Grow w/ revenue-driven SEO | Clients: Riverside, VEED, MentorCruise, Buy Me a Coffee | Read our case studies

Hey, I’m Jules, the founder of Embarque. Want to implement your SEO content strategy successfully? Hire us!

We’re powering the growth of 8-figure businesses using the power of ROI-driven SEO.

You’ve probably heard of some of our clients: Riverside, VEED, Flick, EmailOctopus, Buy Me a Coffee, VEED.IO, Levels.Fyi, ScrumGenius and MentorCruise & many more.

We provide high-quality end-to-end SEO services at unrivaled rates and have the case studies to back it up.

If you’re interested in working with us, check out our case studies or drop me a DM.

If not, drop me a follow for more content on:

* Growing a productized business
* Community-centric content strategy
* SEO for founders, startups, marketplaces, bootstrappers, and communities

See you around!

Jules Ignacio Canlas

SEO is not complex.

Some "experts" just made it look complex.

You don’t need 200 ranking factors to succeed.

You need like… 10. Maybe less on a good day.

When you focus on those, you can:

→ Save time by cutting out low-impact tasks
→ See results faster with less trial and error
→ Build rankings that hold steady long-term

Swipe to see the the 10 ranking factors to prioritise 👇 

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Grow revenue w/ leadgen-driven AI LLM SEO | +25 SEO case studies on Embarque.io

10 SEO Ranking Factors That Matter in 2026

Want to stop spending hours on SEO tasks AI can do in minutes?

The tool is only as good as the instructions you give it.

Better prompts help you:

→ Build content briefs fast
→ Get better output with less back and forth
→ Spend more time on strategy, less on grunt work

Swipe to see 11 prompts that make SEO work faster.

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11 Simple AI Prompts for Faster SEO Work

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Hidden HTTP pages can mess up your site name in Google
➔ Google can now monitor Search for exposed government IDs
➔ Google clarified crawler file size limits
➔ ChatGPT and Perplexity treat structured data like regular text

Swipe for the full breakdown.
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This Week in SEO: Googlebot Limits, AI Schema, HTTP Pages

Bing now has an AI search dashboard.

Yes. For real.

Inside Bing Webmaster Tools, you can now see when AI cites your content.

You can see:

• Total citations
• Which pages get cited
• The queries AI used to retrieve your content
• Trends over time

This is the first real step toward measurable GEO.

AI visibility is no longer a black box.

Swipe through for the full breakdown.

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Bing AI Performance Dashboard 101

One JavaScript mistake can kill your SEO.

A site owner on Reddit recently saw Google saying their website was offline.

They thought Google AI messed up but it didn’t.

Their page loaded the wrong message first… then JavaScript fixed it later.

Google indexed the first version.

Swipe for for a drill-down into the issues and actionable takeaways.

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One JavaScript Mistake That Can Kill Your SEO

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Google reiterated that most sites do not need to use the disavow tool for spam links
➔ Google clarified how it chooses thumbnails for Search results and Discover
➔ Google removed outdated JavaScript SEO guidance from its documentation
➔ Bing updated its Webmaster Guidelines to reflect AI and Copilot search experiences
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Swipe through for the full breakdown.

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This Week in SEO: Disavow, Bing Guidelines, Thumbnails

Want to pull in 190k+ monthly visits and grow MRR by 300%?

Here’s exactly how we did it for Cleanvoice... and how you can do the same.

You'll see how to

➝ Rank early for fast-growing AI keywords
➝ Snag AI overviews and other important SERP elements
➝ Turn blog posts into a steady stream of sign-ups

Swipe through the carousel for the full playbook.

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How We Tripled Cleanvoice’s MRR Using SEO

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Microsoft exposed large scale AI prompt injection attacks targeting AI assistants
➔ Google said resource hints do not help with crawling or indexing
➔ Google explained why it may ignore your sitemap
➔ Google warned against trying to force pages into the index

Swipe through for the full breakdown.
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This Week in SEO: AI Spam, Resource, Sitemaps, Indexing

Want to learn how to 29x SEO traffic in less than 12 months?

We did it for a value betting SaaS.

Before they came to us, they had:

→ No clear SEO roadmap
→ Limited visibility for core product keywords
→ Weak internal linking and site structure
→ No focused strategy around high-intent queries

Traffic wasn’t the main issue. Direction was.

