MOVE Estrella Galicia Digital

MOVE is the Global Digital Business & Venturing business unit of Estrella Galicia. We seek out and build ventures that accelerate the development of Estrella Galicia through Open Innovation and New Digital Businesses; This means (1) building new digital businesses from scratch and scaling them up or (2) investing in attractive Startups that can accelerate the future of the enterprise. One of our key projects is www.bigcrafters.com the marketplace for artisans that will be decentralised into the community.

As a General Manager, I am responsible for:

.- Setting the vision and strategy for the Business Unit, maintaining a deep knowledge of Digital Business Models, Digital Innovations, and Tech disruptions. 

.- Building, leading, and motivating high-performance teams. It means managing dysfunction, friction, and strong personalities. 

.- Developing high-quality business strategies and plans ensuring their alignment with short-term and long-term objectives of the corporation. 

.- Overseeing all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission.

.- Building trust relations with key partners in the market and stakeholders (Venture Capital, Innovation Leaders, Digital Gurus, Digital Business Owners, Tech companies, and Web3 Ecosystem).

.- Analyzing problematic situations and occurrences and providing solutions to ensure company durability and growth; ensuring the company's financials and the survival of the team beyond failure. 

.- Holding non-executive positions within the portfolio companies, in order to provide advisory to the CEOs of the ventures.

Straight reporting to the President of the corporation and as part of the board, my responsibilities also include (1) shaping the new leaders of the future, (2) building principles and values that strengthen the company, and (3) cultivating the knowledge to bring long-term exponential growth.

General Manager MOVE Estrella Galicia Digital

TheHop Web3 Ventures 

We help entrepreneurs to accelerate their business and transform the industry through Web2 & Web3 technology. Start-up global hub.

Board Of Directors

The London School of Economics and Political Science (LSE)

International Professor.

Topics:

Digital Transformation
Leadership Skills for the Digital Era
Digital Economy.

Professor

IE Executive Education

Expertise:
.- New Digital Ecosystems
.- Video Marketing and Video Influencing
.- Customer analysis and Segmentation Fundamentals.
.- Relationship Marketing Optimization.
.- Acquisition & Qualification of New Customers
.- Customer Journey

Topics:
.- How Personality affects the online behaviour.
.- Digital Marketing
.- Customer Centric
.- Customer Journey
.- Analysis of Consumer Behaviour
.- The 8 segments to overcome the online consumers

Locations: London / Barcelona / Madrid

Digital Strategy & Marketing Professor

Hijos de Rivera

Straight reporting to the Chief Executive Officer (CEO), I am directly in charge of making the company embrace and manage the current digital disruption. My role is underpinned by three areas: (1) customer strategy & intelligence, (2) information and technology systems, and (3) digital.

As part of the board, my responsibilities also include (1) shaping the new leaders of the future, (2) building principles and values that strengthen the org, and (3) working on new eBusiness models that will bring exponential growth into the industry.

Estrella Galicia has been selected the best beer in the market in 2017. It has become one of the most important beer in the premium sector and a key player in the beverage industry after six years of double digit growth. The company also owns other premium brands such as Cabreiroa, as well as, being the main distributor of brands such as Moët Chandon. Estrella de Galicia is an international company with operation in Spain, Brazil, UK, US, South of Europe and Asia.

At Estrella de Galicia (Hijos de Rivera), we want to work with the best tech-digital partners in order to continue developing a better service for our customers.  With this goal in mind, we hold  "Vendor Days" twice a year. These events enable companies to present their best solutions, focussing on our company's needs, while allowing us to give the attention deserved.

Let´s be part of our history

Chief Digital Officer

Amazon UK

From Jul 2016 Head of Amazon Marketing Services South of Europe:

As Head of Amazon Marketing Services for South of Europe, I am responsible for achieving growth and efficiency goals across the portfolio of Amazon Marketing Services for South of Europe working directly and indirectly with managed teams to ensure goals are met while retaining overall P&L accountability.

My responsibilities are to provide direct leadership to my team through developing a robust set of next-level leaders, assigning clear goals and assisting the team in crafting their plans as well as coaching and mentoring the team to be effective leaders and managers. I keep the team focused on initiatives that material impact and ensure execution to plan.

