Grow w/ revenue-driven SEO | Clients: Riverside, VEED, MentorCruise, Buy Me a Coffee | Read our case studies

Hey, I’m Jules, the founder of Embarque. Want to implement your SEO content strategy successfully? Hire us!

We’re powering the growth of 8-figure businesses using the power of ROI-driven SEO.

You’ve probably heard of some of our clients: Riverside, VEED, Flick, EmailOctopus, Buy Me a Coffee, VEED.IO, Levels.Fyi, ScrumGenius and MentorCruise & many more.

We provide high-quality end-to-end SEO services at unrivaled rates and have the case studies to back it up.

If you’re interested in working with us, check out our case studies or drop me a DM.

If not, drop me a follow for more content on:

* Growing a productized business
* Community-centric content strategy
* SEO for founders, startups, marketplaces, bootstrappers, and communities

See you around!

Jules Ignacio Canlas

Want to learn how to 40x SEO traffic in 7 months?

We did it for Hostari.

Before they came to us, they were:

→ Relying heavily on paid ads
→ Getting outranked by bigger competitors
→ Sitting at low organic traffic with no clear SEO engine

After Embarque, they had:

→ $45k+ in reveneue from just SEO,
→ 40x organic traffic in under 7 months

Swipe through this carousel to see the exact workflow we used, what we prioritised first, and how we turned SEO into a reliable pipeline channel. 👇 

Found this helpful? Please like and share. ♻️

Grow revenue w/ leadgen-driven AI LLM SEO | +25 SEO case studies on Embarque.io

How We Helped Hostari  40x SEO Traffic in 7 Months

This week in SEO was pretty practical.

Google answered a couple of questions people keep asking about AI, and Search Console got a much-needed explanation too.

Here’s a quick recap:

➔ Google said llms.txt exists for other reasons and doesn’t impact AI rankings
➔ Google showed fewer AI Overviews when users don’t engage with them
➔ Google explained why some pages are indexed without visible content
➔ New data showed Gemini gaining traffic share while ChatGPT declined

Scroll through for the full breakdown. 👇 

Found this helpful? Like and share ♻️

This Week in SEO: llms.txt, AIO, LLM SEO, ChatGPT

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Google said Universal Commerce Protocol won’t kill SEO
➔ Google said linking sister brand websites is fine when it’s done sensibly
➔ Google said merchants can’t show higher prices on Google than on their own site

Scroll through for the full breakdown.

Found this helpful? Pls like and share ♻️

This Week in SEO: UCP, Brand Linking, Pricing Rules

Does llms.txt affect LLM SEO or AI citations?

Quick answer: NO.

We’ve tested it a couple times and honestly…

it didn’t seem to move the needle.

And it’s not just us either.

SE Ranking confirmed this with a much bigger study.

They analyzed 300K domains and found:

- adoption is low
- it has no correlation with citations
- it’s not a meaningful signal

Swipe through this carousel for the breakdown.
___

If it’s useful, like and share. ♻️ 

#seo #seotips #seoexpert

Does llms.txt affect AI citations?

Quick SEO catch up for the week.

Here’s a quick recap:

➔ AI Overviews now push follow up questions into AI Mode
➔ Google may introduce opt out controls for Search AI features
➔ Google shared new research on extracting user intent
➔ AI Overviews are now powered by Gemini 3

Swipe through for the full breakdown.

Found this helpful? Please like and share ♻️

This Week in SEO: AI Mode  Intent Extraction, Gemini 3

Want to know what it really takes to rank for a keyword?

SEO SERP benchmarking shows you the bar upfront.

Average SEOs write in a bubble.

But smart SEOs benchmark the SERP before they write.

That’s where you'll get clues like:

➔ The formats Google is rewarding right now
➔ The angle the top results are taking
➔ Gaps you can cover to win faster

Swipe through this carousel to learn how to benchmark the SERP like a pro and turn it into easy wins.
—

Found this useful? Please like and share.

#seo #seotips #seoexpert

SEO SERP BENCHMARKING 101

Publishing loads of content but SEO's doing absolutely nothing for revenue?

Stagetimer had the same problem.

Solid product, but:

→ No proper strategy
→ Barely any organic traffic
→ Search bringing in £0

We built their SEO from the ground up with one goal: actual revenue.

