ABO 
(2) Exclude existing buyers (always) 
(3) Analyze audience segments breakdown 
(4) Use Advantage+ for scaling

Want to conquer Europe? 

Stop thinking ‘global’ and start thinking ‘glocal.’ 

This means adapting your products, marketing, and customer experience to the specific needs and nuances of each local market. 

It’s not easy, but it’s the only way to win.

The Top 3 Mistakes Brands Make When Entering a New Market

1. Assuming one size fits all. 
2. Ignoring cultural differences. 
3. Underestimating the competition. 

Avoid these common pitfalls and you’ll be well on your way to international success.

Tomasz Sledz

Running ads that 10x your business | Helping brands with media buying | Spent 20 000 000$+ on ads. | Driving results that Soar | DM for a 1:1 Power Hour | Business Consultancy | Funnel Optimization | Paid Social Ads

Your ads are spending.
But your results are stuck.

Read this. ↓

You launch a few new creatives.
They work for a week.
Then CAC climbs, ROAS drops, and scaling breaks again.

So you do what most brands do:
You blame the media buyer.
You tweak targeting.
You "optimize" the account.

But the real issue is simple:
You do not test enough new angles, fast enough.

You have spend.
You have a product that sells.
You just do not have a creative system that keeps performance alive while you scale.

That's what we build.

I'm Tomasz, founder of Impact Media.
We craft research-based direct-response ads, both video and static, built to scale.

What we install:

✅ Deep customer research and angle mining
✅ High-volume creative production (often 100+ ads per month)
✅ Fast testing system to find winners
✅ Scale plan that keeps CAC under control
✅ Funnel and offer fixes when ads need it

Who we've worked with:

Icybear Dental • BioID Health • Dr. Forbes Riley • Crucial Four • Pure Over • Olive + Crate • Star Magic Healing • Awkward Media • 1FIT • Jope • Munera Ventures • Pela Terra • Absolute Dogs • A-OK9 • 3Y Health • Energized Health • EcoWise Supplements • Cadence • Secret Element • Seller Champ

(And other 8-9 figure business covered under NDA)

What this looks like in the real world:

→ 234 ads launched in 6 weeks
→ $50,254 spent
→ $208,265 generated
→ Stock sold out, 1,000+ new customers in a month

If your brand is doing real revenue, but ads are not scaling, send me a DM with "SCALE".

I'll show you the exact gaps in your creative system and what to build next.

Chief Marketing Officer

R.I.P creative strategists. Claude Cowork just killed the job.

I've tested every AI on Meta ad creative. GPT-5. Gemini 3. Llama. None of them got it.

Then Claude Cowork dropped. And everything changed.

I spent 12 hours building a workflow specifically for Meta ads. Fed it $25M worth of winning creative data. Tested it against my best-performing campaigns.

The results:

→ 50+ research-backed ad concepts in under 60 minutes
→ Hook variations that match proven scroll-stoppers
→ Angles mapped to every awareness stage
→ Creative briefs my team can execute same-day

This isn't AI writing generic copy.
This is a system that understands why your ads work and builds more of them.

What used to take my creative strategist a full week now takes an hour. And the output is better.

For brands spending $50K-$500K/month on Meta:

- Your creative team is guessing which angles to test
- Your winners die and nobody knows why
- You're paying $8-15K/month for a strategist who can't keep up with volume

Claude Cowork fixes all of it.

I packaged the entire workflow into 61 copy-paste prompts:

✅ The Ad Concept Generator (50+ ideas in one session)
✅ The Hook Pattern Extractor (reverse-engineers your winners)
✅ The Awareness Stage Mapper (right message, right audience)
✅ The Creative Brief Builder (hand it straight to your team)
✅ The Fatigue Predictor (knows when ads will die before they do)

This took me $25M in spend to figure out. Yours for free.

Comment "COWORK" and I'll send it over.

(We need to be connected for me to DM you)

♻️ Repost and I'll include the full case study showing how this system generated 100+ winning concepts in 30 days.

