Apartment List

Content Writer

Exit Five

Member

CG BCN Network

Private group of women professionals in Barcelona. I partner with them on LinkedIn workshops.

Intelex Technologies ULC

I led and built from scratch a cohesive brand strategy and a LinkedIn employee engagement program to boost visibility and engagement. This involved SEO-optimized content, crafting product page copy, and leveraging an entirely new blog strategy while aligning efforts to the company's target audience.

- Boosted traffic and conversions: Optimized product pages to increase engagement and conversions. For example, homepage optimization resulted in a 5.44% increase in views and a remarkable 525% increase in leads. Worked closely with design teams to align visuals (videos, modified screenshots) with written content.

- Optimized blog strategy: Curated the overarching blog strategy for clarity, SEO and intent. Authored 15 new, high-quality articles targeting ICPs and key software features. Developed detailed content briefs to guide freelancers and EHS experts in writing blog articles. 

- Improved UX and branding: Collaborated with digital and graphic design teams to update blog visual elements, enhancing user experience and updating brand identity.

- Social media leadership: Managed company presence on LinkedIn, Facebook, and YouTube. Increased engagement and traffic across all platforms, with LinkedIn engagement rising from 6% to 25%.

- Doubled LinkedIn impressions: Launched an employee advocacy program, training the sales team to build personal brands. The program led to LinkedIn impressions growing from 1 million to 2 million in 1 month.

SEO and Content Marketing

SA Expeditions

SEO and Social Media Manager

Alliance to Counter Crime Online

Created a content strategy from the ground up through social media, a SEO-optimized blog articles, and email marketing. This approach drove platform growth, boosted organic traffic, and improved website functionality for a seamless user journey and experience.

- Multiplied traffic across key channels: Produced high-quality multimedia content for Facebook, Twitter, YouTube, LinkedIn, and Instagram, driving engagement and reach. Increased social media traffic by 1,235%.

- Expanded and optimized digital presence: Researched and scaled new channels and techniques. Conducted keyword research to enhance on-page SEO and performed site audits to identify improvement areas, boosting organic traffic by 1,018%.

- Enhanced website functionality and design: Identified website issues and provided actionable feedback on design, improving user experience and site performance.

- Data-driven reporting: Created monthly reports to analyze market trends, competitor strategies, and audience personas. Delivered insights that informed campaign adjustments and content planning.

- Significant email marketing growth: Optimized email campaigns, leading to a 197% increase in email marketing traffic in 2021.

Digital Marketing Manager

aamodt / plumb architects

I developed and executed high-performing social media strategies across platforms, creating engaging multimedia content to drive audience growth and engagement. Additionally, I implemented an SEO-focused blog strategy and leveraged data-driven insights to optimize performance and boost organic traffic.

- Developed high-performing social media strategy: Crafted and implemented strategies for Facebook, YouTube, Instagram, and Pinterest, driving audience growth and engagement.

- Produced engaging multimedia content: Designed and collaborated on compelling visuals and videos tailored to platform-specific audiences.

- SEO-focused blog strategy: Planned and wrote optimized blog content to drive organic traffic. Developed keyword strategies to target high-impact topics, improving search rankings and audience engagement.

- Data-driven insights and optimization: Generated monthly reports to analyze performance metrics, refine strategies, and scale effective technique of analytics and scaled new techniques

Digital Marketing Coordinator

David Crighton Art Enterprises

David Crighton Art is an ecommerce store that sells prints, home goods, accessories and gifts of the artwork by Toronto folk hero David Crighton.

Responsibilities included:

- Scheduling content and engaging with followers
- Identifying target audiences
- Designing Facebook and Instagram ads
- Creating the editorial calendar
- Creating the SEO strategy
- Analyzing Google Analytics, Shopping and Adwords reports
- Writing blog content

Social Media Manager

Travel Lightly

Travel Lightly is a blog by Julia Guerra that promotes having more authentic and meaningful travel experiences. She also provides social media consulting services to sustainable travel businesses. These services include sustainable tourism branding, copywriting, SEO, content development, online advertising and training.

Blogger and Social Media Consultant

Africa Dream Safaris

ADS is an unsurpassed travel company that offers custom-tailored private safaris to East Africa. With wildlife-focused itineraries, personalized service, luxury accommodations and off-the-beaten-path adventures, the ADS experience is truly unforgettable. The company has received numerous awards including Tanzania Conservation Award, the Tanzania Humanitarian Award and National Georgraphic's Best Safari Outfitters Award.