→ Targeted keywords their ideal customers were actually searching
→ Created content designed to convert, not just rank
→ Earned links that properly moved the needle on rankings

Now SEO drives consistent, high-intent traffic that converts.
_____

Swipe to see the full breakdown. 👇 

Like and share if you found this helpful. ♻️

How We Turned Stagetimer SEO Into a Revenue Engine

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Google warned free subdomains can make SEO harder
➔ Google said it does not endorse LLMs.txt
➔ OpenAI said ads in ChatGPT are coming to some plans soon

Scroll through for the full breakdown. 👇 

Found this helpful? Please like and share. ♻️

This Week in SEO:Subdomains, ChatGPT Ads, llms.txt

Getting SEO visitors who never convert is brutal.

Picflow knows this firsthand.

They had traffic coming in, but:

→ Ranking for the wrong searches
→ Content that informed but didn't convert
→ Zero signups traced back to organic

We flipped their SEO to prioritise one thing: getting users to sign up.

→ Targeted searches with commercial intent
→ Structured content to guide visitors toward conversion
→ Built topical authority through strategic backlinks

Now their organic traffic actually contributes to revenue.

Swipe to see the exact approach.

—
Found this useful? Pls like and share ♻

#seo #seotips #seoexpert

How We Built a Revenue-First SEO Engine for Picflow

Does digital PR affect AI citations?

Quick answer: YES. Indirectly.

PR does not magically “rank” you.

It makes you easier for AI systems to find and trust when they’re building answers.

Most AI recommendations work like research.

They scan the web for third party validation, then cite what looks credible.

So if your brand shows up in places like:

→ top lists
→ roundups
→ comparisons
→ reputable articles
→ credible directories

you give the model more proof to pull into answers.

And that’s the win.

Swipe through this carousel for the breakdown. 👇 

Found this helpful? Please like and share. ♻️

Does Digital PR Affect AI Citations?

Want to learn how to win at LLM SEO, AEO, and GEO?

Microsoft recently dropped a pretty useful guide on how AI systems discover and recommend brands.

It shows how you can get:

→ More visibility inside AI answers
→ More qualified clicks from high intent searches
→ More conversions when your feed, schema, and site match

I simplified it and broke it down in this carousel. 👇 

Swipe for the breakdown.

Found this helpful? Please like and share. ♻️

How to Win in GEO/AEO

Want a simple way to push a page 2 SEO ranking higher?

Page 2 is the “nearly there” zone. You’re not far off, but small gaps can keep you stuck.

With these SEO tweaks, you can:

→ Tighten intent match and topical coverage
→ Improve internal linking and authority signals
→ Turn one page into a reliable traffic driver

Swipe through this carousel to see how to do this. 👇 

#seo #seoexpert #seotips

How to Move SEO Content on Page 2 to Page 1

Link building gets a bad name because most people do it backwards.

We took a technical SaaS client from no link building strategy and 126 monthly organic visitors to a repeatable system that 60x'd their growth.

Inside, you’ll learn how to:

➝ Earn backlinks that make a measurable difference
➝ Focus on the pages that actually deserve links first
➝ Use niche authority to build steady organic traffic over time

Swipe through for the full breakdown.

___

If it’s useful, like and share. ♻️ 

#seo #seotips #seoexpert

How We 60x’d a SaaS Client’s Traffic With Link Building

Anthropic recently found that you only need 250 documents to influence how an LLM behaves.

They tested models from 600M to 13B parameters. The larger model processed 20x more training data.

But both were compromised by the same 250 documents.

This breaks the assumption that you'd need to control some massive percentage of training data. You just need 250 well-placed docs.

Now bring that back to what you and I care about.

LLMs scrape the same messy internet we all use. Reddit posts, blog articles, forum threads, old reviews. 

If misinformation about your brand is concentrated in a few visible places, models can pick it up and repeat it with confidence.

Codesmith learned this the hard way. 

In October 2025, a detailed write-up alleged that a founder of a competing programme (Formation) became a moderator on r/codingbootcamp. 

It also claimed they used that position to amplify negative narratives about Codesmith.

Those threads then started ranking in Google. And the same talking points began showing up in chatbot answers too. The company went from $23.5M to nearly nothing.

I'm not saying every Reddit thread is going to kill your business. 

But if you're working on AI search optimisation and haven't actually checked what these models say about your clients, that's a gap. 

