Grow w/ revenue-driven SEO | Clients: Riverside, VEED, MentorCruise, Buy Me a Coffee | Read our case studies

Hey, I’m Jules, the founder of Embarque. Want to implement your SEO content strategy successfully? Hire us!

We’re powering the growth of 8-figure businesses using the power of ROI-driven SEO.

You’ve probably heard of some of our clients: Riverside, VEED, Flick, EmailOctopus, Buy Me a Coffee, VEED.IO, Levels.Fyi, ScrumGenius and MentorCruise & many more.

We provide high-quality end-to-end SEO services at unrivaled rates and have the case studies to back it up.

If you’re interested in working with us, check out our case studies or drop me a DM.

If not, drop me a follow for more content on:

* Growing a productized business
* Community-centric content strategy
* SEO for founders, startups, marketplaces, bootstrappers, and communities

See you around!

Jules Ignacio Canlas

SEO is not complex.

Some "experts" just made it look complex.

You don’t need 200 ranking factors to succeed.

You need like… 10. Maybe less on a good day.

When you focus on those, you can:

→ Save time by cutting out low-impact tasks
→ See results faster with less trial and error
→ Build rankings that hold steady long-term

Swipe to see the the 10 ranking factors to prioritise 👇 

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Grow revenue w/ leadgen-driven AI LLM SEO | +25 SEO case studies on Embarque.io

10 SEO Ranking Factors That Matter in 2026

Want to stop spending hours on SEO tasks AI can do in minutes?

The tool is only as good as the instructions you give it.

Better prompts help you:

→ Build content briefs fast
→ Get better output with less back and forth
→ Spend more time on strategy, less on grunt work

Swipe to see 11 prompts that make SEO work faster.

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11 Simple AI Prompts for Faster SEO Work

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Hidden HTTP pages can mess up your site name in Google
➔ Google can now monitor Search for exposed government IDs
➔ Google clarified crawler file size limits
➔ ChatGPT and Perplexity treat structured data like regular text

Swipe for the full breakdown.
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This Week in SEO: Googlebot Limits, AI Schema, HTTP Pages

Bing now has an AI search dashboard.

Yes. For real.

Inside Bing Webmaster Tools, you can now see when AI cites your content.

You can see:

• Total citations
• Which pages get cited
• The queries AI used to retrieve your content
• Trends over time

This is the first real step toward measurable GEO.

AI visibility is no longer a black box.

Swipe through for the full breakdown.

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Bing AI Performance Dashboard 101

One JavaScript mistake can kill your SEO.

A site owner on Reddit recently saw Google saying their website was offline.

They thought Google AI messed up but it didn’t.

Their page loaded the wrong message first… then JavaScript fixed it later.

Google indexed the first version.

Swipe for for a drill-down into the issues and actionable takeaways.

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One JavaScript Mistake That Can Kill Your SEO

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Google reiterated that most sites do not need to use the disavow tool for spam links
➔ Google clarified how it chooses thumbnails for Search results and Discover
➔ Google removed outdated JavaScript SEO guidance from its documentation
➔ Bing updated its Webmaster Guidelines to reflect AI and Copilot search experiences
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Swipe through for the full breakdown.

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This Week in SEO: Disavow, Bing Guidelines, Thumbnails

Want to pull in 190k+ monthly visits and grow MRR by 300%?

Here’s exactly how we did it for Cleanvoice... and how you can do the same.

You'll see how to

➝ Rank early for fast-growing AI keywords
➝ Snag AI overviews and other important SERP elements
➝ Turn blog posts into a steady stream of sign-ups

Swipe through the carousel for the full playbook.

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How We Tripled Cleanvoice’s MRR Using SEO

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Microsoft exposed large scale AI prompt injection attacks targeting AI assistants
➔ Google said resource hints do not help with crawling or indexing
➔ Google explained why it may ignore your sitemap
➔ Google warned against trying to force pages into the index

Swipe through for the full breakdown.
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This Week in SEO: AI Spam, Resource, Sitemaps, Indexing

Want to learn how to 29x SEO traffic in less than 12 months?

