Grow w/ revenue-driven SEO | Clients: Riverside, VEED, MentorCruise, Buy Me a Coffee | Read our case studies

Hey, I’m Jules, the founder of Embarque. Want to implement your SEO content strategy successfully? Hire us!

We’re powering the growth of 8-figure businesses using the power of ROI-driven SEO.

You’ve probably heard of some of our clients: Riverside, VEED, Flick, EmailOctopus, Buy Me a Coffee, VEED.IO, Levels.Fyi, ScrumGenius and MentorCruise & many more.

We provide high-quality end-to-end SEO services at unrivaled rates and have the case studies to back it up.

If you’re interested in working with us, check out our case studies or drop me a DM.

If not, drop me a follow for more content on:

* Growing a productized business
* Community-centric content strategy
* SEO for founders, startups, marketplaces, bootstrappers, and communities

See you around!

Jules Ignacio Canlas

SEO is not complex.

Some "experts" just made it look complex.

You don’t need 200 ranking factors to succeed.

You need like… 10. Maybe less on a good day.

When you focus on those, you can:

→ Save time by cutting out low-impact tasks
→ See results faster with less trial and error
→ Build rankings that hold steady long-term

Swipe to see the the 10 ranking factors to prioritise 👇 

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Grow revenue w/ leadgen-driven AI LLM SEO | +25 SEO case studies on Embarque.io

10 SEO Ranking Factors That Matter in 2026

Want to stop spending hours on SEO tasks AI can do in minutes?

The tool is only as good as the instructions you give it.

Better prompts help you:

→ Build content briefs fast
→ Get better output with less back and forth
→ Spend more time on strategy, less on grunt work

Swipe to see 11 prompts that make SEO work faster.

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11 Simple AI Prompts for Faster SEO Work

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Hidden HTTP pages can mess up your site name in Google
➔ Google can now monitor Search for exposed government IDs
➔ Google clarified crawler file size limits
➔ ChatGPT and Perplexity treat structured data like regular text

Swipe for the full breakdown.
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This Week in SEO: Googlebot Limits, AI Schema, HTTP Pages

Bing now has an AI search dashboard.

Yes. For real.

Inside Bing Webmaster Tools, you can now see when AI cites your content.

You can see:

• Total citations
• Which pages get cited
• The queries AI used to retrieve your content
• Trends over time

This is the first real step toward measurable GEO.

AI visibility is no longer a black box.

Swipe through for the full breakdown.

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Bing AI Performance Dashboard 101

One JavaScript mistake can kill your SEO.

A site owner on Reddit recently saw Google saying their website was offline.

They thought Google AI messed up but it didn’t.

Their page loaded the wrong message first… then JavaScript fixed it later.

Google indexed the first version.

Swipe for for a drill-down into the issues and actionable takeaways.

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One JavaScript Mistake That Can Kill Your SEO

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Google reiterated that most sites do not need to use the disavow tool for spam links
➔ Google clarified how it chooses thumbnails for Search results and Discover
➔ Google removed outdated JavaScript SEO guidance from its documentation
➔ Bing updated its Webmaster Guidelines to reflect AI and Copilot search experiences
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Swipe through for the full breakdown.

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This Week in SEO: Disavow, Bing Guidelines, Thumbnails

Want to pull in 190k+ monthly visits and grow MRR by 300%?

Here’s exactly how we did it for Cleanvoice... and how you can do the same.

You'll see how to

➝ Rank early for fast-growing AI keywords
➝ Snag AI overviews and other important SERP elements
➝ Turn blog posts into a steady stream of sign-ups

Swipe through the carousel for the full playbook.

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How We Tripled Cleanvoice’s MRR Using SEO

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Microsoft exposed large scale AI prompt injection attacks targeting AI assistants
➔ Google said resource hints do not help with crawling or indexing
➔ Google explained why it may ignore your sitemap
➔ Google warned against trying to force pages into the index

Swipe through for the full breakdown.
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This Week in SEO: AI Spam, Resource, Sitemaps, Indexing

Want to learn how to 29x SEO traffic in less than 12 months?