After Embarque, they had:

→ 29x growth in organic traffic
→ 29,479 monthly organic sessions
→ 1,800+ users landing on high-intent pages every month
→ #1 rankings for core product terms like “value betting software”

And the best part? This wasn’t built on random blog posts or vanity traffic. 

It was built on commercial intent, structured internal linking, and authority pointed exactly where revenue happens.

Swipe through this carousel to see the exact framework we used, what we prioritised first, and how we turned SEO into a predictable growth channel. 👇 

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How We Grew a Betting Software 29x in <12 Months

Want to learn how to drive 924k AI citations in 90 days?

We did it for a workflow SaaS.

Today, they average:

→ 263k AI citations every 30 days
→ 924k AI citations every 90 days

Swipe through to see the exact strategy we used, what we fixed first, and how we turned AI search into a steady visibility channel. 👇 

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How we got 924k AI citations over 90 days

Can a One-Year-Old Website Beat an Older One in Search?

Quick answer: YES.

Age alone means nothing.

A site getting older is automatic.

But becoming genuinely worthwhile is earned.

If the older site has spent four years building depth, trust, and value, you’re competing with momentum.

If they’ve coasted, you can absolutely overtake them.

Swipe through this carousel for:

- Mueller's take on this topic
- When “domain age” can be overhyped
- How newer sites can close the gap faster

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Can a One-Year-Old Website Beat an Older One in Search?

Want to learn how to generate 160K+ clicks with just 18 blog posts?

We did it for Space Crew.

Before they came to us, they were

→ Getting crushed by Indeed, LinkedIn, and Glassdoor
→ Starting from zero domain authority
→ Competing in a niche with no clear content strategy

After Embarque, they had:

→ 160K+ total clicks from just 18 pieces of content
→ Domain Rating grown from 0 to 27
→ Outranking job board giants on their most valuable terms
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Swipe through to see the exact strategy we used, how we picked the right keywords, and why doing less actually won them more. 👇 

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How We Helped Space Crew Generate 160K+ SEO clicks

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Google AI Mode expanded to 53 new languages
➔ Businesses report Google reviews disappearing again
➔ Google warns JavaScript placeholders can break indexing
➔ Bing adds AI citation data to Webmaster Tools

Swipe through for the full breakdown.

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AIO, Bing AI Performance, Review, Indexing

Does Google penalise pages for bad title tags?

Short answer: no.

Google has clarified that it does not have a “bad title” algorithm or filter that suppresses pages just because the titles are poorly written.

In summary:

→ Google does not penalise sites simply for writing poor titles
→ The title shown in search is not always taken from the page’s <title> tag
→ Changing a title tag does not guarantee the SERP title will update

Titles still matter, but the bigger issue is relevance and how well the title reflects the page.
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Swipe the carousel for a quick breakdown of how Google actually handles titles in search.
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Does Google Penalise Pages for Bad Title Tags?

Bing just rewrote its Webmaster Guidelines and officially added AI search into the rulebook.

Here’s a simpler version: 

→ GEO is now officially part of Bing guidelines
→ You can control how Copilot uses your content with meta tags
→ AI content is allowed, but only with human oversight
→ Bing now treats AI manipulation as search spam

If AI visibility matters to you, this update is a big signal. 

Swipe the carousel for a simple breakdown of what changed and what to pay attention to next. 👇 

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Bing adds GEO to its official guidelines

Should you disavow bad backlinks?

Short answer: it depends.

Google says most sites don’t need to use the disavow tool because its systems already ignore many spammy links automatically.

But that doesn’t mean the tool is useless.

If you’re dealing with large volumes of obvious spam links or manipulative link patterns, disavowing can still make sense.

So for most sites, bad backlinks are usually ignored.

For some sites, especially in clear spam situations, disavowing can still be helpful.

Swipe through the carousel for a simple breakdown of when disavowing actually makes sense.
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Do You Actually Need to Disavow Bad Backlinks?

Want to steal your competitor's backlink strategy?

Most businesses approach this wrongly.

You see a competitor with 8,000 backlinks and think "I'm screwed."

In reality, maybe 100 of those links actually do anything.

The rest are dead weight (expired domains, low-traffic pages, irrelevant placements).

