Jure Knehtl

JK GROWTH

JK GROWTH by Jure Knehtl is on a mission to empower ECOM business founders and marketers to reach profitable growth by upgrading the growth strategy, media buying, creatives, International expansion with localization and processes.  

Working with brands like Filippo Loreti, Vigoshop, EQUA, Goat Story, LELOSI, Nega, EGGO, Under Your Skin, Proteini.si, Comfortti, Eneba games and NutriSolution.

By consulting, organizing workshops, and coaching internal people, we cover the main growth pillars of ECOM growth success, such as: 

• Business profitable growth and success metrics 
• Scaling strategies to grow to the next level 
• Facebook ads
• Creative strategy
• Content creation
• International scaling and localization 

Our knowledge is tested in practice and proven to work for various businesses.   

For each of our clients, we built a tailored process on how to upgrade the current status and how to build a fast-growing, sustainable ECOM business.

Founder

WeScale Brands

At WeScale DTC performance marketing agency, I was in charge of building an ecosystem and strategy to empower the growth of fast-growing DTC brands.

We built multiple 8-figure brands in Europe with the help of scientific creatives, behavior-driven media buying & advanced acquisition strategies.

WeScale performance 🚀 numbers:
• +152 Mio € revenue generated across all our clients
• +41 Mio € ad spend across Meta, TikTok & Google
• Scaled a business from 7 Mio to 25 Mio €
• 1.1 Mio € Revenue in 72 hours
• 27,000 products sold in 1 day
• Grew home decor brand from 0 to 1 Mio € in 7 months
• Generated 5.5 Mio € in 11 months for a beauty brand

Chief Executive Officer

LELOSI

Head of Growth

HS PLUS

I built the whole marketing department with 30+ people from 0 that managed the biggest paid social budget in the region. 

The business was bootstrapped and reached mid-eight figures in yearly revenue in 4 years.

The growth was fueleded by leveraging the ultimate power of performance marketing, creativity, and integration of all departments into the business growth strategy.

My journey at HS PLUS started with one product, one market, and a 20 € daily budget and finished with:

• +120 products
• 13 localized markets
• the biggest Facebook ads budget in the region
• 40 Mio € Revenue generated
• own content creation process
• advance KPIs performance tracking

AdStar - Digital Agency

I built a team of 15 members that helped multiple Slovenian and international businesses achieve 7-figure revenues with:

• Facebook ads
• UGC Creatives
• Localization
• Conversion rate optimization

AdStar performance agency was the first company and it was bootstrapped when I was 21 years old with 4,000€ in my bank account.

Growth Expert for International Scaling ECOM Brands

Proven traction in scaling multiple DTC brands to 8-figures in Europe.

Hey, nice to meet you. I am Jure Knehtl (also called JK), driven by results, creativity, and being a distributor on the market.

In my career, I helped generate 200M+ € eCommerce revenue for my partners by developing a customized marketing mix to maximize the brandformance.

For the last 10+ years, I've been leveraging Meta ads, TikTok, Influencer marketing, scientific performance-oriented creatives, localization, and retention channels to help DTC brands grow.

Here are 3 of my biggest successes so far:
- Built the whole marketing department from scratch and reached an explosive growth of a bootstrapped eCommerce business from 0 to 40M € revenue in 4 years.
- Founded a Boutique DTC Performance agency WeScale, in 2020, that grew to 20+ team members and 5 Mio € revenue in 3 years.
- Hyper-Scaled a beauty brand from 0 to 100M € revenue in 3 years, profitability.
 
❤️ Growth, leadership & basketball.
🛠 Chasing the NEXT WIN.

Knowing that I have more to offer, I apply that same drive to work with established brands as well as brands looking to make that pro jump.

If you have a question or just want to exchange ideas - send me a message - I look forward to our conversation!

Want to get in touch about the potential collaboration, mentorship or a speaking gig?
Email me: jure.knehtl.digital@gmail.com

At WeScale DTC performance marketing agency, I am in charge of building an ecosystem and strategy to empower the growth of fast-growing DTC brands.

We built multiple 8-figure brands in Europe with the help of scientific creatives, behavior-driven media buying & advanced acquisition strategies.

WeScale performance 🚀 numbers:
• +152 Mio € revenue generated across all our clients
• +41 Mio € ad spend across Meta, TikTok & Google
• Scaled a business from 7 Mio to 25 Mio €
• 1.1 Mio € Revenue in 72 hours
• 27,000 products sold in 1 day

Click the links below and check our value posts 👀

Want to get in touch?
Email me: jure.knehtl@wescale.agency

Jure 🚀 Knehtl

Creative has always been a game-changer in e-commerce, but some people have only recently realized it.

