Grow w/ revenue-driven SEO | Clients: Riverside, VEED, MentorCruise, Buy Me a Coffee | Read our case studies

Hey, I’m Jules, the founder of Embarque. Want to implement your SEO content strategy successfully? Hire us!

We’re powering the growth of 8-figure businesses using the power of ROI-driven SEO.

You’ve probably heard of some of our clients: Riverside, VEED, Flick, EmailOctopus, Buy Me a Coffee, VEED.IO, Levels.Fyi, ScrumGenius and MentorCruise & many more.

We provide high-quality end-to-end SEO services at unrivaled rates and have the case studies to back it up.

If you’re interested in working with us, check out our case studies or drop me a DM.

If not, drop me a follow for more content on:

* Growing a productized business
* Community-centric content strategy
* SEO for founders, startups, marketplaces, bootstrappers, and communities

See you around!

Jules Ignacio Canlas

Want to learn how to 40x SEO traffic in 7 months?

We did it for Hostari.

Before they came to us, they were:

→ Relying heavily on paid ads
→ Getting outranked by bigger competitors
→ Sitting at low organic traffic with no clear SEO engine

After Embarque, they had:

→ $45k+ in reveneue from just SEO,
→ 40x organic traffic in under 7 months

Swipe through this carousel to see the exact workflow we used, what we prioritised first, and how we turned SEO into a reliable pipeline channel. 👇 

Found this helpful? Please like and share. ♻️

Grow revenue w/ leadgen-driven AI LLM SEO | +25 SEO case studies on Embarque.io

How We Helped Hostari  40x SEO Traffic in 7 Months

This week in SEO was pretty practical.

Google answered a couple of questions people keep asking about AI, and Search Console got a much-needed explanation too.

Here’s a quick recap:

➔ Google said llms.txt exists for other reasons and doesn’t impact AI rankings
➔ Google showed fewer AI Overviews when users don’t engage with them
➔ Google explained why some pages are indexed without visible content
➔ New data showed Gemini gaining traffic share while ChatGPT declined

Scroll through for the full breakdown. 👇 

Found this helpful? Like and share ♻️

This Week in SEO: llms.txt, AIO, LLM SEO, ChatGPT

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Google said Universal Commerce Protocol won’t kill SEO
➔ Google said linking sister brand websites is fine when it’s done sensibly
➔ Google said merchants can’t show higher prices on Google than on their own site

Scroll through for the full breakdown.

Found this helpful? Pls like and share ♻️

This Week in SEO: UCP, Brand Linking, Pricing Rules

Does llms.txt affect LLM SEO or AI citations?

Quick answer: NO.

We’ve tested it a couple times and honestly…

it didn’t seem to move the needle.

And it’s not just us either.

SE Ranking confirmed this with a much bigger study.

They analyzed 300K domains and found:

- adoption is low
- it has no correlation with citations
- it’s not a meaningful signal

Swipe through this carousel for the breakdown.
___

If it’s useful, like and share. ♻️ 

#seo #seotips #seoexpert

Does llms.txt affect AI citations?

Quick SEO catch up for the week.

Here’s a quick recap:

➔ AI Overviews now push follow up questions into AI Mode
➔ Google may introduce opt out controls for Search AI features
➔ Google shared new research on extracting user intent
➔ AI Overviews are now powered by Gemini 3

Swipe through for the full breakdown.

Found this helpful? Please like and share ♻️

This Week in SEO: AI Mode  Intent Extraction, Gemini 3

Want to know what it really takes to rank for a keyword?

SEO SERP benchmarking shows you the bar upfront.

Average SEOs write in a bubble.

But smart SEOs benchmark the SERP before they write.

That’s where you'll get clues like:

➔ The formats Google is rewarding right now
➔ The angle the top results are taking
➔ Gaps you can cover to win faster

Swipe through this carousel to learn how to benchmark the SERP like a pro and turn it into easy wins.
—

Found this useful? Please like and share.

#seo #seotips #seoexpert

SEO SERP BENCHMARKING 101

Publishing loads of content but SEO's doing absolutely nothing for revenue?

Stagetimer had the same problem.

Solid product, but:

→ No proper strategy
→ Barely any organic traffic
→ Search bringing in £0

We built their SEO from the ground up with one goal: actual revenue.