I scale 7 to 8-figure brands with ads | $30M+ managed | 100+ creatives per month | Scale to $1M/month spend

I've managed $30M+ in Meta ad spend and built a dashboard that tells you if your creative can scale.

Most brands don't know they're dying until ROAS tanks.

The pattern is always the same:
- Creative fatigue kills the account
- Nobody tracks it
- By the time you notice, you've burned 2-3 weeks of budget

So I built the system I wish I had.

Paste 14 numbers from Ads Manager. Takes 5 minutes.

The dashboard auto-calculates 25+ metrics and tells you exactly where you're bleeding:

→ Creative fatigue rate (are your ads dying faster than you're replacing them?)
→ Top 3 concentration risk (one fatigue spike away from disaster)
→ Hook decay rate (catches fatigue before ROAS drops)
→ Creative runway (how many weeks until your winners die?)
→ Launch deficit (are you killing more ads than you're launching?)
→ Win rate trend (is your creative research getting stale?)

Green, yellow, red scoring. You see your creative health at a glance.

For brands spending $50K-$500K/month on Meta:
- Your media buyer is reacting to problems instead of predicting them
- Your creative team doesn't know which ads are about to die
- You're scaling into fatigue without realizing it

This dashboard fixes all of it.

Benchmarks from $30M+ in spend built in. Yours for free.

Comment "HEALTH" and I'll send it over.

(We need to be connected for me to DM you)

♻️ Repost and I'll include the video walkthrough showing exactly how to use it.

I've run ads for Acquisition.com Portfolio and other 8-9 figure businesses. Most brands I talk to still don't understand this one thing:

Creative is targeting.

Meta's algorithm handles audiences now. Your job is feeding it the right creative for each awareness stage.

Most brands blast the same ad to everyone. Cold traffic, warm traffic, retargeting. Same hook. Same angle. Same offer.

Then they wonder why CPAs keep climbing.

Eugene Schwartz figured this out 60 years ago. 5 levels of awareness. 5 different messages.

→ Unaware: They don't know they have a problem
→ Problem Aware: They know the problem, not the solution
→ Solution Aware: They know solutions exist, not yours
→ Product Aware: They know you, haven't bought yet
→ Most Aware: They just need the right offer

Your static ads, UGC, VSLs should strategically map to these stages.

I've managed $30M+ in Meta spend. The brands that scale past $100K/month all have this dialed.

The ones stuck at $20-50K? They're running the same 3 ads to everyone and hoping something sticks.

I put together the exact framework I use on day 1 with every client.

The "Andromeda" Creative Strategy Framework includes:

✅ The awareness stage breakdown (know exactly which ads to run where)
✅ Creative mapping template (match ad types to buyer stages)
✅ The research-first methodology behind $30M in spend
✅ Why "creative is targeting" and how to use it

Comment "CREATIVE" and I'll send it over.

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♻️ Repost and I'll include the full strategic memo I give to new clients.

🚨 We're hiring a Full-Time Creative Strategist at Impact Media

We're a performance marketing agency that's manage over $1 mil+ monthly in Meta ad spend for 7-8 figure brands 

We work across e-commerce (D2C), B2B, and lead generation, so you won't be stuck in one niche. Real budgets, variety, and creative freedom to test at scale.

This is a full-time, fully remote position. Not a freelance gig.

What you'll actually do day-to-day:

Research (40%) - Use tools like Foreplay and Meta Ad Library to find winning angles and concepts, then turn that into actionable creative briefs.

Copywriting (30%) - Write high-converting ad scripts for video and static ads across multiple clients. You'll use AI tools to move faster, not as a crutch, but as a multiplier.

Visual Direction (15%) - Develop the look and feel of ads and brief designers and editors on how a concept should come to life.

Creative Collaboration (15%) - Work closely with our Creative Director and brief the production team directly when needed. Clear vision and sharp feedback matter here.