Erika Zeigyte

Prosana

Prosana helps marketing agencies and D2C eCommerce businesses build strong teams and solid operational infrastructures, allowing them to:

🚀 Scale at least 3x faster without putting out fires 24/7
🚀 Have 2x more time for activities that drive the business forward
🚀 Resolve common people problems
🚀 Finally enjoy the ride every entrepreneur deserves

These are the services we offer:

→ Headhunting and recruitment of elite marketing and eCommerce talent
→ Processes and systems development
→ Consulting on team structure & growth

Here’s how we can start working together:

1️⃣ Drop me a message here on LinkedIn.
2️⃣ Book a quick discovery call: https://calendly.com/erika_zeigyte/introduction-call

Talk to you soon.

CEO & Founder

SASSY SCALP

Scalp care solutions to eliminate dandruff, dryness, and irritation.

Key responsibilities:
• Product design and development
• Creative Production

Partner

Remode

Agency and brand owners reported these results 6-9 months after working with us:

🚀 3x faster growth through organisational development
🚀 20% increase in profit 
🚀 15% increase in team satisfaction score
🚀 50% bigger goals achieved

COO & Founder

sugatan.io

Key achievements:
• Designed and implemented business & HR strategies, scaling the agency from 4 to 84 people in 2 years
• Set goals for performance and growth, increasing revenue from $0 to $2M annually in 2 years
• Led an executive team of 7, driving maximum performance and dedication
• Successfully hired for performance, creative, and C-level roles
• Managed sales department, ensuring only qualified leads became partners

Key responsibilities:
• Team growth and performance
• Operations efficiency and effectiveness
• Financial health & profitable expansion
• Sales process & new client onboarding

Chief Operating Officer

Key achievements:
• Implemented innovative hiring strategies, resulting in a turnover rate below 1%
• Built replicable onboarding and training processes
• Established a solid financial infrastructure, ensuring consistent profitability
• Built an operations team from scratch
• Successfully managed relationships with partners

Key responsibilities:
• Talent acquisition and retention
• Process development and optimization
• Financial stability and growth
• Operations team leadership
• Partner relationship management

Operations Manager

Thermo Fisher Scientific

Key achievements:
• Drove new product commercialization timelines and budgets in coordination with other departments
• Managed all aspects of product development
• Initiated, planned, and controlled projects effectively
• Led a global cross-functional team to execute all project deliverables
• Tracked and communicated project status to all stakeholders
• Assessed, communicated, and managed risk

Project Manager

Do any of these sound familiar?

❌ You spent $$ on a LinkedIn Job Ad that returned only a few half-decent candidates

❌ You asked your network for referrals but received uninterested candidates

❌ You reached out to numerous profiles on LinkedIn and are still waiting for them to connect

Surprised I know these pain points?

Well, I’ve been there myself.

Having grown a fully remote international marketing agency from 4 to 84+ people in less than 2 years and bootstrapped a D2C eCommerce brand, I’ve seen and experienced it all.

These methods “work,” but they cost you more than they're worth... Especially in today’s economy.

What about actually winning over top candidates?

It’s even harder.

But what if…

→ You had someone to manage the entire hiring process end-to-end, ensuring you never lose your top pick again.

Plus, help your business grow with the right talent and scalable systems...

✅ Someone who has successfully scaled small and large hyper-growth companies

✅ Could help write job descriptions and suggest commission structures

✅ Has access to a nurtured talent pool of 12,000+ eCommerce and marketing professionals

✅ Someone who could help your business scale beyond expectations and crush your competition

How valuable would that be for you?

→ All you (or your team) would have to do is choose one candidate from a vetted pool of high-caliber choices.

We’ve done this for a well-known menswear brand, growing their team from 6 to 19 people while increasing revenue by 10x and reducing agency expenses by 38%.

Or take a US-based growth hacking agency where we expanded the team from 4 to 54 people and doubled productivity. The best part? Revenue jumped from $0 to $4MM.

We guarantee you will achieve your desired results faster than if you did it alone.

How?

You tell us who you need.

We search for potential candidates.

We shortlist the best talent for your business.

We interview and test the potential candidates.

You interview only the top applicants.

What’s in it for you?

Scale at least 3x faster without putting out fires 24/7.