→ Targeted keywords their ideal customers were actually searching
→ Created content designed to convert, not just rank
→ Earned links that properly moved the needle on rankings

Now SEO drives consistent, high-intent traffic that converts.
_____

Swipe to see the full breakdown. 👇 

Like and share if you found this helpful. ♻️

How We Turned Stagetimer SEO Into a Revenue Engine

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Google warned free subdomains can make SEO harder
➔ Google said it does not endorse LLMs.txt
➔ OpenAI said ads in ChatGPT are coming to some plans soon

Scroll through for the full breakdown. 👇 

Found this helpful? Please like and share. ♻️

This Week in SEO:Subdomains, ChatGPT Ads, llms.txt

Getting SEO visitors who never convert is brutal.

Picflow knows this firsthand.

They had traffic coming in, but:

→ Ranking for the wrong searches
→ Content that informed but didn't convert
→ Zero signups traced back to organic

We flipped their SEO to prioritise one thing: getting users to sign up.

→ Targeted searches with commercial intent
→ Structured content to guide visitors toward conversion
→ Built topical authority through strategic backlinks

Now their organic traffic actually contributes to revenue.

Swipe to see the exact approach.

—
Found this useful? Pls like and share ♻

#seo #seotips #seoexpert

How We Built a Revenue-First SEO Engine for Picflow

Does digital PR affect AI citations?

Quick answer: YES. Indirectly.

PR does not magically “rank” you.

It makes you easier for AI systems to find and trust when they’re building answers.

Most AI recommendations work like research.

They scan the web for third party validation, then cite what looks credible.

So if your brand shows up in places like:

→ top lists
→ roundups
→ comparisons
→ reputable articles
→ credible directories

you give the model more proof to pull into answers.

And that’s the win.

Swipe through this carousel for the breakdown. 👇 

Found this helpful? Please like and share. ♻️

Does Digital PR Affect AI Citations?

Want to learn how to win at LLM SEO, AEO, and GEO?

Microsoft recently dropped a pretty useful guide on how AI systems discover and recommend brands.

It shows how you can get:

→ More visibility inside AI answers
→ More qualified clicks from high intent searches
→ More conversions when your feed, schema, and site match

I simplified it and broke it down in this carousel. 👇 

Swipe for the breakdown.

Found this helpful? Please like and share. ♻️

How to Win in GEO/AEO

Want a simple way to push a page 2 SEO ranking higher?

Page 2 is the “nearly there” zone. You’re not far off, but small gaps can keep you stuck.

With these SEO tweaks, you can:

→ Tighten intent match and topical coverage
→ Improve internal linking and authority signals
→ Turn one page into a reliable traffic driver

Swipe through this carousel to see how to do this. 👇 

#seo #seoexpert #seotips

How to Move SEO Content on Page 2 to Page 1

Link building gets a bad name because most people do it backwards.

We took a technical SaaS client from no link building strategy and 126 monthly organic visitors to a repeatable system that 60x'd their growth.

Inside, you’ll learn how to:

➝ Earn backlinks that make a measurable difference
➝ Focus on the pages that actually deserve links first
➝ Use niche authority to build steady organic traffic over time

Swipe through for the full breakdown.

___

If it’s useful, like and share. ♻️ 

#seo #seotips #seoexpert

How We 60x’d a SaaS Client’s Traffic With Link Building

Anthropic recently found that you only need 250 documents to influence how an LLM behaves.

They tested models from 600M to 13B parameters. The larger model processed 20x more training data.

But both were compromised by the same 250 documents.

This breaks the assumption that you'd need to control some massive percentage of training data. You just need 250 well-placed docs.

Now bring that back to what you and I care about.

LLMs scrape the same messy internet we all use. Reddit posts, blog articles, forum threads, old reviews. 

If misinformation about your brand is concentrated in a few visible places, models can pick it up and repeat it with confidence.

Codesmith learned this the hard way. 

In October 2025, a detailed write-up alleged that a founder of a competing programme (Formation) became a moderator on r/codingbootcamp. 

It also claimed they used that position to amplify negative narratives about Codesmith.

Those threads then started ranking in Google. And the same talking points began showing up in chatbot answers too. The company went from $23.5M to nearly nothing.