Who we're looking for:
- 1-2+ years of hands-on Meta ads experience (non-negotiable)
- Strong understanding of direct response, you know what makes people stop scrolling and click
- Experience writing video scripts and static ad copy
- Comfortable using AI tools daily to research, write, and iterate faster
- Familiar with Monday.com and Slack
- Perfect English communication skills
- Detail-oriented and self-driven
- Preferably based in or near CET timezone, but open to strong international candidates

The logistics: 
✅ Full-time only, no freelancers or part-time 
✅ Fully remote 
✅ Daily team sync at mid-day CET 

We plan ahead and get tasks to you at the start of each week, but flexibility is essential. Clients send feedback, things shift, and we need someone with full-time availability to move quickly when that happens.

Why this role:
- Lean, high-performing team. 
- 1000 creatives tested per month. 
- Real budgets.
- Full autonomy over your work.

How to apply:

Connect with me and send a DM with:
1. Your portfolio or ad examples
2. A summary of your relevant experience
3. Why you'd be a great fit
4. Your salary expectations

I'll be reviewing applications personally and scheduling calls with the right candidates.

If you don't have Meta ads experience, this isn't the right fit, but feel free to tag someone who'd be perfect for it 👇

I've spent $30M+ on Meta ads. I just built a creative scaling calculator that gives you my creative volume formula for scaling past $100K/month:

Most brands hit $50K/month and crash.

The pattern is always the same:
- 5 ads carrying the whole account
- No creative pipeline behind them
- ROAS dies and nobody saw it coming

I tracked every failure pattern across 200+ accounts. Built the math into one sheet. You just paste 8 numbers from Ads Manager which takes 3 minutes.

Here's what it spit out:

→ Your exact creative burn rate per week
→ How many ads you need launching monthly to stay alive
→ Which ad formats are fatiguing 40% faster than others
→ Your concentration risk score (most brands score "critical")
→ The spend ceiling your current creative volume supports
→ When your next ROAS drop will hit based on decay curves

Green. Yellow. Red. One glance.

Benchmarks from $30M+ in spend baked in.

I packaged the whole thing:

→ The calculator spreadsheet
→ My creative volume formula for scaling past $100K/month

Comment "SCALE" and I'll send it over.

We need to be connected for me to DM you.

We produce 100-170 ads per month. Most inhouse teams struggle to get 10 out the door.

The difference isn't talent. It's workflow.

I've watched brands hire great editors, great strategists, great media buyers. Then lose weeks to revision cycles, unclear briefs, and miscommunication.

One video takes 5 rounds of feedback. By the time it's approved, the trend is dead.

We fixed this with a 12-person team structure that syncs strategists, editors, and media buyers into one machine.

The system:

→ Strategists brief with research, not opinions
→ Editors know exactly what "good" looks like before they start
→ Media buyers flag winners and losers in real-time
→ Feedback loops are 2 rounds max, not 5

At scale, creative velocity is the only competitive advantage. The algorithm rewards volume. The brands testing 15-20 ads per week win. The ones testing 3-4 fall behind.

For brands spending $50K-$500K/month:

- Your team is slow because the process is broken
- Your editors are guessing what you want
- Your strategists aren't connected to performance data

This workflow fixes all of it.

I packaged our entire production system:

✅ Organizational chart (who does what, when)
✅ The feedback loop SOP (2 rounds max)
✅ Brief templates that eliminate guesswork
✅ How to sync strategy, editing, and media buying

Comment "WORKFLOW" and I'll send it over.

(We need to be connected for me to DM you)

♻️ Repost and I'll include the exact brief template we use for every ad.

We tested 600 research based ads in 6 months for one client.

(gemini 3.1 made it possible)

Star Magic needed volume. Not 10 ads a month. Not 20. Hundreds.

The old way: hire UGC creators, wait 2 weeks for deliverables, hope something works, repeat.

The new way: use Gemini 3 to generate scripts, angles, and hooks based on what's already performing. Then hand creators a brief they can't mess up.

The system:

→ Feed Gemini your top 10 performing ads
→ Extract the hook patterns, emotional triggers, and CTAs that work
→ Generate 50+ script variations in an hour
→ Brief creators with research-backed scripts, not vibes

We maintained profitable acquisition for 6 months straight. 2,941 new customers. High subscription retention.