Have 2x more time for activities that drive the business forward.

Resolve common people problems.

Finally, enjoy the ride as you should.

🛑 Stop trying to find talent yourself and hire an expert.

You can do it alone...

→ Which involves a lot of guesswork and finding a strategy that really works is extremely challenging (I’ve spent 5 years searching).

✅ Or you can work with us.

The decision is yours.

Speak soon!

PS. Interested in exploring? DM me with the word “growth,” and I’ll share more details with you.

We help digital marketing agency & eCom owners build strong business foundations by
supporting their team development and operational growth.

These are the key areas of the business we focus on: 
🚀 Goals Setting & Alignment
🚀 Processes & Communication
🚀 Talent Acquisition & Development
🚀 Leadership & Management 

Company owners report these results typically 6-9 months after working with Prosana:

🚀 3x faster growth through operational & team development
🚀 20% increase in profit
🚀 15% increase in team satisfaction score
🚀 50% bigger goals achieved

❗️WE ARE HIRING a Sr. Talent Acquisition Specialist & Headhunter ❗️
 ️
Prosana is scaling fast - we’re becoming  one of the top go-to recruitment partners for fast-growth D2C brands and marketing agencies. 

Now, we’re gearing up for our next chapter by expanding our own internal team further.

If you live and breathe D2C and marketing hiring - we want to talk!

⭐️ 100% remote: Work from anywhere with full flexibility.
⭐️ High-impact roles: You’ll be directly shaping teams behind 7–8 and even 9 figure brands.
⭐️ Fast growth: Join an agency on track to dominate the eCom + marketing hiring space.
⭐️ Fantastic team: Work with supportive, ambitious people who actually get it, and join our next in-person meetup in Q1.

Here’s what you’ll be doing:

→ Headhunt top-tier D2C and marketing talent (Media Buyers, Creative Strategists, Retention Managers, Supply Chain Managers, etc.)
→ Partner directly with founders and CMOs to fill high-stakes growth roles.
→ Manage the full recruitment lifecycle — from sourcing to closing.
→ Build long-term relationships with world-class candidates and clients.

Must-haves:
→ Proven track record hiring for D2C and marketing roles (think growth, creative, retention, ops).
→ Agency or in-house experience sourcing and placing high-performing talent.
→ A bias for action and a love for fast-paced, entrepreneurial environments.

📝 Apply via the short questionnaire in the comments 👇🏼

Or DM me (but start your message with the 5 D2C/marketing roles you hired for most recently)

Fast, culture‑fit hiring for D2C eCom brands & agencies - presenting a perfect candidate in the 2nd week | Weekly Access to Vetted Talent - DM “Hotlist” | CEO @ Prosana

️❗️WE ARE HIRING A Performance Copywriter & Creative Strategist ❗️
️
Tired of making "pretty" ads? Join a fast-scaling, eight-figure DTC incubator (personalized gifting & more) where conversion is their north star. 

⭐️ Full flexibility: Work 100% remote with flexible hours. 
⭐️ Revenue share: Earn bonuses based on the sales your creative generates.
⭐️ Rapid growth path: Clear trajectory to senior leadership, hiring, and mentoring future team members.

And here’s what you’ll be doing: 

→ Scale with scripts: Write high-converting ad scripts (UGC, VSLs) designed to drive direct sales on Paid Social. 
→ Data-first iteration: Dive into performance data to find winning hooks, angles, and CTAs, then systematically build variations. 
→ Creative Ownership: Become the strategic thought partner for growth, turning customer insights into predictable, scalable ad performance.

Must-haves: 
→ At least 2+ years DTC Creative Strategy experience
→ Proven eCom Copywriting portfolio
→ Obsession with ROI/data.


Apply here via link in the comments 👇🏼

Not for you? Tag the best performance copywriter you know!

🔥 Hiring: Head of Growth (DTC - Europe)

A premium, design-led lifestyle brand with a cult following (you’ve definitely seen them on your feed) is hiring a Head of Growth to scale from multi-8 figures toward €30M-€50M+.

If you’re a true growth operator who wants ownership, speed, and founder-level influence, this is THE ROLE.

⭐ Why this role is a big deal:
- You drive the entire growth engine - acquisition, retention, CRO, marketplaces, affiliates, influencers, TikTok Shop.
- High-trust seat at the table; your decisions directly shape revenue and direction.
- Competitive bonus tied to net profit + optional sweat equity at exit.

