Grow w/ revenue-driven SEO | Clients: Riverside, VEED, MentorCruise, Buy Me a Coffee | Read our case studies

Hey, I’m Jules, the founder of Embarque. Want to implement your SEO content strategy successfully? Hire us!

We’re powering the growth of 8-figure businesses using the power of ROI-driven SEO.

You’ve probably heard of some of our clients: Riverside, VEED, Flick, EmailOctopus, Buy Me a Coffee, VEED.IO, Levels.Fyi, ScrumGenius and MentorCruise & many more.

We provide high-quality end-to-end SEO services at unrivaled rates and have the case studies to back it up.

If you’re interested in working with us, check out our case studies or drop me a DM.

If not, drop me a follow for more content on:

* Growing a productized business
* Community-centric content strategy
* SEO for founders, startups, marketplaces, bootstrappers, and communities

See you around!

Jules Ignacio Canlas

Want to learn how to 40x SEO traffic in 7 months?

We did it for Hostari.

Before they came to us, they were:

→ Relying heavily on paid ads
→ Getting outranked by bigger competitors
→ Sitting at low organic traffic with no clear SEO engine

After Embarque, they had:

→ $45k+ in reveneue from just SEO,
→ 40x organic traffic in under 7 months

Swipe through this carousel to see the exact workflow we used, what we prioritised first, and how we turned SEO into a reliable pipeline channel. 👇 

Found this helpful? Please like and share. ♻️

Grow revenue w/ leadgen-driven AI LLM SEO | +25 SEO case studies on Embarque.io

How We Helped Hostari  40x SEO Traffic in 7 Months

This week in SEO was pretty practical.

Google answered a couple of questions people keep asking about AI, and Search Console got a much-needed explanation too.

Here’s a quick recap:

➔ Google said llms.txt exists for other reasons and doesn’t impact AI rankings
➔ Google showed fewer AI Overviews when users don’t engage with them
➔ Google explained why some pages are indexed without visible content
➔ New data showed Gemini gaining traffic share while ChatGPT declined

Scroll through for the full breakdown. 👇 

Found this helpful? Like and share ♻️

This Week in SEO: llms.txt, AIO, LLM SEO, ChatGPT

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Google said Universal Commerce Protocol won’t kill SEO
➔ Google said linking sister brand websites is fine when it’s done sensibly
➔ Google said merchants can’t show higher prices on Google than on their own site

Scroll through for the full breakdown.

Found this helpful? Pls like and share ♻️

This Week in SEO: UCP, Brand Linking, Pricing Rules

Does llms.txt affect LLM SEO or AI citations?

Quick answer: NO.

We’ve tested it a couple times and honestly…

it didn’t seem to move the needle.

And it’s not just us either.

SE Ranking confirmed this with a much bigger study.

They analyzed 300K domains and found:

- adoption is low
- it has no correlation with citations
- it’s not a meaningful signal

Swipe through this carousel for the breakdown.
___

If it’s useful, like and share. ♻️ 

#seo #seotips #seoexpert

Does llms.txt affect AI citations?

Quick SEO catch up for the week.

Here’s a quick recap:

➔ AI Overviews now push follow up questions into AI Mode
➔ Google may introduce opt out controls for Search AI features
➔ Google shared new research on extracting user intent
➔ AI Overviews are now powered by Gemini 3

Swipe through for the full breakdown.

Found this helpful? Please like and share ♻️

This Week in SEO: AI Mode  Intent Extraction, Gemini 3

Want to know what it really takes to rank for a keyword?

SEO SERP benchmarking shows you the bar upfront.

Average SEOs write in a bubble.

But smart SEOs benchmark the SERP before they write.

That’s where you'll get clues like:

➔ The formats Google is rewarding right now
➔ The angle the top results are taking
➔ Gaps you can cover to win faster

Swipe through this carousel to learn how to benchmark the SERP like a pro and turn it into easy wins.
—

Found this useful? Please like and share.

#seo #seotips #seoexpert

SEO SERP BENCHMARKING 101

Publishing loads of content but SEO's doing absolutely nothing for revenue?

Stagetimer had the same problem.

Solid product, but:

→ No proper strategy
→ Barely any organic traffic
→ Search bringing in £0

We built their SEO from the ground up with one goal: actual revenue.