This carousel shows you:

→ How to spot the links actually driving their rankings
→ How to filter out the junk in minutes
→ How to build your own hit list based on proven sources

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How to Reverse Engineer Competitor’s Backlinks

Want proof your SEO is pulling its weight and driving the results you care about?

A solid tracking system makes that clear.

By tracking the right metrics, you can:

➔ See which pages actually drive conversions and revenue
➔ Spot SEO issues before they hurt your traffic
➔ Make data-backed decisions instead of guessing

Swipe for the key metrics to track.
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#seo #seotips #seoexpert

SEO Tracking 101

Want to know if your SEO and AI search traffic is actually making you money?

GA4 is the best place to check, and it gives you the insights you need to:

➡ Improve conversions by fixing high-exit pages
➡ Optimise content using real engagement data
➡ Make smarter SEO and GEO decisions with deeper insights

Swipe through to see 9 easy GA4 tips to strengthen your SEO and LLM SEO strategy. 👇 
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#seo #seotips #seoexpert

Google Analytics (GA4) for SEO & GEO in 2026

Want to learn how to turn SEO into a reliable inbound channel for your agency?

We did it for Embarque, our own website.

Before we got our SEO in order, we had:

→ 6,528 monthly organic sessions with no reliable growth system
→ Traffic tied to bursts of effort rather than a consistent strategy
→ No clear way to turn search into a predictable source of leads

After we applied the same approach we use for clients, we had:

→ 49,121 monthly organic sessions by March 2026
→ A structured content system built around 90-day cycles and clear commercial goals
→ SEO generating discovery call bookings throughout the week

Swipe through this carousel to see the exact workflow we used, what we prioritised first, and how we turned SEO into a reliable pipeline channel. 👇 

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We Grew Embarque's Organic Traffic to 49K Monthly Visits

Scaling D2C & E-commerce Brands with Data Driven SEO & Google Ads Strategies || AEO, GEO, LLMs & Performance Driven Marketer || DM to get a CRO Audit 🔥

Struggling to get featured in LLMs, driving high-intent traffic and quality leads for Local Service &amp; E-commerce brands.I’m Asim Khan, an &amp; GEO &amp; AI Search Strategist helping service businesses stay visible in Google, AI Search, and LLM-powered answers. I combine organic and paid search strategies to drive growth based on user intent, market demand, and AI-driven strategies.Here’s what I help Local &amp; Saas brands achieve!My Core Skills✅ AI &amp; LLMs Search Optimization (Perplexity, ChatGPT, Claude AI, Gemini)✅&nbsp;Intent-driven Keyword &amp; Topic Mapping✅&nbsp;Structured Data &amp; Schema for AI-visibility✅&nbsp;Technical SEO &amp; Performance Optimization✅&nbsp;Paid Search Campaigns to Support Organic Growth✅ Geo Specific Landing Page Optimization for better lead generation My Recent Results! 🏆- 350% organic traffic growth → US-based EdTech → 5 months- 7K → 45K organic clicks → Global eSIM brand→ 6 months- Featured snippet &amp; SGE ranking → Pokémon collectibles storeI treat every website like my own product, data-driven, proactive, and accountable for long-term organic growth.&nbsp;DM me for a 90 Days AI SEO Roadmap for your Local &amp; SaaS Ecommerce brand! 👇

Asim Asmat

Most people don’t fail at SEO.
They fail at measuring it properly.

And then they blame the strategy.
But, Here’s the truth:

SEO tools aren’t “nice dashboards.”
They’re your second brain.

They tell you:

→ Which pages are quietly losing traffic
→ Which keywords are bringing buyers (not browsers)
→ Where technical issues are killing rankings
→ What competitors are doing better than you

- Without tools, you’re guessing.
- With tools, you’re deciding.

I’ve seen brands spend months creating content…

Only to realize one indexing issue was blocking growth.

- One audit.
- One fix.
- Traffic shifted.

That’s the difference between “posting content” and managing performance.

Your tools aren’t expenses.
They’re clarity.
And clarity compounds.

P.S. Which SEO tool actually changed the way you make decisions and why?

Asim Khani

Helping E-commerce brands Stay Visible in Google, AI Search & LLM Answers | SEO & Search Authority Strategist

Tracking Ecommerce SEO Progress 

Most people open the Google Search Console and close it confused... 😌

Numbers everywhere.
→ Clicks
→ Impressions
→ Queries
→ Pages.