Simple things worth doing:

→ Query your brand across ChatGPT, Claude, and Perplexity
→ Note where information is wrong or outdated
→ Track it back to the source (forums, reviews, old articles)
→ Create better, clearer content that models can cite, and distribute them strategically
→ Actually structure it properly - schema, clean formatting, direct answers

Not saying panic. But if you're investing in AI visibility and haven't checked what these models say about you, you probably should.

–
What do you think? Let’s chat in the comments 👇 

PS: Found this helpful? Pls like and share ♻️

Does schema affect how LLMs understand your website?

This question keeps popping up lately and John Mueller has his opinion recently. 

And his answer was basically
Yes, no, and it depends.

According to him, schema clearly matters for some machine-driven features (like pricing, shipping, availability). 

But in other cases, people massively overestimate what it can do. Adding schema won’t make you “the best” or suddenly improve rankings by itself.

And honestly, I quite agree with him.

From our own tests and internal data at Embarque, schema tends to help most when it does one of these things:

- Removes ambiguity (clear product, org, author, FAQ, review info)
- Makes key information easier to extract fast
- Supports eligibility for features (rich results, product feeds, etc.)

But it doesn’t “upgrade your authority.” It doesn’t magically make your content more trustworthy. And it definitely doesn’t replace strong content.

If you’re doing schema, do it like this:

1. Start with schema that maps to real surfaces (Products, Reviews, Organisation, FAQ, HowTo where relevant)

2. Make sure it matches visible on-page content (don’t get fancy)

3. Treat schema as infrastructure, not a one-off SEO task
Build it so it’s easy to update as Google and AI systems change

Schema won’t carry weak pages.
But it can make strong pages easier for machines to understand.

___

If this helped, like and share ♻️ 

#seo #landingpages #seotips

How to actually get clicks in AI Overviews (straight from Google)

Google's VP of Search just explained exactly what makes people click through from AI search results.

Turns out, it's not what most SEOs are doing. However, ideally, everyone should be doing it. 

Liz Reid said people click on "content that is richer and deeper" with a unique perspective.

People don't click on surface-level content because "they don't actually learn that much more than they previously got."

It makes sense when you think about it. 

In fact, that's one of our core principles at Embarque: evidence-based writing. 

We’re heavy on real-life tests, examples, case studies, actual use both for SEO and GEO. 

So what does that look like in practice?

→ Stop regurgitating what's already out there
→ Bring your actual experience to the content 
→ Share original analysis, not aggregated info from competitors 
→ Put proper effort into it

Google's also now treating repetitive content like spam. Proper spam.

If your content "doesn't add very much, kind of tells you what everybody else knows," it's getting downranked.

Meanwhile, they're upweighting content from people who "really went in and brought their perspective or brought their expertise, put real time and craft into the work."

___

Look at your last few posts and ask yourself whether they just repeat what everyone else already knows, or if they show your actual perspective.

If it's just a more comprehensive version of what competitors wrote, that's the problem.

Update and fix that. 

Found this helpful? Pls like and share ♻️

Want to learn about Google UCP?

You’re not alone. A lot of people are seeing the announcement and wondering what actually changed.

In simple terms, Google is making it easier for people to buy products directly inside its AI experiences.

With UCP, stores can plug their products into Google’s AI so browsing and buying happen in one place, without bouncing through a bunch of pages.

That sounds convenient, but it also shifts where attention and clicks happen.

If shopping starts inside AI, product discovery looks different.

And naturally, SEOs are asking the same question.

Are we in trouble, or just adapting again?

I'll break it down in this carousel 👇 

_____

Found this helpful? Pls like and share ♻️

Google Universal Commerce Protocol (UCP) 101

Want to grow your Series A startup in 2026 without burning through PPC spend?

SEO is still one of the few channels that compounds. The tricky part is picking the right priorities, fast.

Once you get it right, you can:

→ Lower CAC over time
→ Build demand that outlives paid campaigns
→ Capture buyers already searching
→ Win visibility in Google and AI search

This carousel breaks down the SEO playbook we use with Series A teams to drive measurable growth in 2026. 👇 

Found this helpful? Please like and share. ♻️

SEO Playbook for Series A Startups (2026)

What to do when ChatGPT gets your business positioning wrong.
(you might want to save this)

A web analytics client came to us because ChatGPT kept describing them as mobile only.