→ Targeted keywords their ideal customers were actually searching
→ Created content designed to convert, not just rank
→ Earned links that properly moved the needle on rankings

Now SEO drives consistent, high-intent traffic that converts.
_____

Swipe to see the full breakdown. 👇 

Like and share if you found this helpful. ♻️

How We Turned Stagetimer SEO Into a Revenue Engine

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Google warned free subdomains can make SEO harder
➔ Google said it does not endorse LLMs.txt
➔ OpenAI said ads in ChatGPT are coming to some plans soon

Scroll through for the full breakdown. 👇 

Found this helpful? Please like and share. ♻️

This Week in SEO:Subdomains, ChatGPT Ads, llms.txt

Getting SEO visitors who never convert is brutal.

Picflow knows this firsthand.

They had traffic coming in, but:

→ Ranking for the wrong searches
→ Content that informed but didn't convert
→ Zero signups traced back to organic

We flipped their SEO to prioritise one thing: getting users to sign up.

→ Targeted searches with commercial intent
→ Structured content to guide visitors toward conversion
→ Built topical authority through strategic backlinks

Now their organic traffic actually contributes to revenue.

Swipe to see the exact approach.

—
Found this useful? Pls like and share ♻

#seo #seotips #seoexpert

How We Built a Revenue-First SEO Engine for Picflow

Does digital PR affect AI citations?

Quick answer: YES. Indirectly.

PR does not magically “rank” you.

It makes you easier for AI systems to find and trust when they’re building answers.

Most AI recommendations work like research.

They scan the web for third party validation, then cite what looks credible.

So if your brand shows up in places like:

→ top lists
→ roundups
→ comparisons
→ reputable articles
→ credible directories

you give the model more proof to pull into answers.

And that’s the win.

Swipe through this carousel for the breakdown. 👇 

Found this helpful? Please like and share. ♻️

Does Digital PR Affect AI Citations?

Want to learn how to win at LLM SEO, AEO, and GEO?

Microsoft recently dropped a pretty useful guide on how AI systems discover and recommend brands.

It shows how you can get:

→ More visibility inside AI answers
→ More qualified clicks from high intent searches
→ More conversions when your feed, schema, and site match

I simplified it and broke it down in this carousel. 👇 

Swipe for the breakdown.

Found this helpful? Please like and share. ♻️

How to Win in GEO/AEO

Want a simple way to push a page 2 SEO ranking higher?

Page 2 is the “nearly there” zone. You’re not far off, but small gaps can keep you stuck.

With these SEO tweaks, you can:

→ Tighten intent match and topical coverage
→ Improve internal linking and authority signals
→ Turn one page into a reliable traffic driver

Swipe through this carousel to see how to do this. 👇 

#seo #seoexpert #seotips

How to Move SEO Content on Page 2 to Page 1

Link building gets a bad name because most people do it backwards.

We took a technical SaaS client from no link building strategy and 126 monthly organic visitors to a repeatable system that 60x'd their growth.

Inside, you’ll learn how to:

➝ Earn backlinks that make a measurable difference
➝ Focus on the pages that actually deserve links first
➝ Use niche authority to build steady organic traffic over time

Swipe through for the full breakdown.

___

If it’s useful, like and share. ♻️ 

#seo #seotips #seoexpert

How We 60x’d a SaaS Client’s Traffic With Link Building

Anthropic recently found that you only need 250 documents to influence how an LLM behaves.

They tested models from 600M to 13B parameters. The larger model processed 20x more training data.

But both were compromised by the same 250 documents.

This breaks the assumption that you'd need to control some massive percentage of training data. You just need 250 well-placed docs.

Now bring that back to what you and I care about.

LLMs scrape the same messy internet we all use. Reddit posts, blog articles, forum threads, old reviews. 

If misinformation about your brand is concentrated in a few visible places, models can pick it up and repeat it with confidence.

Codesmith learned this the hard way. 

In October 2025, a detailed write-up alleged that a founder of a competing programme (Formation) became a moderator on r/codingbootcamp. 

It also claimed they used that position to amplify negative narratives about Codesmith.

Those threads then started ranking in Google. And the same talking points began showing up in chatbot answers too. The company went from $23.5M to nearly nothing.