We did it for a value betting SaaS.

Before they came to us, they had:

→ No clear SEO roadmap
→ Limited visibility for core product keywords
→ Weak internal linking and site structure
→ No focused strategy around high-intent queries

Traffic wasn’t the main issue. Direction was.

After Embarque, they had:

→ 29x growth in organic traffic
→ 29,479 monthly organic sessions
→ 1,800+ users landing on high-intent pages every month
→ #1 rankings for core product terms like “value betting software”

And the best part? This wasn’t built on random blog posts or vanity traffic. 

It was built on commercial intent, structured internal linking, and authority pointed exactly where revenue happens.

Swipe through this carousel to see the exact framework we used, what we prioritised first, and how we turned SEO into a predictable growth channel. 👇 

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How We Grew a Betting Software 29x in <12 Months

Want to learn how to drive 924k AI citations in 90 days?

We did it for a workflow SaaS.

Today, they average:

→ 263k AI citations every 30 days
→ 924k AI citations every 90 days

Swipe through to see the exact strategy we used, what we fixed first, and how we turned AI search into a steady visibility channel. 👇 

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How we got 924k AI citations over 90 days

Can a One-Year-Old Website Beat an Older One in Search?

Quick answer: YES.

Age alone means nothing.

A site getting older is automatic.

But becoming genuinely worthwhile is earned.

If the older site has spent four years building depth, trust, and value, you’re competing with momentum.

If they’ve coasted, you can absolutely overtake them.

Swipe through this carousel for:

- Mueller's take on this topic
- When “domain age” can be overhyped
- How newer sites can close the gap faster

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Can a One-Year-Old Website Beat an Older One in Search?

Want to learn how to generate 160K+ clicks with just 18 blog posts?

We did it for Space Crew.

Before they came to us, they were

→ Getting crushed by Indeed, LinkedIn, and Glassdoor
→ Starting from zero domain authority
→ Competing in a niche with no clear content strategy

After Embarque, they had:

→ 160K+ total clicks from just 18 pieces of content
→ Domain Rating grown from 0 to 27
→ Outranking job board giants on their most valuable terms
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Swipe through to see the exact strategy we used, how we picked the right keywords, and why doing less actually won them more. 👇 

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How We Helped Space Crew Generate 160K+ SEO clicks

Quick SEO catch up for the week.

Here’s a quick recap:

➔ Google AI Mode expanded to 53 new languages
➔ Businesses report Google reviews disappearing again
➔ Google warns JavaScript placeholders can break indexing
➔ Bing adds AI citation data to Webmaster Tools

Swipe through for the full breakdown.

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AIO, Bing AI Performance, Review, Indexing

Does Google penalise pages for bad title tags?

Short answer: no.

Google has clarified that it does not have a “bad title” algorithm or filter that suppresses pages just because the titles are poorly written.

In summary:

→ Google does not penalise sites simply for writing poor titles
→ The title shown in search is not always taken from the page’s <title> tag
→ Changing a title tag does not guarantee the SERP title will update

Titles still matter, but the bigger issue is relevance and how well the title reflects the page.
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Swipe the carousel for a quick breakdown of how Google actually handles titles in search.
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Does Google Penalise Pages for Bad Title Tags?

Bing just rewrote its Webmaster Guidelines and officially added AI search into the rulebook.

Here’s a simpler version: 

→ GEO is now officially part of Bing guidelines
→ You can control how Copilot uses your content with meta tags
→ AI content is allowed, but only with human oversight
→ Bing now treats AI manipulation as search spam

If AI visibility matters to you, this update is a big signal. 

Swipe the carousel for a simple breakdown of what changed and what to pay attention to next. 👇 

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Bing adds GEO to its official guidelines

Should you disavow bad backlinks?

Short answer: it depends.

Google says most sites don’t need to use the disavow tool because its systems already ignore many spammy links automatically.

But that doesn’t mean the tool is useless.

If you’re dealing with large volumes of obvious spam links or manipulative link patterns, disavowing can still make sense.