As the leader, I raise innovation in the team, apart to the evolving e-commerce landscape, and to challenge boundaries continuously. I represent the Amazon Marketing Services in South Europe at the necessary senior leadership forums (Spain, Italy, France & International scene), as well as build bridges with Amazon stakeholder groups across the world to improve the effectiveness and productivity of the team. This is a highly visible role with the opportunity to deliver significant impact for one of the most respected e-commerce brands in the world.

Aug 2014 to Jun 2016, Senior Marketing Manager UK

As part of the Marketing team, I am responsible for communicating Amazon’s powerful propositions to customers across online and above-the-line channels. I am directly in charge of the most visited page on Amazon.co.uk. Directly in charge of the biggest events ever in Amazon UK: Black Friday, Prime Day, Boxing Day Deals Week, Cyber Monday. Leading the biggest day of sales in the history of Amazon.

Customer analysis, Deal Strategy, Prime Day, Black Friday and Boxing Day Event Management. As a cross-functional role, I define plans of email marketing, social media marketing, affiliates, SEO, SEM, Display Advertisements, and direct traffic.

Head of Amazon Marketing Services South of Europe.

Vodafone

I am directly in charge of managing the life-cycle of 1.8 millions customers.  My team and I analyze the behavior of Vodafone customers and develop killing value propositions that clearly develop the ARPU of our current client base. In addition, by the understanding of client needs, we have improved the retention plan with new activities that maximizes the value perception of Vodafone proposal. 

Some of my current challenges:

Strategic Customer Segmentation
Client Analysis
Customer Centric Strategy
Life-cycle customer Management.

Senior Marketing Manager

Burger King Corporation Europe, Middle East ans Africa

New product Opportunity Strategy
Segment Strategy
Market test
Promotional Tracking & Post Analysis
Promotional Shelf

Marketing Manager Europe, Middle East, and Africa (EMEA)

Daemon Quest by Deloitte

Specialties: .- Customer orientation strategies 
.- Sales force effectiveness 
.- Segmented customer plans
.- Customer segmentation
.- Customer & sales alarms
.- Targeting
.- Acquisition and lead generation 
.- Geomarketing and territory alignment 
.- Customer metrics
.- Loyalty clubs 
.- Sales force sizing 
.- Qualitative surveys & focus group
.- Cross selling & up selling strategies
.- Channel strategy
.- Strategic positioning
.- Churn & retention plans 
.- Expansion plans
Projects: Pepsi, Hertz, CB Richard Ellis, Ford, Bosch, Siemens, Liberty Mutual, Vodafone,Telefonica

International Project Manager

One to One Marketing
Marketing Strategy 
Customer Strategy

Senior Consultant

¡HOLA!

Market Research
Martet Analysis
B2B marketing plans

Marketing & Business Research

9-figure Digital Businesses Maker based on technology (Web2, Web3, AI, and noCode) | General Manager MOVE Estrella Galicia Digital & exAmazon

PhD Cum Laude in Digital Economy. Honored​ to have led the day with the most international sales in Amazon history and reached #1 Amazon LinkedIn Profile in the UK in 2016 and early 2017. Investor & Advisor of Web2 & Web3 Companies (Ufounders, Talent Class, Enzo Ventures, Bipgo, Football ClubX).

Recognized as one of the Top 15 unofficial LinkedIn influencers in 2018, selected Top 50 Worldwide Human Behaviour Experts to follow in 2017 & Most Talented Spanish Marketer 2015, International Best Seller Author 2021.

I have helped to drive the growth of many organizations over multiple international marketplaces; including Amazon, Burger King, Pepsi, Hertz, CB Richard Ellis, Ford, Bosch, Siemens, Liberty, Vodafone, Telefonica, and currently Estrella Galicia. 
 
After 15+ years in business growth, I have gained extensive international experience in EMEA (UK, Germany, Spain, France & Italy), and LATAM (Costa Rica, Guatemala, Honduras, El Salvador & Mexico). 

Being a professor at The London School of Economics and Political Science (LSE) and IE Business School provides an amazing forum to challenge the current digital panorama. Author of three books: (1) Think Video: Smart Video Marketing & Video Influencing, (2) The new digital consumer: Noriso Cube, and (3) Smash It. How to Dominate The Digital Era and Make Your Business Grow Like Hell! (Amazon International Best Seller 2021)

I have published multiple papers that stretch the current way marketers understand their customers including How Personality Affects Customer Behavior, The 8 segments to overcome the online consumer, and Marketing with Personality.