I'm not saying every Reddit thread is going to kill your business. 

But if you're working on AI search optimisation and haven't actually checked what these models say about your clients, that's a gap. 

Simple things worth doing:

→ Query your brand across ChatGPT, Claude, and Perplexity
→ Note where information is wrong or outdated
→ Track it back to the source (forums, reviews, old articles)
→ Create better, clearer content that models can cite, and distribute them strategically
→ Actually structure it properly - schema, clean formatting, direct answers

Not saying panic. But if you're investing in AI visibility and haven't checked what these models say about you, you probably should.

–
What do you think? Let’s chat in the comments 👇 

PS: Found this helpful? Pls like and share ♻️

Does schema affect how LLMs understand your website?

This question keeps popping up lately and John Mueller has his opinion recently. 

And his answer was basically
Yes, no, and it depends.

According to him, schema clearly matters for some machine-driven features (like pricing, shipping, availability). 

But in other cases, people massively overestimate what it can do. Adding schema won’t make you “the best” or suddenly improve rankings by itself.

And honestly, I quite agree with him.

From our own tests and internal data at Embarque, schema tends to help most when it does one of these things:

- Removes ambiguity (clear product, org, author, FAQ, review info)
- Makes key information easier to extract fast
- Supports eligibility for features (rich results, product feeds, etc.)

But it doesn’t “upgrade your authority.” It doesn’t magically make your content more trustworthy. And it definitely doesn’t replace strong content.

If you’re doing schema, do it like this:

1. Start with schema that maps to real surfaces (Products, Reviews, Organisation, FAQ, HowTo where relevant)

2. Make sure it matches visible on-page content (don’t get fancy)

3. Treat schema as infrastructure, not a one-off SEO task
Build it so it’s easy to update as Google and AI systems change

Schema won’t carry weak pages.
But it can make strong pages easier for machines to understand.

___

If this helped, like and share ♻️ 

#seo #landingpages #seotips

How to actually get clicks in AI Overviews (straight from Google)

Google's VP of Search just explained exactly what makes people click through from AI search results.

Turns out, it's not what most SEOs are doing. However, ideally, everyone should be doing it. 

Liz Reid said people click on "content that is richer and deeper" with a unique perspective.

People don't click on surface-level content because "they don't actually learn that much more than they previously got."

It makes sense when you think about it. 

In fact, that's one of our core principles at Embarque: evidence-based writing. 

We’re heavy on real-life tests, examples, case studies, actual use both for SEO and GEO. 

So what does that look like in practice?

→ Stop regurgitating what's already out there
→ Bring your actual experience to the content 
→ Share original analysis, not aggregated info from competitors 
→ Put proper effort into it

Google's also now treating repetitive content like spam. Proper spam.

If your content "doesn't add very much, kind of tells you what everybody else knows," it's getting downranked.

Meanwhile, they're upweighting content from people who "really went in and brought their perspective or brought their expertise, put real time and craft into the work."

___

Look at your last few posts and ask yourself whether they just repeat what everyone else already knows, or if they show your actual perspective.

If it's just a more comprehensive version of what competitors wrote, that's the problem.

Update and fix that. 

Found this helpful? Pls like and share ♻️

Want to learn about Google UCP?

You’re not alone. A lot of people are seeing the announcement and wondering what actually changed.

In simple terms, Google is making it easier for people to buy products directly inside its AI experiences.

With UCP, stores can plug their products into Google’s AI so browsing and buying happen in one place, without bouncing through a bunch of pages.

That sounds convenient, but it also shifts where attention and clicks happen.

If shopping starts inside AI, product discovery looks different.

And naturally, SEOs are asking the same question.

Are we in trouble, or just adapting again?

I'll break it down in this carousel 👇 

_____

Found this helpful? Pls like and share ♻️

Google Universal Commerce Protocol (UCP) 101

Want to grow your Series A startup in 2026 without burning through PPC spend?

SEO is still one of the few channels that compounds. The tricky part is picking the right priorities, fast.

Once you get it right, you can:

→ Lower CAC over time
→ Build demand that outlives paid campaigns
→ Capture buyers already searching
→ Win visibility in Google and AI search

This carousel breaks down the SEO playbook we use with Series A teams to drive measurable growth in 2026. 👇 

Found this helpful? Please like and share. ♻️

SEO Playbook for Series A Startups (2026)

What to do when ChatGPT gets your business positioning wrong.
(you might want to save this)

A web analytics client came to us because ChatGPT kept describing them as mobile only.