🧠 Experience you MUST have:
- Proven DTC scale: You’ve taken a brand from ~€10M toward €30M–€50M+ in EU or US markets.
- Deep performance expertise: Meta, Google, attribution, CAC/LTV modeling - this is second nature to you.
- Operator mindset: You think strategically, act fast, and can get into the weeds when needed.

This brand is beloved for its design, storytelling, and product innovation, with strong creator adoption and a loaded pipeline of launches + retail growth across Europe.

If you want a rare chance to own growth end-to-end at one of Europe’s most exciting DTC brands… DM me or leave your details in the application form in the comments.

🔥 HIRING: BUSINESS OPERATIONS MANAGER FOR A FAST-GROWING D2C BRAND 🔥
(Think: full ownership, zero bureaucracy, real impact.)

If you love building systems, fixing chaos, and making fast-moving teams run like a machine… keep reading.

💼 What You’ll Own
→ Rebuild + own the entire operational ecosystem
(ClickUp, workflows, dashboards, SOPs — the whole engine)
→ Drive execution across every core team
Product, Ops, CX, Creative, Growth
→ Implement automation + AI to eliminate bottlenecks and speed up execution

🚀 Why This Role Is a Big Deal
→ Full ownership of mission-critical infrastructure inside a global DTC beauty brand
→ Remote-first, high-autonomy environment
→ Clear growth path → Head of Ops / COO track
→ Direct impact on launches, funnels, and company performance

🔑 What We’re Looking For
→ Senior-level experience building systems for fast-growth DTC/eCom brands
→ Deep expertise in ClickUp, process design, and cross-functional ops
→ Someone who sees issues before they explode, removes blockers fast, and keeps teams aligned

👉 Apply via the link in the comments.
 Not a fit? Tag someone who should see this.

Wealth is overrated.

At least, the version of wealth most young entrepreneurs chase.

The Rolex on the wrist.
The supercar in the driveway.
The designer clothes.
The weekend trips to Dubai.
The luxury hotel stays.

It looks impressive.
But it’s empty.

Because here’s the truth:

A Rolex means nothing if you’re checking it while stressing over deadlines.
A supercar means nothing when you’re stuck in traffic on your way to a job you hate.
A penthouse means nothing if the mortgage keeps you awake at night.
And no photo in Dubai will fix the fact that you’re living for strangers’ approval.

Real wealth?

It’s quieter.
Harder to see.
But infinitely better to live.

No boss to report to.
No commute stealing your time.
A home that’s yours, not the bank’s.
Work that fits your rhythm, not the clock’s.
A family waiting for you, not your laptop.

That’s the kind of wealth I’m after.
Freedom. Flexibility. Fulfillment.

The rest is just expensive noise.
—
How do you define wealth?

6 months.
That’s how long they were trying to fill the role.

One cold email later - we closed it in 2 weeks.

They wanted a Sr. Paid Social Buyer who’s handled $15M+ in spend.
Not someone who “says” they can.
Someone who’s actually done it.

I sent the email.
They responded.
I sent 2 vetted candidates.
They booked one interview.
That person got hired.

No recruiter retainers.
No 30-day sourcing processes.
No “let’s see what we find this quarter.”

The client had access to a warm talent pool, not a cold search list.
That’s the difference.

Because when you’re running a growing eCom brand or agency...
You don’t need more applicants.
You need the right person ready to move, now.

The kind of hire that clears your plate.
So you can finally work on strategy, vision, scaling new brands -
Not Slack messages and hand-holding.

DM me the role you’re trying to fill.
I’ll send you our top 3 pre-vetted candidates already ready to go.

❗️WE’RE HIRING: MANAGING DIRECTOR, PAID MEDIA (NYC)❗️

Why this role rocks:
 📍You will lead performance media strategy across Meta, Google, TikTok, and emerging platforms, driving measurable, profitable growth for leading DTC brands.
 📍You will build and scale a best-in-class media organization, setting the vision, operating standards, and strategic direction for a team of senior Paid Media leaders.
 📍You will directly influence multi-million-dollar growth outcomes, owning high-8-figure to 9-figure media portfolios and shaping how brands acquire, retain, and scale customers.

What you’ll be responsible for:
 → Owning the full paid media strategy across channels, with deep expertise in Meta performance, creative integration, measurement, and attribution.
 → Modeling growth, forecasting performance, and designing full-funnel strategies that drive profitable CAC, strong contribution margins, and scalable revenue.
 → Leading and developing a high-performing team, establishing clear frameworks, processes, and accountability across all client engagements.