- Post content and engage on Facebook, Twitter and Instagram
- Create Facebook ads
- Collaborate with the Digital Marketing Director on the social media marketing strategy

I help brands tell real stories that actually matter—transforming content chaos into clear, compelling strategy. If it sounds like a big challenge, good. It's where I thrive. 

Whether it’s a scrappy startup, a boutique brand, or a mid-sized international orgzanization, I’m the one who listens deeply, digs into the mess, and pulls out the narrative thread that moves people to action. I’ve launched LinkedIn employee advocacy programs that doubled impressions in a month, crafted SEO blog strategies from scratch, and led video campaigns that actually got watched. Yes, I follow direction. But I also question what needs questioning and build better systems from the ground up.

I don’t just “do content.” I help you stop wasting time, money, and energy by aligning content with strategy, insight, and actual human stories. With AI everywhere, speed and volume aren’t a differentiator anymore. What works now: personal branding, native content, SME interviews, value-first thinking, and content that’s rooted in trust—not corporate fluff. That’s where I come in.

Need someone to ghostwrite with empathy? Build your marketing playbook? Train your team to stop gatekeeping and start storytelling? I’ve done it. I’ll do it again.

Here are some fun facts about me:

🌎 US–Guatemala dual citizen living in Barcelona
🌊 Certified divemaster. New Zealand was my favorite location.
📍 Built content while working across the Philippines, Argentina, Colombia, France, and Mexico
💪 Gym rat + word nerd + finance girl
🐶 Manifesting a Frenchie as a future coworker
🥄 Spoons are superior to forks. You get a better mouthful.

Message me to create content that doesn't just exists, but converts.

Julia Guerra Slater

SEO Content writer ||Certified Content Marketer||Ghostwriter||Helping business owners and entrepreneurs ×10 their visibility organically on LinkedIn 🚀

The crypto space moves fast. 
Founders are under pressure to build communities. 
Publishers are racing to rank on Google. 
Yet, many struggle with one thing: content that actually works.

 ❌ Articles that don’t rank.
 ❌ Social posts that don’t engage.
 ❌ Communities that don’t stick.
If that sounds familiar, you’re in the right place.

Hi, I’m Esther a Web3 content writer & ghostwriter with 4 years of professional writing experience. I help crypto publishers dominate Google search rankings and founders build communities of believers through SEO-driven articles, blogs, and social content.

Over the years, I’ve worked with crypto publishers, startup founders, and Web2 brands who needed content that wasn’t just well-written, but strategic, SEO-optimised, and tailored to the fast-paced Web3 world.

My edge is how I bring together SEO expertise, technical accuracy, and community-driven storytelling. From ghostwriting a crypto writer's article to publishing SEO-rich blogs or breaking down blockchain, my mission stays the same: helping you be seen, trusted, and remembered.

What this looks like in numbers:
- Over 15 articles ranking on Google’s first page
- Over 3,000% increase in page following and impressions for clients
- Over 20,000% growth in blog traffic in just two months
- Over 180 pieces of social content created for Web3 clients.

At the core of my brand is professionalism, results, and versatility. I don’t just write content, I help you build trust, grow your audience, and achieve measurable outcomes.

Here’s how we can work together:

- SEO Content & Blogging – Optimised articles that bring traffic & authority for publishers.
- Ghostwriting & Social Media Content – Thought-leadership & community content for founders and developers.
- Technical Writing – Breaking down blockchain into clear, accessible insights.

Ready to take the next step?
Send me a DM so we can discuss your next web3 project.
Book a discovery call via Calendly to discuss your content needs.

Because in Web3, visibility isn’t optional, it’s survival. 
Let’s make sure your content works as hard as you do.

Esther Oguntuase ☘Badass Content Writer☘

+1
Happy birthday to me

I usually have a lot to say, but this year, I'm so speechless and grateful to God.

Thank you Jesus for fighting my battles for me. 
Thank you Lord for your gift of life that is too wonderful for words!

I'm truly grateful.
Cheers to another blessed year!

Celebrate this new year with me, LinkedIn fam!

Esther Oguntuase

Web3 Content Writer | I help Founders & Publishers achieve first-page rankings and build communities that believe in your crypto vision | Brainstorming Strategies to cut wasted spend

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The Battle

Julia Guerra Slater

Esther Oguntuase ☘Badass Content Writer☘

Followers

Posts

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Performance ScoreEsther Oguntuase ☘Badass Content Writer☘'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Julia Guerra Slater

Esther Oguntuase ☘Badass Content Writer☘

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Esther Oguntuase ☘Badass Content Writer☘'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEsther Oguntuase ☘Badass Content Writer☘'s LinkedIn Performance