They actually do both mobile and web analytics. But once ChatGPT decided they were “just mobile,” 

it stopped recommending them to people looking for full website analytics solutions. That is a quiet way to lose high intent leads.

Here’s what we did to fix it:

1. Run an audit

Use Temporary mode and ask:

→ What is [brand]
→ Who is [brand] for
→ What does [brand] do
→ [competitor] vs [brand]

Then test your category entry point queries:
→ Best [category] for [ICP]

2. Build a correction map

 ChatGPT shows you its sources. Open every cited page and log:

→ URL
→ What it gets wrong
→ The exact correction
→ The supporting link you want it to learn from

3. Fix your own pages first

 For this client, we updated their product listicles, jobs to be done content, and older blog posts where they positioned themselves as mobile only. 

It was true when they wrote it. It was wrong now. LLMs do not care about “now” unless you make it obvious.

4. Update external pages

 Directories: claim and edit your listing.
 Blogs: email the author with the specific correction plus a link they can cite.

5. Create one source of truth

Publish /ai or /llm-info with:

→ Current positioning
→ Who you serve
→ Core use cases
→ Key differentiators
→ Facts LLMs repeat (pricing, integrations, categories)

P.S: If this was useful, like it so more people actually see it, and share it with someone who keeps getting mislabelled by AI.

Want to build more trust and get more SEO conversions from your landing page?

Social proof is non negotiable.

It is one of the simplest upgrades you can make, but it still gets skipped a lot.

When you do it well, it can:

→ Increase conversion rates
→ Make your page feel more credible
→ Improve engagement signals that support SEO

You have probably heard that a thousand times though. The real question is what social proof should you add?

This weekend I reviewed a bunch of landing pages and saved the best social proof examples I found. I am sharing them in today’s carousel.
___

If this helped, like and share ♻️ 

#seo #landingpages #seotips

9 Landing Page Social Proofs That Help SEO

8X Founder | Founder @ BrandClickX | Organic Growth Partner | White-Hat Link Building + SEO That Converts

Are you tired of publishing content without seeing growth, or chasing rankings without getting leads?

I’m Sam Sami SEO Specialist & Founder. I help businesses break through the noise, increase organic traffic, and build scalable, search-powered growth systems.

Over the past few years, I’ve worked with 60+ international brands, building a portfolio of sites that tell compelling stories and rank high. I do more than just audits. 

I work hands-on with On-Page, Off-Page, Technical SEO, content strategy, and digital PR. 

What I deliver:

• Page-1 rankings for competitive keywords
• Measurable ranking improvements & organic traffic growth
• Search content that converts — not just gets clicks

📍 Remote-friendly. Clients in US, UK, and globally.

Let’s turn your site into an authority destination.
Message me or connect here to see how we can work together.

Contact at: Sam@brandclickx.com

Sam Sami

SEO isn’t ending.

It’s expanding.

In 2026, SEO is no longer just about ranking pages.

It’s about how LLMs discover, interpret, and reuse your content
when people ask questions.

This is the shift most teams are missing.

Here’s a simple way to understand

LLM SEO in 2026 and why it matters now [ save this for future reference ]

LLM SEO in 2026 = how 4 things work together

Visibility inside AI
➯ Goal: Show up in AI-generated answers
➯ Focus: Structure, clarity, extractable insights
➯ Question to ask: Can an AI confidently pull this from my site?

Prompt-Aware Content
➯ Goal: Match how people actually ask questions
➯ Focus: Natural language, conversational framing
➯ Question to ask: Does this align with real AI prompts?

Trust & Citation Signals
➯ Goal: Be referenced, not ignored
➯ Focus: Fact density, authority, consistency
➯ Question to ask: Would an AI trust this enough to reuse it?

Cross-Model Presence
➯ Goal: Appear across multiple AI systems
➯ Focus: Entity clarity, clean formatting, model-friendly delivery
➯ Question to ask: Can this travel across models without distortion?

LLM SEO isn’t a tactic.

It’s a layer.