Most brands can't produce enough creative to feed the algorithm. They test 5 ads, find 1 winner, ride it until it dies, then scramble.

This system keeps the pipeline full.

For brands spending $50K-$500K/month:
- Your UGC process is too slow
- Your creators are guessing what to say
- You're not testing enough volume to find consistent winners

I packaged the entire Gemini 3 UGC workflow:

✅ The prompt sequence for script generation
✅ Hook pattern extraction framework
✅ Creator brief template (research-backed, not vibes)
✅ The 100-ad testing calendar we used

Comment "UGC" and I'll send it over.

(We need to be connected for me to DM you)

A clinic owner told me: "We get 200 leads a month. Maybe 15 book. I don't understand."

I looked at their funnel. The problem was obvious within 5 minutes.

Their ads were generating curiosity. Not commitment.

People clicked because the hook was interesting. They landed on a page that looked fine. They filled out a form because it was easy.

Then they ghosted.

No call booked. No appointment scheduled. Just a CRM full of names that went nowhere.

This was BioID Health. Stuck at 120 patients per month for over a year. Spending £5K/month on ads that filled a pipeline nobody could close.

I've managed $30M+ in Meta spend. I've seen this pattern kill more clinics and high-ticket businesses than bad targeting ever has.

The fix wasn't the ads. It was the script.

We rewrote everything from the hook to the follow-up:

→ Ad scripts that pre-qualify before the click (filter out tire-kickers early)
→ Landing page headlines that match the ad promise exactly
→ Form questions that create micro-commitments
→ Follow-up sequences that assume the sale, not beg for it

Same clinic. Same offer. Same budget.

120 patients became 500+. £5K spend became £40K. Because now the leads actually wanted to show up.

Most businesses optimize the wrong thing. They tweak audiences, test placements, adjust bids.

The script is what converts. Everything else is noise.

I put together the exact scripts and headlines we used:

✅ Ad script swipe file (the copy that scaled 4x)
✅ Landing page headline templates
✅ The pre-qualification framework
✅ Follow-up sequence that converts form fills to bookings

Comment "SCRIPTS" and I'll send it over.

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I watched a brand burn $47,000 in 3 weeks because of one hook.

They had a winner. 4.2 ROAS. Scaling beautifully.

Then day 4 hit. ROAS dropped to 2.8. Day 7, it was 1.6. By day 12, they were losing money on every sale.

The founder called me panicking. "The algorithm broke. Meta hates us. What happened?"

Nothing happened. The hook just died.

I've managed $30M+ in Meta spend. I've seen this exact pattern hundreds of times.

Your best-performing ad isn't actually your best ad. It's just the hook that resonated with the warmest slice of your audience.

Meta shows it to the easiest buyers first. They convert. You celebrate.

Then it expands to colder people. Same hook. Same angle. Same words.

But these people need a different entry point. Your hook doesn't hit the same for them.

The ad isn't broken. The hook is exhausted.

That brand I mentioned? We took over and launched 91 new ads in 3 weeks. Same product. Same offer. Different hooks.

→ Pain hooks for people who know they're struggling
→ Desire hooks for people chasing a result
→ Proof hooks for skeptics who need evidence
→ Contrarian hooks for people who think they've tried everything

One hook fatigues. The next picks up. Account stays stable.

They went from bleeding $47K to $180K profitable months. Not because we found one magic ad. Because we built a system that never runs dry.

I put together the exact hook bank we use internally:

✅ 50 proven hooks across static, UGC, and B-roll
✅ Hook categories mapped to awareness stages
✅ The research process for finding fresh angles
✅ How we launch 91+ ads in 3 weeks without burning out

Comment "HOOKS" and I'll send it over.

(We need to be connected for me to DM you)

We took a client's CPL from €59 to €19 in 30 days. No budget increase. No new audiences.

Just funnel friction.

Most high-ticket lead gen campaigns bleed money in places nobody checks.

The landing page asks for too much information. The hook attracts the wrong people. The form fields kill conversion. The follow-up sequence is too slow.