I'm not saying every Reddit thread is going to kill your business. 

But if you're working on AI search optimisation and haven't actually checked what these models say about your clients, that's a gap. 

Simple things worth doing:

→ Query your brand across ChatGPT, Claude, and Perplexity
→ Note where information is wrong or outdated
→ Track it back to the source (forums, reviews, old articles)
→ Create better, clearer content that models can cite, and distribute them strategically
→ Actually structure it properly - schema, clean formatting, direct answers

Not saying panic. But if you're investing in AI visibility and haven't checked what these models say about you, you probably should.

–
What do you think? Let’s chat in the comments 👇 

PS: Found this helpful? Pls like and share ♻️

Does schema affect how LLMs understand your website?

This question keeps popping up lately and John Mueller has his opinion recently. 

And his answer was basically
Yes, no, and it depends.

According to him, schema clearly matters for some machine-driven features (like pricing, shipping, availability). 

But in other cases, people massively overestimate what it can do. Adding schema won’t make you “the best” or suddenly improve rankings by itself.

And honestly, I quite agree with him.

From our own tests and internal data at Embarque, schema tends to help most when it does one of these things:

- Removes ambiguity (clear product, org, author, FAQ, review info)
- Makes key information easier to extract fast
- Supports eligibility for features (rich results, product feeds, etc.)

But it doesn’t “upgrade your authority.” It doesn’t magically make your content more trustworthy. And it definitely doesn’t replace strong content.

If you’re doing schema, do it like this:

1. Start with schema that maps to real surfaces (Products, Reviews, Organisation, FAQ, HowTo where relevant)

2. Make sure it matches visible on-page content (don’t get fancy)

3. Treat schema as infrastructure, not a one-off SEO task
Build it so it’s easy to update as Google and AI systems change

Schema won’t carry weak pages.
But it can make strong pages easier for machines to understand.

___

If this helped, like and share ♻️ 

#seo #landingpages #seotips

How to actually get clicks in AI Overviews (straight from Google)

Google's VP of Search just explained exactly what makes people click through from AI search results.

Turns out, it's not what most SEOs are doing. However, ideally, everyone should be doing it. 

Liz Reid said people click on "content that is richer and deeper" with a unique perspective.

People don't click on surface-level content because "they don't actually learn that much more than they previously got."

It makes sense when you think about it. 

In fact, that's one of our core principles at Embarque: evidence-based writing. 

We’re heavy on real-life tests, examples, case studies, actual use both for SEO and GEO. 

So what does that look like in practice?

→ Stop regurgitating what's already out there
→ Bring your actual experience to the content 
→ Share original analysis, not aggregated info from competitors 
→ Put proper effort into it

Google's also now treating repetitive content like spam. Proper spam.

If your content "doesn't add very much, kind of tells you what everybody else knows," it's getting downranked.

Meanwhile, they're upweighting content from people who "really went in and brought their perspective or brought their expertise, put real time and craft into the work."

___

Look at your last few posts and ask yourself whether they just repeat what everyone else already knows, or if they show your actual perspective.

If it's just a more comprehensive version of what competitors wrote, that's the problem.

Update and fix that. 

Found this helpful? Pls like and share ♻️

Want to learn about Google UCP?

You’re not alone. A lot of people are seeing the announcement and wondering what actually changed.

In simple terms, Google is making it easier for people to buy products directly inside its AI experiences.

With UCP, stores can plug their products into Google’s AI so browsing and buying happen in one place, without bouncing through a bunch of pages.

That sounds convenient, but it also shifts where attention and clicks happen.

If shopping starts inside AI, product discovery looks different.

And naturally, SEOs are asking the same question.

Are we in trouble, or just adapting again?

I'll break it down in this carousel 👇 

_____

Found this helpful? Pls like and share ♻️

Google Universal Commerce Protocol (UCP) 101

Want to grow your Series A startup in 2026 without burning through PPC spend?

SEO is still one of the few channels that compounds. The tricky part is picking the right priorities, fast.