Traditional SEO + AI understanding = future visibility.

- Be clear.
- Be trusted.
- Be reusable.

♻️ Repost if this reframed SEO for you
➕ Follow for practical 2026-ready LLM SEO insights

CEO @ BrandClickX | White-Hat Link Building + SEO That Converts for B2B & B2C Brands

It’s not talent.

It’s not funding.

It’s not even a strategy.

It’s how fast clarity compounds.

Most founders think growth comes from doing more:
- More features.
- More content.
- More campaigns.

But scale doesn’t break because of lack of effort.

It breaks because the message fractures.

Teams get busy.

Offers expand.

Positioning blurs.

And suddenly:
- Customers hesitate.
- Sales slow down.
- Decisions take longer than they should.

Not because the product is weak.

Because it’s harder to explain than it needs to be.

In 2026, clarity is no longer a “branding exercise.”

It’s an operating system.

AI, buyers, and markets all reward the same thing:
- Can you be understood instantly?

If your value can’t be summarized in one clean answer, it won’t survive a decision-driven world.

The best CEOs don’t obsess over being everywhere.

They obsess over being unmistakable.

Because:
- Confusion scales faster than growth.
- And clarity scales faster than effort.

That’s the lesson most founders learn too late.

Most content doesn’t get ignored because it’s bad.

It gets ignored because it arrives too politely.

Attention isn’t given.

It’s taken.

The moment someone stops scrolling, a silent question appears:
“Why should I care right now?”

If your content answers that too late, it’s already gone.

What gets saved usually does one thing fast:
- It disrupts comfort.
- Not with noise.
- With relevance.

Saved content often:
• Hits a nerve immediately
• Creates curiosity before clarity
• Makes the reader pause, not just read

Ignored content does the opposite:
• Explains too much, too soon
• Plays safe with familiar ideas
• Tries to earn attention instead of claiming it

The mistake?

Starting with context instead of tension.

High-performing posts don’t warm people up.

They pull them in.

Before posting, don’t ask:
“Is this well written?”

Ask:
“Would this stop me from scrolling?”

That answer decides everything.

♻️ Save this if you want your content remembered, not just seen.

Your writing isn’t boring.

It’s just wearing a suit.

Most content fails today not because it’s unclear but because it feels distant.
Perfect grammar.

- Polished structure.
- Zero personality.

And readers don’t connect with documents.

They connect with people.

The moment your content sounds like:
• internal docs
• slide decks
• “approved messaging”

It stops feeling trustworthy.

Because no one talks like that in real life.

What actually works:
→ Short, direct lines
→ Opinions instead of disclaimers
→ Simple language over “smart” words

Not:
“Organizations should explore opportunities…”

But:
“Here’s what most teams get wrong.”

This isn’t about being casual.

It’s about being clear, human, and confident.
If your content feels professional but forgettable, don’t rewrite it.

De-corporatize it.

Because people don’t engage with perfect writing.

They engage with honest thinking.

Save this before your next post, sounds impressive… and gets ignored.

Comment “REWRITE” and I’ll break down how to turn boring, polished content into human writing.

Your audience doesn’t scroll
because they’re impatient.

They scroll because nothing 
gave them a reason to stop.

Most creators blame algorithms.

Or timing.
Or attention spans.

That’s not the real issue.
Attention isn’t gone.

It’s selective.

If the first line doesn’t signal value, 
the rest never gets a chance.

High-performing content 
follows a framework.

Not vibes. Not luck.

Here are 9 reasons your audience 
scrolls past your posts:

Your hook is vague
 ↳ Helpful tips isn’t a reason to stop
 ↳ Specific pain beats generic value

You lead with information, not relevance
 ↳ Facts don’t hook
 ↳ Problems do

You talk about yourself too early
 ↳ They’re asking why should I care?
 ↳ Not who are you?

The promise is unclear
 ↳ If the outcome isn’t obvious
 ↳ Scrolling is the safer choice

You sound like everyone else
 ↳ Familiar wording triggers autopilot
 ↳ Pattern breaks create attention

There’s no tension
 ↳ No contrast, no stakes
 ↳ No reason to keep reading

The opening lacks authority
 ↳ Weak conviction feels optional
 ↳ Certainty earns attention

You delay the payoff
 ↳ Long warm-ups lose momentum
 ↳ Get to the point faster

You don’t respect their time
 ↳ Attention is borrowed, not owned
 ↳ Every line must earn its place

People don’t ignore good content.
They never see it.