They actually do both mobile and web analytics. But once ChatGPT decided they were “just mobile,” 

it stopped recommending them to people looking for full website analytics solutions. That is a quiet way to lose high intent leads.

Here’s what we did to fix it:

1. Run an audit

Use Temporary mode and ask:

→ What is [brand]
→ Who is [brand] for
→ What does [brand] do
→ [competitor] vs [brand]

Then test your category entry point queries:
→ Best [category] for [ICP]

2. Build a correction map

 ChatGPT shows you its sources. Open every cited page and log:

→ URL
→ What it gets wrong
→ The exact correction
→ The supporting link you want it to learn from

3. Fix your own pages first

 For this client, we updated their product listicles, jobs to be done content, and older blog posts where they positioned themselves as mobile only. 

It was true when they wrote it. It was wrong now. LLMs do not care about “now” unless you make it obvious.

4. Update external pages

 Directories: claim and edit your listing.
 Blogs: email the author with the specific correction plus a link they can cite.

5. Create one source of truth

Publish /ai or /llm-info with:

→ Current positioning
→ Who you serve
→ Core use cases
→ Key differentiators
→ Facts LLMs repeat (pricing, integrations, categories)

P.S: If this was useful, like it so more people actually see it, and share it with someone who keeps getting mislabelled by AI.

Want to build more trust and get more SEO conversions from your landing page?

Social proof is non negotiable.

It is one of the simplest upgrades you can make, but it still gets skipped a lot.

When you do it well, it can:

→ Increase conversion rates
→ Make your page feel more credible
→ Improve engagement signals that support SEO

You have probably heard that a thousand times though. The real question is what social proof should you add?

This weekend I reviewed a bunch of landing pages and saved the best social proof examples I found. I am sharing them in today’s carousel.
___

If this helped, like and share ♻️ 

#seo #landingpages #seotips

9 Landing Page Social Proofs That Help SEO

If you're a digital marketing agency owner or a SaaS CEO/Founder these days...

Signing more clients through LinkedIn is as difficult as finding a needle in a haystack.

You’ve probably tried:

❌ Cold Emailing — Low response rates & hard to close
❌ Paid Ads — Expensive and low quality leads
❌ SEO — Takes too long to see ROI

These methods "work"...

But they are costing you more than it's worth, especially in today’s economy, where everyone’s strapped for cash and no one has time to create red-hot content or wants to keep spending too much on paid ads.

That’s why we help our customers sign clients and generate leads using LinkedIn.

Within 120 days, our team guarantees to help you:

✅ Unlock new organic revenue and business growth
✅ Generate high-quality leads
✅ Cut down your ad spend
✅ Boost sales efficiency

All that’s left for you to do is close the deal.

Many companies across industries like SEO, CRO, SaaS, and e-commerce have trusted us to sign new clients through LinkedIn.

Our clients typically sign a minimum of 3 clients within 120 days.

We guarantee this. 

Ready to sign more clients?

Book your 15-minute consultation and through the link on my page. 

See you there!

----

If you're still here and want to know a bit about me....


Founder - Acquired Digital. 


I learned my writing trade in the world of journalism. Currently still a Sports Columnist and former Journalist with the award winning local newspaper, The Mayo News, including various freelance work for national media outlets – mainly in print – as well as broadcast work. 

From there I branched in digital marketing - working in SEO and content with Ireland's biggest sport retailer, Intersport Elverys. There I grew their blog to over 13 MILLION organic impressions p/m. 

Interested in Community Development - conducted a research thesis on how Communities in the West of Ireland are utilising Digital Media in their Community Development Projects. 

 Former student Sports Journalist of the Year nominee; I love working with people, both professionally and sportingly, in challenging environments working towards a common goal.

Gaelic Footballer with Balla GAA senior team; passion for all things sport, fitness and golf. .

Ger Flanagan

Had a call last week and was asked about my about work-life balance.

I laughed.

Because balance is not the right word.

I'm 18 months into building a business. And anyone who's built something in that timeframe while working less than they would in a 9-5 is lying to you.

You can't.

If you want to be successful as a founder, you have to work harder. Period.
The 9-5 doesn't interest me anymore. I like working. I don't mind putting the hours in.

I told him this: I'd rather sit on the couch in the evening with my laptop open than sit there scrolling or watching Netflix.

Not a chore, just how I am. Weird like that. 