Yet no clear answer to one question:
Is my SEO actually moving forward? 🤔

Here’s how I use GSC to track real SEO progress, not vanity metrics!

1). Vanity Metrics
(What not to obsess over)

- Daily click jumps
- Single-day ranking changes
- Random keyword wins

They feel good.
They don’t tell a story.

2). Stability Signals (Early progress)

→ Impressions rising before clicks
→ More pages getting indexed
→ Fewer crawl or coverage issues

This is search engines testing your content.

3). Query Behavior (Intent alignment)

- New long-tail queries appearing
- Existing queries gaining impressions
- Same page ranking for multiple intents

This shows relevance is forming.

4). Page-level Momentum 
(Compounding growth)

→ Top pages getting steady clicks
→ Older content resurfacing
→ CTR improving without title changes

This is a trust building over time.

5). Directional Growth 
(The only metric that matters)

- Consistent upward trend
- Across queries, pages, and clicks
- Over weeks, not days

That’s SEO progress.

Google Search Console isn’t a reporting tool. It’s a behavior tracker.

If you read it daily, you’ll react.
If you read it weekly, you’ll see patterns.
If you read it monthly, you’ll see growth.

P.S. If you want a simple GSC review checklist to read data the right way, comment “GSC” or DM me.

Stop publishing endless more content.
You’re already leaving money on the table. ❌

Most sites don’t need more content.
They need to fix and upgrade what’s already there.

Here’s the 3 Step Process to drive more visitors without Publishing more Content!


1️⃣ Check Google Search Console
Open GSC → last 3 months

- Look for keywords ranking in positions 6–20
- Export the list
- Pick the ones with solid impressions but low clicks

These are your quick-win opportunities. 🏆


2️⃣ Upgrade the Pages You Already Have
Refresh the content around those keywords:

→ Add clearer explanations
→ Use visuals, tables, or Q&A blocks
→ Strengthen internal links pointing to those pages

Small improvements → big movement in rankings. Then wait 30 days.

You’ll see jumps in Impressions, clicks, and positions without publishing a single new article.

But, Remember;

SEO isn’t just about creating more.
It’s about making what you already have work much harder.

P.S. Trying to be visible in LLMs & Ai overviews, DM to get a Proven AEO Roadmap! 🙌

3 GEO Mistakes Killing Your eCommerce & Local Visibility in 2026! 🔥

I recently audited an eCommerce store spending $10K/month on ads.

Their organic traffic? 
Dropping every week.

Their major problem was getting stuck in old school SEO.

Here are the 3 killers I see most:

1). No Structured Data
If Google can’t read your site, you won’t show up in AI Overviews & rich results.

2). Still Optimizing for Keywords

End users will't type “best shoes Dubai.”
Instead they ask for “Which running shoes work for desert trails?”

If your content doesn’t answer, you’re invisible.

3). Thin Topical Coverage
Scattered blogs don’t build authority. 

Google wants clusters that prove expertise.
In 2025, Google ranks answers, not pages.

If your E-Commerce store isn’t GEO-optimized, you’re bleeding visibility and sales. ❌

P.S. DM me or book a free 20-min Zoom audit, I’ll show you how to fix it. 🤝

Ramadan used to slow my workflow.

❌ Late nights. 
❌ Early suhoor. 
❌ Client calls in different time zones.
❌ Energy dips were real.

But something shifted when I stopped fighting the rhythm… 

And started designing around it.
As an SEO freelancer, Ramadan became my focus season.

• Deep technical audits after Fajr
• Strategy work before distractions begin
• Light tasks + client comms later in the day
• Reflection before iftar

✅ Less noise.
✅ More clarity.
✅ Better decisions.

Ramadan doesn’t reduce output.
It forces intention.

And in SEO, intention beats intensity.

Consistency isn’t about working more hours. It’s about protecting the right ones.

To every freelancer balancing faith and deadlines this month, may your work carry barakah.

P.S. How are you structuring your work differently this Ramadan?

taplio

The Battle

Jules Ignacio Canlas

Asim Asmat

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Performance ScoreJules Ignacio Canlas's LinkedIn Performance

Performance ScoreAsim Asmat's LinkedIn Performance

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taplio

The Battle

Jules Ignacio Canlas

Asim Asmat

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jules Ignacio Canlas's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreJules Ignacio Canlas's LinkedIn Performance