If you want people to stop scrolling,
start writing like attention is expensive.

Stop writing blogs that explain everything

Start writing briefs that decide something

Most content fails because it tries to do too much.

A blog says:
“Here’s everything I know.”

A brief says:
“Here’s what matters. Here’s why. Here’s the next move.”

That shift changes everything.

A strong brief:
- Starts with the problem, not the intro
- States the insight upfront (no scrolling required)
- Supports it with only what’s necessary
- Ends with a clear action or decision

Why this works:
- Readers skim, briefs respect that
- Buyers want direction, not education
- Teams want alignment, not long reads

If your content:
→ Gets read but not remembered
→ Gets traffic but no replies
→ Feels “good” but doesn’t move deals

It’s not a writing issue.
It’s a format issue.

Write to reduce thinking.
Write to create clarity.
Write briefs.

Because clarity converts faster than volume.

Most founders don’t struggle because they can’t write.

They struggle because they think while writing.

That’s the real problem.

Founders have:
- Too much context
- Too many ideas
- Too many things that feel important

So writing turns into:
- Long explanations
- Weak positioning
- No clear point

The issue isn’t skill.
It’s clarity.

Great founder writing doesn’t start with words.

It starts with decisions.

Before writing, strong founders know:
→ Who this is for
→ What problem matters right now
→ What they want the reader to think or do

Once that’s clear:
- Writing gets faster
- Messages get sharper

Content sounds confident, not crowded

Founders don’t need to “write more.”

They need to decide first.

Because when thinking is done upfront, writing becomes simple.

Save this if writing feels harder than it should.
Follow for more clarity-first content insights.

Most founders think leads come from posting more.

They don’t.

They come from posting smarter.

Here’s the real problem:

Content tries to do too much
- Teach everything
- Sell everything
- Inspire everything

So the reader ends up doing… nothing.

The fix is simple:
- Give every post ONE clear goal.

Before posting, strong founders know:
→ Who this is for
→ What the reader should feel
→ What they should do next

Once that’s clear:
- Writing gets faster
- Messages hit harder
- Leads start coming naturally

Stop adding more words.
Start making decisions first.

Make this change today.

Save this if your content isn’t converting.
Follow for more practical lead-boosting tips.

Most websites don’t lose conversions because of design.

They lose them because of one missing sentence.

The first thing visitors look for isn’t your features.

It’s clarity.

A line that silently answers:
“Is this for me?”

Strong homepage lines look like this:
→ “We help B2B SaaS teams turn organic traffic into qualified demos.”
→ “High-intent SEO for brands that want leads, not just rankings.”
→ “Content and SEO built to attract buyers, not browsers.”

Notice what they do:
- Who it’s for
- What problem it solves
- What outcome to expect

No buzzwords.

No vague promises.

No clever lines that sound good but say nothing.

Because when people understand you in 3 seconds:
- They stop scrolling
- They trust faster
- They take action

If your homepage looks good but doesn’t convert, don’t redesign it yet.
Fix the sentence first.

👇 Comment “HOMEPAGE” and I’ll show you how to write this line step-by-step (and how to test if it’s actually working).

Consistency looks boring.

Until it starts compounding.

Most brands don’t fail at SEO
because of bad tactics.

They fail because they quit too early.

Publish once, disappear for weeks
Test strategies without giving them time

Change direction every time 
results don’t come fast

This isn’t a motivation issue.

It’s a trust issue.

Search engines don’t reward effort.

They reward patterns.

Something subtle happens 
when you stay consistent:

• Signals stabilize
• Authority compounds
• Brand recognition increases

That’s not luck.
That’s momentum.

Consistency tells algorithms:
“This brand is reliable.”

And reliability is what turns 
visibility into advantage.

Here’s the hard truth:
Sporadic effort resets trust

Inconsistent messaging dilutes authority
Short-term thinking kills long-term gains
You don’t win by doing more.

You win by doing the right things repeatedly.

Because in SEO and in brand building 
consistency isn’t discipline.

It’s leverage.

And leverage is the real 
competitive advantage.