I founded (a) the #1 Neuromarketing group for Spanish countries, (b) New Video Congress, and (c) The Vloggers Awards. I am also co-founder of the NGO 24 Friends: Education for Kenya. I am an honored member of the Royal European Academy of Doctors

Marketing media has covered my groundbreaking studies: Forbes, Harvard Business Review, Reuters.

Professional Speaker: 
I speak at marketing, corporate, and networking events about (1) digital transformation, (2) Digital Growth, (3) Emotion behind the click, (4) Leadership & Motivation, (5) Virtual Economy.

JJ Delgado🤙

If you feel like you don't fit, often it's not you that's the issue—it's just about finding the right path. Change the game, not yourself 💪💪

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JJ Delgado

Building Digital Businesses That Go Beyond Technology - General Manager @ MOVE Estrella Galicia Digital | ExAmazon & International TopVoice +250K

Symphonic Distribution

● Verify client identities using third-party software to ensure consistency with their SMS
account profiles and initiate verification as needed.
● Professionally address client inquiries and support requests via Zendesk while
maintaining effective communication to resolve concerns and issues while always
keeping company security in mind.
● Accurately document client interactions and valuable client information within our internal
systems.
● Generate reports and share insights with the team concerning identity verification-related
activities.
● Collaborate with the Manager, Digital Content Compliance as necessary to investigate
accounts suspected of improper activity, including copyright infringement, artificial
streaming, UGC violations, credit card fraud, or other suspicious behavior.
● Utilize identity verification software to analyze account metrics and relevant data to
identify patterns or indicators of improper activity.
● Document findings and recommend appropriate actions, such as account termination,
further verification, or escalation to management if necessary.
 Offer support and guidance to colleagues handling complex cases related to improper
account activity.
● Support team members as necessary to empower them in recognizing and effectively
responding to accounts exhibiting improper activity.

Trust and Safety Coordinator 

dialectico: conferences + technology

We are a creative studio and production company, fostering different academic events such as conferences, speeches, congress, forums. 

We create experiences based upon high tech, relevant content and strategic planning.

We offer technical, artistic, executive production for small and medium scale events on the MICE industry

CEO & Founder

Event Producer and  Event Manager for different local companies, marketing's agencies and international brands. Technical producer, general producer and executive producer for large scale events. General planning, risk management and event production.

Plan and organise promotional, business and social events.  Responsible for running a range of events, ensuring the target audience is engaged and the message of the event is marketed properly. 

Overseeing the planning and execution of events for businesses and organizations.  Planning and coordinating accommodations, venues, staffing, catering, transportation, and equipment for sound or video. Managing the budget and negotiate pricing with various vendors.

Key events:
- Devcon 2022 Bogotá
- Mckinsey Forum 2022 Bogotá
- Netflix screening 
- Disney screening
- Cátedra Clemencia Forero 2023

Event Production · Corporate Events · Event Management · Event Planning · Live Events

Event Management Specialist (Independent)

Inter-American Development Bank

Event Manager & Account Manager  "Change management Forum: water and basic sanitation sector in Colombia", WSA/CCO Water and Sanitation - CCO, conferences, key note speakers, networking for 150 guests.

Management of all phases of the event (design, planning, prior coordination, execution, production, and subsequent analysis) ensuring that the objectives set by the Inter-American Development Bank and the Economic Cooperation and Development - SECO of the Embassy of Switzerland in Colombia, are completed.

https://youtu.be/ryS1ZQYqzD8?si=WJBJ7tPWXdzjrDOI

Products & Services Consultant

Digitally Imported, Inc.

•	Ingest all on-demand shows for all channels, and assist with supplier content ingestion and content matches.
•	Ensure metadata completeness and quality assurance of content.
•	Perform channel check-ins approximately once per month to review channel activity and take corrective action on inactive channels as needed.
•	Check in with the curators regularly via email and/or Slack to maintain open lines of communication.
•	Perform qualitative and quantitative analysis of channel data to develop channel statistics.
•	Analyze channel statistics and communicate findings to VP Content Operations.
•	Formulate solutions to problems or perceived problems and present to the VP Content Operations.
•	Work closely with VP Content Operations to improve channel(s), as necessary.