Once you get it right, you can:

→ Lower CAC over time
→ Build demand that outlives paid campaigns
→ Capture buyers already searching
→ Win visibility in Google and AI search

This carousel breaks down the SEO playbook we use with Series A teams to drive measurable growth in 2026. 👇 

Found this helpful? Please like and share. ♻️

SEO Playbook for Series A Startups (2026)

What to do when ChatGPT gets your business positioning wrong.
(you might want to save this)

A web analytics client came to us because ChatGPT kept describing them as mobile only.

They actually do both mobile and web analytics. But once ChatGPT decided they were “just mobile,” 

it stopped recommending them to people looking for full website analytics solutions. That is a quiet way to lose high intent leads.

Here’s what we did to fix it:

1. Run an audit

Use Temporary mode and ask:

→ What is [brand]
→ Who is [brand] for
→ What does [brand] do
→ [competitor] vs [brand]

Then test your category entry point queries:
→ Best [category] for [ICP]

2. Build a correction map

 ChatGPT shows you its sources. Open every cited page and log:

→ URL
→ What it gets wrong
→ The exact correction
→ The supporting link you want it to learn from

3. Fix your own pages first

 For this client, we updated their product listicles, jobs to be done content, and older blog posts where they positioned themselves as mobile only. 

It was true when they wrote it. It was wrong now. LLMs do not care about “now” unless you make it obvious.

4. Update external pages

 Directories: claim and edit your listing.
 Blogs: email the author with the specific correction plus a link they can cite.

5. Create one source of truth

Publish /ai or /llm-info with:

→ Current positioning
→ Who you serve
→ Core use cases
→ Key differentiators
→ Facts LLMs repeat (pricing, integrations, categories)

P.S: If this was useful, like it so more people actually see it, and share it with someone who keeps getting mislabelled by AI.

Want to build more trust and get more SEO conversions from your landing page?

Social proof is non negotiable.

It is one of the simplest upgrades you can make, but it still gets skipped a lot.

When you do it well, it can:

→ Increase conversion rates
→ Make your page feel more credible
→ Improve engagement signals that support SEO

You have probably heard that a thousand times though. The real question is what social proof should you add?

This weekend I reviewed a bunch of landing pages and saved the best social proof examples I found. I am sharing them in today’s carousel.
___

If this helped, like and share ♻️ 

#seo #landingpages #seotips

9 Landing Page Social Proofs That Help SEO

Certified Clay Expert & Agency owner | I'll help you build a scalable outbound engine that gets meetings booked on autopilot in the next 180 days | Visit Youtube: @growth-today to see how

Growth shouldn’t feel random.

Most of the B2B companies hit the same walls:
Inbound leads that don’t convert

Outbound that burns reps out without results

Partnerships that look good on paper but never drive pipeline

A CRM full of noise instead of reliable data


I’ve seen it across founders, sales leaders, and marketing teams. The problem isn’t effort, it’s the lack of a repeatable, scalable GTM system.
That’s what we build at Growth Today.

Instead of disconnected tools or random campaigns, we design and implement repeatable GTM engines across sales, marketing, and partnerships that…

✅ Enrich and qualify data
✅ Activate inbound leads into real opportunities
✅ Automate outbound prospecting
✅ Keep CRMs clean and reliable
✅ Orchestrate multi-channel campaigns
✅ Make BDR teams more effective or fully replace them
✅ Align marketing + partnerships with sales for compounding growth

Recent wins:

 → Built a clean, automated CRM that doubled conversion rates
 → Launched a content-driven demand gen engine that 3x’d inbound lead quality
 → Systematized partner outreach → pipeline from alliances grew 40% in 6 months

Growth doesn’t come from more outreach or more tools.
It comes from building the right system once and scaling it.
If you’re a B2B founder or revenue leader serious about building predictable pipeline, let’s connect.

Book your call: https://calendly.com/growth-today/intro-meeting

Brigitta Ruha

You can have the best product in the world…

But without GTM

Nobody sees it.
Nobody hears about it.
Nobody gets it.

Because GTM isn’t some launch moment or a slide deck.

It’s the day-to-day clarity around:

who you’re actually talking to,

why they should care right now,

and where your message shows up.

I’ve seen solid products stall simply because that part was fuzzy.

Nothing was wrong with the product.

The path to the buyer just wasn’t clear.

GTM is what turns good work into traction.

Without it, even great products stay invisible.