Most content talks.

This framework converts.

Because clients don’t buy information.

They buy clarity.

Most posts fail because they:
- Sound smart
- Say a lot
- Lead nowhere

So here’s the structure I rely on when the goal is clients, not likes.

Problem → Proof → Process

1) Problem
- Start where your buyer already feels stuck.
- Call out the friction they’re living with, not what you want to sell.
- If they don’t feel seen, they don’t keep reading.

2) Proof
- Attention without trust is useless.
- Show results, experience, or insight that proves you understand the - problem deeper than most.
- No hype.
- Just evidence.

3) Process
- This is where decisions happen.
- Explain how you solve the problem in a way that feels:
- Repeatable
- Low-risk
- Easy to follow

Clear process = reduced hesitation.

That’s it.

No storytelling gymnastics.
No clever hooks that don’t convert.

Just a structure that:
→ Pulls the right people in
→ Filters the wrong ones out
→ Makes the next step obvious

Save this before your next post, page, or pitch.
Simple frameworks beat loud content, every time.

B2B sales isn’t broken.

The way we run it is.

Old B2B sales focused on:
↳ Manual prospecting
↳ Cold outreach & endless follow-ups
↳ SDR-heavy teams
↳ High effort, unclear ROI

You chased leads. Now, leads chase you powered by Workus AI

New B2B sales focuses on:
↳ AI agents that learn your business
↳ Buyers that actually fit your ICP
↳ Human-like outreach at scale
↳ Ready-to-close deals delivered

You focus on closing, not chasing.

AI-driven sales wins using 4 signals:
1) Buyer Fit
Does the prospect truly match your ICP?

2) Intent
Is there real buying interest?

3) Personalization
Does outreach feel relevant and human?

4) Timing
Are deals passed to you at the right moment?

Most teams lose deals because they:
↳ Rely on manual prospecting
↳ Talk to low-quality leads
↳ Spend weeks on follow-ups
↳ Pay for activity, not outcomes
↳ Scale headcount instead of systems

Do this instead:
↳ Let AI learn your product & market
↳ Source verified, high-intent buyers
↳ Personalize every conversation
↳ Automate follow-ups & objections
↳ Close only when deals are ready

Old sales systems kept teams busy.
AI sales deliver outcomes.

This shift is already underway through

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Most people think visibility creates authority.

It doesn’t.

Consistency without substance just creates noise.

Real authority grows faster when you do fewer things, better.

Here are 3 ways to build authority fast:

1) Take a clear position
- Safe content gets scrolled past.
- Clear opinions get remembered.
- If people know where you stand, they know when to trust you.

2) Teach one thing deeply
- Surface-level posts show activity.
- Depth shows expertise.
- Solve one real problem completely instead of touching ten lightly.

3) Show your thinking, not just tips
- Advice is everywhere.
- Reasoning is rare.
- When people understand how you think, they start seeing you as the expert.

Authority doesn’t come from volume.

It comes from clarity, confidence, and consistency of thought.

Post less if you need to.

Just make every post stand for something.

♻️ Save this if you want authority that compounds, not fades.

Most presentations don’t fail because of weak slides.

They fail because the hook is missing.

The first 10 seconds decide everything.

- No hook
- No focus

And once attention is gone, it rarely comes back.

That’s where most CEOs lose the room.

They open with:
- Introductions
- Context
- Safe explanations

But a hook isn’t an introduction.

A hook is a trigger.

- It creates tension before explanation.
- It earns silence before logic.

Strong hooks usually do one of three things:
→ Use a number that creates urgency
→ Ask a question people didn’t expect
→ Make a claim that challenges comfort

The best presenters don’t warm up the room.

They interrupt it.

When the hook works, the message lands easier.
When it doesn’t, even great ideas feel invisible.

Before your next presentation, don’t ask:
“Are my slides ready?”

Ask:
“Is my hook strong enough to win the first 10 seconds?”

That’s where attention is decided.

♻️ Share if this helped you rethink presentation hooks

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Jules Ignacio Canlas

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taplio

The Battle

Jules Ignacio Canlas

Sam Sami

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jules Ignacio Canlas's LinkedIn Performance

Performance ScoreSam Sami's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJules Ignacio Canlas's LinkedIn Performance