What we’re looking for:
 🔥 Hands-on experience managing and scaling eight-figure paid media budgets, with deep platform expertise, especially Meta.
 🔥 Strong command of DTC unit economics and attribution, including CAC/LTV, contribution margin, and MMM/MTA frameworks.
 🔥 Proven experience leading high-performing media teams with the ability to set standards, develop talent, and drive execution at scale.

👉 Link in comments.

 Not a fit for you? Feel free to tag someone who should see it.

Intuition in hiring sucks.

We've seen it many times.
A founder needs to hire fast.
They meet someone who “feels right.”
Strong handshake, confident tone, same energy...
And boom - offer sent.

Three months later:
Deadlines missed. Culture off. Zero ROI.
Here’s the thing - intuition only works if it’s trained.

If you’ve made hundreds of hires, you’ve built pattern recognition.
If you haven’t, that “gut feeling” is usually just bias in disguise.

At Prosana, we build structure around the gut:
→ Scorecards instead of vibes
→ Data from hundreds of placements
→ Behavioral signals that predict performance

That’s how we help founders trust the process, not the impulse.

Because hiring shouldn’t feel like a coin flip.
It should feel like engineering.

We said no to an 8-figure brand last quarter.

Not because of the product.
Not because of the people.
Not even because of the budget.

We said no because they wouldn’t commit to exclusive recruiting.

Here’s the truth most founders don’t realize 👇

When 3 agencies chase the same candidates, everyone loses.

1️⃣ The talent pool shrinks.
Top marketers talk.
When they get 3 outreach messages for the same role, they roll their eyes and move on.
Response rates tank.

2️⃣ Your brand takes a hit.
Instead of one clear story, candidates get a messy, inconsistent pitch.
It feels desperate. Not elite.

3️⃣ You slow everything down.
Every agency needs feedback.
Every agency wants updates.
Suddenly you’re managing recruiters instead of building your team.

At Prosana, we do it differently.

When we work exclusively, we move as one team.
→ One message.
→ One strategy.
→ One outcome: fast, high-quality hires that stick.

We even offered this brand a 30-day exclusive runway.
Or a geographic split.
They said no.

So we walked away.

Because chasing business isn’t how you build trust,
and it’s definitely not how you build elite teams.

If you want top talent, don’t go wide.
Go deep - with one partner who actually owns the outcome.

UPDATE: They came back to us with full exclusivity 2 months later. We hired a person for them within a month.

We said no to this brand

In 2020, I posted a job ad.
Got 250+ applicants.

I thought I crushed it.
Reality check: it was a mess.

- Spent weeks reviewing resumes
- Interviewed 10 people
- Hired one that was “good enough”

It didn’t work out.
Here’s what I learned:

More applicants ≠ better candidates.
If your process is broken, volume only makes the problem worse.

So I changed everything.

- Wrote a job description that actually filters people out
- Added a 5-minute screening form that saved me 10+ hours
- Reached out directly to 3 people who matched the brief

Since then?
I close hires in 2-3 weeks.
No bloated pipelines.
No second-guessing.

Most hiring mistakes come down to this:
You don’t know what great looks like,
So you optimize for “more” instead of “right.”

Want better hires?
Start here:
→ Get clear on what “great” means for this role
→ Design a filter that pushes the wrong people out early
→ Focus on quality outreach over inbound overwhelm

That’s how we hire fast, with zero drama.

DM me the role you’re hiring for.
I’ll show you how to fill it with the right person.

Quantity vs Quality

Most agencies scale wrong.
They hire fast, chase volume, and burn out the founder.
I did the opposite, and that’s how I built Prosana.
👇

Here’s the playbook:

1. Hire the best people, not the cheapest.
2. Build systems so strong they outlive you.
3. Lead with brand, because people buy from people.
4. Be everywhere your clients scroll.
5. Be generous as hell, even when there’s no upside.

No hacks. No shortcuts.
Just clarity, consistency, and care.

That’s how we went from a small recruitment shop
to a go-to partner for top eCommerce and marketing brands in the US & UK.

Right now, we’re looking for killer Talent Sourcers - people who move fast, think smart, and know how to spot A-players before anyone else does.

If that sounds like you (or someone you know), DM me.

We’re building something special here, and the right people always rise fast.

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Jure 🚀 Knehtl

Erika Zeigyte

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The Battle

Jure 🚀 Knehtl

Erika Zeigyte

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