My life outside work is good. I train. Have family time. That's all I need. I'm a pretty simple guy. If I can tick those boxes, I'm happy.

Far from sexy and glamorous like the Instagram coaches and influencers like to portray.

When you are your own boss, you're never really your own boss. 

Most of the time, you're grinding. You're working late. You're solving problems.

And if that doesn't sound appealing to you, don't start a business.

But if you're fine with trading Netflix for building something that matters, you'll be fine.

Founder | I help Agency CEOs sign clients in 120 Days on LinkedIn & X - Guaranteed | Over $350,000 in Pipeline Generated | Dad | Gaelic Footballer

AI only writes average content.

By design.

Saw of great clip of Ben Affleck talking about this on the Joe Rogan Podcast recently. 

Talked about how AI will never replace scriptwriters because it's built to write to the median.

The same applies to LinkedIn.

AI will help you draft. It'll summarise. It'll give you context and structure.

But if you want to write content that stands out? AI won't get you there.

I write for the CEO of a B2B tech company valued at over $1 billion.

He knows AI is never going to truly reflect his voice.

He needs a human. 

Someone who understands the emotion behind the message. 
Someone who gets his personality and how to translate that into words.
Because AI doesn't do emotional language.

It doesn't pick up on sarcasm. It doesn't know when to break the rules or when to lean into controversy.

It writes safe. It writes bland. It writes like every other AI-generated post in your feed.

And that's fine for companies who want to blend in.

But if you're a founder or executive trying to build a brand that generates leads, blending in is the worst strategy you could follow.

Your audience scrolls past hundreds of posts every day. 

The only ones that stop them are the ones that sound human.

Personality. Emotion. Opinion. Edge.

AI can't give you that.

If you want to be average, then be average. 

If you want to be better than that, talk to me.

Digital Content Specialist with Irish sports retailer Intersport Elverys.

I've grown from an SEO content specialist role at Intersport Elverys to a LinkedIn ghostwriter, uniquely specialising in helping digital agencies. My expertise lies in leveraging organic LinkedIn content to attract and secure customers. This is achieved without relying on spammy tactics or intrusive selling, but through a refined, social selling system that's both authentic and effective.

My value proposition is clear: we empower digital marketing agencies to secure customers through LinkedIn using our non-spammy, social selling systems. These systems are designed to generate an overwhelming number of purchase-ready, inbound leads, far exceeding what many agencies are accustomed to handling.

The success stories speak for themselves. I've led campaigns that have amplified website traffic by 10x through SEO content and optimization in under a year. One particularly notable achievement includes generating over 100,000 organic visitors to a client's website using purely organic content. Additionally, I've been instrumental in generating over €50,000 in revenue solely from blog content in less than 6 months.

Moreover, my approach in growing LinkedIn profiles is unparalleled, having successfully expanded profiles by 10x within a mere 6-month period. This success is rooted in a strategy that eschews paid advertisements in favor of organic content.

Sports Columnist and former Journalist with the award winning local newspaper, The Mayo News, including various freelance work for national media outlets – mainly in print – as well as broadcast work. 

Interested in Community Development - conducted a research thesis on how Communities in the West of Ireland are utilising Digital Media in their Community Development Projects. 

 Former student Sports Journalist of the Year nominee; I love working with people, both professionally and sportingly, in challenging environments working towards a common goal.

Gaelic Footballer with Balla GAA senior team; passion for all things sport and fitness and golf. .

I typically ghostwrite for CEOs who are tired of being invisible.

And those who another revenue stream for their business. 

Most founder-led content fails because it sounds like a press release written by a committee.

Stiff. Corporate. Forgettable. Just shite. 

My system builds personal brands that actually generate qualified leads on LinkedIn.

Not followers for the sake of followers.
Not engagement that goes nowhere.
2-5 qualified sales calls per week. That's the standard.

Here's what I'll be sharing over the next 30 days:

- How to extract your expertise and turn it into content that converts
- The outreach systems that book calls (not just likes)
- How to build a full content engine across LinkedIn, blogs, newsletters, and case studies
- Real examples from working with nine-figure executives

I work with B2B tech companies, agencies, fintech firms, and AI startups.

I've definitely neglected my own brand and sharing some insightful content over the past few months. 

But plan on changing this now.

Helping CEOs Generate Inbound Demand & Revenue through LinkedIn & X | Founder | Dad | Gaelic Footballer

Over 4 months ago a 7-figure agency came to me with a problem.