We did it for a value betting SaaS.

Before they came to us, they had:

→ No clear SEO roadmap
→ Limited visibility for core product keywords
→ Weak internal linking and site structure
→ No focused strategy around high-intent queries

Traffic wasn’t the main issue. Direction was.

After Embarque, they had:

→ 29x growth in organic traffic
→ 29,479 monthly organic sessions
→ 1,800+ users landing on high-intent pages every month
→ #1 rankings for core product terms like “value betting software”

And the best part? This wasn’t built on random blog posts or vanity traffic. 

It was built on commercial intent, structured internal linking, and authority pointed exactly where revenue happens.

Swipe through this carousel to see the exact framework we used, what we prioritised first, and how we turned SEO into a predictable growth channel. 👇 

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How We Grew a Betting Software 29x in <12 Months

Want to learn how to drive 924k AI citations in 90 days?

We did it for a workflow SaaS.

Today, they average:

→ 263k AI citations every 30 days
→ 924k AI citations every 90 days

Swipe through to see the exact strategy we used, what we fixed first, and how we turned AI search into a steady visibility channel. 👇 

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How we got 924k AI citations over 90 days

Can a One-Year-Old Website Beat an Older One in Search?

Quick answer: YES.

Age alone means nothing.

A site getting older is automatic.

But becoming genuinely worthwhile is earned.

If the older site has spent four years building depth, trust, and value, you’re competing with momentum.

If they’ve coasted, you can absolutely overtake them.

Swipe through this carousel for:

- Mueller's take on this topic
- When “domain age” can be overhyped
- How newer sites can close the gap faster

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Can a One-Year-Old Website Beat an Older One in Search?

Want to learn how to generate 160K+ clicks with just 18 blog posts?

We did it for Space Crew.

Before they came to us, they were

→ Getting crushed by Indeed, LinkedIn, and Glassdoor
→ Starting from zero domain authority
→ Competing in a niche with no clear content strategy

After Embarque, they had:

→ 160K+ total clicks from just 18 pieces of content
→ Domain Rating grown from 0 to 27
→ Outranking job board giants on their most valuable terms
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Swipe through to see the exact strategy we used, how we picked the right keywords, and why doing less actually won them more. 👇 

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How We Helped Space Crew Generate 160K+ SEO clicks

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Google AI Mode expanded to 53 new languages
➔ Businesses report Google reviews disappearing again
➔ Google warns JavaScript placeholders can break indexing
➔ Bing adds AI citation data to Webmaster Tools

Swipe through for the full breakdown.

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AIO, Bing AI Performance, Review, Indexing

Does Google penalise pages for bad title tags?

Short answer: no.

Google has clarified that it does not have a “bad title” algorithm or filter that suppresses pages just because the titles are poorly written.

In summary:

→ Google does not penalise sites simply for writing poor titles
→ The title shown in search is not always taken from the page’s <title> tag
→ Changing a title tag does not guarantee the SERP title will update

Titles still matter, but the bigger issue is relevance and how well the title reflects the page.
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Swipe the carousel for a quick breakdown of how Google actually handles titles in search.
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Does Google Penalise Pages for Bad Title Tags?

Bing just rewrote its Webmaster Guidelines and officially added AI search into the rulebook.

Here’s a simpler version: 

→ GEO is now officially part of Bing guidelines
→ You can control how Copilot uses your content with meta tags
→ AI content is allowed, but only with human oversight
→ Bing now treats AI manipulation as search spam

If AI visibility matters to you, this update is a big signal. 

Swipe the carousel for a simple breakdown of what changed and what to pay attention to next. 👇 

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Bing adds GEO to its official guidelines

Should you disavow bad backlinks?

Short answer: it depends.

Google says most sites don’t need to use the disavow tool because its systems already ignore many spammy links automatically.

But that doesn’t mean the tool is useless.

If you’re dealing with large volumes of obvious spam links or manipulative link patterns, disavowing can still make sense.

So for most sites, bad backlinks are usually ignored.

For some sites, especially in clear spam situations, disavowing can still be helpful.