Content Coordinator

The Sr. Channel Director will actively develop radio channels for Digitally Imported, Inc.’ various verticals, with a particular emphasis on Latin/Hispanic audience development. Careful curation and filtering of audio content is paramount, along with generating marketing ideas, social media strategies, and being the liaison to other future channel directors.

http://www.radiotunes.com/#latin
https://www.radiotunes.com/datempolounge
https://www.jazzradio.com/fusionlounge
http://www.jazzradio.com/latinjazz
http://www.jazzradio.com/flamencojazz
http://www.di.fm/latinhouse

http://web.archive.org/web/20150423212229/http://www.frescaradio.com/


https://www.di.fm/curators/saretzki

Senior Channel Director

Assisting the Marketing Director by taking care of customer issues and technical questions. Knowledge in services such as http://www.desk.com/ and https://www.zendesk.com/.
Training and tutoring new agents, creation of customer service manual and guidelines
Provide web customer support and data analytics for Company.
Anticipate customer service needs
Link between the Marketing and Developers Team for any fixes
Digital Communication with our multi-national audience

Customer Support Representative and Data Analysis

Quality Entertainment - Ottawa

AV and Light tech for corporate functions, music shows, festivals, ballrooms, conferences, weddings corporate meetings, fundraisers, among others. Assistant to the Operations Manager in logistics and operation, preparation and setup of audio, video and light gear. Stage manager, audio engineer, load in/out, setup/teardown and operation of equipment. Coordination and supervision of load in / out and setup of equipment. Setup of perimeter lights and Room transformation with LED technology, leecos and gobos. Tech coordination of events and customer service with the supervision and operation of gear. Tech assistant in fixed/intelligent lights, Digital/Analog Audio.  Setting up and engineering in more than 45 venues, hotels around the Capital Region in the last semester.

Audio and Video Technician

CHIN Radio Ottawa

Every Friday - 11:00 AM to 12 M Eastern Time. 
Producer and presenter CHIN Radio - Onda Latina. The show is a grasp of new, updated beats and trends of latinamerican music, technology news from around the world and local information of National Capital's Latino community. "La Onda Latina" attracting and delighting listeners of all ages daily from the National Capital's Latino community. Music, interviews, and community events are also highlighted on the show. Campaign coordinator for Event Management AC Wish events, creating a synergy between Algonquin College Event Management - School of Hospitality and Tourism and the radio station for the promotion of 16 events around the capital region, with radio spots in four different languages.  


97.9 FM and http://www.chinradioottawa.com/

All previous shows posted http://www.mixcloud.com/saretzki/

Radio host, programmer and latin music curator for " La Onda Latina"

Scotiabank

Assessment and advise the process, towards the planning of the Scotia Bank Convention that is going to be held in Bogotá, Colombia next January 2013. 
As a deliverable assessment the consulting will produce a final report as a guide and user manual, a monitor system for this event planning. The document will include the conclusions, analysis, and details of the whole process, a useful toolkit.

Event Consultant - 2013 Convention Bogotá, Colombia

Ottawa Venues

Assistance in planning, marketing, logistics and set up of corporate functions and events from the Event Specialist Office at different locations at the Byward Market, Ottawa.

Internship / Co op - Event Specialist Office

Canadian Bar Association

Assistant - CBA Mid-Winter Meeting of Council ◦ February 10-12, 2012, Mayan Riviera, MX

Several responsabilities such as the Translation and bilingual assistance with the hotel, Booking of the Programming, Event orders for the Programming, Assistance in logistics, packing lists, itineraries, shuttle buses, accommodations and rooming list among others

Internship / Co Op  - Meetings & Conferences Office

Deep experience in creative industries, culture & event management, cultural marketing.  25 years of experience in creative industries, 12 years in digital transformation, streaming.  Experience in the private and public sector, fostering different creative projects in theater, dance, visual arts, music, film. 12 years as REMOTER. Experienced in Trello, Jira, Confluence, Google docs, Zendesk, Office Suite and digital repositories.

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Federico Saretzki

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