Apartment List

Content Writer

Exit Five

Member

CG BCN Network

Private group of women professionals in Barcelona. I partner with them on LinkedIn workshops.

Intelex Technologies ULC

I led and built from scratch a cohesive brand strategy and a LinkedIn employee engagement program to boost visibility and engagement. This involved SEO-optimized content, crafting product page copy, and leveraging an entirely new blog strategy while aligning efforts to the company's target audience.

- Boosted traffic and conversions: Optimized product pages to increase engagement and conversions. For example, homepage optimization resulted in a 5.44% increase in views and a remarkable 525% increase in leads. Worked closely with design teams to align visuals (videos, modified screenshots) with written content.

- Optimized blog strategy: Curated the overarching blog strategy for clarity, SEO and intent. Authored 15 new, high-quality articles targeting ICPs and key software features. Developed detailed content briefs to guide freelancers and EHS experts in writing blog articles. 

- Improved UX and branding: Collaborated with digital and graphic design teams to update blog visual elements, enhancing user experience and updating brand identity.

- Social media leadership: Managed company presence on LinkedIn, Facebook, and YouTube. Increased engagement and traffic across all platforms, with LinkedIn engagement rising from 6% to 25%.

- Doubled LinkedIn impressions: Launched an employee advocacy program, training the sales team to build personal brands. The program led to LinkedIn impressions growing from 1 million to 2 million in 1 month.

SEO and Content Marketing

SA Expeditions

SEO and Social Media Manager

Alliance to Counter Crime Online

Created a content strategy from the ground up through social media, a SEO-optimized blog articles, and email marketing. This approach drove platform growth, boosted organic traffic, and improved website functionality for a seamless user journey and experience.

- Multiplied traffic across key channels: Produced high-quality multimedia content for Facebook, Twitter, YouTube, LinkedIn, and Instagram, driving engagement and reach. Increased social media traffic by 1,235%.

- Expanded and optimized digital presence: Researched and scaled new channels and techniques. Conducted keyword research to enhance on-page SEO and performed site audits to identify improvement areas, boosting organic traffic by 1,018%.

- Enhanced website functionality and design: Identified website issues and provided actionable feedback on design, improving user experience and site performance.

- Data-driven reporting: Created monthly reports to analyze market trends, competitor strategies, and audience personas. Delivered insights that informed campaign adjustments and content planning.

- Significant email marketing growth: Optimized email campaigns, leading to a 197% increase in email marketing traffic in 2021.

Digital Marketing Manager

aamodt / plumb architects

I developed and executed high-performing social media strategies across platforms, creating engaging multimedia content to drive audience growth and engagement. Additionally, I implemented an SEO-focused blog strategy and leveraged data-driven insights to optimize performance and boost organic traffic.

- Developed high-performing social media strategy: Crafted and implemented strategies for Facebook, YouTube, Instagram, and Pinterest, driving audience growth and engagement.

- Produced engaging multimedia content: Designed and collaborated on compelling visuals and videos tailored to platform-specific audiences.

- SEO-focused blog strategy: Planned and wrote optimized blog content to drive organic traffic. Developed keyword strategies to target high-impact topics, improving search rankings and audience engagement.

- Data-driven insights and optimization: Generated monthly reports to analyze performance metrics, refine strategies, and scale effective technique of analytics and scaled new techniques

Digital Marketing Coordinator

David Crighton Art Enterprises

David Crighton Art is an ecommerce store that sells prints, home goods, accessories and gifts of the artwork by Toronto folk hero David Crighton.

Responsibilities included:

- Scheduling content and engaging with followers
- Identifying target audiences
- Designing Facebook and Instagram ads
- Creating the editorial calendar
- Creating the SEO strategy
- Analyzing Google Analytics, Shopping and Adwords reports
- Writing blog content

Social Media Manager

Travel Lightly

Travel Lightly is a blog by Julia Guerra that promotes having more authentic and meaningful travel experiences. She also provides social media consulting services to sustainable travel businesses. These services include sustainable tourism branding, copywriting, SEO, content development, online advertising and training.

Blogger and Social Media Consultant

Africa Dream Safaris

ADS is an unsurpassed travel company that offers custom-tailored private safaris to East Africa. With wildlife-focused itineraries, personalized service, luxury accommodations and off-the-beaten-path adventures, the ADS experience is truly unforgettable. The company has received numerous awards including Tanzania Conservation Award, the Tanzania Humanitarian Award and National Georgraphic's Best Safari Outfitters Award.


- Post content and engage on Facebook, Twitter and Instagram
- Create Facebook ads
- Collaborate with the Digital Marketing Director on the social media marketing strategy

I help brands tell real stories that actually matter—transforming content chaos into clear, compelling strategy. If it sounds like a big challenge, good. It's where I thrive. 

Whether it’s a scrappy startup, a boutique brand, or a mid-sized international orgzanization, I’m the one who listens deeply, digs into the mess, and pulls out the narrative thread that moves people to action. I’ve launched LinkedIn employee advocacy programs that doubled impressions in a month, crafted SEO blog strategies from scratch, and led video campaigns that actually got watched. Yes, I follow direction. But I also question what needs questioning and build better systems from the ground up.

I don’t just “do content.” I help you stop wasting time, money, and energy by aligning content with strategy, insight, and actual human stories. With AI everywhere, speed and volume aren’t a differentiator anymore. What works now: personal branding, native content, SME interviews, value-first thinking, and content that’s rooted in trust—not corporate fluff. That’s where I come in.