So for most sites, bad backlinks are usually ignored.

For some sites, especially in clear spam situations, disavowing can still be helpful.

Swipe through the carousel for a simple breakdown of when disavowing actually makes sense.
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Do You Actually Need to Disavow Bad Backlinks?

Want to steal your competitor's backlink strategy?

Most businesses approach this wrongly.

You see a competitor with 8,000 backlinks and think "I'm screwed."

In reality, maybe 100 of those links actually do anything.

The rest are dead weight (expired domains, low-traffic pages, irrelevant placements).

This carousel shows you:

→ How to spot the links actually driving their rankings
→ How to filter out the junk in minutes
→ How to build your own hit list based on proven sources

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How to Reverse Engineer Competitor’s Backlinks

Want proof your SEO is pulling its weight and driving the results you care about?

A solid tracking system makes that clear.

By tracking the right metrics, you can:

➔ See which pages actually drive conversions and revenue
➔ Spot SEO issues before they hurt your traffic
➔ Make data-backed decisions instead of guessing

Swipe for the key metrics to track.
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#seo #seotips #seoexpert

SEO Tracking 101

Want to know if your SEO and AI search traffic is actually making you money?

GA4 is the best place to check, and it gives you the insights you need to:

➡ Improve conversions by fixing high-exit pages
➡ Optimise content using real engagement data
➡ Make smarter SEO and GEO decisions with deeper insights

Swipe through to see 9 easy GA4 tips to strengthen your SEO and LLM SEO strategy. 👇 
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#seo #seotips #seoexpert

Google Analytics (GA4) for SEO & GEO in 2026

Want to learn how to turn SEO into a reliable inbound channel for your agency?

We did it for Embarque, our own website.

Before we got our SEO in order, we had:

→ 6,528 monthly organic sessions with no reliable growth system
→ Traffic tied to bursts of effort rather than a consistent strategy
→ No clear way to turn search into a predictable source of leads

After we applied the same approach we use for clients, we had:

→ 49,121 monthly organic sessions by March 2026
→ A structured content system built around 90-day cycles and clear commercial goals
→ SEO generating discovery call bookings throughout the week

Swipe through this carousel to see the exact workflow we used, what we prioritised first, and how we turned SEO into a reliable pipeline channel. 👇 

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We Grew Embarque's Organic Traffic to 49K Monthly Visits

Anna York

SEO meets AI | 10x Your Brand's Success with Proven Tactics 📈 | Follow ➡️ for actionable How-to guides!

SEO used to be about keywords.

Now it’s about infrastructure.

AI is everywhere.

Prompts. Tools. Automations. Content at scale.

But most teams are still operating without a system connecting demand, decisions, execution, and feedback.

So AI feels powerful yet chaotic.
Content volume increases but growth doesn’t compound.
Experiments happen but nothing scales.

Because AI is being used as a tool.

Not as an operating layer.

Infrastructure means growth that runs without constant manual intervention.

That’s what I build.

I architect AI-powered SEO systems that turn organic growth into a self-improving engine.

Not isolated workflows.
Not scattered automations.

AI agents that continuously:

• Identify real search demand
• Prioritize based on business impact
• Orchestrate production across channels
• Feed performance data back into strategy

That feedback loop is what compounds.

That’s not automation.

That’s architecture.

As Founder of Growth Architecture Studio, I help founders and marketing teams move from scattered AI experimentation to a production-ready SEO engine in 3 weeks.

No hacks.
No generic prompt libraries.
No “AI for the sake of AI.”

Just systems designed to scale without adding headcount.

Over the past 9+ years, I’ve worked with startups, scale-ups, and enterprise teams, partnering with platforms like Semrush, Ahrefs, Pipedrive, AIOSEO, and Weglot.

Named one of LinkedIn’s Top 12 AI Voices to Follow.

AI is accessible to everyone.

Infrastructure isn’t.

If you’re ready to turn AI into leverage — not noise —
let’s build the system behind your growth.