Swipe through the carousel for a simple breakdown of when disavowing actually makes sense.
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Do You Actually Need to Disavow Bad Backlinks?

Want to steal your competitor's backlink strategy?

Most businesses approach this wrongly.

You see a competitor with 8,000 backlinks and think "I'm screwed."

In reality, maybe 100 of those links actually do anything.

The rest are dead weight (expired domains, low-traffic pages, irrelevant placements).

This carousel shows you:

→ How to spot the links actually driving their rankings
→ How to filter out the junk in minutes
→ How to build your own hit list based on proven sources

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How to Reverse Engineer Competitor’s Backlinks

Want proof your SEO is pulling its weight and driving the results you care about?

A solid tracking system makes that clear.

By tracking the right metrics, you can:

➔ See which pages actually drive conversions and revenue
➔ Spot SEO issues before they hurt your traffic
➔ Make data-backed decisions instead of guessing

Swipe for the key metrics to track.
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#seo #seotips #seoexpert

SEO Tracking 101

Want to know if your SEO and AI search traffic is actually making you money?

GA4 is the best place to check, and it gives you the insights you need to:

➡ Improve conversions by fixing high-exit pages
➡ Optimise content using real engagement data
➡ Make smarter SEO and GEO decisions with deeper insights

Swipe through to see 9 easy GA4 tips to strengthen your SEO and LLM SEO strategy. 👇 
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#seo #seotips #seoexpert

Google Analytics (GA4) for SEO & GEO in 2026

Want to learn how to turn SEO into a reliable inbound channel for your agency?

We did it for Embarque, our own website.

Before we got our SEO in order, we had:

→ 6,528 monthly organic sessions with no reliable growth system
→ Traffic tied to bursts of effort rather than a consistent strategy
→ No clear way to turn search into a predictable source of leads

After we applied the same approach we use for clients, we had:

→ 49,121 monthly organic sessions by March 2026
→ A structured content system built around 90-day cycles and clear commercial goals
→ SEO generating discovery call bookings throughout the week

Swipe through this carousel to see the exact workflow we used, what we prioritised first, and how we turned SEO into a reliable pipeline channel. 👇 

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We Grew Embarque's Organic Traffic to 49K Monthly Visits

growth w/ linkedin ads for B2B SMBs | 🧪 building with ai on weekends

Hey, thank you for being here ☺️

What I do >>>

- I help b2b companies scale with LinkedIn marketing (strategy & ads) 

- I write a 2x newsletter on proven product marketing insights at productletter.beehiiv.com

What I've done >>>

- I  have worked in-house as an SEO & Content Lead for a couple of SaaS companies.

- I have worked in 3 agencies over 7+  years developing, content strategy, branding, and copywriting.

- I have written 100s of long-form SEO content (including technical) for the last 7 years.

- I have developed content strategies for several  B2B SaaS startups.

- I have developed brand strategies for startups.

- I have ghostwritten LinkedIn content for a startup CEO.

-I have designed websites using Wix, WordPress, Shopify, Ghost, and more.

- I have designed landing page copy for clients.


NOW: I help B2B companies/services scale with LinkedIn Ads.

Interested?

Shoot me a DM.

Okerosi Davis 🦒

Founder; I want to take my LinkedIn serious this 2026
Me; I would recommend we test these 4 formats.

LinkedIn provides up to 9 content formats; 

- text
- polls 
- image 
- video
- event
- carousels
- document
- celebrations
-write article (on desktop)

Over my 8+ years on this platform, I not tried two

The celebrations feature got a revamp, but not tried it yet

I have attended several LinkedIn live events, not held one yet

When I talk to founders on the best format to use,
I always boil to 4 main ones. 

The first reason, they have been proven to work
The second one is LinkedIn algo prioritizes them

A few days ago I shared a post on looking into 300+ LinkedIn Creators.

Aside from understanding their LinkedIn positioning, I was noting their primary content formats.

Here is the breakdown; 

1. Text only 

Chris Walker, & Adam Robinson grew to 100k+ using text posts mainly.

And if you are starting out, text post is the best format. 