Need someone to ghostwrite with empathy? Build your marketing playbook? Train your team to stop gatekeeping and start storytelling? I’ve done it. I’ll do it again.

Here are some fun facts about me:

🌎 US–Guatemala dual citizen living in Barcelona
🌊 Certified divemaster. New Zealand was my favorite location.
📍 Built content while working across the Philippines, Argentina, Colombia, France, and Mexico
💪 Gym rat + word nerd + finance girl
🐶 Manifesting a Frenchie as a future coworker
🥄 Spoons are superior to forks. You get a better mouthful.

Message me to create content that doesn't just exists, but converts.

Julia Guerra Slater

GwG Services

I work with businesses that need support in their marketing, business development strategies, and more.

Director

CINNOX

A SaaS startup based in Hong Kong that enables comprehensive digital transformation for businesses by converging digital and traditional channels, AI, human intelligence, and data from different sources on a single platform.

• Identified qualified leads from digital marketing, engaging and transferring them to the sales team
• Partnered with account managers and clients to gather testimonials, securing reviews on G2 platform and sharing them across digital channels
• Executed growth strategy through strategic partnerships with complementary brands, expanding product offerings
• Led the influencer marketing strategy, partnering with bloggers and KOLs to effectively communicate objectives and drive results
• Supported the marketing team in campaign execution, content production, proofreading

Strategy Marketing & Client Success

ST Engineering

A provider of solutions in the areas of simulation, edutainment, training, and customized modeling and simulation solutions for commercial and defense customers.

• Supported and executed the product vision and roadmap of a SaaS learning platform 
• Engaged with cross-functional teams across developers, product marketing, sales team, and finance to develop comprehensive business cases and go-to-market plans
• Gathered insights through user interviews to better understand interests and audience demographics
• Interviewed and evaluated tuition centres, education startups, and freelance tutors to identify opportunities for strategic partnerships
• Validated ideas and discoveries to support the target revenue and business success
• Analyzed and assessed competitor products and made proactive suggestions on features that would help to stay ahead
• Led ongoing reviews of business processes and requests, gathered critical information, and effectively communicated insights for prioritization and recommendations

Product Development & Strategy

SME Centre @SICCI

A key partner of Enterprise Singapore, a Government agency. A first-stop for SMEs seeking capability upgrading and business growth.

• Executed 3 industry projects with Singapore-based companies: Digital transformation with 20 tuition centres, Maritime capability upgrading, and Data Protection Trust Mark certification
• Reviewed multiple business proposals and pre-assessed the financial position of companies as part of the screening process for funding support
• Build trusted advisory relationships with high-potential SMEs for sustainable growth under Enterprise Singapore’s Partners for Business Growth program
• Consulted nearly 1000 companies (B2B/B2C) addressing client’s unique challenges and supporting their technology and business expansion capabilities
• Partnered with Enterprise Singapore to create GoBusiness Singapore, an online platform linking business owners to government resources and a CRM portal for SME engagements
• Coordinated and led small-scale marketing events to increase awareness of government initiatives
• Collaborated with Enterprise Singapore and an event agency to organize the SME Centre Conference 2019 
• Contributed to the launch of the e-Commerce Booster Package 2021, supporting local retailers during the COVID-19 pandemic along with Enterprise Singapore and IMDA

Manager l Business Advisory

Singapore Indian Chamber of Commerce & Industry

A key enabler in enterprise upgrading and industry development.

• Leveraged alliances and shared strengths through partnerships with overseas South-Asian partners
• Collaborated with member companies to explore innovation opportunities, providing valuable feedback on policies to the Government
• Implemented revenue-generating strategy for the Chamber, offering marketing opportunities to member and non-member companies
• Organized industry conferences and seminars to drive business development efforts, enhance Chamber’s visibility, and expand its reach
• Engaged with members and companies in connecting with potential business partners through the Business Match program

Business Development Manager

SL Global Pte Ltd

A leading apparel manufacturer in sports and lifestyle.

• Played a pivotal role in boosting sales revenue by 20% for brands like Gap and Old Navy (2007-2008)
• Exceeded company’s targets (2007-2008) by managing clients like Gap, Old Navy, and Macy's, increasing revenue from $8M to $11M.
• Cultivated and sustained relationships with international buyers, leading to an expanded market share
• Worked closely with the R&D team in Vietnam by developing emerging designs for new buyers
• Effectively conveyed new product developments to current and potential buyers, fostering strong relationships

Sales & Marketing Manager

I'm Guna, and I partner with business owners, startups, and foreign entrepreneurs to achieve their business goals.  

Being an entrepreneur means wearing many hats. From marketing to partnerships to building a sustainable income, it’s easy to feel overwhelmed. 

If simplifying your workload and growing your business is your focus, that’s where I come in. 

Let's team up! 💪🏽

I'll develop and implement effective marketing strategies to help tell your story and build strategic partnerships.

With my help, you'll:

🌟 Improve your brand's digital visibility and reach new customers.

🌟 Drive growth and build a strong reputation.

🌟 Form new partnerships and be better positioned to raise funding.

Ready to scale your business?  Visit my website to see my work. 

Message me for a free consultation and let's discuss your goals. 🚀

I'm a father of 2 teens who play softball. Love to travel, learn about new cultures, and meet people. 🙌🏽

taplio

The Battle

Julia Guerra Slater

Gunalan R

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