Some examples:

- A great product, but no clear ICP → everyone’s “a fit,” so no one really is
- No value in messages → buyers don’t care 
- Good messaging, but wrong channel → you’re explaining value where your prospects aren’t paying attention

You can check Rippling, Drift, Gorgias, and many more companies

Your real moat isn’t the product…..

It’s how consistently (!) you can reach the right prospects at the right moment.

Distribution is most important
(on email, on ads, on cold email).

Be #ATOM

Always Be Top Of Mind

Where it makes sense & wherever you can

Co-Founder @Growth Today | We Build Repeatable GTM Engines Across Sales, Marketing & Partnerships 🚀

I launched 12 campaigns before realizing I was doing it backwards

The thing is, I kept starting with tactics when I should've started with structure

So here's what works when you're building a multi channel GTM campaign…

1. Audience & Triggers 

Figure out who you're talking to and when they're paying attention. 

2. Messaging Angles 

Write the story that stops them mid scroll. They need to relate with your message

3. Channel Mix 

Meet buyers where they usually hang out. 
LinkedIn + email + ads only work if your audience is there

4. Execution Rhythm 

Map the timing so it feels natural, not like you're screaming into every channel at once 👀

5. Impact Review 

Look at what worked and what flopped, coz that’s the point where you learn and get better

Pretty basic but make big changes in your campaign results

I made this cheatsheet so you don't have to learn it the hard way like I did 👇

Btw, do you plan campaigns step-by-step or just dive in?

Does your LinkedIn outreach feel like a never ending juggling act?

You’ve got Slack, Clay, Instantly, and a bunch of other tools running, but they don’t always play nice together. 😅

It’s easy to feel like you’re constantly switching between apps, trying to keep everything in sync 

But the reality is, you're losing time and missing opportunities in the process.

Now, with all these integrations working together seamlessly, everything just clicks.

Aimfox has my back.

No more headaches from jumping between platforms.

When everything works together, it’s like a smooth-running operation. 

I can focus on what I do best 

building real connections instead of battling with tech. And honestly, that feels like a superpower. 😎

When I started doing outbound, I thought more leads would bring better results

I'd export massive lists, send countless emails, and wait for replies

Most of the time, it never worked

Then I learned the hard way that I had to reach out to the right people instead of more people

I was spending hours every week chasing leads that were never going to convert

Had to change that, so I stopped obsessing over quantity and started caring about data quality

- Accurate emails 
- Verified contact info
- Actual decision makers

Started building a workflow around tools that actually delivered clean data.

Prospeo.io helped me with better email finding, and I could finally focus on leads that actually mattered..

That one modification changed my entire approach to outbound

So, if you're still in the guessing phase, I totally get it.

I was there too…. for way too long. 😅

But once you experience what it's like to work with quality data, there's no going back

Your outreach gets sharper, and your replies get better

P.S. If your lead list feels overwhelming or your bounce rate is increasing,it might be time to rethink your data sources. just saying. 😉

I replied to only 1 out of 50 personalized messages I got last month

You know why that one message was different?

It was talking about the problem I actually had.

the other 49? same tired playbook:

- loved your recent post!
- saw you're hiring!
- big fan of your work!

I know these messages took effort.

Someone looked at my profile.
someone tried to find a hook.
someone hit send hoping for a reply.

But effort doesn’t create relevance

and that's the reason why most outreach falls apart

Dropping my name or mentioning my company isn't personalization

Real personalization comes when someone shows they understand the real problem

Not just surface-level stuff anyone could find in 10 seconds.

👇 peep the graphic for 11 messages that feel personal but really aren't

The fix is better questions

→ what problem might they actually have right now?
→ how could I genuinely help?

answer those first. then hit send 😉

p.s. if you wouldn't reply to your own message, your prospect won't either.

Every B2B deal has 6 people you need to win over

Have you been in a situation when:

The Champion is excited, pushing it internally, everything's moving... and then it just dies. 😅

Happened to me too many times before I figured it out

I was only talking to The Champion

But while they were selling for me, there were 5 other people I completely missed:

So I started mapping out who's who in every deal.

Added those 6 people on visuals

Once I started paying attention, deals became way less confusing.

I could anticipate objections and address the right concerns for each person.

Because you're not selling to one person, you're navigating a whole committee.