Importantly, the first 3 lines can make or break the post

I would add, you should consider text structure as well.

2. Image + text caption

If you have noticed, I have boiled my posts to this format.

With a twist though, maxing out on the 3,000 characters

And leaning heavily into on brand visual designs. 

The two factors are crucial for the algo currently
One is 'hacking' the Dwell Time metrics 
Two is about standing out on the Feed

Chris Donnelly, Anthony Pierri, Pierre Herubel
Jake Ward, Vincent Pierri, Nick Broekema 

These are of the best Creators to shadow on visual images/infographics

3. Video + text caption

This format has been a hit & miss for me
Even LinkedIn is indicating mixed feelings 

One quarter, video content is next frontier
The next quarter, my video feature is no more

But if you extrapolate from other platforms
Video is the language of the internet

For LinkedIn, think long form video 
With LinkedIn ads clients, long form does better
Additionally, the platform now has 'total watch time' analytics

One interesting trend am seeing with B2B videos,
Is the rise of video-first LinkedIn B2B Creators
They are contracted to create videos for brands

Ademola Adelakun, Connor Lewis, Todd Clouser
Louis Butterfield, Oyinko K., Alex Sheridan 

These are some example Creators on my feed.

4. Documents

In my experience, this one is a hit or miss format
It's worth testing though. 

Eddie Shleyner does really well with the format
So Jake, Anthony, and Nick that I have mentioned above.

The key difference am seeing boils down to design

The other formats are on demand basis.
Matt Lakajev does well with live events
Andy Mewborn is winning with Polls 

Am putting a 100 examples swipe file.
Comment ' Format ' and I will share it with you


___________________________________________________

tl:dr; 4 LinkedIn content formats to test as a Founder
p.s: follow me Okerosi Davis 🦒 on linkedin marketing

I took 110 minutes to catchup on the recent ZenABM Bootcamp.[19 lessons from Tim & Gabriel] 

The platform ABM on LinkedIn is running a 11 days long bootcamp by hosting 10+ experts in the space.

No surprise, I follow and are connected to all the experts.

Over the weekend, I took time out to catchup on the recorded webinars on YouTube. 

Today am going to focus on two experts;

- Tim Davidson, founder B2B Rizz
- Gabriel Ehrlich, founder Remotion

Here are my learnings:

From Gabriel; LinkedIn ads TLA Q&A

1.On ad structure, go with campaign type for simplicity.

2.On scaling ads, factor time delay; ad spend & pipeline.

3.On TL ads CTA, ideally at the bottom, but test mid & top.

4.On ABM list, go with company list or filtering for big companies.

5.On proving ROI, pipeline focus; use UTMs, CAPI & self attribution.

6.On exclusions, relies on broadness or narrowness of audience.

7.On ad set, 4/5 is good, pay attention on frequency.

8.On company page, focus on employer branding.

9.On metrics, for TL ads, focus engagement rate.

From Tim: TL Ads for ABM

 10.The Founder the best profile for TL ads 

11. It's great; right: person,content, distribution.

 12. Edit the post & add CTA link to a landing page.
 
 13. If Tim had to choose the content format; videos.

14. Avoid CTA link in the comments as gets buried.

15. If you can get your ideal buyers for TL ads, great.

 16. Leverage partnerships of your brand mentions for TL ads.

 17. Text, image and video content formats but context is pivotal.

 18. The post doesn't have to perform organically, context matters.

 19. Faily TL ads budget relies on audience size, & the cost to reach them.


That is the gist of it.

p.s: let's grow your smb with abm + tl ads 

🦒

taplio

The Battle

Jules Ignacio Canlas

Okerosi Davis 🦒

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Performance ScoreJules Ignacio Canlas's LinkedIn Performance

Performance ScoreOkerosi Davis 🦒's LinkedIn Performance

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taplio

The Battle

Jules Ignacio Canlas

Okerosi Davis 🦒

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jules Ignacio Canlas's LinkedIn Performance

Performance ScoreOkerosi Davis 🦒's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJules Ignacio Canlas's LinkedIn Performance