Every friction point costs you leads. At €50-80 per lead, that adds up fast.

This was a German SaaS brand in the legal space. Smart team, good product, terrible unit economics.

We audited the funnel and found 4 friction points killing their CPL:

→ Form had 7 fields (cut to 3)
→ Hook attracted tire-kickers (rewrote for qualified buyers)
→ Landing page buried the offer (moved it above the fold)
→ No urgency in the CTA (added scarcity)

Same spend. 3x more leads. Profitable acquisition in 30 days.

For brands running high-ticket lead gen:

- Your CPL is high because your funnel has friction
- Your sales team is drowning in unqualified leads
- You're optimizing ads when you should be optimizing the page

I put together the exact audit framework we used:

✅ The "Funnel Friction" audit checklist
✅ 3 script templates for high-ticket lead ads
✅ Form field optimization guide
✅ The landing page fixes that dropped CPL 67%

Comment "LEADGEN" and I'll send it over.

(We need to be connected for me to DM you)

♻️ Repost and I'll include the before/after breakdown of the campaign.

We scaled PureOver from $250/day to $1,400/day spend. $208,265 in 6 weeks.

Most brands try to scale and ROAS tanks the next day.

The pattern is always the same:
- They find a winner
- They increase budget
- Performance crashes
- They pull back and start over

PureOver was stuck in this loop for months before we took over.

The fix wasn't complicated. It was systematic.

Week 1-2: Creative volume. We launched 15+ new ads to find 2-3 more winners.
Week 3-4: Offer testing. Same product, different positioning. Bundles, bonuses, urgency.
Week 5-6: Scale the winners. Increase budget 20% every 3 days on ads with stable ROAS.

The 2-3-4 rule:

→ 2 weeks to build creative depth (you can't scale 1 winner)
→ 3 offers tested (same product, different angles)
→ 4 winning ads minimum before scaling spend

Most brands try to scale with 1-2 ads. That's not scaling. That's gambling.

For brands spending $50K-$100K/month:
- You're scaling too fast with too few winners
- Your offer isn't strong enough for cold traffic
- You're optimizing campaigns when you should be optimizing creative velocity

I put together the exact system we used:

✅ 1-page launch checklist
✅ The 6-week testing calendar
✅ Creative volume benchmarks by spend level
✅ Offer stack framework for cold traffic

Comment "SCALE" and I'll send it over.

(We need to be connected for me to DM you)

I've reviewed over 200 ad accounts.

Brands stuck at $50K/month almost always have the same problem. And they're blaming the wrong thing.

They think it's targeting. It's not.

It's creative velocity. And it's only half the equation.

At $50K/month you're pushing roughly $1,600/day through Meta.

The algorithm needs fresh creative to keep finding new buyers. Most brands launch 5 to 10 new ads per week. Maybe one sticks. Meanwhile, 2 to 3 of your current winners are already dying.

You're not scaling. You're running to stand still.

The brands that break past $100K/month test 20 to 30+ ads per week. Different hooks. Different formats. Different angles.

They're not looking for a magic ad. They've built a system.

But here's what most people miss: the ad is just the door.

If your ad is punchy but your landing page reads like a corporate brochure, you've lost them.

If your ad makes a bold promise but your landing page doesn't back it up with a story that deepens belief, you've lost them.

If someone clicks a listicle expecting a helpful comparison and lands on a hard pitch with zero context, you've lost them.

The customer journey has to be congruent from the first frame of the ad to the landing page. Same voice. Same promise. Same energy.

Brands scaling past $100K aren't just launching more ads. They're building front-end systems where the ad matches the advertorial, which matches the landing page. Each piece carries the reader forward without friction.

I've managed over $30M in Meta spend. The pattern never changes.

Brands stuck at under $30K think they have a targeting problem.

Brands growing past $100K know they have a creative and congruency problem.

How many ads did you launch last week? And does everything after the click match what you promised?

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Tomasz Sledz

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The Battle

Jure Knehtl

Tomasz Sledz

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jure Knehtl's LinkedIn Performance

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