Member

"Brand30" is a 30-day challenge designed to help you create a personal brand on LinkedIn.

If you’re still celebrating ranking #1 on Google…

You might already be invisible.

Last quarter, a brand ranked #1.

Traffic still dropped.

Why?

Because one keyword now activates 4 visibility layers:

🔹 AI Overviews answering the query directly
🔹 Paid ads dominating above the fold
🔹 Maps capturing high-intent searches
🔹 Organic pushed further down

Ranking #1 ≠ Owning search anymore.

Search has shifted from SEO…
to full Search Experience Optimization.

Most brands optimize one layer.

The smart ones dominate all 4.

That’s exactly why I created an AI-Visible Playbook.

It breaks down:

• How to appear in AI Overviews
• How to protect organic CTR
• How to structure content for AI + SEO
• How to expand visibility beyond rankings

📩 Link in the comments


P.S. For deep Google Business Profile (GMB) strategy, I recommend following my colleague Mike Forgie. He’s a true specialist in that space.


P. P.S. Once you see the graphic with Google Maps, it becomes pretty clear it’s not Generative Engine Optimization. 
Even SEOs should take a day off from acronyms sometimes. 😉 💙

SEO meets AI | LinkedIn Top 12 AI Voice to follow in Europe | Practical guides

Meta is hiring an SEO Strategy Manager for $152K–$213K!

Let that sink in.

One of the most advanced tech companies
…is investing heavily in SEO.

But SEO today isn’t just Google.

It’s everywhere people search.

TikTok → discovery 
YouTube → tutorials 
Reddit → opinions 
Google → answers 
LinkedIn → expertise 
Instagram → inspiration 
X → real-time insights 
Amazon → product research 
Pinterest → ideas


Because people don’t just Google anymore.
They search everywhere.

The real question is:

Where are you investing in visibility right now?

Is your About page ready for the AI era? 🤖

Smart people are now optimizing for what comes next:
👉 Answer Engines like ChatGPT, Perplexity, and Claude.

This is where AEO (Answer Engine Optimization) comes in.

Not keyword stuffing.
Not longer copy.

But structuring your content so AI systems can clearly understand:
– who you are
– what you do
– and why you’re the right answer to trust.

Here’s the overlooked part:

Your About page is the GOLD standard for this. 🔥 

It’s the primary source AIs use to form an opinion about your brand.

So if it’s vague, fluffy, or outdated
don’t expect to be cited.

I created a detailed infographic (see below 👇) 
that breaks this into 9 practical steps.

Here’s the short version:

The 9 pillars of an AEO-optimized About page

1️⃣ Question-based title tag
“Who is [Your Company]?” instantly signals intent to AI systems.

2️⃣ 40–60 word intro
A clear, standalone summary that can be quoted as-is.

3️⃣ Proof of expertise
Years of experience, awards, recognizable clients 
→ machine-readable trust (E-E-A-T).

4️⃣ Clear USP
3–4 concrete differentiators. No buzzwords.

5️⃣ Natural subheadings (H2/H3)
Written as real user questions, not SEO artifacts.

6️⃣ FAQ block
3–5 short answers (<60 words). 
Direct fuel for AI Overviews.

7️⃣ Team & author bios
 AIs connect people, entities, and credibility.

8️⃣ Contact + social links
 Use sameAs to connect your digital footprint.

9️⃣ Structured schema (JSON-LD)
 Person, FAQPage, etc.


Pro tips most miss:
 – Link internally to your strongest content
 – Keep references up to date (stale data kills trust)


If you had to start today:
What’s the first thing you’d fix on your About page? 👇

taplio

The Battle

Jules Ignacio Canlas

Anna York

Followers

Posts

Engagements

Likes

Performance ScoreJules Ignacio Canlas's LinkedIn Performance

Performance ScoreAnna York's LinkedIn Performance

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taplio

The Battle

Jules Ignacio Canlas

Anna York

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jules Ignacio Canlas's LinkedIn Performance

Performance ScoreAnna York's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJules Ignacio Canlas's LinkedIn Performance