Their in-house content writer left. Lead gen dropped.

They'd tried another ghostwriter in the past but it didn't work. Posts felt generic. No results.

So they gave me 120 days to prove it.

The goal: 40 qualified leads or I work for free until we achieve that.

Here's what we did differently:

I didn't write about their business. I embedded myself IN their business.

Joined their Slack channels. Got transcripts to their sales calls, interal strategy sessions. Captured real wins as they happened.

Then we combined content with outreach. 150-200 connection requests per week. Two lead magnets per month. All targeting 7-9 figure e-commerce brands.

The results:

40 qualified leads in 120 days. 2-5 leads per week consistently.
Over $200,000 in realised and pipeline value.

Most ghostwriters write from the outside looking in.

I get inside your world. 
Your Slack channels. 
Your client wins. 
Your team meetings.

Then I turn that into content and outreach that books calls.

If you're a 7-8 figure founder who needs predictable lead gen from LinkedIn, book a call.

If you want more details on this case study, drop into my DMs and happy to share more.

I booked three high-ticket calls for one of my agency clients in the week.

Not small companies. Mid-Enterprise in size. 200+ employees with big budgets.

Here's what worked:

We nailed the ICP targeting. Built an offer specifically for companies in their sub-niche. No generic messaging.

The only automation was connection requests. 

Every message was personal.

The sequence was simple:

Step 1: Send connection request
Step 2: Wait 24 hours after they accept
Step 3: Send a casual message tied to their last post

Not "Hi [First Name], thanks for connecting."

More like how you'd talk to someone on the street. Or at the watercooler. 

Then we asked about what CRM they were using. Just a simple question. 

Once they engaged, we dropped social proof about what the company does.
No hard pitch. No sales pressure.

We offered help based on their specific needs.

They checkout my client's profile and found value.

That's it.

Three enterprise leads. Qualified conversations. All from treating people like humans instead of prospects.

Automated outreach has its time and place. 

But for high-ticket leads, you need it as personal as possible. 

It's slower, yes. But more effective. 

If you're ready to stop wasting time on sequences nobody responds to, let's talk about building outreach that converts.

Book a call with my team.

Below is a snapshot of what one of the messages looked like.

Most CEOs think LinkedIn requires hours they don't have.

Wrong.

30-60 minutes a day is enough to generate 2-5 qualified calls per week.

Here's an exact routine you can try:

𝐌𝐢𝐧𝐮𝐭𝐞𝐬 1-10: Strategic engagement - Comment on 5-7 posts from your target audience. Not generic "great post" shit. Add insight. Ask questions. Be memorable... and use AI to help speed this up.

Who counts as your target audience? The exact people you want to book calls with. VPs of Sales at B2B SaaS companies. Agency founders doing $2M-$10M. CFOs at mid-market tech firms.

Find their posts using Sales Nav. Leave comments that show you understand their world. Reference a specific line from their post. Share a parallel experience. Ask a follow-up question that moves the conversation forward.

This is how you get on their radar before you ever send a connection request.

𝐌𝐢𝐧𝐮𝐭𝐞𝐬 11-20: Outreach - Send 5-10 personalised connection requests or follow-up messages. Reference something specific from their profile or recent content (filter by 'Posted on LinkedIn')

Connection requests without notes work better than you think. But your follow-up message needs to be sharp.

Reference a post they published. Mention a mutual connection. Ask about a recent company announcement. Make it about them, not your pitch.

For people already in your network who engaged with your content? Send a casual DM. "Saw you liked my post on X. Blah Blah Blah..'

Warm outreach from engagement converts at 3-5x the rate of cold outreach.

𝐌𝐢𝐧𝐮𝐭𝐞𝐬 21-25: Content review - Check what's scheduled. Make one small edit to ensure it sounds like you, not a robot.

If you have content batched or are using AI, spend 5 minutes making sure it still sounds like something you'd actually say.

Change a word. Add a story. Cut a line that feels too formal.

This keeps your voice authentic even when you're not writing from scratch.

𝐌𝐢𝐧𝐮𝐭𝐞𝐬 26-30: Inbox management - Respond to DMs. Move warm conversations toward calls. Archive the spam (there will be a lot).

Most CEOs let their inbox pile up and lose momentum on conversations that could have closed.