We used to start every day putting out fires.

Slack pinging, campaigns underperforming, and by 6 PM, we'd wonder:

"wait, what did we actually do today?" 😅

So we built a simple morning routine

90 minutes, same time every day.

Review the important things → decide what to fix → tell the team what to do.

That's it.

This is what we check:

→ pipeline health
→ outbound performance
→ ICP drift (are we still talking to the right people?)
→ buying signals (who's ready to talk now?)
→ sequence copy
→ meeting quality (are we booking real opportunities?)

Then we pick the top 5 things that worked today.

and we tell the team in one Slack message.

done.

It's not perfect, but it keeps us from drowning in reactive work.

Is your morning routine anything similar? 😀

Got a BDR team but struggling to get results from cold calling? Here’s the situation:

- No dedicated resources to cold call
- BDRs haven’t cold-called yet and AEs are swamped
- Already cold calling, but can't systematize because RevOps is overloaded

We help by running automated outbound for BDR teams while also focusing on Tier 1 accounts with personalized messaging.

Here’s how we do it with Growth Today:

→ We pull audiences from all GTM initiatives:

     - Handraisers 🙋‍♂️, leads who responded but didn’t convert, app installs,        dead leads, cold audiences

→ Auto-generate tasks for BDRs:

   - Programmatic leads → Our BDRs cold call
   - Tier 1 accounts → Your BDRs cold call

→ We integrate with SDRs to optimize the process and drive enterprise deals

Here’s how we set it up:

→ Sync Instantly data to HubSpot (or Salesloft/Outreach for Tier 1)
→ Pull data from HubSpot/SFDC, enrich with Clay
→ Maximize phone numbers with services like Forager, Prospeo.io and                  LeadMagic
→ Update/Create contacts with fresh data
→ Push contacts to Orum 🥇 to automate cold calling

And the best part :

We summarize everything into a cold call opener, so your BDRs don’t need to read through 50 fields.

Next post: I’ll share cold call opener results ...hit 🔔 on my profile for updates.

P.S.:

If your BDRs need support or you want to systematize cold calling for Tier 1 accounts, DM me!

Your best email insights aren’t in your CRM, they’re in your prospect’s context

I have seen few teams personalizing with whatever data is easiest to grab

Titles, Locations… maybe a LinkedIn mention if they’re feeling fancy. 😅

But the best way is to look beyond the fields in your CRM

The tiny clues that tell you:

“Hey, this person might actually care about what you’re saying.”

We pulled together 10 relevance cues you can use today, including:

- Role pains
- Timing triggers
- Intent signals
- Tech gaps
- micro-segments
- human insight

All the good stuff you wish your CRM captured.

None of this is hard

Start with one signal.

Test it.

See how people respond when the email finally feels like it was written for them, not at them.

And if you already personalize this way, I’d love to hear what signals work best for you. 🙋🏻‍♀️

SaaS companies don’t buy the way we think they do.

(probably you already know this)

You email one person. They like it…. They even agree with it. But they’re not the ones deciding 😅 

Or they need to check with someone else. Or they forward it internally…

…and then it gets passed around internally.

SaaS decisions usually involve more than one person.

Those decisions usually live across teams.

Different people, different priorities.

Founders look at the big picture. Sales looks at the pipeline. RevOps cares about process. 

Tech worries about scalability, products, the roadmap, yada yada.

Everyone’s looking at the same challenge. Just from a different angle. 👀 

This is where a lot of GTM motions stop making sense.

When everything is aimed at one person, and we wait for a yes, we’re oversimplifying how SaaS actually buys.

What changed for me was thinking through:

Who else is involved? Who else influences the decision? Who else also needs to feel confident before anything moves?

That’s also why tools like saasyDB are useful in practice.

You can get the whole buying committee from a very accurate and simple Saas database

& loop them pre or post-sales as you’d like!

One company + whole buying committee = for 1 credit 💪 

If you haven’t tried out SassyDB and you’re targeting SaaS, do it. super easy to use and accurate, fresh database 🥁 ✌

taplio

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Jules Ignacio Canlas

Brigitta Ruha

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The Battle

Jules Ignacio Canlas

Brigitta Ruha

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jules Ignacio Canlas's LinkedIn Performance

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