Respond to everyone who engaged thoughtfully. Move promising conversations toward a specific next step. "Want to grab 15 minutes next week to dig into this?"

Archive the spam. Delete the pitches. Keep your inbox clean so you don't miss real opportunities.

That's the system.

30 minutes. Every day. Focused activity.

Yes, I realise this will take longer at first. But you will get very quick when you're comfortable.

I do similar for my clients and they are booking weekly calls. 

The ones who don't wonder why LinkedIn doesn't work.

Try this routine and let me know how you go. 

-

I ghostwrite for 7, 8 and 9-figure CEOs to help them book 2-5 sales calls per week. Book a call if you'd like to hear how we would do that for you.

Last July my client was struggling to get any traction on LinkedIn.

CEO of an AI startup. Really smart guy. Built an incredible product.

But his LinkedIn presence was pretty silent.

No regular content strategy. No outreach. Profile that read like a resume. 

Here's what we changed:

Week 1: Profile overhaul Rewrote his headline to focus on the problem he solves, not his job title. Added social proof to his about section. Changed his banner to highlight customer outcomes.

Weeks 2-4: Content foundation 3 posts per week. No fluff. Each post addressed a specific pain point his target customers were dealing with.
We extracted his expertise through weekly 30-minute calls. Turned his off-the-cuff explanations into structured content.

Weeks 3-8: Outreach layered in Started sending 180 personalised connection requests per week to agency owners - his target audience - with a shit-hot offer. 

We engaged with a lot of their content before ever pitching.

The results after 90 days:

We were hitting 5-10 leads per-week at the height. 

Helped the company scale to 100+ clients for their tool. 

Authority established in a competitive space. 

The content got him noticed. The outreach got him conversations. The combination got him revenue.

Most founders think they need to choose between building their product and building their brand.

You don't.

I've talked to over 50 agencies in the past six months.

Every single one has the same problem.

Content.

They know they need it. 
They know it needs to be quality. 
They know it needs to be authentic.

But nobody in-house has the bandwidth to do it.

The same thing is happening for them all:

Employees try to help. They jump in when they have time. A social post here. A blog there. Some LinkedIn activity when things are slow.

Then client work hits.

And all that content work? Gone.

Sacrificed for the deliverables that actually pay the bills.

This is normal. Your team is doing what they're supposed to do. They're prioritising revenue-generating work over marketing.

But your brand suffers.

One of my clients had this exact issue. 

Marketing agency owner. Doing $1M a month. Had people in-house trying to handle content.

But they were slammed serving their own clients.

Their brand was inconsistent. Their LinkedIn was sporadic. Their content engine was broken.

So we stepped in and built them a complete Content Engine system. 

Multiple founder-led content streams. 
Outreach campaigns. 
Blog content. 
Case studies. 
Newsletters. 
Company LinkedIn management.

Now they have zero worries about content.

They're covered on all fronts. Weekly KPIs. Monthly goals. Complete visibility into what's working.

Their in-house team focuses on what they do best. Serving clients.

We handle everything else.

If you're running a seven or eight-figure company and content is falling through the cracks, we should talk.

Book a call with my team and we'll show you exactly how we'd build your content engine.

6 LinkedIn tips to drive the most engagement from working with 8 & 9-figure CEOs.

1. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐛𝐞𝐚𝐭𝐬 𝐫𝐚𝐧𝐝𝐨𝐦 If you're going to spend time commenting, do it to your target audience and the biggest creators in that niche. Don't just scroll and comment. 

2. 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐨𝐮𝐭𝐫𝐞𝐚𝐜𝐡 𝐜𝐨𝐧𝐯𝐞𝐫𝐭𝐬 3𝐱 𝐛𝐞𝐭𝐭𝐞𝐫 Generic connection requests work. But really personalised follow-ups is the way to go? Avoid generic and AI written ic-breakers. That's where the calls come from.

3. 𝐘𝐨𝐮𝐫 𝐡𝐞𝐚𝐝𝐥𝐢𝐧𝐞 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐡𝐨𝐨𝐤 Honestly, don't underestimate it. Most CEOs waste their headline on job titles. Use it to show the outcome you deliver. "I help X achieve Y" beats "CEO at Z" every time.

4. 𝐆𝐢𝐯𝐞 𝐚𝐰𝐚𝐲 𝐲𝐨𝐮𝐫 𝐛𝐞𝐬𝐭 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤𝐬The CEOs who hold back their knowledge get ignored. The ones who share their systems get booked. Share the secret sauce.

5. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐨𝐮𝐭𝐫𝐞𝐚𝐜𝐡 𝐢𝐬 𝐣𝐮𝐬𝐭 𝐧𝐨𝐢𝐬𝐞 Ok, depending on the person and their needs this might not be relevant. But posting alone won't fill your calendar. You need a system that turns engagement into conversations and conversations into calls.

6. 20-30 𝐦𝐢𝐧𝐮𝐭𝐞𝐬 𝐝𝐚𝐢𝐥𝐲 𝐛𝐞𝐚𝐭𝐬 2 𝐡𝐨𝐮𝐫𝐬 𝐰𝐞𝐞𝐤𝐥𝐲 Consistency compounds. Daily focused activity builds momentum. Use voice dictations to speed things up and train a really good AI bot.

Let me know what's working for you.

Your audience doesn't engage with motivational shit anymore.

They engage with content that solves real problems they're facing right now.

After working with dozens of founders and executives, these 5 themes consistently drive engagement and leads:

1. Operational insights: How you actually run your business. Hiring decisions, firing decisions, pricing strategies, cash flow management. This is particularly popular for a $100 million CEO I write for. 

2. Contrarian takes on industry trends: Don't regurgitate what everyone else is saying. Your audience wants your actual opinion on what's working and what's broken.

3. Customer acquisition breakdowns: Show the systems. Share the conversion rates. Walk through the exact process that takes someone from cold to close.

4. Tactical frameworks: Give away your best stuff. The CEOs who engage become the CEOs who make more revenue.

5. Behind-the-scenes reality: The messy parts. The hard decisions. The lessons from failures. This builds trust faster than any polished success story.
Stop posting generic business advice.

Start sharing what you'd tell another CEO over coffee.

That's what people want to read. 

All the generic stuff they can ask ChatGPT and get in seconds. 

Take some time and share your experience, workings and systems. There is so much untapped content potential internally. 

Below is a screenshot from the said $100 million CEO's account. 

6 posts in 28 days and over 66k impressions.

"We're the worst at doing content for ourselves."

An agency CEO told me this on a call last week.

His team creates content for clients all day. They have a dedicated head of content. They know exactly what works.

But their own content?

Non-existent.

The head of content is too busy with client work to focus on internal marketing.

And the CEO doesn't have time to think about personal brand strategy while managing 20 people.

This is the shoemaker's problem.

You know how to fix it for everyone else.

But you can't fix it for yourself because you're too busy delivering results for clients.

Here's what makes it worse.

He mentioned they tried having staff write content for him internally.

But the staff were scared to make mistakes.

Scared to put words in the CEO's mouth. Scared to get the tone wrong. Scared to damage his reputation.

So nothing got done.

This is why external help works for founder content.

Your team is too close to you. They're worried about getting it wrong. They don't have the psychological safety to speak for you.

An external ghostwriter has one job: make you look good.

No internal politics. No fear of stepping on toes. Just results.

If you're an agency or consultancy leader putting yourself last, stop.

Your personal brand is the asset that compounds over time.

Your team's output gets billed and forgotten.

But your name and reputation?

That's what opens the doors your business needs next.

Reposting not for priority access but for my New Years Resolution of calling out some of the biggest BS you come across on LinkedIn

Tired of manual outreach? Let AI take over!

R.I.P. lead gen agencies

Our clients just booked 5073 calls in 30 days.

While most founders think cold outreach is dead.

They're all wrong.

Bad infrastructure, weak targeting, and generic copy kill your pipeline before it even starts.

I just packaged our entire cold outreach system that's generating real results for b2b companies right now.

Inside this resource:

→ How outbound sales has evolved in 2026
→ A proven 6-touchpoint outbound framework
→ Real examples that booked 100s of meetings
→ The right balance between AI + human touch
→ Exact prompts you can copy into SalesMind AI

This is the exact system that generates us thousands of booked calls every month.

If you're a b2b founder struggling to fill your pipeline consistently, this will change your outbound game.

Want the complete resource?

1. Connect with me
2. Comment "PIPELINE"

PS - Repost this for priority access

Quick question for the founders and CEOs in my network:

What's your biggest obstacle with LinkedIn right now?

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jules Ignacio Canlas's LinkedIn Performance

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